1. Sihlala Kanjani Sifaneleka Emakethe Ehlukene, Eqhutshwa Okuhlangenwe Nakho?
Izindlela zokusebenzisa utshwala ziyashintsha. I-Millennials kanye ne-Gen Z—manje esezihlanganisa abantu abangaphezu kuka-Ama-45% abathengi botshwala emhlabeni jikelele—baphuza kancane kodwaukufuna okuhlangenwe nakho okwengeziwe kwe-premium, kwezenhlalo, kanye nokujulileLokhu kusho ukuthi ukwethembeka komkhiqizo kuncike kakhulu ekunambithekeni kodwa kuncike kakhulu ekuthandweni.indaba, isimo sengqondo, kanye nokubonakalakomkhiqizo ngesikhathi sokusetshenziswa.
Ngenxa yalokho, izinhlobo zotshwala zitshala imali eningi ku-ukwenziwa kusebenze endaweniemikhosini yomculo, emakilabhini e-VIP, kanye nasezindaweni zokuphuza utshwala—befuna izindlela zokwenza lokho.gqama ngokubona nangokomzwelo. Izikhanyisi zamabhodlela ze-LED,izibonisi zokukhanyisa, futhiamalebula e-LED akhiwe ngokwezifisoabasakwazi nje ukujabulela amehlo; bayingxenye yeisu lokubonakalaezindaweni ezikhanya kancane lapho ukuqashelwa komkhiqizo kungenza noma kuphule isinqumo sokuthenga. Eqinisweni, i-Nielsen Event Impact Study ka-2024 ithole ukuthiAbangu-47% ababekhona emkhosini bakhumbula kangcono uhlobo lotshwala olunezipoki uma lunombukiso okhanyayouma kuqhathaniswa namashelufu ajwayelekile.
2. Sikwandisa Kanjani Ukuthengisa Ngaphakathi Kwezindawo Lapho Singakwazi Ukulawula Ishelufu?
Ezindaweni zokuthengisa zendabuko, izinkampani zotshwala zilwela indawo yokubeka ishelufu. Emakilabhini nasema-lounge, inkundla yempi ihlukile—yithreyi yenkonzo yamabhodlela, itafula le-VIP, kanye nesandla somuntu ophuza utshwalaYingakho amathuluzi okuthuthukisa ukubonakala afanaAma-ice cubes e-LED, abethuli bamabhodlela akhanyayo, futhiamashalofu ebha yokukhanyisaseziba yizikhali ezibalulekile kuthuluzi lomthengisi wotshwala.
Ibhodlela elikhanyayo ezandleni zoweta noma elibonakala etafuleni eliseduze liyiAmathuba angu-20 okudonsela ukunakakunebhodlela elivamile ekukhanyeni okuphansi. Ngokusho kombiko we-2024 Nightlife Consumer Behavior Report,Ama-64% abantu abaya ebha bavumile ukuthi ba-ode isiphuzo ngoba nje “sibukeka sipholile kwelinye itafula.”Kumabhrendi otshwala asafufusa noma aphakathi nendawo, leli yithuba lokulinganisa inkundla yokudlala—ikakhulukazi lapho isabelomali singakwazi ukulingana nezinkampani ezinkulu ezisebenzisa izikhangiso zedijithali.
Lokhu kuvula namathuba okubauphawu olwenziwe ngokwezifiso: kusukela kuma-logo aphrintiwe kuma-ice cubes akhanyisayo kuya ku-Amakhodi e-QR kuma-wraps ebhodlela le-LEDokuholela kumavidiyo omkhankaso, okunikezwayo kwesaphulelo, noma izindaba zebhodlela ezinohlelo olulinganiselwe. Ukuhlangana kweukukhanga okubonakalayo kanye nobuchwepheshe obuhlakaniphileyilapho inani lomkhiqizo lizuzwa khona buthule ezindaweni ezinabantu abaningi.
3. Sizivumelanisa Kanjani Nokuzinza Ngaphandle Kokuyekethisa Okuhlangenwe Nakho?
Ukuzinza akusadingeki. Kusukela ekutholeni izinto zokusetshenziswa kuya ekupakisheni nasekusebenzeni endaweni, imikhiqizo ihlolwa ngomthelela wayo emvelweni. Ngesikhathi esifanayo,ukumaketha kokuhlangenwe nakho—ikakhulukazi ebusuku nasemicimbini—kungabonakala sengathi kuyachitha imali.
Ukuxazulula lokhu, izinhlobo zotshwala sezifunaizixazululo ezikhathalela imveloezigcina isici sokumangala esibonakalayo.Izibani zamabhodlela ze-LED ezingashajwa kabusha, amathreyi okukhanyisa angasetshenziswa kabusha, futhiama-coaster e-LED angasetshenziswa kabushaukuthandwa kuyakhula. Okubaluleke kakhulu, abahlinzeki abacabanga kusengaphambili (njengathi) manje banikezaizinhlelo zokuqoqa nokusebenzisa kabushakwemikhiqizo yokukhanya ngemva komcimbi, ukunciphisa imfucuza yokulahla udoti kanye nokuhambisana nemigomo ye-ESG.
Eqinisweni, uhlelo lwamuva nje lokuhlola iPernod Ricard eSpain olusebenzisa izibonisi zebha ze-LED ezingasetshenziswa kabusha lubona i-sawUkwanda ngo-35% kokubandakanyeka kwabathengingeakukho mfucuza eyengeziwe, okubenza bathengise futhi banikeze abezindaba okuhle. Umkhuba ucacile:umthelela obonakalayo kanye nokusimama akusezona izitha, kodwa kubambisene uma kuklanywe ngenhloso.
Imicabango Yokugcina
Imikhiqizo yotshwala ngo-2024 ibhekene nobunzima obukhulu kunanini ngaphambili—kusukela ezithamelini ezishintshayo kanye nokuhlukahluka kweziteshi kuya ezimpini zokunaka endaweni kanye nokuphoqeleka kwe-ESG. Kodwa intambo eyodwa efanayo ixhumanisa zonke izindaba zempumelelo: imikhiqizo ewinayo yileyo ewinayo.hlanganisa ukuxoxa izindaba nomthelela wemizwa, ukufinyelela kwedijithali ngeukuba khona kwangempela, kanye nokubekwa kwe-premium ngeukusungula izinto ezintsha okunesibopho.
At I-Longstargifts, singochwepheshe ekuklameni imikhiqizo ethuthukisa umkhiqizo esuselwe ku-LED eyenzelwe imboni yotshwala—kusukelaIzibani zamabhodlela ze-LED to ubuchwepheshe bokubonisa ibha ngokwezifiso, ukusiza umkhiqizo wakho ukuthi ungagcini nje ngokukhazimula kodwa futhihlala ukhumbuleka, utholakala kalula ku-Instagram, futhi uzinzile—kungakhathaliseki indawo.
Isikhathi sokuthunyelwe: Julayi-23-2025
