Lokho Amabhrendi Otshwala Akunakekela Ngayo Ngempela ngo-2024: Ukusuka Ekushintsheni Kwabathengi Kuya Ekusungulweni Kwesayithi

1. Sihlala Kanjani Sifaneleka Emakethe Ehlukene, Eqhutshwa Isipiliyoni?

Izindlela zokuphuza utshwala ziyashintsha. Iminyaka eyinkulungwane kanye no-Gen Z—manje abahlanganisa ngaphezuluU-45% wabathengi botshwala emhlabeni jikelele-baphuza kancane kodwaifuna ukuzizwisa okuphambili, komphakathi, nokugxilile. Lokhu kusho ukuthi ukwethembeka komkhiqizo kuncike kancane ekunambithekeni nangaphezuluindaba, i-vibe, nokubonakalayomkhiqizo lapho usetshenziswa khona.

Ngenxa yalokho, izinhlobo zotshwala zitshala imali eningiukwenza kusebenze kusayithiemikhosini yomculo, kumakilabhu e-VIP, nasezindaweni eziphuthumayo—ukufuna izindlela zokuthigqama ngokubukeka nangokomzwelo. Izithuthukisi zebhodlela le-LED,izibonisi zokukhanyisa, futhiamalebula e-LED enziwe ngokwezifisoawasekho nje uswidi wamehlo; bayingxenye yeisu lokubonakalaezindaweni ezinokukhanya kalufifi lapho ukuqashelwa komkhiqizo kungenza noma kwephule isinqumo sokuthenga. Eqinisweni, i-2024 Nielsen Event Impact Study yathola lokhoU-47% wababekhona emcimbini bakhumbule uhlobo lomoya kangcono uma lunombukiso okhanyayongokumelene namashelufu ajwayelekile.

2. Sikunyusa Kanjani Ukuthengisa Ngaphakathi Kwezindawo Lapho Singakwazi Ukulawula Ishalofu?

Ezitolo zendabuko, izinhlobo zotshwala zilwela indawo yeshalofu. Emakilabhini nasezindaweni zokuphumula, inkundla yempi ihlukile—yithreyi lenkonzo yamabhodlela, itafula le-VIP, kanye nesandla somuntu ophuza utshwala. Yingakho amathuluzi okuthuthukisa ukubonakala ethandaAma-ice cubes e-LED, abethuli bebhodlela abakhanyayo, futhiamashalofu amabha wokukhanyisaseziyaba izikhali ezibalulekile ohlwini lwamathuluzi lomdayisi wotshwala.

Ibhodlela elikhazimulayo ezandleni zikaweta noma elibonwa etafuleni eliseduze20x amathuba amaningi okudonsa ukunakakunebhodlela elivamile ekukhanyeni okuphansi. Ngokombiko we-2024 Nightlife Consumer Behavior Report,U-64% wama-bar-goer uvumile ukuthi wa-oda isiphuzo ngoba nje "kubukeka kupholile kwelinye itafula."Kumabhrendi otshwala abasafufusa noma amaphakathi, leli yithuba lokulinganisa inkundla—ikakhulukazi lapho ibhajethi ingakwazi ukufana nemidondoshiya yezindleko zezikhangiso zedijithali.

Lokhu futhi kuvula amathuba okuthiukwenza uphawu ngokwezifiso: kusuka kumalogo aphrintwe kuma-ice cubes akhanyayo kuyaAmakhodi e-QR ekugoqeni kwebhodlela le-LEDokuholela kumavidiyo omkhankaso, iminikelo yesaphulelo, noma izindaba zamabhodlela enguqulo enomkhawulo. Impambanomgwaqo yeukukhanga okubonakalayo kanye nobuchwepheshe obuhlakaniphileyilapho inani lomkhiqizo liwinwa buthule ngaphakathi kwezindawo eziminyene.

3. Sihambisana Kanjani Nokusimama Ngaphandle Kokuyekethisa Kokuhlangenwe nakho?

Ukuzinza akusakhetheki. Kusukela ekutholeni impahla eluhlaza kuya ekupakishweni nasekuvuleni kusayithi, amabhrendi ayacutshungulwa ngomthelela wawo kwezemvelo. Ngesikhathi esifanayo,ukumaketha kokuhlangenwe nakho-ikakhulukazi empilweni yasebusuku kanye nemicimbi-imvamisa ingabonakala imosha.

Ukuxazulula lokhu, izinhlobo zotshwala manje ziyafunwaizixazululo eco-consciousezigcina ezibukwayo wow factor.Izibani zebhodlela le-LED ezishajwa kabusha, amathreyi okukhanyisa angasetshenziswa kabusha, futhiama-coasters e-LED angasebenza kabushazikhuphuka ngokuduma. Okubaluleke nakakhulu, abahlinzeki abacabanga phambili (njengathi) manje bayanikezaukuqoqwa nokusebenzisa kabusha amasistimungemikhiqizo ekhanyayo yangemva komcimbi, ukunciphisa udoti wokulahla imfucumfucu nokuqondanisa nemigomo ye-ESG.

Eqinisweni, uhlelo lwakamuva lokuhlola i-Pernod Ricard e-Spain lisebenzisa isaha yesibonisi sebha ye-LED esebenzisekayoUkunyuka kwama-35% ekubandakanyekeni kwabathengingeziro imfucuza eyengeziwe, okuzitholela kokubili ukuthengisa nokushicilela okuhle. Isitayela sicacile:umthelela obonakalayo nokusimama akusezona izitha, kodwa ozakwethu uma uklanywe ngenhloso.

Imicabango yokugcina

Imikhiqizo yotshwala ngo-2024 ibhekana nobunkimbinkimbi kunangaphambili—kusukela ezithamelini ezithuthukayo nokuhlukahluka kweziteshi kuya ezimpini zokunakwa kwasendaweni kanye nokubalulekile kwe-ESG. Kodwa intambo eyodwa evamile ixhuma zonke izindaba zempumelelo: izinhlobo eziwinayo yilezohlanganisa ukuxoxa indaba nomthelela wezinzwa, ukufinyelela kwedijithali ngeubukhona bempilo yangempela, kanye nokuma kwe-premium ngeemisha enomthwalo wemfanelo.

At Izinkanyezi ezinde, sisebenza ngokukhethekile ekuklameni imikhiqizo ethuthukisa umkhiqizo esekelwe ku-LED eyenzelwe imboni yotshwala—kusukaIzibani zebhodlela le-LED to ngokwezifiso isibonisi ibha tech, ukusiza umkhiqizo wakho ukuthi ungagcini nje ngokugqama kodwauhlale ukhumbuleka, Instagrammable, futhi esimeme- kungakhathaliseki indawo.