1. Ke Joang re Lulang re le ba Batlehi 'Marakang o Khaohileng, o Tsamauoang ke Boiphihlelo?
Mekhoa ea ho noa joala e ntse e fetoha. Lilemo tse Sekete le Gen Z—bao hona joale ba etsang karolo e fetang45% ea basebelisi ba joala lefatšeng ka bophara-ba noa hanyane empaho batla boiphihlelo bo bongata, ba sechaba, le bo tebileng. Sena se bolela hore botšepehi ba brand bo itšetlehile haholo ka tatso le ho fetapale, vibe, le ponahaloya sehlahiswa sebakeng sa ho jewa.
Ka lebaka leo, lihlahisoa tsa joala li tsetela haholots'ebetso ea setšengmeketeng ea 'mino, lihlopha tsa VIP, le li-pop-up bar-ho batla litsela tsa hohlahella ka pono le maikutlong. Lisebelisoa tsa botlolo tsa LED,dipontsho tse kganyang, leli-labels tsa LED tse entsoeng ka tloaeloha e sa le lipompong tsa mahlo feela; ba karolo ealeano la ponahalolibakeng tse nang le mabone a lerootho moo ho tsebahala ha lebitso ho ka etsang kapa ho senya qeto ea ho reka. Ebile, thuto ea 2024 ea Nielsen Event Impact e fumane seo47% ea ba tlileng moketeng ba hopola mofuta oa moea hamolemo ha o e-na le pontšo e bonesitsoengkhahlano le shelving e tloaelehileng.
2. Re Eketsa Lithekiso Joang ka Hare Libakeng Tseo Re Ke keng ra Laola Shelf?
Mabenkeleng a setso, lihlahisoa tsa joala li loanela sebaka sa raka. Lihlopheng le libakeng tsa ho phomola, lebala la ntoa le fapane—ke terei ea litšebeletso tsa botlolo, tafole ea VIP, le letsoho la bartender. Ke ka lebaka leo lisebelisoa tse ntlafatsang ponahalo li ratangLi-ice cubes tsa LED, bahlahisi ba libotlolo tse bonesitsoeng, leliluloana tsa li-bar tse khantšangli fetoha libetsa tsa bohlokoa ka har'a pokello ea lisebelisoa tsa mmaraka oa joala.
Botlolo e khanyang matsohong a motho ea fanang ka lijo kapa e bonoang tafoleng e haufi ke20x ho feta monyetla oa ho hohela tlhokomelohofeta botlolo e tlwaelehileng ka kganya e tlase. Ho latela tlaleho ea 2024 Nightlife Consumer Behavior Report,64% ea batho ba eang libareng ba lumetse hore ba ile ba odara seno hobane feela "se ne se shebahala se pholile tafoleng e 'ngoe."Bakeng sa lihlahisoa tsa joala tse ntseng li tsoela pele kapa tse bohareng, ona ke monyetla oa ho bapisa lebala-haholo-holo ha lichelete tsa lichelete li sa khone ho lumellana le lichelete tse kholo tsa tšebeliso ea lipapatso tsa digital.
Sena se boetse se bula menyetla eatloaelo ea ho chesoa: ho tloha ho li-logos tse hatisitsoeng holim'a likotoana tsa leqhoa tse khanyang ho ea hoLikhoutu tsa QR ho liphutheloana tsa botlolo tsa LEDtse lebisang ho livideo tsa lets'olo, litheolelo, kapa lipale tsa libotlolo tsa likhatiso tse fokolang. mateano a litsela tsaboipiletso ba pono le theknoloji e bohlaleke moo boleng ba brand bo hapiloeng ka khutso ka har'a libaka tse nang le batho ba bangata.
3. Re Hokahana Joang le Tšireletseho Ntle le ho Sekisetsa Boiphihlelo?
Ho tšoarella ha e sa le taba ea boikhethelo. Ho tloha ho lisebelisoa tse tala ho ea ho ho paka le ho kenya tšebetsong setšeng, li-brand li ntse li shejoa ka tšusumetso ea tsona tikolohong. Ka nako e tšoanang,papatso ea boiphihlelo-haholo-holo bophelong ba bosiu le liketsahalong-hangata e ka bonahala e le tšenyo.
Ho rarolla sena, lihlahisoa tsa joala li se li batlalitharollo tse hlokomelang tikolohotse bolokang pono ea wow factor.Mabone a botlolo ea LED a ka nchafatsoang, literei tse khantšang hape, leli-coasters tsa LED tse ka sebelisoang hapeli ntse li eketseha ka botumo. Habohlokoa le ho feta, barekisi ba nahanang pele (joaloka rona) joale baa fanapokello le mekhoa ea ho sebelisa hapebakeng sa lihlahisoa tse khanyang kamora ketsahalo, ho fokotsa litšila le ho ikamahanya le lipheo tsa ESG.
Ha e le hantle, lenaneo la morao-rao la sefofane sa Pernod Ricard Spain le sebelisa lisebelisoa tsa LED tse sebelisoang hapeKeketseho ea 35% ea likamano tsa barekikalefela litšila tse ling, ho li fumana ka bobeli thekiso le khatiso e ntle. Mokhoa o hlakile:tšusumetso ea pono le botsitso ha e sa le lira, empa balekane ha ba entsoe ka sepheo.
Mehopolo ea ho Qetela
Lihlahisoa tsa joala ka 2024 li tobane le ho rarahana ho feta leha e le neng pele - ho tloha ho batho ba ntseng ba fetoha le ho fapanyetsana ha liteishene ho isa lintoeng tsa tlhokomelo ea libaka le bohlokoa ba ESG. Empa khoele e le 'ngoe e tloaelehileng e hokahanya lipale tsohle tsa katleho: lihlahisoa tse hlolang ke tsekopanya pale le tšusumetso ea kutlo, phihlello ea dijithale kaboteng ba bophelo ba sebele, le boemo ba premium kaboqapi bo nang le boikarabelo.
At Linaleli tse telele, re sebetsa ka ho khetheha ho rala lihlahisoa tse ntlafatsang marang-rang tsa LED tse etselitsoeng indasteri ea joala-ho tlohaMabone a botlolo ea LED to theknoloji ea ponts'o ea bar e tloaelehileng, ho thusa mofuta oa hau hore o se ke oa khanya feela empalula u sa lebaleheng, Instagrammable, le e tsitsitseng—ho sa tsotelehe sebaka.
Nako ea poso: Jul-23-2025
