News
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The marketing dilemma of alcohol brands: How to make your wine no longer “invisible” in nightclubs?
Nightlife marketing sits at the crossroads of sensory overload and fleeting attention. For liquor brands, this is both an opportunity and a headache: venues like bars, clubs, and festivals gather ideal audiences, but dim lighting, short dwell times, and fierce competition make true brand recall h...Read more -
A Must-Read for Bar Owners: 12 Everyday Operational Pain Points and Actionable Fixes
Want to turn your bar from ‘open if people show up’ into ‘no reservations, lines out the door’? Stop relying on steep discounts or random promotions. Sustainable growth comes from combining experience design, repeatable processes, and solid data — turning ‘looking good’ into something you can act...Read more -
China and India should be partners, not adversaries, says foreign minister Wang Yi
Chinese Foreign Minister Wang Yi urged on Monday that India and China see each other as partners — not adversaries or threats as he arrived in New Delhi for a two-day visit aimed at resetting relations. A cautious thaw Wang’s visit — his first high-level diplomatic stop since the 2020 Galwan Val...Read more -
Why Clients Choose Longstargifts Without Hesitation
- 15+ years of manufacturing experience, 30+ patents, and complete event solution provider When event organizers, stadium owners, or brand teams consider suppliers for large scale audience interaction or bar lighting, they ask three simple, practical questions: Will it work consistently? Will you...Read more -
Overcoming Challenges in 2.4GHz Pixel-Level Control for LED Wristbands
By LongstarGifts Team At LongstarGifts, we’re currently developing a 2.4GHz pixel-level control system for our DMX-compatible LED wristbands, designed for use in large-scale live events. The vision is ambitious: treat every audience member as a pixel in a massive human display screen, ena...Read more -
Russian Missile and Drone Attacks on Ukraine Surge Under Trump Presidency, BBC Analysis Finds
BBC Verify has found that Russia has more than doubled its aerial attacks on Ukraine since President Donald Trump took office in January 2025, despite his public calls for a ceasefire. The number of missiles and drones fired by Moscow rose sharply after Trump’s election victory in November 2024 ...Read more -
No Deal on China Tariffs Until Trump Says Yes, Says Bessent
Top trade officials from the United States and China concluded two days of what both sides described as “constructive” discussions, agreeing to continue efforts to extend the current 90-day tariff truce. The talks, held in Stockholm, come as the truce—established in May—is set to expire on Augus...Read more -
What Alcohol Brands Truly Care About in 2024: From Consumer Shifts to On-Site Innovation
1. How Do We Stay Relevant in a Fragmented, Experience-Driven Market? Alcohol consumption patterns are shifting. Millennials and Gen Z—who now comprise over 45% of global alcohol consumers—are drinking less but seeking more premium, social, and immersive experiences. This means that brand...Read more -
Global Live Events and Festivals Report 2024: Growth, Impact and Rise of LED Installations
In 2024 the global live‐events industry surged past its pre‑pandemic peaks, attracting 151 million attendees to roughly 55,000 concerts and festivals—a 4 percent increase over 2023—and generating $3.07 billion in first‑half box‑office revenue (up 8.7 percent year‑on‑year) and an estimated $9.5 b...Read more -
Iran’s President Slightly Injured in Reported Israeli Strikes on Tehran Facility
Iranian President Masoud Pezeshkian was reportedly lightly wounded during an Israeli attack on a secret underground complex in Tehran last month. According to the state‑linked Fars news agency, on 16 June six precision bombs struck all access points and the ventilation system of the facility, w...Read more -
2024 Global Alcohol Industry Deep‑Dive Report
In the post‑pandemic era, the global alcoholic beverage market has experienced both “recovery and upgrade.” In 2024, total industry revenue reached USD 176.212 billion, reflecting consumers’ ever‑higher demands for quality and immersive experiences. This in‑depth report—tailored for spirits brand...Read more -
The United States has launched a new round of tariff policies on many countries, and the official implementation date has been postponed to August 1
With the global market paying close attention, the US government recently announced that it will launch a new round of tariff measures, imposing tariffs of varying degrees on a number of countries including Japan, South Korea, and Bangladesh. Among them, goods from Japan and South Korea will face...Read more
