1. Me pēhea tā tātou noho whai tikanga i roto i tētahi mākete wehewehe, e arohia ana e te wheako?
Kei te huri haere ngā tauira inu waipiro. Ko te hunga Millennials me te Gen Z—e tata ana ki te45% o ngā kaihoko waipiro o te ao—engari he iti ake te inute rapu i ngā wheako papai ake, pāpori, me te rumaki akeKo te tikanga o tēnei, ko te pono o te waitohu kāore i te whakawhirinaki ki te reka, engari ki tete kōrero, te wairua, me te tirohangao tētahi hua i te wā e kainga ana.
Nā reira, he nui te haumi a ngā waitohu waipiro kingā whakahohenga i te papaangai ngā huihuinga puoro, i ngā karapu VIP, me ngā pae pakū-ake—e rapu ana i ngā huarahi ki tetū pakari i te tirohanga me te kare ā-roto. Ngā whakakororia pounamu LED,ngā whakaaturanga rama, mengā tapanga LED waitohu ritengaehara i te mea he mea whakapaipai noa iho; he wāhanga rātou o tētahirautaki tirohangai roto i ngā taiao pōuriuri, ka taea e te mōhiotanga waitohu te whakatau, te whakakore rānei i tētahi whakatau hoko. Inaa, i kitea i roto i tētahi Rangahau Pānga Takahanga Nielsen 202447% o ngā tāngata i tae ki te hakari i maumahara ake ki tētahi waitohu waipiro i te wā i whakamāramahia ai te whakaaturanga.ka whakaritea ki ngā whata paerewa.
2. Me pēhea tā tātou whakapiki i ngā hoko i roto i ngā wāhi hokohoko kāore e taea e tātou te whakahaere i te whata hokohoko?
I roto i ngā hokohoko tuku iho, ka whawhai ngā waitohu waipiro mō te wāhi i runga i ngā whata. I roto i ngā karapu me ngā whare noho, he rerekē te papa pakanga—ko te paepae ratonga pounamu, ko te tēpu VIP, me te ringa o te kaiwhakarewa inuKoia te take i whakamahia ai ngā taputapu whakarei ake i te tirohanga pēnei iNgā poraka hukapapa LED, ngā kaiwhakaatu pounamu kua whakamāramahia, mengā whata pae e whakamārama anakei te noho hei patu nui i roto i ngā kete taputapu a te kaihokohoko waipiro.
He pounamu e kanapa ana i roto i ngā ringa o te kaimahi, e kitea ana rānei i runga i tētahi tēpu tata20 ngā wā ka nui ake te tūponotanga kia arohiai tētahi pounamu noa i te wā e iti ana te mārama. E ai ki tētahi Pūrongo Whēkau Kaihoko mō te Oranga Pō i te tau 2024,E 64% o ngā tāngata i haere ki te pā i whakaae i tono inu rātou nā te mea "he ātaahua te āhua i tētahi atu tēpu."Mō ngā waitohu waipiro hou, mō ngā waitohu waenga rānei, he wāhi tēnei ki te whakataurite i te taumata - ina koa kāore e taea e ngā tahua te whakataurite i ngā kamupene nunui mō ngā whakapaunga pānuitanga mamati.
Ka whakatuwherahia hoki e tēnei ngā huarahi mōwaitohu ritengamai i ngā waitohu i tāia ki runga i ngā poraka hukapapa e mura ana kiNgā waehere QR i runga i ngā takai pounamu LEDe arahi ana ki ngā ataata kaupapa whakatairanga, ngā tuku utu whakaheke, ngā kōrero pounamu putanga iti rānei. Ko te hononga ote ataahua o te tirohanga me te hangarau atamaikoinei te wāhi e toa puku ana te uara o te waitohu i roto i ngā wāhi kīkī.
3. Me pēhea tā tātou hono atu ki te Oranga Tonutanga me te kore e whakararu i te wheako?
Kāore he kōwhiringa mō te oranga tonutanga. Mai i te kimi rauemi mata ki te takai me ngā mahi kei te papaanga, kei raro i te tirotiro ngā waitohu mō ō rātou pānga ki te taiao. I taua wā anō,hokohoko wheako—ina koa i ngā wā o te pō me ngā huihuinga — he maha ngā wā ka kitea he maumau moni.
Hei whakatau i tēnei, kei te rapu inaianei ngā kamupene waipiro ingā otinga e aro nui ana ki te taiaoe pupuri ana i te āhua whakamiharo o te tirohanga.Ngā rama pounamu LED ka taea te whakahou, ngā paepae rama ka taea te whakamahi anō, mengā papa reti LED hangaruakei te piki haere te rongonui. He mea nui ake, ko ngā kaiwhakarato whakaaro whakamua (pēnei i a mātou) kei te tuku inaianeingā pūnaha kohikohi me te whakamahi anōmō ngā hua kanapa i muri i te huihuinga, te whakaiti i ngā para i ngā whenua ururua, me te whakarite ki ngā whāinga ESG.
Ina hoki, i kitea i roto i tētahi kaupapa whakamātautau Pernod Ricard i Pāniora e whakamahi ana i ngā whakaaturanga pae LED ka taea te whakamahi anō.35% te pikinga o te whai wāhi mai o ngā kaihokomekore rawa he para tāpiri, e whiwhi ana i ngā hoko me ngā purongo pai. He mārama te ia o te ao:kāore te pānga tirohanga me te pumau e waiho hei hoariri i ēnei rā, engari he hoa mahi ina hangaia me te whakaaro nui.
Ngā Whakaaro Whakamutunga
He nui ake te uaua o ngā waitohu waipiro i te tau 2024 i mua atu—mai i te whanake haere o ngā hunga whakarongo me te kanorau o ngā hongere ki ngā pakanga aro i roto i ngā wāhi me te whakahau ESG. Engari kotahi te aho e hono ana i ngā kōrero angitu katoa: ko ngā waitohu e toa ana ko ērā ewhakakotahi i te kōrero pakiwaitara me te pānga kare ā-roto, te toronga mamati mete aroaro tūturu, me te tūnga kounga teitei meauahatanga kawenga.
At Ngā koha whetu roa, he tohunga mātou ki te hoahoa i ngā hua whakarei waitohu LED kua whakaritea mō te umanga waipiro—mai iNgā rama pounamu LED to hangarau whakaatu pae ritenga, e āwhina ana i tō waitohu kia tiaho noa iho engarikia maumahara tonu, kia ataahua ki te Instagram, kia pumau hoki—ahakoa te wāhi.
Wā tuku: Hurae-23-2025
