Dab tsi Cawv Hom Tshuaj Kho Mob Zoo Tshaj Plaws hauv 2024: Los Ntawm Cov Neeg Siv Khoom Hloov mus rau On-Site Innovation

1. Yuav ua li cas peb nyob twj ywm nyob rau hauv ib tug Fragmented, Experience-Driven Market?

Cov qauv siv cawv yog hloov pauv. Millennials thiab Gen Z - uas tam sim no suav nrog45% ntawm cov neeg haus cawv thoob ntiaj teb- haus tsawg tab sisnrhiav kev hwm ntau dua, kev sib raug zoo, thiab kev paub dhau los. Qhov no txhais tau hais tias hom loyalty hinges tsawg dua ntawm saj thiab ntau dua ntawm covdab neeg, vibe, thiab visibilityntawm ib yam khoom ntawm qhov khoom siv.

Yog li ntawd, cov npe cawv tau nqis peev ntau rau hauvkev ua haujlwm ntawm qhov chawntawm cov suab paj nruag festivals, VIP clubs, thiab pop-up bars-nrhiav txoj hauv kevsawv tawm visually thiab kev xav. LED lub raj mis glorifiers,teeb pom kev zoo, thiabcustom-branded LED daim ntawv lotsis yog qhov muag khoom qab zib xwb; lawv yog ib feem ntawm akev pom kev zoonyob rau hauv qhov chaw dimly lit qhov twg cov khoom lag luam lees paub tuaj yeem ua lossis tawg qhov kev txiav txim siab yuav khoom. Qhov tseeb, 2024 Nielsen Event Impact Study pom tias47% ntawm cov neeg tuaj koom kev ua koob tsheej nco txog lub npe ntsuj plig zoo dua thaum nws muaj lub teeb pom kev zoopiv rau standard shelving.

2. Peb Yuav Ua Li Cas Ntxiv Kev Muag Khoom Hauv Chaw Nyob Qhov Chaw Peb Tswj Tsis Tau Lub Txee?

Hauv cov khw muag khoom ib txwm muaj, cov npe cawv sib ntaus sib tua rau qhov chaw txee. Hauv cov clubs thiab lounges, kev sib ntaus sib tua sib txawv -Nws yog lub raj mis pabcuam tais, lub rooj VIP, thiab tus neeg tuav tes tuav. Qhov no yog vim li cas visibility-txhim kho cov cuab yeej zoo liLED ice cubes, illuminated lub raj mis presenters, thiablight-up bar txeetau dhau los ua riam phom tseem ceeb hauv cov khoom siv cawv cawv.

Lub raj mis ci ntsa iab hauv tes ntawm tus neeg tos lossis pom ntawm lub rooj nyob ze yog20x feem ntau yuav nyiam mloogtshaj lub raj mis tsis tu ncua nyob rau hauv lub teeb pom kev zoo. Raws li 2024 Nightlife Consumer Behavior Report,64% ntawm cov neeg mus ncig ua si tau lees paub xaj dej haus vim "nws zoo li txias ntawm lwm lub rooj."Rau cov khoom lag luam tawm los yog qib nruab nrab qib cawv, qhov no yog lub sijhawm los ua kom qib kev ua si-tshwj xeeb tshaj yog thaum cov peev nyiaj tsis tuaj yeem phim cov neeg loj heev rau kev siv nyiaj digital.

Qhov no kuj qhib tau raukev cai branding: los ntawm cov logos luam tawm ntawm lub teeb ci dej khov rauQR codes ntawm LED lub raj mis qhwvuas ua rau cov yeeb yaj kiab kev sib tw, txo nqi, lossis cov dab neeg txwv lub raj mis. Kev sib tshuam ntawmpom kev hais lus thiab ntse techyog qhov uas tus nqi lag luam ntsiag to tau yeej hauv cov chaw muaj neeg coob.

3. Peb Yuav Ua Li Cas Nrog Kev Ncaj Ncees Tsis Muaj Kev Nyuaj Siab Ntawm Kev Paub?

Sustainability tsis yog xaiv tau lawm. Los ntawm cov khoom siv raw khoom mus rau kev ntim khoom thiab kev ua haujlwm ntawm qhov chaw, cov khoom lag luam raug tshuaj xyuas rau lawv cov kev cuam tshuam ib puag ncig. Tib lub sijhawm,kev lag luam-tshwj xeeb tshaj yog nyob rau hmo ntuj thiab cov xwm txheej - feem ntau zoo li khib nyiab.

Txhawm rau daws qhov no, cov npe cawv tam sim no tab tom nrhiaveco-conscious dawsuas khaws qhov pom kev wow factor.Rechargeable LED lub raj mis teeb, reusable teeb-up tais, thiabrecyclable LED coastersyog nce nyob rau hauv muaj koob meej. Qhov tseem ceeb tshaj, cov neeg muab kev xav rau pem hauv ntej (zoo li peb) tam sim no muabkev sau thiab rov siv duarau cov khoom ci ntsa iab tom qab kev tshwm sim, txo cov khib nyiab pov tseg thiab ua raws li ESG cov hom phiaj.

Qhov tseeb, tsis ntev los no Pernod Ricard pilot program hauv Spain siv reusable LED bar qhia pom35% nce hauv kev koom nrog cov neeg siv khoomnrogxoom ntxiv pov tseg, khwv tau lawv ob qho tib si muag thiab zoo xovxwm. Qhov sib txawv yog qhov tseeb:pom kev cuam tshuam thiab sustainability tsis yog yeeb ncuab lawm, tab sis cov neeg koom tes thaum tsim nrog lub hom phiaj.

Kev xav zaum kawg

Cov npe cawv hauv xyoo 2024 ntsib qhov nyuaj ntau dua li puas tau - los ntawm kev hloov zuj zus ntawm cov neeg tuaj saib thiab kev sib txawv ntawm cov channel mus rau hauv qhov chaw saib xyuas kev ua tsov ua rog thiab ESG qhov tseem ceeb. Tab sis ib qho kev sib txuas txuas tag nrho cov dab neeg ua tiav: cov hom uas yeej yog cov uasua ke zaj dab neeg nrog kev cuam tshuam kev xav, digital cuag nroglub neej tiag tiag, thiab hwm qhov chaw nroglub luag haujlwm tshiab.

At Longstargifts, peb tshwj xeeb hauv kev tsim LED-raws li cov khoom lag luam txhim kho kom haum rau kev lag luam cawv-los ntawmLED lub raj mis teeb to kev cai bar zaub tech, pab koj hom tsis yog tsuas yog ci tab sisnyob nco ntsoov, Instagrammable, thiab ruaj khov- tsis hais qhov chaw.