1. Sihlala Njani Sibalulekile KwiMarike Eqhekekileyo, Eqhutywa Ngamava?
Iindlela zokusela utywala ziyatshintsha. IMillennials kunye neGen Z-ngoku equka ngaphezuluI-45% yabantu abasebenzisa utywala kwihlabathi jikelele-basela kancinci kodwaukufuna ipremium, intlalontle, kunye namava antywilayo. Oku kuthetha ukuba ukunyaniseka kwebhrendi kuxhomekeke kancinci kwincasa nangaphezulu kwiibali, vibe, kunye nokubonakalayemveliso kwindawo yokusetyenziswa.
Ngenxa yoko, iimveliso zotywala zityala imali eninziukusebenza kwisizakwimithendeleko yomculo, iiklabhu zeVIP, kunye nemivalo ye-pop-up-ukukhangela iindlela zokugqama ngokwembonakalo nangokweemvakalelo. Izihombisi zebhotile ze-LED,imiboniso yokukhanya, kwayeiileyibhile ze-LED ezikhethekileyoazisekho nje iilekese zamehlo; bayinxalenye yeisicwangciso sokubonakalakwiindawo ezikhanyiswe luzizi apho ukuqondwa kwebhrendi kunokwenza okanye kwaphule isigqibo sokuthenga. Ngapha koko, iSifundo seMpembelelo yoMsitho we-Nielsen ka-2024 yafumanisa ukubaI-47% yabazimasi beminyhadala bakhumbula uphawu lomoya ngcono xa lunomboniso okhanyayoxa kuthelekiswa neeshelufu eziqhelekileyo.
2.Sizonyusa Njani iiThengiso Ngaphakathi kweNdawo apho singakwaziyo ukulawula iShelf?
Kwiivenkile zemveli, iimveliso zotywala zilwela indawo yeshelufu. Kwiiklabhu nakwiindawo zokuphumla, ibala lokulwa lahlukile—yitreyi yenkonzo yebhotile, itafile yeVIP, kunye nesandla sombhari. Kungenxa yoko le nto izixhobo zokuphucula ukubonakala ezifanaIityhubhu zeqhwa ze-LED, izibonisi zeebhotile ezikhanyayo, kwayeiishelfu zebha zokukhanyaziba zizixhobo ezibalulekileyo kwizixhobo zokuthengisa utywala.
Ibhotile evuthayo ezandleni zomncedisi okanye ibonwe kwitafile ekufutshane20x ngaphezulu kokutsala umdlakunebhotile eqhelekileyo ekukhanyeni okuphantsi. NgokweNgxelo yokuZiphatha kwaBathengi bobusuku bango-2024,I-64% yabahambi bebhari bavumile ukuba baodole isiselo ngenxa yokuba "ibukeka ipholile kwenye itafile."Kwiimveliso zotywala ezisakhasayo okanye eziphakathi, eli lithuba lokulinganisa ibala lokudlala-ingakumbi xa uhlahlo lwabiwo-mali lungakwazi ukuhambelana nezigebenga zenkcitho yentengiso yedijithali.
Oku kukwavula amathuba okubaukuphawula ngokwesiko: ukusuka kwiilogo eziprintiweyo kwiityhubhu zomkhenkce ezikhanyayo ukuyaIikhowudi ze-QR kwiibhotile ze-LED ezisongayoezikhokelela kwiividiyo zephulo, izibonelelo zezaphulelo, okanye amabali ebhotile anoshicilelo olulinganiselweyo. Ukudibana kweisibheno esibonakalayo kunye ne-smart techkulapho ixabiso lebhrendi liphumelela ngokuzolileyo ngaphakathi kweendawo ezixineneyo.
3. Sihambelana Njani Nozinzo Ngaphandle Kokulalanisa Kumava?
Uzinzo aluseyonto yokuzikhethela. Ukusuka ekufumaneni imathiriyeli ekrwada ukuya ekupakishweni nasekusebenzeni kwisiza, iibrendi ziphantsi koqwalaselo ngefuthe lazo lokusingqongileyo. Ngaxeshanye,ukuthengisa ngamava-ingakumbi kubomi basebusuku kunye neziganeko-zinokuthi zibonakale ziyinkcitho.
Ukusombulula oku, iibrendi zotywala ngoku zikhangelaizisombululo ze-eco-consciousezigcina i-wow factor ebonakalayo.Izibane zebhotile ze-LED ezinokutshajwa kwakhona, iitreyi zokukhanyisa eziphinda zisetyenziswe, kwayeii-coasters ze-LED ezinokuphinda zisetyenziswezikhula ngokuthandwa. Okubaluleke ngakumbi, ababoneleli abacinga phambili (njengathi) ngoku bayabonelelaukuqokelela nokusebenzisa kwakhona iinkqubokwiimveliso ezikhanyayo emva komsitho, ukunciphisa inkunkuma yokulahla inkunkuma kunye nokulungelelanisa neenjongo zeESG.
Ngapha koko, inkqubo yokulinga yePernod Ricard yamva nje eSpain isebenzisa isarha yebhari ye-LED esebenzisekayoI-35% yokwanda kokubandakanyeka kwabathengingezero inkunkuma eyongezelelweyo, ukufumana kubo zombini ukuthengisa kunye neendaba ezilungileyo. Indlela icacile:impembelelo ebonakalayo kunye nozinzo azisekho iintshaba, kodwa amaqabane xa eyilwe ngenjongo.
Iingcamango Zokugqibela
Iimpawu zotywala ngo-2024 zijongene nobunzima ngakumbi kunangaphambili-ukusuka kubaphulaphuli abaguqukayo kunye nokwahlukahlukana kwejelo ukuya kwiimfazwe zokuqwalaselwa kwendawo kunye nokuyimfuneko kwe-ESG. Kodwa intambo enye eqhelekileyo idibanisa onke amabali empumelelo: iibrendi eziphumeleleyo zezodibanisa ibali kunye nefuthe leemvakalelo, ukufikelela kwidijithali ngeubukho bobomi bokwenyani, kunye nokumiswa kweprimiyamu ngeukusungula uxanduva.
At Iinkwenkwezi ezinde, Sisebenza ngokukhethekileyo ekuyileni iimveliso zokuphucula iimpawu ze-LED ezilungiselelwe imboni yotywala-ukusukaIzibane zebhotile ze-LED to itekhnoloji yokubonisa ibha yesiko, ukunceda uphawu lwakho lungakhanyisi nje kuphela kodwahlala ukhumbuleka, Instagrammable, kwaye uzinzile- kungakhathaliseki indawo.
Ixesha lokuposa: Jul-23-2025
