1. Sihlala Njani Sifanelekile Kwimarike Eqhekekileyo, Eqhutywa Ngamava?
Iindlela zokusebenzisa utywala ziyatshintsha. I-Millennials kunye ne-Gen Z—ngoku eziquka ngaphezuluAma-45% abathengi botywala kwihlabathi liphela—basela kancinci kodwaukufuna amava angaphezulu akumgangatho ophezulu, ezentlalo, kunye namava anzuluOku kuthetha ukuba ukuthembeka kophawu akuxhomekanga kakhulu kwincasa yalo kodwa kuxhomekeke kakhulu kwincasa yalo.ibali, umoya, kunye nokubonakalayemveliso ngexesha lokusetyenziswa.
Ngenxa yoko, iimpawu zotywala zityala imali eninziukuvuselelwa kwindawokwiminyhadala yomculo, kwiiklabhu zeVIP, nakwiindawo zokusela ezisandul’ ukuvulwa—befuna iindlela zokwenza njalo.gqama ngokwembonakalo nangokweemvakaleloIzikhanyiso zeebhotile ze-LED,izibonisi zokukhanyisakunyeiilebheli ze-LED ezenziwe ngokwezifisoabasajongi nje kuphela; bayinxalenye yeicebo lokubonakalakwiindawo ezikhanyayo kancinci apho ukuqatshelwa kophawu kunokwenza okanye kuphule isigqibo sokuthenga. Enyanisweni, uphononongo lwe-2024 Nielsen Event Impact Study lufumanise ukubaAma-47% abantu ababeze emnyhadala bakhumbula uphawu lotywala xa lunomboniso okhanyayo.ngokuchasene neeshelufu eziqhelekileyo.
2. Singayinyusa njani intengiso ngaphakathi kwiindawo apho singenakukwazi ukulawula ishelufu?
Kwivenkile zemveli, iimveliso zotywala zilwela indawo eshelufini. Kwiiklabhu nakwiindawo zokuphumla, indawo yedabi yahlukile—yitreyi yenkonzo yebhotile, itafile yeVIP, kunye nesandla somrhwebi wewayiniYingakho izixhobo zokuphucula ukubonakala ezifanaIityhubhu zeqhwa ze-LED, abasasazi beebhotile ezikhanyisiweyokunyeiishelufu zebha zokukhanyisaziba zizixhobo ezibalulekileyo kwizixhobo zomthengisi wotywala.
Ibhotile ekhazimlayo ezandleni zomlungiseleli okanye ebonwa etafileni ekufutshane iyabonakala.Amathuba angama-20 ngaphezulu okutsala ingqalelokunebhotile eqhelekileyo ekukhanyeni okuphantsi. Ngokwengxelo ye-2024 Nightlife Consumer Behavior Report,Ama-64% abantu abaya ebharini bavumile ukuba baodole isiselo kuba nje “sibukeka sipholile kwelinye itafile.”Kwiinkampani ezithengisa utywala ezisakhasayo okanye eziphakathi, eli lithuba lokulinganisa ibala lokudlala—ingakumbi xa uhlahlo-lwabiwo mali lungenakulingana neenkampani ezinkulu ezisebenzisa iintengiso zedijithali.
Oku kuvula amathuba okubauphawu olucwangcisiweyo: ukusuka kwiilogo eziprintiweyo kwiityhubhu zomkhenkce ezikhanyisayo ukuyaIikhowudi ze-QR kwiingubo zebhotile ze-LEDezikhokelela kwiividiyo zephulo, izibonelelo zesaphulelo, okanye amabali ebhotile anohlelo olulinganiselweyo. Indlela edibana ngayoukutsala amehlo kunye nobuchwepheshe obukrelekrelekulapho ixabiso lophawu lifunyanwa khona ngokuzolileyo kwiindawo ezixineneyo.
3. Singayilungelelanisa njani iZinto eziZinzileyo ngaphandle kokuyekelela kumava ethu?
Uzinzo alusekho ukhetho. Ukusuka ekufumaneni izinto eziluhlaza ukuya ekupakisheni nasekusebenzeni kwindawo, iimpawu zijongwa ngempembelelo yazo kwindalo esingqongileyo. Kwangaxeshanye,ukuthengisa ngamava—ingakumbi ebusuku nakwimicimbi—idla ngokubonakala ngathi ichitha imali.
Ukusombulula oku, ngoku kukho iimpawu zotywala ezifunaizisombululo ezikhathalela indaloezigcina i-wow factor ebonakalayo.Izibane zeebhotile ze-LED ezinokutshajwa kwakhona, iitreyi zokukhanyisa ezinokuphinda zisetyenziswekunyeii-coasters ze-LED ezinokuphinda zisetyenzisweziyanda ngokuthandwa. Okubaluleke ngakumbi, ababoneleli abacinga kwangaphambili (njengathi) ngoku banikezelaiinkqubo zokuqokelela nokusebenzisa kwakhonaiimveliso zokukhanya emva komsitho, ukunciphisa inkunkuma kwiindawo zokulahla inkunkuma kunye nokuhambelana neenjongo ze-ESG.
Enyanisweni, inkqubo yakutshanje yovavanyo lwePernod Ricard eSpain esebenzisa izibonisi ze-LED ezisetyenziswa kwakhonaUkwanda ngama-35% ekubandakanyekeni kwabathengikunyeakukho nkunkuma yongezelelweyo, nto leyo ebenza bathengise kwaye baphumelele kwiindaba ezilungileyo. Le ndlela icacile:impembelelo ebonakalayo kunye nokuzinza azisezizo iintshaba, kodwa amaqabane xa eyilwe ngenjongo.
Iingcinga Zokugqibela
Iimpawu zotywala ngo-2024 zijongene nobunzima obungaphezulu kunangaphambili—ukusuka kubaphulaphuli abatshintshayo kunye nokwahlukahlukana kweziteshi ukuya kwiimfazwe zokujonga indawo kunye ne-ESG eyimfuneko. Kodwa intambo enye efanayo idibanisa zonke iindaba zempumelelo: iimpawu eziphumelelayo zezodibanisa ukubalisa amabali nefuthe leemvakalelo, ukufikelela kwidijithali kunyeubukho bokwenyanikunye nokubekwa kwindawo ephezulu kunyeubuchule obunoxanduva.
At I-Longstargifts, sigxile ekuyileni iimveliso eziphucula uphawu ezisekelwe kwi-LED ezenzelwe ishishini lotywala—ukusukaIzibane zebhotile ze-LED to iteknoloji yokubonisa ibha eyenzelwe wena, ukunceda uphawu lwakho lungapheleli nje ekukhanyeni kodwahlala ukhumbuleka, ufumaneka kwi-Instagram, kwaye uzinzile—kungakhathaliseki indawo.
Ixesha leposi: Julayi-23-2025
