Izvo Zvinengwa Nedoro Zvine Hanya Nezvazvo muna 2024: Kubva Mutengi Shifts kuenda kuPasiiti Innovation

1. Tinoramba Sei Tine Basa Mumusika Wakakamukana, Unofambiswa Nezviitiko?

Maitiro ekunwa doro ari kuchinja. Mireniyumu naGen Z - avo zvino vanoumba pamusoro45% yevashandisi vedoro pasi rose— vari kunwa zvishoma asikutsvaga zvimwe zvekutanga, zvemagariro, uye zvinonyudza. Izvi zvinoreva kuti kuvimbika kwemhando kunotsamira zvishoma pane kuravira uye zvakanyanya panyaya, vibe, uye kuonekwayechigadzirwa panguva yekudyiwa.

Nekuda kweizvozvo, mhando dzedoro dziri kuisa mari yakawandapa-saiti activationpamitambo yemimhanzi, makirabhu eVIP, uye mabhawa anobuda - achitsvaga nzira dzekuitakumira pachena nekuona uye mupfungwa. LED bhodhoro rinokudza,chiedza-up kuratidza,uyemavara-akagadzirwa e LEDhachisati chiri chihwitsi chemaziso; ivo chikamu chenzira yekuonekwamunzvimbo dzine chiedza chisina kujeka uko kuzivikanwa kwemhando kunogona kuita kana kutyora sarudzo yekutenga. Muchokwadi, 2024 Nielsen Chiitiko Impact Chidzidzo chakawana izvo47% yevakapinda mutambo vakarangarira rudzi rwemweya zviri nani apo yaive nechiratidziro chakavhenekerwamaringe nestandard shelving.

2. Isu Tinowedzera Sei Kutengesa Mukati Nzvimbo Kwatisingagone Kudzora Sherufu?

Muzvitoro zvechinyakare, mhando dzedoro dzinorwira nzvimbo yesherufu. Mumakirabhu nemalounge, nhandare yehondo yakasiyana—itireyi yebasa remabhodhoro, tafura yeVIP, uye ruoko rwemubhawa. Ichi ndicho chikonzero maturusi ekusimudzira kuoneka akafananaLED ice cubes, vakavhenekera mabhodhoro presenters,uyelight-up bar shelveszviri kuva zvombo zvinokosha mubhuku rezvishandiso romutengesi wedoro.

Bhodhoro rinopenya riri mumaoko eweta kana kuonekwa patafura iri pedyo20x zvakanyanya kukwezva kutarisakupfuura bhodhoro renguva dzose muchiedza chakaderera. Zvinoenderana ne2024 Nightlife Consumer Behavior Report,64% yevanoenda kubhawa vakabvuma kuodha chinwiwa nekuda kwekuti "chaitaridzika kutonhorera pane imwe tafura."Kune ari kusimukira kana epakati-tier doro remhando, uyu mukana wekuenzanisa nhandare-kunyanya kana mabhajeti asingakwanise kuenderana nehofori yedhijitari ad mari.

Izvi zvinovhurawo mikana yecustom branding: kubva kulogos akadhindwa pachiedza-up ice cubes kusvikaQR makodhi pane LED bhodhoro wrapsizvo zvinotungamira kumavhidhiyo emushandirapamwe, zvinopihwa zvakaderedzwa, kana nyaya dzemabhodhoro mashoma. Mharadzano yekuona kukwezva uye smart techndiko uko kukosha kwemhando kuri kuhwinwa chinyararire mukati menzvimbo dzine vanhu vakawanda.

3. Tinofambirana Sei Nekugadzikana Pasina Kukanganisa Pachiitiko?

Sustainability haisisiri sarudzo. Kubva pakutsvagisa zvinhu kusvika pakurongedza uye pa-saiti activation, mabhureki ari pasi pekutariswa nekuda kwekukanganisa kwawo kwezvakatipoteredza. Panguva imwe,ruzivo rwekushambadzira-kunyanya muhupenyu hwehusiku nezviitiko-zvinogona kuita senge kupambadza.

Kugadzirisa izvi, mhando dzedoro dzava kutsvagaeco-conscious mhinduroizvo zvinochengeta zvinoonekwa wow factor.Rechargeable LED bhodhoro mwenje, reusable light-up trays,uyerecyclable LED coastersvari kuwedzera mukurumbira. Zvinotonyanya kukosha, vatengesi vekufunga-mberi (sesu) zvino vanopakuunganidza uye kushandisazve masisitimuyezvigadzirwa zvinopenya mushure mechiitiko, kuderedza marara emarara uye kuenderana nezvinangwa zveESG.

Muchokwadi, ichangoburwa Pernod Ricard mutyairi chirongwa muSpain uchishandisa reusable LED bar inoratidzira saw35% kuwedzera mukubatanidzwa kwevatengipamwezero kuwedzera tsvina, zvichivawanira ivo vaviri kutengesa uye kudhinda kwakanaka. Maitiro acho akajeka:kuona kukanganiswa uye kusimba havachisiri vavengi, asi shamwari kana dzakagadzirwa nechinangwa.

Pfungwa dzekupedzisira

Zvinwiwa zvedoro muna 2024 zvinotarisana nekuoma kwakawanda kupfuura nakare kose-kubva pakushanduka kwevateereri uye kusiyanisa chiteshi kuenda kune-nzvimbo yekutarisisa hondo uye kukosha kweESG. Asi tambo imwe yakajairika inobatanidza nyaya dzese dzebudiriro: mhando dzinokunda ndedziyabatanidza kutaura nyaya nemanzwiro ekuita, digital kusvika nekuvapo kwehupenyu chaihwo, uye premium chinzvimbo nehunyanzvi hutsva.

At Longstargifts, isu tinonyanya kugadzira LED-based brand-enhancing zvigadzirwa zvakagadzirirwa indasitiri yedoro-kubvaMagetsi ebhodhoro re LED to tsika bar kuratidza tech, kubatsira brand yako kwete chete kupenya asigara usingakanganwike, Instagrammable, uye inogoneka- zvisinei nenzvimbo.