1. Tingaramba Sei Tichishanda Nevamwe Mumusika Wakakamurwa Uye Une Ruzivo?
Maitiro ekunwa doro ari kuchinja. Vari muMillennials neGen Z—avo vava kuumba45% yevanhu vanoshandisa doro pasi rose—vari kunwa zvishoma asikutsvaga ruzivo rwakawanda rwepamusoro-soro, rwemagariro evanhu, uye rwekunyudzaIzvi zvinoreva kuti kuvimbika kwekambani hakutsamiri zvakanyanya pane zvaunofarira asi pane zvakawanda panenyaya, mamiriro ezvinhu, uye kuonekwayechigadzirwa panguva yekushandisa.
Nekuda kweizvozvo, mabhizinesi edoro ari kuisa mari yakawanda mukushanda panzvimbopamitambo yemimhanzi, makirabhu eVIP, uye mapop-up bars—vachitsvaga nzira dzekuita izvozvoratidza pachena mumaziso uye mumanzwiro. Zvishongedzo zvemabhodhoro e LED,kuratidzwa kwechiedzauyemavara e LED ane mavara akagadzirwahavasisiri kungonakidzwa nemaziso chete; vava chikamu chenzira yekuonekwamunzvimbo dzisina chiedza chakawanda uko kuzivikanwa kwechiratidzo kunogona kuita kana kukanganisa sarudzo yekutenga. Kutaura zvazviri, 2024 Nielsen Event Impact Study yakawana kuti47% yevakapinda mutambo uyu vaiyeuka zviri nani chiratidzo chemweya kana chaive nechiratidziro chakavhenekerwazvichienzaniswa nemasherufu akajairwa.
2. Tingawedzera sei kutengesa munzvimbo dzatisingakwanise kudzora sherufu?
Muzvitoro zvechinyakare, mabhizinesi edoro anorwira nzvimbo yekuchengetera doro. Mumakirabhu nenzvimbo dzekutandarira, nzvimbo yekurwira hondo yakasiyana—ndiro tireyi yebasa remabhodhoro, tafura yeVIP, neruoko rwemubiki wewainiNdosaka zvishandiso zvinovandudza kuoneka zvakaita seMakubhiti echando e LED, varatidziri vemabhodhoro akavhenekerwauyemasherufu ebhawa rekuvhenekesavari kuva zvombo zvakakosha muzvishandiso zvevatengesi vedoro.
Bhodhoro rinopenya riri mumaoko emushandi wekudya kana kuti rinoonekwa patafura iri pedyoMikana yekukwezva vanhu vakawanda ka20pane bhodhoro renguva dzose rine chiedza chakaderera. Sekureva kwe2024 Nightlife Consumer Behavior Report,64% yevaya vanoenda kumabhawa vakabvuma kuti vakatenga chinwiwa nekuti "chaitaridzika zvakanaka patafura imwe."Kune makambani edoro ari kubuda kana ari pakati nepakati, iyi mukana wekuenzanisa nharaunda—kunyanya kana bhajeti risingakwanise kuenzana nemakambani makuru ekushandisa pakushambadzira kwedhijitari.
Izvi zvinovhurawo mikana yekutikushambadza kwakagadzirwa nemaoko: kubva pazviratidzo zvakadhindwa pamakerubhi echando anovhenekesa kusvikaMakodhi eQR pamabhodhoro e LEDzvinotungamira kumavhidhiyo emushandirapamwe, zvinopihwa zvakaderedzwa mutengo, kana nyaya dzebhodhoro dzakaganhurirwa.kukwezva kwemaziso uye tekinoroji yakangwarandipo panowanikwa kukosha kwechiratidzo chinyararire munzvimbo dzine vanhu vakawanda.
3. Tingaita Sei Kuti Tienderane Nekugadzikana Tisingakanganisi Ruzivo Rwatakawana?
Kugara kwenguva refu hakuchina sarudzo. Kubva pakutsvaga zvinhu zvakabikwa kusvika pakurongedza uye kushanda panzvimbo yacho, mabrandi ari kuongororwa kuti anokanganisa sei nharaunda. Panguva imwe chete,kushambadzira kweruzivo—kunyanya muhusiku hwehusiku nezviitiko—zvinowanzoita sekunge zvinopambadza.
Kuti izvi zvigadziriswe, mabhuroko edoro ari kutsvagamhinduro dzinofunga nezvezvakatipoteredzaizvo zvinochengetedza chitarisiko chekuona.Mwenje yebhodhoro re LED inochajwazve, matireyi ekubatidza magetsi anogona kushandiswazveuyemacoaster e LED anogona kushandiswazvevari kuwedzera kufarirwa. Chinonyanya kukosha ndechekuti, vatengesi vane pfungwa dzemangwana (sesu) vava kupamasisitimu ekuunganidza nekushandisazvezvezvigadzirwa zvechiedza mushure mechiitiko, kuderedza marara emarara uye kuenderana nezvinangwa zveESG.
Kutaura zvazviri, chirongwa chekuedza chePernod Ricard chakaitwa kuSpain chichishandisa magirazi e LED anogona kushandiswazve.Kuwedzera kwe35% mukubatanidzwa kwevatenginehapana mamwe marara, zvichivapa zvese kutengesa uye nhau dzakanaka. Zviri kuitika zviri pachena:kukanganisa kwemaonero nekuchengetedza hupenyu hazvichisiri vavengi, asi vanobatana kana vakagadzirwa nechinangwa.
Pfungwa Dzekupedzisira
Makambani edoro muna 2024 anotarisana nematambudziko akawanda kupfuura kare—kubva pakuchinja kwevateereri uye kupatsanura nzira kusvika pakurwisana kwekutarisa panzvimbo uye ESG inodiwa. Asi chinhu chimwe chete chinobatanidza nyaya dzese dzekubudirira: makambani anokunda ndeaya anokunda.sanganisa nyaya dzenyaya nepfungwa dzinoshanda, kusvika padhijitari nekuvapo kwehupenyu chaihwo, uye nzvimbo yepamusoro-soro inehunyanzvi hutsva hune mutoro.
At Zvipo zvenyeredzi refu, isu tine hunyanzvi mukugadzira zvigadzirwa zvinosimudzira mhando zve LED zvakagadzirirwa indasitiri yedoro—kubvaMwenje yebhodhoro re LED to tekinoroji yekuratidzira bhawa yakagadzirwa, zvichibatsira kuti brand yako isangopenya chete asiworamba uchiyeuka, unogona kushandisa Instagram, uye unochengetedza nguva—pasinei nenzvimbo yacho.
Nguva yekutumira: Chikunguru-23-2025
