Icyo ibirango by'inzoga byitaho mu by'ukuri muri 2024: Kuva ku guhindura abaguzi bakajya ku guhanga udushya aho bakorera

1. Ni gute twakomeza kuba ingenzi mu isoko rigizwe n'ibice bitandukanye kandi riyobowe n'uburambe?

Imiterere y'ikoreshwa ry'inzoga iri guhinduka. Abakiri bato n'abakomoka mu bwoko bwa Gen Z—ubu bagizwe n'abarenga45% by'abakoresha inzoga ku isi—banywa bike arikogushaka ubunararibonye bwiza, bwo gusabana n'abandi, no kwibanda ku bintu byinshiIbi bivuze ko ubudahemuka bw'ikirango bushingira cyane ku buryohe ahubwo bushingira cyane ku buryoheinkuru, ishusho, no kugaragaracy'igicuruzwa mu gihe cyo kugikoresha.

Kubera iyo mpamvu, ibigo by’inzoga birimo gushora imari nyinshi muriibikorwa byo gukora ku rubugamu birori bya muzika, mu matsinda y’abantu bakomeye, no mu tubari twa pop-up—bashaka uburyo bwogaragaza isura n'amarangamutima. Ibikoresho bitanga ubwiza bw'amacupa ya LED,kwerekana urumuri, naibirango bya LED byihariyentibakiri abantu bareba gusa; ahubwo ni bamwe mu bagizeingamba zo kugaragaramu bice bifite urumuri ruto aho kumenya ikirango bishobora gufata icyemezo cyo kugura cyangwa kubangamira icyemezo cyo kugura. Mu by’ukuri, ubushakashatsi bwakozwe na Nielsen Event Impact mu 2024 bwagaragaje ko47% by'abitabiriye iserukiramuco bibukaga ikirango cy'umuzimu iyo cyari gifite urumuriugereranije n'aho gushyira ibintu mu mashashi bisanzwe.

2. Ni gute twakongera ibicuruzwa mu nzu aho tudashobora kugenzura ububiko?

Mu maduka gakondo, ibicuruzwa by’inzoga birwanira ahantu ho kubika ibintu. Mu tubyiniro no mu byumba byo kuraramo, ahantu ho kurwanira ibintu hatandukanye—ni isahani yo gutanga serivisi z'amacupa, ameza y'icyubahiro, n'ukuboko k'umukozi w'inzogaIyi niyo mpamvu ibikoresho byongerera ubushobozi bwo kugaragara nkaUduce tw'urubura twa LED, abatanga ibiganiro ku macupa amurikiwe, naamabati yo gushyiramo urumurizirimo kuba intwaro z'ingenzi mu bikoresho by'abacuruza inzoga.

Icupa ricanye riri mu ntoki z'umukozi utanga serivisi cyangwa rigaragara ku meza ari hafi niInshuro 20 z'amahirwe yo gukurura abantukurusha icupa risanzwe riri mu rumuri ruto. Dukurikije raporo y’imyitwarire y’abaguzi mu buzima bw’ijoro yo mu 2024,64% by'abajya mu tubari bemeye ko batumije icyo kunywa kubera ko “cyasaga neza ku meza yandi.”Ku bigo bishya cyangwa ibiciriritse by’inzoga, iyi ni amahirwe yo kunganya urwego rw’imikinire—cyane cyane iyo ingengo y’imari idashobora kugera ku bihangange mu gutanga amatangazo yo kuri interineti.

Ibi kandi bifungura amahirwe yoikirango cyihariye: kuva ku birango byacapwe ku duce tw'urubura dutanga urumuri kugeza kuKode za QR ku bipfunyika by'amacupa ya LEDbiyobora ku mashusho y'ibikorwa byo kwiyamamaza, kugabanyirizwa ibiciro, cyangwa inkuru z'amacupa ziboneka mu byiciro bike. Aho bihuriragukurura amaso n'ikoranabuhanga rigezwehoniho agaciro k'ikirango kaba gatsindirwa mu buryo bucece mu bibuga byuzuye abantu.

3. Ni gute twahuza n'iterambere rirambye tudashingiye ku bunararibonye?

Kuramba ntibikiri amahitamo. Kuva ku gushakisha ibikoresho fatizo kugeza ku gupakira no gukora ibikorwa aho bikorerwa, ibirango biri gukurikiranwa ku ngaruka zabyo ku bidukikije. Muri icyo gihe,kwamamaza ubunararibonye—cyane cyane mu buzima bwa nijoro no mu birori — akenshi bishobora gusa n'aho ari ugupfusha ubusa.

Kugira ngo iki kibazo gikemuke, ibigo by'inzoga birimo gushakaibisubizo bigamije ibidukikijebigumana ikintu cy'isoni.Amatara y'amacupa ya LED ashobora kongera gusharijwa, udusanduku tw'amatara dushobora kongera gukoreshwa, nacoaster za LED zishobora kongera gukoreshwabarimo kwiyongera mu gukundwa. Ikirenzeho, abatanga serivisi zijyanye n'igihe kizaza (nkatwe) ubu batanga serivisisisitemu zo gukusanya no kongera gukoreshaku bicuruzwa by'urumuri nyuma y'igikorwa, kugabanya imyanda yo mu myanda no guhuza n'intego za ESG.

Mu by’ukuri, gahunda iherutse gukorwa ya Pernod Ricard muri Esipanye ikoresha ibikoresho byo kwerekana imirasire ya LED bishobora kongera gukoreshwa.Kwiyongera kwa 35% mu kwitabira abaguzihamwe nanta myanda yiyongereyeho, bikabazanira inyungu zo kugurisha no gutangaza amakuru meza. Icyerekezo kiragaragara:Ingaruka zigaragara n'uburambe ntibikiri abanzi, ariko abafatanyabikorwa iyo bateguye bagamije.

Ibitekerezo bya nyuma

Ibicuruzwa by’inzoga mu 2024 bihura n’ingorane nyinshi kurusha mbere hose—kuva ku bareba bashya no gukwirakwiza uburyo butandukanye bwo kubikora kugeza ku ntambara zo kwita ku bantu mu gace runaka ndetse n’igipimo cya ESG. Ariko hari umurongo umwe uhuza inkuru zose z’intsinzi: ibicuruzwa bitsinda ni ibyoguhuza inkuru n'ingaruka z'amarangamutima, kugera ku bantu mu buryo bw'ikoranabuhanga hamwekubaho mu buzima busanzwe, n'umwanya wo hejuru hamwe naudushya twizewe.

At Longstargifts, twibanda ku gushushanya ibikoresho byongera imbaraga bikoresha LED byagenewe inganda z'inzoga—kuvaAmatara y'amacupa ya LED to ikoranabuhanga ryo kwerekana utubari twihariye, bifasha ikirango cyawe kugaragara neza gusa, ahubwokomeza kwibuka, ukoreshe Instagram, kandi ukomeze kubaho—aho byabera hose.