Zimene Makampani Ogulitsa Mowa Amasamaladi Nazo mu 2024: Kuchokera pa Kusintha kwa Ogula Kupita ku Kusintha Kwatsopano Pamalo Ogulitsira

1. Kodi Tingakhale Bwanji Ogwirizana Msika Wogawanika, Wotsogoleredwa ndi Zochitika?

Kumwa mowa kukusintha. Anthu a m'zaka za m'ma 1900 ndi m'badwo wa Z—omwe tsopano akuphatikizapo anthu opitilira 10045% ya anthu omwe amamwa mowa padziko lonse lapansi—akumwa pang'ono komakufunafuna zokumana nazo zapamwamba, zachikhalidwe, komanso zodzazaIzi zikutanthauza kuti kukhulupirika kwa kampani sikudalira kwambiri zomwe anthu amakonda koma kumadalira kwambiri zomwe anthu amakonda.nkhani, mawonekedwe, ndi kuwonekeracha chinthu chomwe chikugwiritsidwa ntchito.

Zotsatira zake, makampani ogulitsa mowa akuyika ndalama zambiri mukuyambitsa pamalopopa zikondwerero za nyimbo, makalabu a VIP, ndi malo ogulitsira zakumwa—kufunafuna njira zochitiraonekera bwino m'maganizo ndi m'maganizoZokongoletsa mabotolo a LED,zowonetsera zowunikirandizilembo za LED zopangidwa mwamakondasalinso ongosangalatsa maso okha; ali mbali yanjira yodziwiram'malo opanda kuwala kwenikweni komwe kuzindikira mtundu kungapangitse kapena kusokoneza chisankho chogula. Ndipotu, kafukufuku wa 2024 Nielsen Event Impact Study adapeza kuti47% ya omwe adapezeka pa chikondwererochi amakumbukira bwino mtundu wa mowa womwe unkawonetsedwa ndi kuwala.motsutsana ndi mashelufu wamba.

2. Kodi Tingawonjezere Bwanji Malonda M'malo Omwe Sitingathe Kulamulira Shelufu?

Mu malo ogulitsira mowa achikhalidwe, makampani ogulitsa mowa amalimbana ndi malo osungiramo zinthu. M'makalabu ndi m'malo opumulirako, malo omenyera nkhondo ndi osiyana—Ndi thireyi yogulira mabotolo, tebulo la anthu otchuka, ndi dzanja la woperekera zakumwaIchi ndichifukwa chake zida zowonjezera mawonekedwe mongaMa LED ayezi, owonetsa mabotolo owalandimashelufu a bala lowalaakukhala zida zofunika kwambiri pa zida za ogulitsa mowa.

Botolo lowala m'manja mwa woperekera zakudya kapena lomwe likuwoneka patebulo lapafupi ndiPali mwayi wochulukitsa nthawi 20 kuti anthu aziona chidwikuposa botolo wamba mu kuwala kochepa. Malinga ndi Lipoti la 2024 la Makhalidwe a Ogula Usiku,64% ya anthu omwe amapita ku bala adavomereza kuti adaitanitsa chakumwa chifukwa chakuti "chimawoneka bwino patebulo lina."Kwa makampani atsopano kapena apakatikati a mowa, uwu ndi mwayi wolinganiza bwino malo ochitira malonda—makamaka pamene bajeti sizingafanane ndi ndalama zazikulu zomwe zimagwiritsidwa ntchito potsatsa malonda pa intaneti.

Izi zimatsegulanso mwayi wotichizindikiro chapadera: kuyambira ma logo osindikizidwa pa ayezi owunikira mpakaMakhodi a QR pa ma LED botolo wrapszomwe zimatsogolera ku makanema a kampeni, zopereka zochotsera, kapena nkhani za mabotolo zosindikizidwa pang'ono.kukongola kwa maso ndi ukadaulo wanzeruNdi komwe phindu la mtundu wa malonda limapezedwa mwakachetechete m'malo odzaza anthu.

3. Kodi tingagwirizane bwanji ndi Kukhazikika Popanda Kunyalanyaza Zomwe Takumana Nazo?

Kukhazikika sikulinso kosankha. Kuyambira kupeza zinthu zopangira mpaka kulongedza ndi kuyambitsa zinthu pamalopo, makampani akuyang'aniridwa kuti adziwe momwe amakhudzira chilengedwe. Nthawi yomweyo,malonda odziwa zambiri—makamaka m'mausiku ndi zochitika — nthawi zambiri zingaoneke ngati zopanda ntchito.

Pofuna kuthetsa vutoli, makampani a mowa tsopano akufunafunamayankho oganizira zachilengedwezomwe zimasunga chiwongola dzanja chowoneka bwino.Mabotolo a LED otha kubwezeretsedwanso, mathireyi oyatsa magetsi omwe angagwiritsidwenso ntchitondima coaster a LED obwezerezedwansokutchuka kukukwera. Chofunika kwambiri, ogulitsa zinthu zoganizira zamtsogolo (monga ife) tsopano akuperekamachitidwe osonkhanitsira ndi kugwiritsanso ntchitoza zinthu zowala pambuyo pa chochitika, kuchepetsa zinyalala m'malo otayira zinyalala ndikugwirizana ndi zolinga za ESG.

Ndipotu, pulogalamu yoyesera yaposachedwa ya Pernod Ricard ku Spain pogwiritsa ntchito ma LED bar screens omwe amagwiritsidwanso ntchitoKuwonjezeka kwa 35% kwa ogwiritsa ntchitondipalibe zinyalala zina zowonjezera, zomwe zimawapatsa malonda komanso atolankhani abwino. Zochitikazo n'zoonekeratu:Kukhudza maso ndi kukhazikika kwa zinthu sikulinso adani, koma zimagwirizana zikapangidwa ndi cholinga.

Maganizo Omaliza

Makampani opanga mowa mu 2024 akukumana ndi zovuta zambiri kuposa kale lonse—kuyambira kusinthasintha kwa omvera ndi kusinthasintha kwa njira mpaka nkhondo za anthu omwe akuyang'ana malo ndi ESG. Koma ulusi umodzi wofanana umalumikiza nkhani zonse zopambana: makampani omwe amapambana ndi omwephatikizani nkhani ndi mphamvu ya malingaliro, kufikira pa digito ndikukhalapo kwa moyo weniweni, ndi malo apamwamba kwambiri ndizatsopano zodalirika.

At Longstargifts, timapanga zinthu zopanga LED zomwe zimapangidwira makampani opanga mowa—kuyambiraMabotolo a LED to ukadaulo wowonetsera mipiringidzo yapa bar, kuthandiza kampani yanu osati kungowala kokha komansokhalani osaiwalika, osavuta kugwiritsa ntchito pa Instagram, komanso okhazikika—mosasamala kanthu za malo.