Zomwe Ma Brands a Mowa Amasamaladi Mu 2024: Kuchokera ku Consumer Shifts kupita ku On-Site Innovation

1. Kodi Timakhala Bwanji Ofunika Pamsika Wogawanika, Wotsogozedwa ndi Zochitika?

Njira zoledzera zikusintha. Zakachikwi ndi Gen Z-omwe tsopano akuphatikiza45% ya omwe amamwa mowa padziko lonse lapansi-akumwa pang'ono komakufunafuna zokumana nazo zapamwamba kwambiri, zamasewera, komanso zozama. Izi zikutanthauza kuti kukhulupirika kwa mtundu kumadalira pang'ono pa kukoma komanso zambiri pankhani, vibe, ndi mawonekedwewa mankhwala pa nthawi yomwe amamwa.

Zotsatira zake, makampani ogulitsa mowa akuika ndalama zambirima activation a patsambapa zikondwerero za nyimbo, makalabu a VIP, ndi mabara a pop-up-kufunafuna njirakuwonekera mowoneka ndi mtima. Zopangira mabotolo a LED,mawonekedwe osavuta,ndizolembera zamtundu wa LEDsalinso maswiti a maso; iwo ndi gawo la akuwonekera njiram'malo opanda kuwala komwe kuzindikirika kwamtundu kumatha kupanga kapena kuswa chisankho chogula. M'malo mwake, a 2024 Nielsen Event Impact Study adapeza izi47% ya opezeka paphwando amakumbukira bwino mtundu wa mizimu ikakhala ndi chiwonetsero chowalamotsutsana ndi mashelufu okhazikika.

2. Kodi Timachulukitsa Bwanji Malonda Mkati Mwa Malo Omwe Sitingathe Kuwongolera Shelufu?

Muzogulitsa zachikhalidwe, mtundu wa mowa umamenyera malo a alumali. M'makalabu ndi malo ochezera, bwalo lankhondo ndi losiyana-ndi thireyi yotumizira botolo, tebulo la VIP, ndi dzanja la womwa mowa. Ichi ndichifukwa chake zida zowonjezeretsa mawonekedwe zimakondaLED ice cubes, owonetsa mabotolo owunikira,ndimashelefu a barakukhala zida zofunika kwambiri m'gulu la zida za ogulitsa mowa.

Botolo lowala m'manja mwa woperekera zakudya kapena kuwonedwa patebulo lapafupi ndi20x zambiri zokopa chidwikuposa botolo lokhazikika pakuwala kochepa. Malinga ndi lipoti la 2024 Nightlife Consumer Behavior Report,64% ya omwe amapita ku bar adavomereza kuyitanitsa chakumwa chifukwa "chinkawoneka bwino patebulo lina."Kwa omwe akubwera kapena apakati pazakumwa zoledzeretsa, uwu ndi mwayi woti muwongolere masewerawa, makamaka pamene bajeti sizingafanane ndi zimphona zotsatsa malonda a digito.

Izi zimatsegulanso mwayi wamakonda chizindikiro: kuchokera ku ma logo osindikizidwa pa ma ice cubes opepuka mpakaNambala ya QR pamabotolo a LEDzomwe zimatsogolera kumavidiyo a kampeni, zotsatsa zochotsera, kapena nkhani zamabotolo zamakope ochepa. mphambano yazowoneka bwino komanso ukadaulo wanzerundipamene mtengo wamtundu umapambanidwa mwakachetechete m'malo odzaza anthu.

3. Kodi Timagwirizana Bwanji ndi Kukhazikika Popanda Kunyengerera Zomwe Zachitika?

Kukhazikika sikulinso kosankha. Kuchokera pakupanga zinthu zopangira mpaka pakuyika ndi kuyambitsa patsamba, mitundu ikuyang'aniridwa chifukwa cha momwe chilengedwe chimakhudzira. Nthawi yomweyo,malonda odziwa-makamaka m'moyo wausiku ndi zochitika-nthawi zambiri zimatha kuwoneka ngati zowononga.

Kuti athetse izi, mitundu ya mowa tsopano ikuyang'anazothetsera eco-consciouszomwe zimasunga mawonekedwe a wow factor.Nyali za botolo za LED zowonjezeredwa, thireyi zoyatsanso zoyatsa,ndizobwezerezedwanso LED coastersakukwera mu kutchuka. Chofunika koposa, ogulitsa oganiza zamtsogolo (monga ife) tsopano akuperekakusonkhanitsa ndi kugwiritsanso ntchito machitidwekwa zinthu zowala pambuyo pazochitika, kuchepetsa zinyalala zotayiramo ndikugwirizana ndi zolinga za ESG.

M'malo mwake, pulogalamu yaposachedwa ya Pernod Ricard yoyendetsa ndege ku Spain yogwiritsa ntchito mawonedwe amtundu wa LED35% kuwonjezeka kwa ogulandiziro zowonjezera zinyalala, kuwapezera onse malonda ndi atolankhani zabwino. Zomwe zikuchitika ndi zomveka:zowoneka ndi kukhazikika salinso adani, koma ogwirizana akapangidwa ndi cholinga.

Malingaliro Omaliza

Mitundu ya mowa mu 2024 ikukumana ndi zovuta kwambiri kuposa kale lonse, kuyambira pakusintha kwa omvera komanso kusiyanasiyana kwa mawayilesi kupita kunkhondo zapamalo komanso kufunikira kwa ESG. Koma ulusi umodzi wamba umagwirizanitsa nkhani zonse zopambana: mitundu yomwe imapambana ndi yomwephatikizani nthano ndi mphamvu yamalingaliro, kufikira kwa digito ndikukhalapo kwenikweni, ndi premium positioning ndinzeru zatsopano.

At Longstargifts, timakhazikika pakupanga zinthu zopangidwa ndi LED zomwe zimapangidwira makampani a mowa-kuchokeraKuwala kwa botolo la LED to Custom bar display tech, kuthandiza mtundu wanu osati kuwala komakhalani osaiwalika, Instagrammable, komanso okhazikika-ziribe kanthu komwe akuchitikira.