News
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No Deal on China Tariffs Until Trump Says Yes, Says Bessent
Top trade officials from the United States and China concluded two days of what both sides described as “constructive” discussions, agreeing to continue efforts to extend the current 90-day tariff truce. The talks, held in Stockholm, come as the truce—established in May—is set to expire on Augus...Read more -
What Alcohol Brands Truly Care About in 2024: From Consumer Shifts to On-Site Innovation
1. How Do We Stay Relevant in a Fragmented, Experience-Driven Market? Alcohol consumption patterns are shifting. Millennials and Gen Z—who now comprise over 45% of global alcohol consumers—are drinking less but seeking more premium, social, and immersive experiences. This means that brand...Read more -
Global Live Events and Festivals Report 2024: Growth, Impact and Rise of LED Installations
In 2024 the global live‐events industry surged past its pre‑pandemic peaks, attracting 151 million attendees to roughly 55,000 concerts and festivals—a 4 percent increase over 2023—and generating $3.07 billion in first‑half box‑office revenue (up 8.7 percent year‑on‑year) and an estimated $9.5 b...Read more -
Iran’s President Slightly Injured in Reported Israeli Strikes on Tehran Facility
Iranian President Masoud Pezeshkian was reportedly lightly wounded during an Israeli attack on a secret underground complex in Tehran last month. According to the state‑linked Fars news agency, on 16 June six precision bombs struck all access points and the ventilation system of the facility, w...Read more -
2024 Global Alcohol Industry Deep‑Dive Report
In the post‑pandemic era, the global alcoholic beverage market has experienced both “recovery and upgrade.” In 2024, total industry revenue reached USD 176.212 billion, reflecting consumers’ ever‑higher demands for quality and immersive experiences. This in‑depth report—tailored for spirits brand...Read more -
The United States has launched a new round of tariff policies on many countries, and the official implementation date has been postponed to August 1
With the global market paying close attention, the US government recently announced that it will launch a new round of tariff measures, imposing tariffs of varying degrees on a number of countries including Japan, South Korea, and Bangladesh. Among them, goods from Japan and South Korea will face...Read more -
Why Combining Real Ice with LED Cube Lights Is the Ultimate Cocktail Hack
Imagine this: You’re hosting a rooftop soirée. The city lights shimmer below, jazz hums through the air, and you slide your guest a deep‑amber Old Fashioned. Two crystal-clear ice cubes clink against the glass—and nestled between them is a softly pulsing LED Cube Light. The result? Perfect chill...Read more -
U.S. Senate Passes Trump’s “Big and Beautiful Act” by One Vote — Pressure Now Shifts to the House
Washington D.C., July 1, 2025 — After nearly 24 hours of marathon debate, the U.S. Senate passed former President Donald Trump’s sweeping tax cut and spending bill—officially titled the Big and Beautiful Act—by a razor-thin margin. The legislation, which echoes many of Trump’s core campaign prom...Read more -
Why is Coldplay so famous?
Preface Coldplay’s global success stems from their concerted efforts in various aspects such as music creation, live technology, brand image, digital marketing and fan operation. From over 100 million album sales to nearly one billion dollars in tour box office receipts, from the ...Read more -
Ignite the Show: Top High-Tech Concert Merch of 2025
1. Concert Merch: From Souvenirs to Immersive Experience Tools In the past, concert merchandise was mostly about collectibles—T-shirts, posters, pins, keychains emblazoned with an artist’s image. While they hold sentimental value, they don’t truly enhance the live atmosphere. As pro...Read more -
How our wireless DMX wristbands are revolutionizing large-scale stage performances
1.Introduction In today’s entertainment landscape, audience engagement goes beyond cheering and applause. Audiences expect immersive, interactive experiences that blur the line between spectator and participant. Our wireless DMX wristbands enable event planners to transmit lighting c...Read more -
What is DMX?
1. Introduction to DMX DMX (Digital Multiplexing) is the backbone of modern stage and architectural lighting control. Originating from the needs of theaters, it allows a single controller to send precise commands to hundreds of spotlights, fog machines, LEDs, and moving heads simultaneously. Un...Read more
