Abin da Kamfanonin Barasa Ke Damu da Shi a 2024: Daga Canjin Masu Amfani zuwa Ƙirƙirar Yanar Gizo

1. Ta Yaya Za Mu Ci Gaba Da Kasancewa Masu Dacewa A Kasuwar Da Ta Rarrabu, Mai Dauke Da Kwarewa?

Tsarin shan barasa yana canzawa. Millennials da Gen Z—waɗanda yanzu suka haɗa fiye da hakaKashi 45% na masu shan barasa a duniya- suna shan giya kaɗan ammaneman ƙarin ƙwarewa ta musamman, ta zamantakewa, da kuma zurfafawaWannan yana nufin cewa amincin alamar kasuwanci ya dogara ne da ɗanɗano, amma ya dogara ne akan dandano.labari, yanayi, da kuma iya ganisamfurin da aka yi amfani da shi a lokacin da ake buƙata.

Sakamakon haka, kamfanonin barasa suna saka hannun jari sosai a cikikunnawa a wurina bukukuwan kiɗa, ƙungiyoyin VIP, da mashaya—neman hanyoyin da za a bi donfita daga gani da kuma motsin raiNa'urorin haskaka kwalbar LED,nunin haske, kumaLakabin LED na musammanba wai kawai suna da ban sha'awa ba ne; suna cikin wani ɓangare nadabarun gania cikin yanayi mai duhu inda gane alama zai iya yanke shawara ko karya shawarar siye. A gaskiya ma, wani bincike na Nielsen Event Impact na 2024 ya gano cewaKashi 47% na mahalarta bikin sun tuna da wata alama ta ruhohi sosai lokacin da take da haske a kan wani abuidan aka kwatanta da shiryayye na yau da kullun.

2. Ta Yaya Muke Ƙara Tallace-tallace a Cikin Wurare Inda Ba Za Mu Iya Sarrafa Shiryayyun Ba?

A cikin shagunan gargajiya, kamfanonin barasa suna fafatawa don samun sararin ajiya. A cikin kulab da wuraren shakatawa, fagen fama ya bambanta—Tiren hidimar kwalba ne, teburin VIP, da kuma hannun mai yin giyaWannan shine dalilin da ya sa kayan aikin haɓaka gani kamarƘwayoyin kankara na LED, masu gabatar da kwalba masu haske, kumashelves masu haske na mashayasuna zama muhimman makamai a cikin kayan aikin mai sayar da barasa.

Kwalba mai haske a hannun mai hidima ko kuma wanda aka gani a kan teburi kusaSau 20 yana iya jawo hankalifiye da kwalbar yau da kullun a cikin ƙarancin haske. A cewar Rahoton Halayyar Masu Amfani da Dare na 2024,Kashi 64% na masu zuwa mashaya sun yarda cewa sun yi odar abin sha kawai saboda "ya yi kyau a wani teburi."Ga sabbin kamfanonin barasa ko na matsakaicin matsayi, wannan dama ce ta daidaita filin wasa—musamman lokacin da kasafin kuɗi ba zai iya daidaita manyan kamfanonin da ke kashe kuɗi a tallan dijital ba.

Wannan kuma yana buɗe damar yin amfani daalamar kasuwanci ta musammandaga tambarin da aka buga a kan ƙananan kankara masu haske zuwaLambobin QR akan na'urorin rufe kwalbar LEDwanda ke haifar da bidiyon kamfen, tayin rangwame, ko labaran kwalba masu iyaka.kyawun gani da fasaha mai wayoshine inda ake samun darajar alama a cikin wuraren da jama'a ke taruwa.

3. Ta Yaya Za Mu Daidaita Da Dorewa Ba Tare Da Sasantawa Da Kwarewa Ba?

Dorewa ba zaɓi ba ne kuma. Tun daga samo kayan masarufi zuwa marufi da kuma kunna su a wurin, ana sa ido kan tasirin da suke yi wa muhalli. A lokaci guda,tallan gwaji—musamman a cikin rayuwar dare da abubuwan da suka faru—sau da yawa suna iya zama kamar ɓatarwa.

Don magance wannan, kamfanonin barasa yanzu suna nemanmafita masu kula da muhalliwanda ke riƙe da abin mamaki na gani.Fitilun kwalban LED masu caji, tiren haske masu sake amfani, kumamasu amfani da LED masu sake yin amfani da sushahara tana ƙaruwa. Mafi mahimmanci, masu samar da kayayyaki masu tunani a gaba (kamar mu) yanzu suna bayarwatsarin tattarawa da sake amfani da sudon samfuran haske bayan taron, rage sharar shara da kuma daidaita manufofin ESG.

A zahiri, wani shirin gwaji na Pernod Ricard na baya-bayan nan a Spain ta amfani da nunin sandunan LED masu sake amfani da suKaruwar kashi 35% a cikin hulɗar masu amfanitare dababu ƙarin sharar gida, suna samar musu da tallace-tallace da kuma kyakkyawan sakamako ga manema labarai. Yanayin a bayyane yake:tasirin gani da dorewa ba su sake zama maƙiya ba, amma suna yin tarayya idan aka tsara su da niyya.

Tunani na Ƙarshe

Kamfanonin barasa a shekarar 2024 suna fuskantar matsaloli fiye da kowane lokaci—daga masu sauraro masu tasowa da kuma bambancin hanyoyin sadarwa zuwa yaƙe-yaƙe na kula da wuraren aiki da kuma buƙatar ESG. Amma wani abu da aka saba ji a kai ya haɗa dukkan labaran nasara: samfuran da suka yi nasara su ne waɗanda suka yi nasara.haɗa labarin da tasirin ji, isar da saƙo ta dijital tare dakasancewar rayuwa ta gaske, da matsayi mai kyau tare dakirkire-kirkire masu alhaki.

At Kyauta na Longstar, mun ƙware wajen tsara samfuran da suka dace da LED waɗanda aka ƙera don masana'antar barasa—dagaFitilun kwalban LED to fasahar nunin mashaya ta musamman, taimaka wa alamar kasuwancinku ba kawai ta haskaka ba amma kumaKu kasance abin tunawa, mai sauƙin amfani a Instagram, kuma mai dorewa—komai wurin da za a je.