Isandulela

Impumelelo yomhlaba wonke ye-Coldplay isukela emizamweni yabo ehlangene ezicini ezihlukahlukene ezifana nokudala umculo, ubuchwepheshe obubukhoma, isithombe somkhiqizo, ukumaketha kwedijithali nokusebenza kwabalandeli. Kusukela ekuthengisweni kwama-albhamu angaphezu kwezigidi eziyikhulu kuya cishe ezigidini eziyinkulungwane zamarandi kumarisidi ehhovisi lebhokisi lezivakashi, kusukela “olwandle lokukhanya” oludalwe amabhande esandla e-LED ukuya ekubukweni okungaphezu kwezigidi eziyikhulu ezinkundleni zokuxhumana, bafakazele ngokuqhubekayo ngedatha nemiphumela yangempela ukuthi ukuze ibhendi ibe yinto yomhlaba wonke, kufanele.banamakhono ayindilinga ahlanganisa ukungezwani kwezobuciko, ukuqamba okusha kwezobuchwepheshe kanye nomthelela wezenhlalo.

1. Ukudalwa komculo: Izingoma ezishintsha njalo kanye nokuzwakala kwemizwa

 1. Ukuthengisa Okukhulu Nedatha Yokusakaza
Selokhu kwakhululwa ingoma yabo yokuqala ethi “Yellow” ngo-1998, iColdplay isikhiphe ama-albhamu ayisishiyagalolunye esitudiyo kuze kube manje. Ngokusho kwedatha yomphakathi, ukuthengiswa kwe-albhamu okuqoqiwe kudlule amakhophi ayizigidi eziyi-100, okuthi "Ukugijimela Kwegazi Ekhanda", "X&Y" kanye ne-"Viva La Vida noma Ukufa Nabo Bonke Abangane Bakhe" athengise amakhophi angaphezu kwezigidi ezi-5 ngediski ngayinye, konke okube yingqophamlando emlandweni we-contemporary rock. Esikhathini sokusakaza, basalokhu begcina ukusebenza okuqinile - inani eliphelele lemidlalo ku-platform ye-Spotify lidlule izikhathi eziyizigidi eziyizinkulungwane ezingu-15, futhi "i-Viva La Vida" iyodwa idlule izikhathi eziyizigidi eziyizinkulungwane ezingu-1, okusho ukuthi ngokwesilinganiso i-1 kubantu abangu-5 bayizwile le ngoma; inani lemidlalo ku-Apple Music naku-YouTube futhi iphakathi kwezingoma ezinhlanu eziphezulu ze-rock zanamuhla. Le datha enkulu ayibonisi nje kuphela ukusatshalaliswa okubanzi kwemisebenzi, kodwa futhi ikhombisa ukuqhubeka kweqembu ukunxusa izethameli zobudala nezifunda ezahlukahlukene.

2. Ukuguquguquka okuqhubekayo kwesitayela

Umculo we-Coldplay awukaze waneliseke ngesifanekiso:

Ukuqala kwe-Britpop (1999-2001): I-albhamu yokuqala ethi "Parachute" yaqhubeka nosiko lwengoma ye-rock yomculo waseBrithani ngaleso sikhathi, eyayibuswa isiginci nopiyano, kanye nezinhlamvu zezinhlamvu ezichaza kakhulu uthando nokulahlekelwa. Ama-chords alula kanye nezingwegwe ze-chorus eziphindaphindiwe zengoma eyinhloko ethi "Yellow" ngokushesha yadabula e-UK futhi yaphakamisa amashadi emazweni amaningi.

I-Symphonic and electronic fusion (2002-2008): I-albhamu yesibili ethi "A Rush of Blood to the Head" yengeze ukuhlelwa kwezintambo ezengeziwe nezakhiwo zamakhwaya, futhi imijikelezo yepiyano ethi "Amawashi" kanye "Nesayensi" yaba ezakudala. Ku-albhamu yesine ethi "Viva La Vida", bethula ngesibindi umculo we-orchestra, izakhi ze-Baroque nezigubhu zesiLatini. Ikhava ye-albhamu nezindikimba zengoma zonke zigxile “kuguquko”, “ubukhosi” kanye “nesiphetho”. Ingoma eyodwa ethi "Viva La Vida" iwine iGrammy "Ukuqoshwa Konyaka" ngohlelo lwayo lwentambo enezingqimba eziphezulu.

Ukuhlola nge-elekthronikhi ne-pop (okwamanje ka-2011): I-albhamu ka-2011 ethi "Mylo Xyloto" yamukele ngokugcwele ama-electronic synthesizers kanye nesigqi somdanso. Ithi “Paradise” nethi “Every Teardrop Is a Waterfall” zaba izingoma ezishisa izikhotha; i-2021 ethi "Music of the Spheres" ihlanganyele nabakhiqizi be-pop/elekhthronikhi abafana no-Max Martin no-Jonas Blue, okuhlanganisa amatimu esikhaleni nezinto zesimanje ze-pop, futhi ingoma eyinhloko ethi "Amandla Aphezulu" yasungula indawo yabo endaweni yomculo we-pop.

Ngaso sonke isikhathi i-Coldplay iguqula isitayela sayo, “ithatha imizwa ewumgogodla njengehange futhi inwebeke endaweni ezungezile”, igcine izwi elihehayo likaChris Martin nezakhi zofuzo zomculo, kuyilapho njalo yengeza izici ezintsha, ezihlala zimangaze abalandeli abadala futhi zihehe abalaleli abasha.

3. Amazwi athinta inhliziyo nemizwelo ethambile

Indalo kaChris Martin imvamisa isuselwa “kubuqotho”:

Elula futhi ejulile: "Lungisa Wena" iqala ngesandulelo sesitho esilula, futhi izwi lomuntu likhuphuka kancane, futhi wonke umugqa wezingoma ushaya inhliziyo; "Izibani zizokuqondisa ekhaya / Zizothungela amathambo akho / Futhi ngizozama ukukulungisa" kuvumela abalaleli abaningi ukuba bathole induduzo lapho bedabukile futhi belahlekile.

Umqondo oqinile wesithombe: "Bheka izinkanyezi, bheka ukuthi zikukhanyisa kanjani" kumazwi athi "Okuphuzi" kuhlanganisa imizwelo yomuntu siqu nendawo yonke, ngamachords alula, ukudala isipiliyoni sokulalela "esivamile kodwa sothando".

Ukukhuliswa kwemizwa yeqembu: “I-Adventure of a Lifetime” isebenzisa iziginci ezishisekayo nezigqi ukuze idlulisele ukuzwakala kweqoqo “lokwamukela injabulo” kanye “nokuphinde uzitholele wena”; kuyilapho elithi “Hymn for the Weekend” lihlanganisa ukukhala komoya wamaNdiya namakhorasi, futhi izosha zenenela izithombe “zokuthokoza” kanye “nokwanga” ezindaweni eziningi, okwenza imizwelo yezilaleli inyuke.

Ngokuphathelene namasu okudala, basebenzisa kahle izingwegwe zomculo eziphindaphindwayo eziphindaphindwayo, ukwakhiwa kwesigqi esiqhubekayo kanye neziphetho zesitayela sekhorasi, okungelula nje ukuzikhumbula, kodwa futhi ezifanele kakhulu ukucupha amakhorasi ezithameli kumakhonsathi amakhulu, ngaleyo ndlela enze umphumela oqinile “weqembu le-resonance”.

2. Amakhonsathi abukhoma: idili lomsindo nokubukwayo eliqhutshwa idatha nobuchwepheshe

1. Imiphumela yokuvakasha ephezulu

I-“Mylo Xyloto” World Tour (2011-2012): imidlalo engu-76 kulo lonke elaseYurophu, eNyakatho Melika, e-Asia, nase-Oceania, enenani eliphelele lezithameli eziyizigidi ezingu-2.1 kanye nehhovisi lebhokisi eliphelele lama-US$181.3 wezigidi.

“Ikhanda Eligcwele Amaphupho” Tour (2016-2017): amakhonsathi angu-114, izethameli eziyizigidi ezingu-5.38, kanye nehhovisi lebhokisi lama-US$563 wezigidi, okube uhambo lwesibili olungenisa imali ephezulu kakhulu emhlabeni ngalowo nyaka.

I-“Music of the Spheres” World Tour (eqhubekayo ngo-2022): Kusukela ekupheleni kuka-2023, imibukiso engaphezu kuka-70 isiqediwe, nehhovisi lebhokisi eliphelele elilinganiselwa ezigidini ezingu-US$945, futhi kulindeleke ukuthi lidlule ibhiliyoni elingu-1. Lolu chungechunge lwezimpumelelo luvumele i-Coldplay ukuthi ihlale ezindaweni ezinhlanu zokuvakasha ezithengiswa kakhulu emhlabeni isikhathi eside.

Le datha ibonisa ukuthi kungakhathaliseki ukuthi eNyakatho Melika, eYurophu noma ezimakethe ezisafufusa, zingakha imibukiso eqhubekayo yamandla aphezulu enezihlalo ezigcwele; kanye nezintengo zamathikithi nokugeleza kwemali kohambo ngalunye kwanele ukubasekela ukuze batshale imali eningi ekwakhiweni kwesiteji nezixhumanisi ezisebenzisanayo.

2. Isongo se-LED: Khanyisa "Ulwandle Lokukhanya"
Isicelo sokuqala: Phakathi nohambo lwe-“Mylo Xyloto” ngo-2012, i-Coldplay yabambisana ne-Creative Technology Company ukusabalalisa amasongo asebenzisanayo e-LED DMX kuzithameli ngayinye mahhala. Isongo sinemojula yokwamukela eyakhelwe ngaphakathi, eshintsha umbala kanye nemodi ekhanyayo ngesikhathi sangempela ngesikhathi sokusebenza ngohlelo lokulawula lwe-DMX lwangemuva.

Isilinganiso nokuchayeka: ≈ izinti ezingama-25,000 zasatshalaliswa ngombukiso ngamunye ngokwesilinganiso, futhi izinti ezicishe zibe yizigidi eziyi-1.9 zasatshalaliswa emibukisweni ye-76; inani elihlanganisiwe lamavidiyo amafushane ezinkundla zokuxhumana ahlobene adlaliwe lidlule izikhathi eziyizigidi ezingu-300, futhi inani labantu ababebambe iqhaza engxoxweni ladlula izigidi ezi-5, lidlula kude ukusakazwa okuvamile kwe-MTV ne-Billboard ngaleso sikhathi.

Imiphumela ebonakalayo nesebenzisanayo: Ezingxenyeni zomvuthwandaba othi “Kubuhlungu Njengezulu” kanye nethi “Zonke Izinyembezi Ziyimpophoma”, yonke indawo ibigcwele amaza okukhanya anemibalabala, njengokugingqika kwe-nebula; izethameli zase zingasathuli, kodwa sezivumelaniswe nezibani zasesiteji, njengokuhlangenwe nakho “kokudansa”.

Umthelela Olandelayo: Lokhu kuqanjwa kabusha kuthathwa “njengokuthuthuka kwemakethe yekhonsathi esebenzisanayo” - kusukela lapho, amabhendi amaningi afana no-Taylor Swift, U2, kanye ne-The 1975 alandele okufanayo futhi afaka namasongo okukhanya asebenzayo noma izinti ezikhazimulayo njengezinga elijwayelekile lokuvakasha.

3. Multi-sensory Fusion isigaba design
Ithimba lokuklama isiteji se-Coldplay ngokuvamile lihlanganisa abantu abangaphezu kuka-50, abanomthwalo wemfanelo wedizayini iyonke yokukhanyisa, iziqhumane, izikrini ze-LED, amalaser, ama-projection nomsindo:

Umsindo ozungezayo ogxilile: Ukusebenzisa amabhrendi aphezulu njenge-L-Acoustics ne-Meyer Sound, okuhlanganisa zonke izindawo zendawo, ukuze izethameli zithole ikhwalithi yomsindo elinganiselayo kungakhathaliseki ukuthi zikuphi.

Izikrini ezinkulu ze-LED nokuqagela: I-backboard yasesiteji ivamise ukwakhiwa izikrini ezihlanganisayo ezingenamthungo ezinezigidi zamaphikseli, ezidlala izinto zevidiyo ezinanela itimu yengoma ngesikhathi sangempela. Amanye amaseshini aphinde ahlonyiswe ngokuqagela kwe-holographic okungu-360° ukuze kwakheke umbukwane "wokuzulazula emkhathini" kanye "nohambo lwe-aurora".

Iziqhumane nemibukiso ye-laser: Phakathi nenkathi ye-Encore, bazokwethula iziqhumane eziphakeme ngamamitha angu-20 ezinhlangothini zombili zesiteji, kuhlanganiswe namalaser ukuze kungene esixukwini, ukuze kuqedelwe inkambiso yasendaweni “yokuzalwa kabusha”, “ukukhululwa” kanye “nokuvuselela”.

3. Ukwakhiwa komkhiqizo: isithombe esiqotho nokuzibophezela komphakathi

1. Isithombe sebhendi esinobudlelwane obuqinile
UChris Martin namalungu ebhendi baziwa “ngokungeneka” ngaphakathi nangaphandle kwesiteji:

Ukusebenzisana kusayithi: Ngesikhathi somdlalo, uChris wayevame ukuphuma esiteji, athathe izithombe nezilaleli zomugqa ongaphambili, abantu abaphakeme, futhi wamema abalandeli abanenhlanhla ukuthi bacule ikhorasi, ukuze abalandeli bezwe injabulo “yokubonwa”.

Ukunakekelwa kobuntu: Izikhathi eziningi phakathi nomdlalo, babema ukuze banikeze izethameli ezidinga usizo lwezokwelapha, banakekela esidlangalaleni izenzakalo ezinkulu zomhlaba, futhi bazwakalise usizo ezindaweni ezikhahlanyezwe yinhlekelele, bebonisa uzwela lwangempela lweqembu.

2. Ukuzinikela komphakathi kanye nemvelo
Ukubambisana kwenhlangano esiza abantulayo isikhathi eside: Ukusebenzisana nezinhlangano ezifana ne-Oxfam, i-Amnesty International, Yenza Umlando Wobumpofu, njalo unikele ngenzuzo yokusebenza, futhi uqalise “uhambo oluluhlaza” kanye “namakhonsathi okunciphisa ubumpofu”.

Umzila wekhabhoni ongathathi hlangothi: Uhambo lwango-2021 oluthi “Music of the Spheres” lwamemezela ukuqaliswa kohlelo lokungathathi hlangothi kwekhabhoni - kusetshenziswa amandla avuselelekayo ukukhiqiza ugesi, ukuqasha izimoto zasesiteji zikagesi, ukwehlisa amapulasitiki alahlwayo, nokumema izethameli ukuthi zinikele ngamabhande asesihlakaleni ukuze zisekele amaphrojekthi okuvikela imvelo. Lesi sinyathelo asigcinanga ngokuzuza udumo kwabezindaba, kodwa futhi sabeka uphawu olusha lokuvakasha okusimeme kwamanye amabhendi.

4. Ukumaketha Kwedijithali: Ukusebenza Okucolisisiwe kanye Nokuxhumana Kwemingcele

1. Imidiya Yezokuxhumana kanye Nezinkundla Zokusakaza

I-YouTube: Isiteshi esisemthethweni sinababhalisele abangaphezu kwezigidi ezingu-26, njalo sishicilela imidlalo ebukhoma, amavidiyo angemuva kwesigcawu kanye nezingxoxo, futhi ividiyo edlalwa kakhulu ethi “Iculo Lempelaviki” isifinyelele izikhathi eziyizigidi eziyizinkulungwane ezingu-1.1.

I-Instagram & TikTok: UChris Martin uvame ukuxhumana nabalandeli ngezithombe ozishuthe zona nsuku zonke namavidiyo amafushane ngemuva kohambo, futhi inani eliphakeme kakhulu lokuthandwa kwevidiyo eyodwa esebenzisanayo lingaphezu kwezigidi ezimbili. Inani elihlanganisiwe lokusetshenziswa kwesihloko esithi #ColdplayChallenge ku-TikTok selifinyelele ezigidini ezingama-50, liheha izethameli zeGeneration Z.

I-Spotify: Uhlu lwadlalwayo olusemthethweni nohlu lwadlalwayo olusebenzisanayo lusemashadini emazweni amaningi emhlabeni ngesikhathi esisodwa, futhi ukugcwala kwabantu abangashadile evikini lokuqala kuvame ukudlula amashumi ezigidi, okusiza i-albhamu entsha ukuthi iqhubeke nokugcina ukuduma kwayo.

2. Ukubambisana kwemingcele
Ukubambisana nabakhiqizi: UBrian Eno wamenywa ukuba abambe iqhaza ekukhiqizeni i-albhamu, futhi umoya wakhe oyingqayizivele wemisindo nomoya wokuhlola wanikeza umsebenzi ukujula okwengeziwe; wabambisana namagama amakhulu e-EDM afana no-Avicii no-Martin Garrix ukuze bahlanganise ngaphandle komthungo umculo we-rock nowe-elekthronikhi nokwandisa isitayela somculo; ingoma ehlanganyelwe ethi “Hymn for the Weekend” no-Beyoncé yenze iqembu lathola ukunakwa okwengeziwe ezinkundleni ze-R&B ne-pop.

Ukubambisana komkhiqizo: Ukunqamula imingcele enemikhiqizo emikhulu efana ne-Apple, i-Google, ne-Nike, kwethulwa imishini yokulalela elinganiselwe, izitayela zamasongo ezenziwe ngokwezifiso, nezikibha ezihlanganyelwe, okulethela umthamo womkhiqizo nezinzuzo zezohwebo.

5. Isiko labalandeli: inethiwekhi ethembekile kanye nokuxhumana okuzenzakalelayo

1. Amaqembu abalandeli bomhlaba
I-Coldplay inamaqembu abalandeli asemthethweni/angekho emthethweni emazweni angaphezu kuka-70. Le miphakathi njalo:

Imisebenzi eku-inthanethi: njengokubalwa kwehle kuze kuqalwe ama-albhamu amasha, amaqembu alalelayo, imiqhudelwano yekhava yamagama, ukusakazwa bukhoma kwe-Q&A, njll.

Imibuthano engaxhunyiwe ku-inthanethi: Hlela iqembu elizoya endaweni yokuvakasha, likhiqize ngokuhlanganyela izinto zokusekela (izibhengezo, imihlobiso ye-fluorescent), futhi niye kumakhonsathi ezinhlangano ezisiza abampofu ndawonye.

Ngakho-ke, noma nini lapho kukhona ukuvakasha okusha noma i-albhamu entsha ikhishwa, iqembu labalandeli lizohlangana ngokushesha ezinkundleni zokuxhumana ukuze lenze "isiphepho esishisayo".

  2. Umphumela wezwi lomlomo oqhutshwa yi-UGC
Amavidiyo abukhoma nezithombe: Amasongo e-LED “e-Ocean of Light” akhanya kuyo yonke indawo ashuthwe izethameli akhonwa ngokuphindaphindiwe ku-Weibo, Douyin, Instagram, kanye ne-Twitter. Inani lokubukwa kwevidiyo emfushane emangalisayo ngokuvamile lidlula kalula isigidi esisodwa.

Ukuhlela okwesibili nokudala: Iziqeshana zesiteji eziningi, inhlanganisela yezinhlamvu zamagama, namafilimu amafushane endaba yomuntu siqu ethinta inhliziyo enziwe abalandeli andisa okuhlangenwe nakho komculo we-Coldplay ekwabelaneni kwansuku zonke, okuvumela ukuchayeka komkhiqizo ukuthi kuqhubeke kubila.

Isiphetho
Impumelelo emangalisayo ye-Coldplay yomhlaba wonke ukuhlanganiswa okujulile kwezinto ezine: umculo, ubuchwepheshe, uhlobo nomphakathi:

Umculo: izingoma ezishintshashintshayo kanye nokuzwakala kwemizwelo, isivuno esiphindwe kabili sokuthengisa nokusakaza imidiya;

Bukhoma: amasongo ezobuchwepheshe kanye nedizayini yezinga eliphezulu yenza ukusebenza kube idili lomsindo nokubukwayo "lendalo eminingi;

Ibhrendi: isithombe esiqotho nesithobekile kanye nokuzibophezela kokuvakasha okusimeme, okuzuzela ukunconywa kosomabhizinisi kanye nomphakathi;

Umphakathi: ukumaketha kwedijithali okucolisisiwe kanye nenethiwekhi yabalandeli bomhlaba wonke, vumela i-UGC nokukhangisa okusemthethweni kuphelelisane.

Kusukela kuma-albhamu ayizigidi eziyi-100 kuye kumasongo asebenzisanayo acishe abe yizigidi eziyizinkulungwane ezimbili, kusukela ehhovisi lebhokisi lezivakashi elikhulu kuya kumakhulu ezigidi zamazwi omphakathi, i-Coldplay ifakazele ngedatha nokusebenza: ukuze ibe ibhande elimangalisayo lomhlaba wonke, kufanele iqhakaze kwezobuciko, ubuchwepheshe, ibhizinisi namandla omphakathi.