Isandulelo

Impumelelo yomhlaba wonke yeColdplay ivela emizamweni yabo ehlangene ezicini ezahlukene njengokudala umculo, ubuchwepheshe obubukhoma, isithombe somkhiqizo, ukumaketha kwedijithali kanye nokusebenza kwabalandeli. Kusukela ekuthengisweni kwama-albhamu angaphezu kwezigidi eziyi-100 kuya cishe kumaRandi ayizigidi eziyinkulungwane kumarisidi ehhovisi lamabhokisi okuvakasha, kusukela "olwandle lokukhanya" oludalwe amabhande esandla e-LED kuya ekubukweni okungaphezu kwezigidi eziyikhulu ezinkundleni zokuxhumana, baye bafakazela njalo ngedatha nemiphumela yangempela ukuthi ukuze iqembu libe yinto yomhlaba wonke, kumelebanamakhono aphelele ahlanganisa ukungezwani kwezobuciko, ukusungula izinto ezintsha kwezobuchwepheshe kanye nethonya lomphakathi.

1. Ukudalwa Komculo: Izingoma Ezishintsha Njalo Nokuzwakala Kwemizwa

 1. Idatha Enkulu Yokuthengisa Nokusakaza
Kusukela ekukhishweni kwengoma yabo yokuqala ethi “Yellow” ngo-1998, i-Coldplay ikhiphe ama-albhamu ayisishiyagalolunye esitudiyo kuze kube manje. Ngokusho kwedatha yomphakathi, ukuthengiswa kwama-albhamu ahlanganisiwe kudlule amakhophi ayizigidi eziyi-100, okubalwa kuwo i-“A Rush of Blood to the Head”, i-“X&Y” kanye ne-“Viva La Vida or Death and All His Friends” kuthengise amakhophi angaphezu kwezigidi ezi-5 ngediski ngayinye, konke okuye kwaba yizigigaba emlandweni we-rock yanamuhla. Esikhathini sokusakaza, basaqhubeka nokusebenza kahle - inani eliphelele lemidlalo epulatifomu ye-Spotify lidlule izikhathi eziyizigidi eziyi-15, kanti i-“Viva La Vida” yodwa idlule izikhathi eziyizigidi eziyi-1, okusho ukuthi ngokwesilinganiso umuntu oyedwa kwabahlanu uke wezwa le ngoma; inani lemidlalo ku-Apple Music naku-YouTube liphakathi kwezingoma ezinhlanu eziphezulu ze-rock yanamuhla. Le datha enkulu ayibonisi nje kuphela ukusatshalaliswa kabanzi kwemisebenzi, kodwa futhi ikhombisa ukukhanga okuqhubekayo kweqembu kubabukeli bobudala obuhlukene nezifunda.

2. Ukuthuthuka okuqhubekayo kwesitayela

Umculo we-Coldplay awukaze waneliswe yithempulethi:

I-Britpop start (1999-2001): I-albhamu yokuqala ethi “Parachutes” yaqhubeka nesiko le-rock elinomculo weshashalazi lomculo waseBrithani ngaleso sikhathi, elalibuswa yigitare nepiyano, kanti amagama ayechaza kakhulu uthando nokulahlekelwa. Ama-chords alula kanye nama-chorus hook aphindaphindwayo engoma eyinhloko ethi “Yellow” asheshe asakazeka e-UK futhi ahamba phambili emashadini emazweni amaningi.

Ukuhlanganiswa kwe-symphonic kanye ne-electronic (2002-2008): I-albhamu yesibili ethi “A Rush of Blood to the Head” yengeze ukuhlelwa kwezintambo eziningi kanye nezakhiwo zekwaya, kanti imijikelezo yepiyano ethi “Clocks” kanye nethi “The Scientist” yaba yizingoma zakudala. Ku-albhamu yesine ethi “Viva La Vida”, bethula ngesibindi umculo we-orchestra, izakhi zeBaroque kanye nezigubhu zesiLatini. Isembozo se-albhamu kanye nezingoma konke kugxile ku-“revolution”, “royalty” kanye ne-“destiny”. I-albhamu eyodwa ethi “Viva La Vida” iwine i-Grammy “Recording of the Year” ngokuhlelwa kwayo kwezintambo okunezingqimba eziningi.

Ukuhlola kwe-elekthronikhi kanye ne-pop (ngo-2011-manje): I-albhamu ka-2011 ethi “Mylo Xyloto” yamukela ngokugcwele ama-synthesizer e-elekthronikhi kanye ne-dance rhythms. I-“Paradise” kanye ne-“Every Teardrop Is a Waterfall” zaba yizingoma ezibukhoma; i-“Music of the Spheres” ka-2021 yabambisana nabakhiqizi be-pop/electronic abanjengoMax Martin noJonas Blue, behlanganisa izingqikithi zasemkhathini kanye nezinto ze-pop zanamuhla, kanti ingoma eyinhloko ethi “Higher Power” yasungula isikhundla sabo endaweni yomculo we-pop.

Njalo uma i-Coldplay ishintsha isitayela sayo, “ithatha imizwa eyinhloko njenge-anchor bese ikhula iye emaphethelweni”, igcina izwi likaChris Martin elihehayo kanye nezakhi zofuzo ezihambisana namagama, kuyilapho ifaka njalo izinto ezintsha, ezihlala zimangaza abalandeli abadala futhi zihehe abalaleli abasha.

3. Amazwi athinta inhliziyo kanye nemizwa ebucayi

Izinto ezidalwe nguChris Martin zivame ukusekelwe “ebuqothweni”:

Kulula futhi kujulile: “Lungisa Wena” kuqala ngesingeniso se-organ esilula, bese izwi lomuntu liphakama kancane kancane, futhi wonke umugqa wamagama ushaya inhliziyo; “Ukukhanya kuzokuqondisa ekhaya / Futhi kuthungele amathambo akho / Futhi ngizozama ukukulungisa” kuvumela izilaleli ezingenakubalwa ukuthola induduzo lapho zidabukile futhi zilahlekile.

Umqondo oqinile wesithombe: “Bheka izinkanyezi, bheka ukuthi zikhanya kanjani kuwe” kumagama engoma ethi “Yellow” ihlanganisa imizwa yomuntu siqu nendawo yonke, ngama-chords alula, okudala isipiliyoni sokulalela “esivamile kodwa esinothando”.

Ukwandiswa kwemizwa yeqembu: I-"Adventure of a Lifetime" isebenzisa amagitari anomdlandla kanye nemisindo ukuze iveze umsindo ohlangene "wokwamukela injabulo" kanye "nokubuyisana"; kuyilapho i-"Hymn for the Weekend" ihlanganisa ama-Indian wind chimes kanye ne-chorus, kanti amagama ahambisana nezithombe "ze-cheers" kanye "nokwamukela" ezindaweni eziningi, okwenza imizwa yezilaleli iphakame.

Ngokuphathelene namasu okudala, basebenzisa kahle ama-hook e-melody aphindaphindwayo, ukwakhiwa kwesigqi esiqhubekayo kanye nokuphela kwesitayela se-chorus, okungelula nje ukukhumbula, kodwa futhi okulungele kakhulu ukuvusa ama-chorus ezilalelini emakhonsathini amakhulu, ngaleyo ndlela kwakha umphumela oqinile "wokuzwakala kweqembu".

2. Imibukiso ebukhoma: idili elilalelwayo nelibukwayo eliqhutshwa idatha nobuchwepheshe

1. Imiphumela yohambo oluhamba phambili

Uhambo Lomhlaba Wonke lwe-“Mylo Xyloto” (2011-2012): Imibukiso engu-76 kulo lonke elaseYurophu, eNyakatho Melika, e-Asia nase-Oceania, enezithameli eziyizigidi ezingu-2.1 kanye nehhovisi lamabhokisi eliphelele elingu-$181.3 million.

Uhambo lwe-“A Head Full of Dreams” (2016-2017): Imibukiso engu-114, izethameli eziyizigidi ezingu-5.38, kanye nehhovisi lamabhokisi elibiza amaRandi ayizigidi ezingu-563, okuba uhambo lwesibili oluthole inzuzo enkulu emhlabeni ngalowo nyaka.

Uhambo Lomhlaba Wonke lwe-“Music of the Spheres” (oluqhubeka ngo-2022): Kusukela ekupheleni kuka-2023, sekuqediwe imibukiso engaphezu kuka-70, kanye nenani eliphelele lama-box office elicishe libe yizigidi ezingama-US$945, futhi kulindeleke ukuthi lidlule ibhiliyoni eli-1. Lolu chungechunge lwezimpumelelo luvumele i-Coldplay ukuthi ihlale phakathi kwezinhlanu eziphezulu zezindawo ezithengiswa kakhulu emhlabeni isikhathi eside.

Le datha ikhombisa ukuthi kungakhathaliseki ukuthi iseNyakatho Melika, eYurophu noma ezimakethe ezisafufusa, ingadala imibukiso eqhubekayo enamandla aphezulu enezihlalo ezigcwele; futhi amanani amathikithi kanye nemali engenayo yohambo ngalunye kwanele ukubasekela ukutshala imali eningi ekwakhiweni kwesiteji kanye nezixhumanisi ezisebenzisanayo.

2. Isongo esisebenzisana ne-LED: Khanyisa "uLwandle Lokukhanya"
Isicelo sokuqala: Ngesikhathi sohambo lwe-“Mylo Xyloto” ngo-2012, i-Coldplay yabambisana ne-Creative Technology Company ukusabalalisa amasongo asebenzisanayo e-LED DMX kubabukeli ngabanye mahhala. Isongo linemojuli yokwamukela eyakhelwe ngaphakathi, eshintsha umbala kanye nemodi ekhanyayo ngesikhathi sangempela ngesikhathi sokusebenza ngohlelo lokulawula lwe-DMX lwangemuva.

Isikali kanye nokuvezwa: Izinduku ezingu-≈25,000 zasatshalaliswa ngombukiso ngamunye ngokwesilinganiso, futhi cishe izinduku ezingu-1.9 million zasatshalaliswa emibukisweni engu-76; inani elihlanganisiwe lamavidiyo amafushane ahlobene nezinkundla zokuxhumana adlaliwe ladlula izikhathi eziyizigidi ezingu-300, kanti inani labantu ababambe iqhaza engxoxweni ladlula izigidi ezingu-5, lidlula kakhulu ukusakazwa kwendabuko kwe-MTV kanye ne-Billboard ngaleso sikhathi.

Imiphumela ebonakalayo nesebenzisanayo: Ezigabeni zokugcina ze-“Hurts Like Heaven” kanye ne-“Every Teardrop Is a Waterfall”, yonke indawo yayigcwele amaza okukhanya anemibala, njenge-nebula egingqikayo; izethameli zazingasahlali phansi, kodwa zazihambisana nezibani zasesiteji, njengesipiliyoni “somdanso”.

Umphumela olandelayo: Lokhu kusungulwa kubhekwa “njengendlela yokumaketha kwamakhonsathi okuxhumana” – kusukela ngaleso sikhathi, amaqembu amaningi afana noTaylor Swift, U2, kanye no-1975 alandele okufanayo futhi afaka amasongo okukhanya okuxhumana noma izinti zokukhanya njengendinganiso yokuvakasha.

3. Umklamo wesigaba sokuhlanganiswa kwezinzwa eziningi
Ithimba lokuklama isiteji le-Coldplay livame ukuba nabantu abangaphezu kuka-50, abanomthwalo wokuklama ukukhanyisa, iziqhumane, izikrini ze-LED, ama-laser, ama-projection nomsindo:

Umsindo ozungezile ojulile: Ukusebenzisa imikhiqizo ephezulu njenge-L-Acoustics kanye ne-Meyer Sound, okuhlanganisa zonke izindawo zendawo, ukuze izethameli zikwazi ukuthola ikhwalithi yomsindo elinganiselayo kungakhathaliseki ukuthi zikuphi.

Izikrini ezinkulu ze-LED kanye nama-projection: Ibhodi elingemuva lesiteji livame ukwakhiwa izikrini zokuxhuma ezingenamthungo ezinezigidi zamaphikseli, ezidlala izinto zevidiyo ezihambisana nesihloko sengoma ngesikhathi sangempela. Ezinye izikhathi zihlonyiswe nama-projection e-holographic angu-360° ukudala umbukwane obonakalayo "wokuzulazula emkhathini" kanye "nohambo lwe-aurora".

Iziqhumane kanye nemibukiso ye-laser: Phakathi nenkathi ye-Encore, bazokhipha iziqhumane ezingamamitha angu-20 ukuphakama kuzo zombili izinhlangothi zesiteji, kuhlanganiswe ne-laser ukuze bangene esixukwini, ukuze baqedele isiko elisendaweni "lokuzalwa kabusha", "ukukhululwa" kanye "nokuvuselelwa".

3. Ukwakha uphawu: isithombe esiqotho kanye nomthwalo wemfanelo emphakathini

1. Isithombe sebhendi esinobuhlobo obuqinile
UChris Martin kanye namalungu ebhendi baziwa “ngokungeneka” esiteji nangaphandle kwaso:

Ukuxhumana endaweni: Ngesikhathi sokubonisana, uChris wayevame ukuphuma esiteji, athathe izithombe nezilaleli ezingaphambili, ezijabule kakhulu, aze ameme nabalandeli abanenhlanhla ukuba bacule ikhwaya, ukuze abalandeli bezwe injabulo “yokubonwa”.

Ukunakekelwa kobuntu: Izikhathi eziningi ngesikhathi sombukiso, babema ukuze banikeze usizo lwezokwelapha ezilalelini ezazidinga usizo, bakhathalele obala imicimbi emikhulu yomhlaba wonke, futhi bazwakalise usizo ezindaweni ezihlaselwe yinhlekelele, bebonisa uzwela lwangempela lweqembu.

2. Inhlalakahle yomphakathi kanye nokuzibophezela kwemvelo
Ukubambisana kwesikhathi eside kwenhlangano yokusiza umphakathi: Ukubambisana nezinhlangano ezifana ne-Oxfam, i-Amnesty International, i-Make Poverty History, ukunikela njalo ngemali etholwayo, kanye nokuqalisa “izinkambo eziluhlaza” kanye “namakhonsathi okuqeda ubumpofu”.

Indlela engathathi hlangothi kwekhabhoni: Uhambo luka-2021 lwe-“Music of the Spheres” lwamemezela ukuqaliswa kohlelo olungathathi hlangothi kwekhabhoni - ukusebenzisa amandla avuselelekayo ukukhiqiza ugesi, ukuqasha izimoto zesiteji zikagesi, ukunciphisa ipulasitiki elahlwayo, kanye nokumema izethameli ukuthi zinikele ngamabhande esihlakaleni ukusekela amaphrojekthi okuvikela imvelo. Lesi sinyathelo asizange sithole udumo kuphela kwabezindaba, kodwa futhi sabeka uphawu olusha lokuvakasha okusimeme kwamanye amaqembu.

4. Ukumaketha Kwedijithali: Ukusebenza Okucwengekile kanye Nokuxhumana Okunqamula Imingcele

1. Izinkundla Zokuxhumana Nomphakathi kanye Nokusakaza

I-YouTube: Lesi siteshi esisemthethweni sinababhalisile abangaphezu kwezigidi ezingu-26, sishicilela njalo imidlalo ebukhoma, amavidiyo angemuva kwezithombe kanye nezingxoxo, kanti ividiyo edlalwa kakhulu ethi “Hymn for the Weekend” isifinyelele izikhathi eziyizigidi eziyi-1.1.

I-Instagram kanye ne-TikTok: UChris Martin uvame ukuxhumana nabalandeli ngama-selfies ansuku zonke namavidiyo amafushane ngemuva kwezigcawu zohambo, futhi inani eliphakeme kakhulu lokuthandwa kwevidiyo eyodwa exhumanayo lingaphezu kwezigidi ezimbili. Inani elihlanganisiwe lokusetshenziswa kwesihloko se-#ColdplayChallenge ku-TikTok selifinyelele ezigidini ezingama-50, okuheha izithameli zesizukulwane Z.

I-Spotify: Uhlu lokudlala olusemthethweni kanye nohlu lokudlala olusebenzisanayo luseshadini emazweni amaningi emhlabeni wonke ngesikhathi esisodwa, futhi ithrafikhi yama-singles esontweni lokuqala ivame ukwedlula amashumi ezigidi, okusiza i-albhamu entsha ukuthi iqhubeke nokugcina ukuthandwa kwayo.

2. Ukubambisana phakathi kwemingcele
Ukubambisana nabakhiqizi: UBrian Eno wamenywa ukuba ahlanganyele ekukhiqizweni kwe-albhamu, futhi imisindo yakhe eyingqayizivele yesimo sezulu kanye nomoya wakhe wokuhlola kwanika umsebenzi ukujula okwengeziwe; wabambisana nabaculi abakhulu be-EDM abanjengo-Avicii noMartin Garrix ukuhlanganisa umculo we-rock nowe-elekthronikhi ngaphandle kokuphazamiseka nokwandisa isitayela somculo; ingoma ehlangene ethi “Hymn for the Weekend” noBeyoncé yenza iqembu lathola ukunakwa okwengeziwe emikhakheni ye-R&B kanye ne-pop.

Ukubambisana komkhiqizo: Ukweqa imingcele nemikhiqizo emikhulu efana ne-Apple, i-Google, ne-Nike, kwethulwa amadivayisi okulalela alinganiselwe, izitayela zamasongo ezenziwe ngokwezifiso, kanye nama-T-shirt ahlangene, okubalethela inani lomkhiqizo kanye nezinzuzo zezentengiselwano.

5. Isiko labalandeli: inethiwekhi ethembekile kanye nokuxhumana okuzenzekelayo

1. Amaqembu abalandeli bomhlaba wonke
I-Coldplay inamakilabhu abalandeli asemthethweni/angewona asemthethweni emazweni angaphezu kuka-70. Le miphakathi ivame ukuba:

Imisebenzi eku-inthanethi: njengokubala phansi kuze kube ukwethulwa kwama-albhamu amasha, amaqembu okulalela, imincintiswano yokumboza amagama, ukusakazwa bukhoma kwe-Q&A kwabalandeli, njll.

Imihlangano engaxhunyiwe ku-inthanethi: Hlela iqembu ukuze liye endaweni yokuvakasha, nikhiqize ndawonye izinto zokusekela (amabhanela, imihlobiso ekhanyayo), bese niya emakhonsathini okusiza umphakathi ndawonye.

Ngakho-ke, noma nini lapho kunohambo olusha noma kukhishwa i-albhamu entsha, iqembu labalandeli lizohlangana ngokushesha ezinkundleni zokuxhumana ukuze bakhe “isiphepho esishisayo”.

  2. Umphumela womlomo oqhutshwa yi-UGC
Amavidiyo nezithombe ezibukhoma: Amasongo e-LED e-“Ocean of Light” akhanya kuyo yonke indawo ethathwe yizilaleli aboniswa ngokuphindaphindiwe ku-Weibo, Douyin, Instagram, kanye ne-Twitter. Inani lokubukwa kwevidiyo emfushane emangalisayo livame ukwedlula kalula isigidi esisodwa.

Ukuhlela kwesibili kanye nobuciko: Iziqeshana eziningi zesiteji, ama-writing mashup, kanye namafilimu amafushane endaba ezithinta imizwa yomuntu siqu ezenziwe abalandeli andisa ulwazi lomculo we-Coldplay ekwabelaneni nsuku zonke, okuvumela ukudalulwa komkhiqizo kuqhubeke nokuvunda.

Isiphetho
Impumelelo emangalisayo yomhlaba wonke ye-Coldplay ukuhlanganiswa okujulile kwezinto ezine: umculo, ubuchwepheshe, uhlobo kanye nomphakathi:

Umculo: izingoma ezishintsha njalo kanye nokuzwakala kwemizwa, isivuno esiphindwe kabili sokuthengisa kanye nemidiya yokusakaza;

Bukhoma: amasongo obuchwepheshe kanye nomklamo wesiteji osezingeni eliphezulu kwenza umbukiso ube yidili "lokudalwa okuningi" lomsindo nokubukwayo;

Uphawu: isithombe esiqotho nesithobekile kanye nokuzibophezela kokuvakasha okusimeme, okuthola udumo emphakathini webhizinisi kanye nomphakathi;

Umphakathi: ukumaketha kwedijithali okucwengekile kanye nenethiwekhi yabalandeli bomhlaba wonke, vumela i-UGC kanye nokukhangisa okusemthethweni kuhambisane.

Kusukela kuma-albhamu ayizigidi eziyi-100 kuya kuma-bracelets asebenzisanayo acishe abe yizigidi eziyizinkulungwane ezimbili, kusukela ehhovisi lebhokisi lokuvakasha eliphakeme kuya kumakhulu ezigidi zamazwi omphakathi, i-Coldplay ibonakalise ngedatha kanye nomkhuba: ukuze ibe yiqembu elimangalisayo lomhlaba wonke, kumele ichume ngobuciko, ubuchwepheshe, ibhizinisi kanye namandla omphakathi.