Umbiko Wokucwila Okujulile Kwemboni Yotshwala Yomhlaba Wonke ka-2024

Esikhathini sangemva kobhubhane, imakethe yotshwala emhlabeni wonke iye yabhekana nakho kokubili"ukululama nokuthuthukisa."Ngo-2024, imali engenayo iyonke embonini ifinyeleleAma-USD ayizigidigidi eziyi-176.212, okubonisa izidingo zabathengi eziphakeme kakhulu zekhwalithi kanye nokuhlangenwe nakho okujulile. Lo mbiko ojulile—owenzelweizinhlobo zotshwalafuthiopharetha bebha—Ihlaziya izilinganiso ezinhlanu eziyinhloko: usayizi wemakethe, ukuhlukaniswa kwesigaba, ukuguquguquka kwesifunda, ukuvela kwesiteshi, kanye nabashayeli bokukhula. Siphetha ngokuhlola ukuthi izixazululo zokubonisa ze-LED ezintsha (izibani zamabhodlela, amalebula ezibani ezibandayo, kanye namashelufu akhanyayo) zingakusiza kanjani ukuthi usebenzise lezi zitayela.

Ngo-2024, imakethe yotshwala yomhlaba wonke ikhule ngo-1.0% unyaka nonyaka yafinyelela ku-USD 1,762.12 billion. Ukusebenza kwezigaba ezibalulekile:

1. Iziphuzo ezidakayo: USD 240.25 B (+3.2% YoY)
2. Ubhiya: USD 600 B (–1.0% YoY)
3. Iwayini: USD 300 B (+2.7% YoY)

Amandla amathathu asekela lokhu kukhula:

• Ukuvuselelwa kwendawo njengoba izindawo zokuphuza utshwala nezindawo zokudlela zibuya kabusha.
• Ukwanda kokusetshenziswa ekhaya, okuholwa yiziphuzo ze-RTD (Ready-to-Drink).
• Ukuthengiswa kwekhwalithi ephezulu kuzo zonke izingxenye, kusukela kotshwala obusezingeni eliphezulu kuya kumawayini ashibhile.

2. Ukuhlukaniswa Kwesigaba: I-Spirits Lead, Ukwehlukaniswa Kobhiya, Iwayini Liyavela

2.1 Imimoya: Indlu Enamandla Ephambili

• Usayizi ka-2024: USD 240.25 B
• I-CAGR yeminyaka emi-3: ~4.5%
• Abashayeli:

Ama-whisky asezingeni eliphezulu (+7% YoY): Ama-single malt nama-bourbon amancane ayanda eNyakatho Melika naseYurophu.

I-gin yobuciko (+5% YoY): Ukusungula izinto ezintsha zezitshalo kukhuthaza ukukhula e-APAC naseLatin America.

I-Tequila ne-mezcal (+9% YoY): Isizukulwane Z kanye nabantu abaneminyaka eyi-1900 bayamukela imimoya ye-agave ukuze babe yiqiniso.

2.2 Ubhiya: Okujwayelekile vs. Ubuciko

• Usayizi ka-2024: USD 600 B (–1.0% YoY)
• Amathrendi:

Ama-lager omhlaba wonke abona ukwehla okuncane ezimakethe ezivuthiwe.

Ubhiya bobuciko (isabelo somhlaba wonke esingu-8%, +8% YoY) bukhula ngokushesha eNyakatho Melika nase-APAC.

Ubhiya obuphansi futhi obungenalo utshwala (+12% YoY) buheha abaphuzayo abanempilo enhle.

2.3 Iwayini: Elikhazimulayo neRosé Liyakhula

• Usayizi ka-2024: USD 300 B (+2.7% YoY)
• Okuvelele:

Iwayini elikhazimulayo kanye ne-rosé: +6% YoY emikhosini eqhutshwa umphakathi.

Amalebula e-organic kanye nokusimeme: +10% YoY njengoba abathengi abaqaphela imvelo bekhuphuka.

Iwayini elibomvu: Ukukhula kancane (+1.5% YoY) phakathi kokushintshashintsha kwezintandokazi.

3. Ukuguquguquka Kwesifunda: Izimakethe Ezine Eziyinhloko

3.1 eNyakatho Melika (USD 350 B, +2.5%)

• I-whisky ye-premium kanye ne-RTD cocktails zihola phambili.
• Isabelo sendawo: 55%; ngaphandle kwendawo: 45%.
• Izindawo zokukhiqiza utshwala zobuciko kanye namakamelo okunambitha aphethwe ngumkhiqizo ayanda ezweni lonke.

3.2 IYurophu (USD 480 B, +1.8%)

• Ukulinganisela phakathi kwe-on-vs. Ngaphandle kwendawo (50/50).
• Ukuvakasha kwewayini, utshwala obuvela emasikweni (i-Scotch, i-Cognac), kanye nemikhuba ye-ABV ephansi kuholela ekukhuleni.

3.3 Asia-Pacific (USD 520 B, +6.0%)

• Izinga lokukhula eliphezulu kakhulu emhlabeni wonke, eliqhutshwa ukwanda kwesigaba esiphakathi.
• Ukungena kwezentengiselwano nge-inthanethi: 60% wokuthengisa ngaphandle kwesakhiwo—okuphezulu kakhulu emhlabeni.

3.4 iLatin America kanye neMpumalanga Ephakathi (USD 412.12 B, +3.5%)

• ILatin America: Ukuthunyelwa kwamanye amazwe kwe-rum ne-tequila kuyachuma.
• IMpumalanga Ephakathi: Imithethonqubo ekhululekile kanye nokukhula kwezentengiselwano ze-inthanethi.

4. Ukuvela Kwesiteshi: Okuhlangenwe Nakho Kuhlangana Nedijithali

Isiteshi 2022 2023 2024 I-CAGR yeminyaka emi-3

Indawo ekhona 48% 50% 51% +1.5%

Ngaphandle kwendawo 40% 39% 38% -0.8%

I-E-commerce 12 % 11% 11% +3.5%

• Okwakhiweni: Imiqondo yebha ejulile (ubusuku obunezihloko, ukuxubana okusebenzisanayo) ukukhula kukaphethiloli.
• Ngaphandle Kwendawo: Izitini zibhekene nomncintiswano ovela eziteshini zedijithali.
• I-E-Commerce: Ihlala isikhathi eside ku-11%, isekelwa uku-oda nokulethwa ku-inthanethi okulula.

5. Abashayeli Ababalulekile Bokukhula Nemikhuba

1. Impilo Nokuphila Kahle: Imikhiqizo engenalo utshwala oluningi futhi engenalo utshwala (+20% YoY) iyanda.
2. Ukusungula Izinto Ezintsha Nobuchwepheshe: Ukunambitha kwe-AR/VR, izindlela zokupheka ezixubile ezisebenzisa idatha, abasabalalisi beziphuzo abahlakaniphile.
3. Ukwenza kube ngokwakho kanye nomphakathi: Izinhlelo ezilinganiselwe, amalebula enziwe ngokwezifiso, kanye nokuzibandakanya kohlelo lokupakisha olusebenziseka kalula ezinkundleni zokuxhumana.

6. Ithuba le-LED: Khanyisa Ukukhula Kwakho

Njengoba ukwanda kwe-premium kanye nesidingo sokuhlangenwe nakho kukhuphuka, izixazululo zokubonisa ezintsha ziba yimpahla ebalulekile. I-Longstargifts inikeza iqoqo lemikhiqizo ye-LED ukusiza imikhiqizo namabha avelele:

• Izibani zebhodlela ze-LED: Amalebula aphezulu kakhulu, aqondisa ukugxila kwamakhasimende.
• Amalebula Okukhanya Okubandayo kwe-LED: Ukukhanya okungaphansi kwebhodlela ngaphandle kokushisa noma ukuncibilikisa.
• Amashelufu Akhanyisiwe E-LED: Guqula izibonisi zebha yangemuva zibe izibonisi zomkhiqizo ezishintshashintshayo.

Lezi zesekeli zeziphuzo ze-LED azigcini nje ngokuvumelanisa nezitayela zobukhazikhazi nezobuchwepheshe kodwa futhi zithuthukisa ukwabelana ngezenhlalo kanye nokutholakala endaweni.

7. Isiphetho Nezinyathelo Ezilandelayo

Imakethe yotshwala yomhlaba wonke ka-2024 ichazwa yiziphuzo ezidakayo ze-premium, umfutho we-RTD, kanye nogqozi lokuhlangenwe nakho

ukukhula. Ukuze kubanjwe leli gagasi, amabhrendi kanye nemigoqo kufanele:

1. Beka phambili isikhundla sezinga eliphezulu ngamaphothifoliyo akhethiwe.
2. Yamukela amasu e-omni-channel—hlanganisa okuhlangenwe nakho kwedijithali nokubukhoma.
3. Sebenzisa izixazululo zokubonisa ze-LED ukuze uthuthukise isimo sezulu kanye nokubonakala komkhiqizo.

• Hlola ikhathalogi yomkhiqizo we-LED we-Longstargifts ukuze ukhanyise ukwethulwa kwakho okulandelayo.
• Cela amasampula okuhlolwa okusebenzayo kwezibani zamabhodlela, amalebula ezibani ezibandayo, kanye nama-rack akhanyiswe kahle.
• Hlela idemo yokuklama ngokwezifiso kanye namanani evolumu.