2024 Umbiko Wokujula Kwemboni Yotshwala Yomhlaba Wonke

Esikhathini sangemva kobhubhane, imakethe yesiphuzo sotshwala emhlabeni wonke ihlangabezane nakho kokubili"ukuthola nokuthuthukisa."Ngo-2024, isamba semali engenayo yemboni yafinyelelwaI-USD 176.212 billion, okubonisa izimfuno zabathengi ezihlala ziphakeme zekhwalithi nokuzizwisa okugxilile. Lo mbiko ojulile—wenzelweimimoya brandfuthiama-bar operators-Ihlaziya izinhlangothi ezinhlanu ezibalulekile: usayizi wemakethe, ukuhlukaniswa kwezigaba, amandla esifunda, ukuvela kwesiteshi, kanye nezisusa zokukhula. Siphetha ngokuhlola ukuthi izixazululo zokubonisa i-LED (izibani zamabhodlela, amalebula abandayo, namasheluvu akhanyayo) zingakusiza kanjani ukuthi usebenzise lawa mathrendi.

Ngo-2024, imakethe yotshwala yomhlaba wonke yakhula ngo-1.0% unyaka nonyaka yafinyelela ku-USD 1,762.12 billion. Ukusebenza kwesigaba esibalulekile:

1. Imimoya: USD 240.25 B (+3.2% YOY)
2. Ubhiya: USD 600 B (–1.0% YOY)
3. Iwayini: USD 300 B (+2.7% YoY)

Amandla amathathu asekela lokhu kukhula:

• Ukuthola kabusha endaweni njengamabha kanye nezindawo zokudlela ziphindelela.
• I-boom yokusetshenziswa kwasekhaya, eholwa ama-RTD (Okulungele Ukuphuza) ama-cocktails.
• I-Premiumization kuwo wonke amasegimenti, kusukela ku-top-shelf spirits kuya kumawayini e-boutique.

2. Ukuhlukaniswa Kwesigaba: I-Spirits Lead, Ukuhlukana Kobhiya, Iwayini liyashintsha

2.1 Imimoya: I-Premium Powerhouse

• 2024 Usayizi: USD 240.25 B
• I-CAGR yeminyaka emi-3: ~4.5%
• Abashayeli:

Ama-whiskeys asezingeni eliphezulu (+7% YoY): Ama-malts angawodwa kanye nama-bourbons amancane akhuphuka eNyakatho Melika naseYurophu.

I-Craft gin (+5% YoY): I-Botanical innovation ikhuthaza ukukhula e-APAC naseLatin America.

I-Tequila & mezcal (+9% YoY): I-Gen Z & millennials yamukela imimoya ye-agave ukuze ibe yiqiniso.

2.2 Ubhiya: I-Mainstream vs. Craft

• 2024 Usayizi: USD 600 B (–1.0% YoY)
• Okuthrendayo:

Ama-lager omhlaba abona ukwehla kancane ezimakethe ezivuthiwe.

Ubhiya wezandla (isabelo somhlaba wonke esingu-8%, +8% YoY) ukhula ngokushesha eNyakatho Melika nase-APAC.

Ubhiya obuncane nongenabo utshwala (+12% YoY) ubamba abaphuza abacabangela impilo.

2.3 Iwayini: I-Sparkling & Rose on the Rise

• 2024 Usayizi: USD 300 B (+2.7% YoY)
• Okuvelele:

Iwayini elicwebezelayo ne-rosé: +6% YoY ngemikhosi eqhutshwa umphakathi.

Amalebula ezinto eziphilayo nezimeme: +10% YoY njengoba abathengi be-eco-conscious bekhuphuka.

Iwayini elibomvu: Ukukhula kancane (+1.5% YoY) phakathi kokushintshashintsha okuthandwayo.

3. I-Regional Dynamics: Izimakethe Ezine Ezibalulekile

3.1 eNyakatho Melika (USD 350 B, +2.5%)

• I-Premium whisky & RTD Cocktails lead.
• Isabelo sasendaweni: 55%; ngaphandle kwesakhiwo: 45%.
• Ama-craft distilleries kanye namagumbi okunambitha aphethwe wumkhiqizo anda ezweni lonke.

3.2 IYurophu (USD 480 B, +1.8%)

• Ibhalansi ku-vs. Ngaphandle kwendawo (50/50).
• Ukuvakasha kwewayini, imimoya yamagugu (i-Scotch, i-Cognac), kanye nezitayela eziphansi ze-ABV ziqhuba ukukhula.

3.3 Asia-Pacific (USD 520 B, +6.0%)

• Izinga lokukhula eliphezulu kakhulu emhlabeni wonke, eligqugquzelwa ukukhuphuka kwesigaba esiphakathi.
• Ukungena kwe-E-commerce: 60% wokuthengiswa ngaphandle kwezakhiwo—okuphakeme kakhulu emhlabeni.

3.4 I-Latin America & Middle East (USD 412.12 B, +3.5%)

• I-Latin America: I-Rum ne-tequila ithunyelwa ngaphandle kwe-boom.
• I-Middle East: Imithetho ekhululekile kanye nokukhula kwe-e-commerce.

4. Ukuvela Kwesiteshi: Isipiliyoni Sihlangana Nedijithali

Isiteshi 2022 2023 2024 I-CAGR yeminyaka emi-3

Indawo 48% 50% 51% +1.5%

Ngaphandle kwendawo 40% 39% 38% -0.8%

I-E-commerce 12 % 11% 11% +3.5%

• I-On-Premise: Imiqondo yebha egxilile (ubusuku obunetimu, ukuxubana okusebenzisanayo) ukukhula kukaphethiloli.
• I-Off-Premise: I-Brick-and-mortar ibhekene nokuncintisana eziteshini zedijithali.
• I-E-Commerce: Izinza ku-11%, isekelwa uku-oda nokulethwa kwe-inthanethi okuhlelekile.

5. Izishayeli Zokukhula Okubalulekile namathrendi

1. Impilo Nokuphila: Imikhiqizo ephansi futhi engenabo utshwala (+20% YoY) izuza amandla.
2. I-Innovation & Tech: Ukunambitha kwe-AR/VR, amarisiphu e-mixology aqhutshwa yidatha, iziphakeli zeziphuzo ezihlakaniphile.
3. Ukwenza kube ngokwakho & Okomphakathi: Izinhlelo ezinomkhawulo, amalebula angokwezifiso, nokuhlanganyela kwedrayivu yokupakisha elungele imidiya yomphakathi.

6. Ithuba le-LED: Khanyisa Ukukhula Kwakho

Njengoba i-premiumization kanye nokwanda kwesidingo sokuhlangenwe nakho, izixazululo zokubonisa ezintsha ziba yimpahla okufanele ube nayo. I-Longstargifts inikezela ngohlu lwemikhiqizo ye-LED ukusiza amabhrendi namabha agqame:

• Izibani zebhodlela le-LED: Amalebula ane-accent ephezulu, aqondise ukugxila kwekhasimende.
• Amalebula Okukhanya Okubandayo kwe-LED: Ukukhanya okungaphansi kwebhodlela ngaphandle kokushisa noma ukuhlanjululwa.
• I-LED Illuminated Shelving: Guqula imibukiso yebha engemuva ibe imibukiso yomkhiqizo eguqukayo.

Lezi zinsiza zesiphuzo ze-LED azihlanganisi nje kuphela nokunethezeka nezitayela zobuchwepheshe kodwa futhi zikhulisa ukwabelana komphakathi nokutholakala kwendawo.

7. Isiphetho & Izinyathelo Ezilandelayo

Imakethe yotshwala yomhlaba wonke ka-2024 ichazwa yi-premium spirits, umfutho we-RTD, kanye ne-experience-drive

n ukukhula. Ukuze uthwebule leli gagasi, amabha e-amd emikhiqizo kufanele:

1. Beka kuqala isikhundla esiphezulu ngamaphothifoliyo akhethiwe.
2. Yamukela amasu eziteshi zonke—hlanganisa ukuzizwisa kwedijithali bukhoma.
3. Sebenzisa izixazululo zokubonisa i-LED ukuze uphakamise i-ambience nokubonakala komkhiqizo.

• Hlola ikhathalogi yomkhiqizo we-Longstargifts'full we-LED ukuze ukhanyise ukuqaliswa kwakho okulandelayo.
• Cela amasampula okuhlolwa okwenziwa ngesandla kwezibani zamabhodlela, amalebula okukhanya okubandayo, namarack akhanyayo.
• Hlela idemo yokuklama ngokwezifiso kanye nentengo yevolumu.