-Ukusuka kuTaylor Swift ukuya kumlingo wokukhanya!

I-1.I-Prologue: Ummangaliso ongenakuPheliswa weXesha

Ukuba bekunokubhalwa ingxelo yenkcubeko edumileyo yenkulungwane yama-21, i-“Eras Tour” kaTaylor Swift ngokungathandabuzekiyo ibiya kuba kwiphepha elibalaseleyo. Olu khenketho ibingelonkqubela phambili enkulu kuphela kwimbali yomculo kodwa nenkumbulo engalibalekiyo kwinkcubeko yehlabathi.
Yonke ikonsathi yakhe yimfuduko ebalaseleyo - amawakawaka abalandeli athontelana bevela kwihlabathi liphela, ukuze babone olu hambo lungalibalekiyo "lwexesha lokuhamba" ngamehlo abo. Amatikiti athengiswa ngemizuzu nje embalwa, kwaye imidiya yoluntu igcwele iividiyo zokungena kunye neefoto. Impembelelo ibaluleke kakhulu kangangokuba iingxelo zeendaba zide zichaze "njengento yezoqoqosho".
Ngoko abanye abantu bathi u-Taylor Swift akayena nje umculi olula, kodwa i-social phenomenon, amandla okwenza abantu bakholelwe kumandla "wonxibelelwano" kwakhona.
Kodwa umbuzo ngulo, phakathi kwabantu abaninzi emhlabeni, kutheni inguye onokufikelela kweli nqanaba? Kweli xesha apho umculo wepop uye wathengiswa kakhulu kwaye ubuchwephesha, kutheni le nto iyimidlalo yakhe kuphela enokuthi iqhubele phambili abantu kwihlabathi liphela ukuba baxakeke? Mhlawumbi iimpendulo zifumaneka kwindlela adibanisa ngayo amabali, amanqanaba kunye nobugcisa.

2. Amandla kaTaylor: Ucula Ibali lomntu wonke

Umculo kaTaylor awuzange ube nekratshi. Amazwi akhe eneneni aphantsi kakhulu kwaye anyanisekile, njengokwandiswa kwedayari. Ucula ngokubhideka kolutsha kwakunye nokuzihlaziya emva kokuba ekhulile.
Kuzo zonke iingoma, uguqula "mna" abe ngu "thina".
Wathi akucula ngokuzolileyo umgca othi “Undibuyisele kwesa sitrato” ku-“All Too Well”, loo nto yenza amehlo abantu abaninzi abamanzi – kuba yayingelobali lakhe nje elo, kodwa nenkumbulo awayefuna ukuyilibala wonke umntu kodwa ayizange ifike ezintliziyweni zabo.
Xa wayemi kumbindi webala lemidlalo ezele ngamashumi amawaka abantu yaye ebetha isiginkci sakhe, umxube wesithukuthezi namandla wawuvakala kangangokuba umntu wayenokusiva isingqi sokubetha kwentliziyo yakhe.
Ubukhulu bakhe buxhomekeke ekuthetheni kweemvakalelo endaweni yokuqokelela ubungangamsha. Wenza abantu bakholelwe ukuba umculo wepop usenokunyaniseka. Amazwi neengoma zakhe zinqumla imida yolwimi, inkcubeko kunye nezizukulwana, zibethelela ezintliziyweni zabantu abakubudala obahlukeneyo.
Phakathi kwabaphulaphuli bakhe kukho amantombazana akwishumi elivisayo afumana uthando lwawo lokuqala, oomama abakhumbula ubutsha bawo kunye nabantwana babo, abasebenzi abasebenza kwiofisi emhlophe abagxalathelana ukuya kwindawo emva komsebenzi, nabaphulaphuli abanyanisekileyo abaye bawela ulwandlekazi. Loo mvakalelo yokuqondwa luhlobo lomlingo ekungekho teknoloji inokuphindaphinda.

3.Ibali leSigaba: Ujike uMdlalo waba yifilimu yoBomi

"Eras", ngesiNgesi, lithetha "eras". Umxholo wokhenketho kaTaylor kanye kanye “luhambo lwebhayografi” oluthatha iminyaka eli-15. Esi sisithethe malunga nokukhula kunye nolonwabo kwinqanaba lobugcisa. Uguqula icwecwe ngalinye libe lilizwe elibonakalayo.
Igolide emenyezelayo “yokungoyiki” ifanekisela inkalipho yolutsha;
Umbala ozuba nomhlophe “ka-1989” ubonisa uthando lwenkululeko kunye nesixeko;
Umnyama kunye nesilivere ye "Reputation" imele ubukhali bokuzalwa kwakhona emva kokungaqondwa kakuhle;
Ipinki ye "Lover" idlulisa ukuthantamisa kokukholelwa eluthandweni kwakhona.
Phakathi kweenguqu zeqonga, usebenzisa uyilo lweqonga ukubalisa amabali, udala uxinzelelo lweemvakalelo ngokukhanyisa, kwaye achaze abalinganiswa ngesinxibo.
Ukusuka kwimithombo yamanzi yamakhethini ukuya kwizinyusi zoomatshini, ukusuka kwizikrini ezinkulu ze-LED ukuya kwiingqikelelo ezingqongileyo, zonke iinkcukacha zibonelela "ibali".
Oku akusiyo intsebenzo elula, kodwa ifilimu yomculo edlalwa bukhoma.
Wonke umntu "uyamjonga" ekhula, kwaye ebonakalisa ixesha lakhe.
Xa ingoma yokugqibela ethi “Karma” idlala, iinyembezi nemincili evela kubaphulaphuli ayiseyiyo indlela yokunqula izithixo, kodwa yimvo yolwaneliseko lokuba “bekunye bagqibezele ingoma”.

I-4.I-Resonance yeNkcubeko: Wajika iKhonsathi kwi-Global Phenomenon

Impembelelo ye "Eras Tour" ayibonakali nje kuphela kwinkalo yobugcisa kodwa kunye nokutsalwa kwayo kwinkcubeko yoluntu. KuMntla Melika, nanini na uTaylor Swift esenza esixekweni, ubhukisho lweehotele luphinda kabini, kwaye kukho ukukhula okubanzi kwindawo engqonge ukutya, ezothutho, kunye namashishini okhenketho. Nditsho neForbes eUnited States ibale ukuba ikonsathi enye kaTaylor inokuvelisa ngaphezulu kwe-100 lezigidi zeedola zaseMelika kwiinzuzo zoqoqosho kwisixeko-ngoko igama elithi "Swiftonomics" lazalwa.
Kodwa “ummangaliso wezoqoqosho” yinto nje eqhelekileyo. Kwinqanaba elinzulu, kukuvuswa kwenkcubeko ekhokelwa ngabasetyhini. UTaylor uphinde wathatha ulawulo lwelungelo lomsebenzi wakhe njengomdali; unesibindi sokujongana ngqo neengxabano kwiingoma zakhe kwaye unesibindi sokuxoxa ngemiba yentlalo phambi kwekhamera.
Ubonakalise ngezenzo zakhe ukuba amagcisa abasetyhini akufuneki achazwe nje “njengezithixo zepop”; banokuba ngabameli benguqu kwisakhiwo semizi-mveliso.
Ubukhulu bolu khenketho abukho kuphela kwisikali salo sobugcisa kodwa nakwisakhono sokwenza ubugcisa bube sisipili soluntu. Abalandeli bakhe ayingobaphulaphuli nje kuphela kodwa liqela elithatha inxaxheba kwibali lenkcubeko kunye. Kwaye le ngqiqo yoluntu ngumphefumlo ongundoqo "wekhonsathi enkulu" - uxhulumaniso lweemvakalelo oluhlangeneyo oludlula ixesha, ulwimi kunye nesini.

I-5. "Ukukhanya" okufihliweyo emva kwemimangaliso: I-teknoloji yenza i-Emotion ibonakale

Xa umculo neemvakalelo zifikelela incopho yazo, “kukukhanya” okwenza yonke into ibonakale. Ngaloo mzuzu, bonke abaphulaphuli ababekuloo ndawo baphakamisa izandla zabo, kwaye ama-bracelets ngokukhawuleza akhanya, akhanyisa ngokuvumelanisa kunye nesigqi somculo; izibane zatshintsha imibala kunye noncuthu lwengoma, obomvu, obhlowu, opinki, nowegolide umaleko phezu kocweyo, kanye njengamaza eemvakalelo. Ibala lemidlalo liphela ngoko nangoko laguquka laba yinto ephilayo – indawo nganye yokukhanya yayiyintliziyo yabaphulaphuli.
Ngeli xesha, phantse wonke umntu uya kuba nengcamango efanayo:
“Oku akukokukhanya nje; ngumlingo.”
Kodwa eneneni, yayiyi-symphony yetekhnoloji echanekileyo kwi-millisecond. Inkqubo yokulawula ye-DMX ngasemva ilawula ukuphindaphinda okudanyazayo, utshintsho lombala kunye nokuhanjiswa kwendawo yamashumi amawaka ezixhobo ze-LED ngexesha langempela ngokusebenzisa imiqondiso engenazingcingo. Imiqondiso yathunyelwa ukusuka kwikhonsoli yokulawula ephambili, yawela ulwandle lwabantu, kwaye yasabela ngaphantsi kwesekhondi. "Ulwandle lwenkwenkwezi ephuphayo" olwabonwa ngabaphulaphuli ngokwenene lulawulo oluphezulu lwezobuchwepheshe - ukusebenzisana kweteknoloji kunye neemvakalelo.
Emva kobu buchwepheshe kumi abavelisi abaninzi abathi cwaka baqhubele phambili ishishini. Kanye njenge-*Izipho ze-Longstar**, zingamandla angabonakaliyo emva kolu "jikelezo lokukhanya". I-Wristbands ze-LED ezilawulwa kude ze-DMX, iintonga ezikhanyayo kunye nezixhobo zokulawula ukuvumelanisa abaye baziphuhlisa banokufikelela kwi-stable signal transmission kunye nolawulo lwezonal phakathi kweekhilomitha eziliqela, ukuqinisekisa ukuba yonke intsebenzo inokubonisa isigqi esibonakalayo esifanelekileyo ngokuchaneka okuphezulu kakhulu.
Okubaluleke ngakumbi, le teknoloji iguqukela kwi "uzinzo".
Inkqubo ehlaziywayo kunye nendlela yokuphinda isetyenziswe eyilwe nguLongstar yenza ukuba ikonsathi ingabi "ngumboniso wexesha elinye kunye nesithunzi".
Yonke ibracelet ingaphinda isetyenziswe -
Kanye njengebali likaTaylor liza kuqhubeka ukuvela, ezi zibane zikwakhanya kumanqanaba ahlukeneyo kumjikelo.
Ngalo mzuzu, siyaqonda ukuba umdlalo omnandi ophilayo awukho nje kwimvumi kodwa nakubantu abangenakubalwa abenza umdaniso wokukhanya.
Basebenzisa iteknoloji ukunika iimvakalelo zobugcisa imvakalelo yokufudumala.

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Ekugqibeleni: Ukukhanya akukhanyisi nje le ndawo.
U-Taylor Swift usibonise ukuba ikhonsathi enkulu ayikho nje ngokugqibeleleyo komculo, kodwa malunga neyona "resonance" yokugqibela.
Ibali lakhe, iqonga lakhe, abaphulaphuli bakhe -
Xa bebonke, benza olona lingelo lothando “lwentsebenziswano yabantu” kule nkulungwane yama-21.
Kwaye ukukhanya yeyona nto iphakathi kwayo yonke le nto.
Inika imilo kwiimvakalelo kunye nombala kwiinkumbulo.
Ilungisa ubugcisa kunye neteknoloji, abantu kunye namaqela, iimvumi kunye nabaphulaphuli ngokusondeleyo kunye.
Mhlawumbi kuya kubakho imiboniso emangalisayo kwixesha elizayo, kodwa ubukhulu be "Eras Tour" buxhomekeke kwinto yokuba isenze saqonda okokuqala ukuba "ngoncedo lwetekhnoloji, iimvakalelo zomntu zinokukhanya ngokuqaqambileyo."
Umzuzu ngamnye okhanyisiweyo ngowona mmangaliso uthambileyo weli xesha.