Selelekela

Katleho ea lefatše ka bophara ea Coldplay e bakoa ke boiteko ba bona bo kopanetsoeng likarolong tse fapaneng tse kang tlhahiso ea 'mino, theknoloji e phelang, setšoantšo sa marang-rang, papatso ea digital le ts'ebetso ea balateli. Ho tloha thekisong ea lialbamo tse fetang limilione tse 100 ho isa ho lidolara tse ka bang bilione ea lirisiti tsa liofisi tsa bohahlauli, ho tloha "leoatleng la leseli" le entsoeng ke mabone a LED ho ea ho lipono tse fetang limilione tse lekholo mecheng ea litaba tsa sechaba, ba 'nile ba paka ka lintlha le liphetho tsa' nete hore e le hore sehlopha se fetohe ntho e makatsang lefatšeng ka bophara.ba na le bokhoni bo akaretsang bo kopanyang tsitsipano ea bonono, boqapi ba theknoloji le tšusumetso ea sechaba.

1. Pōpo ea 'Mino: Melodies e lulang e fetoha le Resonance ea Maikutlo

 1. Lithekiso tse kholo le ho phallela Data
Ho tloha ha ba lokolla pina ea bona ea pele ea "Yellow" ka 1998, Coldplay e lokolitse lialbamo tse robong ho fihlela joale. Ho ea ka litlaleho tsa sechaba, thekiso ea lialbamo tse ntseng li eketseha li fetile likopi tse limilione tse 100, tseo "A Rush of Blood to the Head", "X&Y" le "Viva La Vida or Death and All His Friends" li rekisitse likopi tse fetang limilione tse 5 ka disc, tseo kaofela li fetohileng tsa bohlokoa historing ea rock ea mehleng ena. Nakong ea ho phalla, ba ntse ba boloka ts'ebetso e matla - palo eohle ea lipapali sethaleng sa Spotify e fetile ka makhetlo a limilione tse likete tsa 15, 'me "Viva La Vida" feela e fetisitse makhetlo a limilione tse likete tsa 1, e bolelang hore ka karolelano 1 ho batho ba 5 ba utloile pina ena; palo ea lipapali ho Apple Music le YouTube le tsona li har'a lipina tse hlano tse holimo tsa mehleng ea kajeno tsa rock. Lintlha tsena tse kholo ha li bontše feela ho phatlalatsoa ho pharaletseng ha mesebetsi, empa hape li bontša hore sehlopha se tsoela pele ho ipiletsa ho bamameli ba lilemo le libaka tse fapaneng.

2. Phetoho e tsoelang pele ea setaele

'Mino oa Coldplay ha o so ka o khotsofatsoa ke template:

Britpop qala (1999-2001): Letlapa la pele la "Parachutes" le ile la ntšetsa pele moetlo oa lipina oa 'mino oa Brithani ka nako eo, o neng o busoa ke katara le piano,' me mantsoe a mangata a ne a hlalosa lerato le tahlehelo. Li-chords tse bonolo le li-chorus tse pheta-phetoang tsa pina e ka sehloohong "Yellow" e ile ea phunyeletsa ka potlako UK 'me ea phahamisa lichate linaheng tse ngata.

Symphonic and electronic fusion (2002-2008): Letlapa la bobeli "A Rush of Blood to the Head" le ekelitse litlhophiso tse ling tsa likhoele le libini, 'me lipotoloho tsa piano tsa "Clocks" le "The Scientist" li ile tsa fetoha tsa khale. Ka album ea bone "Viva La Vida", ba ile ba hlahisa 'mino oa liletsa ka sebete, likarolo tsa Baroque le meropa ea Selatine. Sekoahelo sa albamo le lipina tsa lipina kaofela li pota-potile "phetohelo", "borena" le "qetello". "Viva La Vida" e le 'ngoe e hapile Grammy "Recording of the Year" ka tlhophiso ea eona ea likhoele tse nang le marako a holimo.

Patlisiso ea elektronike le pop (2011-hona joale): Letlapa la 2011 "Mylo Xyloto" le amohetse ka botlalo li-synthesizer tsa elektroniki le morethetho oa motjeko. “Paradise” le “Teardrop E ’ngoe le e ’ngoe ke Phororo ea Metsi” e ile ea e-ba lipina tse monate ka ho fetisisa; "Music of the Spheres" ea 2021 e sebelisana 'moho le bahlahisi ba pop/electronic ba kang Max Martin le Jonas Blue, ba kenyelletsa lihlooho tsa sebaka le likarolo tsa morao-rao tsa pop,' me pina e kholo "Matla a Phahameng" a thehile boemo ba bona sebakeng sa 'mino oa pop.

Nako le nako ha Coldplay e fetola setaele sa eona, "e nka maikutlo a mantlha joalo ka ankora 'me e atoloha ho isa periphery", e boloka lentsoe le monate la Chris Martin le liphatsa tsa lefutso tsa lipina, ha e ntse e eketsa likarolo tse ncha, tse lulang li makatsa balateli ba khale le ho hohela bamameli ba bacha.

3. Lipina tse amang maikutlo le maikutlo a bonolo

Liqapi tsa Chris Martin hangata li thehiloe ho "botšepehi":

E bonolo le e tebileng: "Lokisa U" e qala ka selelekela sa setho se bonolo, 'me lentsoe la motho le phahama butle,' me mola o mong le o mong oa mantsoe o otla pelo; “Masedi a tla o tataisetsa hae / Le ho hotetsa masapo a hao / Mme ke tla leka ho o lokisa” ho dumella bamamedi ba bangata ho fumana matshediso ha ba hlomohile pelo mme ba lahlehile.

Boikutlo bo matla ba setšoantšo: "Sheba linaleli, sheba kamoo li u khanyetsang kateng" ka mantsoe a "Yellow" a kopanya maikutlo a botho le bokahohle, ka likhetho tse bonolo, ho theha phihlelo ea ho mamela "e tloaelehileng empa e ratana".

Ho holisa maikutlo a sehlopha: "Adventure of a Lifetime" e sebelisa likatara tse chesehang le morethetho ho fetisa molumo o kopaneng oa "ho amohela thabo" le "ho iphumanela hape"; ha “Hymn for the Weekend” e kopanya melumo ea Maindia le k’horase, ’me mantsoe a eona a pheta litšoantšo tsa “cheers” le “ho kopa” libakeng tse ngata, e leng se etsang hore maikutlo a bamameli a phahamise.

Mabapi le mekhoa ea boqapi, ba sebelisa hantle lihokelo tsa lipina tsa thoriso tse phetoang khafetsa, ho hahoa ha morethetho o tsoelang pele le lipheletso tsa mofuta oa chorus, tseo ho seng bonolo ho li hopola feela, empa hape tse loketseng haholo bakeng sa ho qalisa lipina tsa bamameli ka likonsarete tse kholo, ka hona ho theha phello e matla ea "resonance ea sehlopha".

2. Litšoantšiso tse phelang: mokete oa li-audio-visual o tsamaisoang ke data le theknoloji

1. Liphetho tse holimo tsa maeto

Leeto la Lefatše la "Mylo Xyloto" (2011-2012): Litšoantšiso tse 76 ho pholletsa le Europe, Amerika Leboea, Asia le Oceania, ka kakaretso ea bamameli ba limilione tse 2.1 le ofisi ea lebokose la US $ 181.3 milione.

Leeto la "Hlooho e Tletseng Litoro" (2016-2017): litšoantšiso tse 114, bamameli ba limilione tse 5.38, le lebokose la US $ 563 milione, e bile leeto la bobeli le holimo ka ho fetisisa lefatšeng selemong seo.

Leeto la Lefatše la "Music of the Spheres" (2022-e ntse e tsoela pele): Ho tloha bofelong ba 2023, ho se ho phethiloe lipontšo tse fetang 70, ka kakaretso ea li-box office tse ka bang limilione tse 945 tsa US, 'me ho lebeletsoe ho feta 1 bilione. Letoto lena la likatleho le lumelletse Coldplay ho lula maemong a mahlano a holimo a rekoang ka ho fetisisa lefatšeng ka nako e telele.

Lintlha tsena li bontša hore ebang ke Amerika Leboea, Europe kapa limmaraka tse ntseng li hlaha, li ka etsa lipontšo tse tsoelang pele tsa matla a phahameng a nang le litulo tse feletseng; 'me litheko tsa litekete le phallo ea chelete ea leeto le leng le le leng li lekane ho ba tšehetsa ho tsetela ho feta moralong oa sethala le likhokahano tse sebetsang.

2. Sefaha sa LED se sebelisanang: Khantša "Leoatle la Leseli"
Kopo ea pele: Nakong ea leeto la "Mylo Xyloto" ka 2012, Coldplay e ile ea sebelisana le Creative Technology Company ho aba lipetja tse sebetsanang le LED DMX ho bamameli ka bomong mahala. Bracelet e na le mochine o amohelehang oa ho amohela, o fetolang 'mala le mokhoa o khanyang ka nako ea sebele nakong ea ts'ebetso ka tsamaiso ea morao-rao ea tsamaiso ea DMX.

Sekhahla le ho pepeseha: ≈ lithupa tsa 25,000 li ile tsa ajoa ka pontšo ka karolelano, 'me lithupa tse ka bang limilione tse 1.9 li ile tsa ajoa lipontšong tsa 76; palo e kopantseng ea livideo tse khutšoane tsa mecha ea litaba ea sechaba e bapalitsoeng e feta makhetlo a limilione tse 300, 'me palo ea batho ba nkileng karolo lipuisanong e ne e feta limilione tse 5, e feta hole phatlalatso ea setso ea MTV le Billboard ka nako eo.

Liphello tse bonoang le tse sebetsanang le tsona: Likarolong tsa sehlohlolong tsa "Ho Utloisa Bohloko Joaloka Leholimo" le "Teardrop e 'ngoe le e 'ngoe ke Phororo", sebaka sohle se ne se ntse se phahama ka maqhubu a khanya a mebala-bala, joalo ka nebula e bilikang; bamameli ba ne ba se ba sa etse letho, empa ba lumellana le mabone a sethala, joalo ka boiphihlelo ba "tantši".

Tšusumetso e latelang: Boqapi bona bo nkuoa e le "tšubuhlellano ea papatso ea konsarete e kopanetsoeng" - ho tloha ka nako eo, lihlopha tse ngata tse kang Taylor Swift, U2, le The 1975 li latetse se tšoanang 'me li kenyelelitse lipetja tsa mabone tse sebetsanang kapa lithupa tse khanyang joalo ka maemo a bohahlauli.

3. Moralo oa sethala sa fusion ea Multi-sensor
Sehlopha sa moralo oa sethala sa Coldplay hangata se na le batho ba fetang 50, ba ikarabellang bakeng sa moralo o akaretsang oa mabone, li-firework, li-skrini tsa LED, li-lasers, likhakanyo le molumo:

Molumo o pota-potileng o pota-potileng: Ho sebelisa lihlahisoa tse holimo tse kang L-Acoustics le Meyer Sound, tse koahelang libaka tsohle tsa sebaka seo, e le hore bamameli ba ka fumana boleng ba molumo o leka-lekaneng ho sa tsotellehe hore na ba hokae.

Lits'oants'o tse kholo tsa LED le likhakanyo: Letlapa le ka morao la sethala hangata le entsoe ka li-skrini tsa seamless tse nang le lipikselse tse limilione, li bapala lisebelisoa tsa video tse lumellanang le sehlooho sa pina ka nako ea nnete. Likopano tse ling li boetse li na le likhakanyo tsa holographic tsa 360 ° ho theha pono ea "sepakapakeng" le "leeto la aurora".

Li-fireworks le li-laser li bontša: Nakong ea nako ea Encore, ba tla hlahisa li-fireworks tse bophahamo ba limithara tse 20 mahlakoreng ka bobeli a sethala, li kopantsoe le lasers ho phunyeletsa letšoele, ho phethahatsa moetlo oa setšeng oa "ho tsoaloa hape", "ho lokolloa" le "nchafatso".

3. Mohaho oa lihlahisoa: setšoantšo se tšepahalang le boikarabelo ba sechaba

1. Setšoantšo sa sehlopha se nang le kamano e matla
Chris Martin le litho tsa sehlopha ba tsejoa ka ho "tameleha" sethaleng le ho tsoa sethaleng:

Tšebelisano ea sebaka sa marang-rang: Nakong ea ts'ebetso, Chris o ne a atisa ho theoha sethaleng, a nka lifoto le bamameli ba ka pele, ba phahameng ba bahlano, a ba a memela balateli ba mahlohonolo hore ba bine pina, e le hore balateli ba ka utloa thabo ea "ho bonoa".

Tlhokomelo ea botho: Ka makhetlo a mangata nakong ea ts'ebetso, ba ile ba emisa ho fana ka tšehetso ea meriana ho bamameli ba hlokang, ba tsotella phatlalatsa liketsahalo tse kholo tsa lefats'e, 'me ba fana ka thuso libakeng tse anngoeng ke likoluoa, ba bontša kutloelo-bohloko ea sebele ea sehlopha.

2. Boitlamo ba boiketlo ba sechaba le tikoloho
Tšebelisano ea nako e telele ea liphallelo: Ho sebelisana 'moho le mekhatlo e kang Oxfam, Amnesty International, Make Poverty History, kamehla ho fana ka chelete ea ts'ebetso, le ho qala "maeto a tala" le "likhonsata tsa ho felisa bofuma".

Tsela e sa jeleng paate ea khabone: Leeto la 2021 la "Music of the Spheres" le phatlalalitse ho kengoa ts'ebetsong ha moralo oa khabone o sa nke lehlakore - ho sebelisa matla a tsosolositsoeng ho fehla motlakase, ho hira likoloi tsa sethala sa motlakase, ho fokotsa lipolasetiki tse lahloang, le ho memela bamameli ho fana ka li-wristband ho ts'ehetsa merero ea ts'ireletso ea tikoloho. Ts'ebetso ena ha ea ka ea hapa thoriso ho tsoa ho boralitaba feela, empa hape e ile ea beha leano le lecha la ho etela lihlopha tse ling.

4. Phatlalatso ea Digital: Ts'ebetso e Ntlafetseng le Khokahano ea ho tšela moeli

1. Mecha ea litaba ea sechaba le li-platform tsa phallo

YouTube: Seteishene sa semmuso se na le ba ngolisitseng ba fetang limilione tse 26, se hatisa litšoantšiso khafetsa, litšoantšo le lipuisano tse bapaloang ka ho fetesisa, 'me video e bapaloang haholo "Hymn for the Weekend" e fihlile makhetlo a limilione tse likete tse 1.1.

Instagram & TikTok: Chris Martin o lula a sebelisana le balateli ka li-selfies tsa letsatsi le letsatsi le livideo tse khutšoane ka morao ho liketsahalo tsa bohahlauli, 'me palo e phahameng ka ho fetisisa ea batho ba ratileng video e le 'ngoe e sebelisanang e feta limilione tse 2. Palo e ntseng e eketseha ea ts'ebeliso ea sehlooho sa #ColdplayChallenge ho TikTok e fihlile ho limilione tse 50, e hohelang bamameli ba Generation Z.

Spotify: Lenane la lipina tsa molao le lenane la lipina tse sebelisanang hantle li ka har'a lichate linaheng tse ngata ho pota lefatše ka nako e le 'ngoe,' me sephethephethe sa batho ba se nang balekane bekeng ea pele hangata se feta limilione tse mashome, se thusa albamo e ncha ho tsoela pele ho boloka botumo ba eona.

2. Tšebelisano-'moho le moeli
Tšebelisano le bahlahisi: Brian Eno o ile a memeloa ho kenya letsoho tlhahisong ea li-album, 'me sepakapaka sa hae se ikhethang liphello tsa molumo le moea oa liteko li ile tsa fa mosebetsi ho teba haholoanyane; o ile a sebelisana le mabitso a maholo a EDM a kang Avicii le Martin Garrix ho kopanya ka mokhoa o sa tsitsang 'mino oa rock le oa elektronike le ho atolosa mokhoa oa' mino; pina e kopanetsweng ya “Hymn for the Weekend” le Beyoncé e entse hore sehlopha se fumane tlhokomelo e eketsehileng mabaleng a R&B le pop.

Tšebelisano-'moho ea Brand: Ho tšela moeli o nang le lihlahisoa tse kholo tse kang Apple, Google, le Nike, ho hlahisa lisebelisoa tse fokolang tsa ho mamela, mekhoa ea li-bracelet e hlophisitsoeng, le li-T-shirts tse kopanetsoeng, tse ba tlisetsang bophahamo ba marang-rang le melemo ea khoebo.

5.Moetlo oa Fan: marang-rang a tšepahalang le puisano e itlelang feela

1. Lihlopha tsa balateli ba lefats'e
Coldplay e na le lihlopha tse makholo tsa balateli ba semmuso / bao e seng semmuso linaheng tse fetang 70. Metse ena khafetsa:

Mesebetsi ea Marang-rang: joalo ka nako ea ho qala ha lialbamo tse ncha, meketjana e mamelang, litlholisano tsa sekoaelo sa mantsoe, liphatlalatso tsa Q&A, jj.

Likopano tsa kantle ho Marang-rang: Hlophisa sehlopha se tla ea sebakeng sa bohahlauli, 'me le kopanele ho hlahisa lisebelisoa tsa tšehetso (li-banner, mekhabiso ea fluorescent), le ho ea likonsarete tsa liphallelo hammoho.

Ka hona, neng kapa neng ha ho e-na le leeto le lecha kapa ho lokolloa ha albamo e ncha, sehlopha sa balateli se tla bokana ka potlako sethaleng sa sechaba ho theha "sefefo sa preheating".

  2. Phello ea lentsoe-ea-molomo e tsamaisoang ke UGC
Lifitio le linepe tse phelang: Lipetja tsa "Ocean of Light" tsa LED tse benyang ho pholletsa le sebaka se thuntsoeng ke bamameli li hlahlojoa khafetsa ho Weibo, Douyin, Instagram le Twitter. Palo ea maikutlo a video e khuts'oane e makatsang hangata e feta milione e le 'ngoe habonolo.

Tokiso ea bobeli le boqapi: Likotwana tse ngata tsa sethala, lipina tsa mantsoe, le lifilimi tse khutšoane tsa lipale tse amang maikutlo tse entsoeng ke balateli li eketsa boiphihlelo ba 'mino oa Coldplay ho arolelana letsatsi le letsatsi, ho lumella ho pepeseha ha brand ho tsoela pele ho belesa.

Qetello
Katleho e makatsang ea lefats'e ea Coldplay ke kopanyo e tebileng ea lintlha tse 'ne: mmino, theknoloji, lebitso le sechaba:

'Mino: meloli e lulang e fetoha le ho resonance maikutlong, kotulo e habeli ea thekiso le mecha ea phatlalatso;

Phela: lipetja tsa thekenoloji le moralo oa boemo bo holimo li etsa hore ts'ebetso e be mokete oa "liphoofolo tse ngata" tsa audio-visual;

Letšoao: setšoantšo se tšepahalang le se ikokobelitseng le boitlamo bo tsitsitseng ba bohahlauli, ho hapa thoriso ho tsoa ho borakhoebo le sechaba;

Sechaba: papatso e ntlafalitsoeng ea dijithale le marang-rang a balateli ba lefats'e, tlohella UGC le phatlalatso ea semmuso e thusane.

Ho tloha ho lialbamo tse limilione tse 100 ho isa ho li-bracelets tse ka bang limilione tse 2 tse sebetsanang, ho tloha ofising e phahameng ea bohahlauli ho isa ho limilione tse makholo tsa mantsoe a sechaba, Coldplay e ipakile ka data le boikoetliso: ho ba sehlopha se makatsang sa lefats'e, e tlameha ho hola ka bonono, theknoloji, khoebo le matla a sechaba.