Mehleng ea kamora seoa, 'maraka oa lefats'e oa lino tse tahang o bile le mathata ka bobeli"Ho hlaphoheloa le ho ntlafatsa."Ka 2024, kakaretso ea chelete e kenang indastering e fihlileLidolara tse limilione tse likete tse 176.212, e bonts'ang litlhoko tse phahameng tsa bareki bakeng sa boleng le boiphihlelo bo tebileng. Tlaleho ena e tebileng—e etselitsoemefuta ea lino tse tahanglebasebetsi ba bare—e sekaseka dikarolo tse hlano tsa mantlha: boholo ba mmaraka, karohano ya dihlopha, matla a sebaka, phetoho ya kanale, le bakganni ba kgolo. Re phethela ka ho hlahloba kamoo ditharollo tse ntjha tsa pontsho ya LED (mabone a botlolo, mabitso a mabone a batang, le dishelofo tse bonesitsweng) di ka o thusang ho rua molemo mekgweng ena.
Ka 2024, 'maraka oa lefats'e oa joala o holile ka 1.0% selemo le selemo ho fihlela ho USD 1,762.12 bilione. Litšobotsi tsa lihlopha tsa bohlokoa:
- Lino tse tahang: USD 240.25 B (+3.2% YoY)
- Biri: USD 600 B (–1.0% Selemo)
- Veine: USD 300 B (+2.7% Selemo le Selemo)
Matla a mararo a tšehetsa kholo ena:
- Ho hlaphoheloa ha matlo a batsho le a lireschorente ho ntse ho eketseha.
- Ho ata ha tšebeliso ea lapeng, ho etelletsoeng pele ke lino tse tahang tsa RTD (Ready-to-Drink).
- Ho rekisoa ha boleng bo holimo likarolong tsohle, ho tloha ho lino tse tahang tse rekisoang haholo ho isa ho veine e ntle.
2. Karohano ea Sehlopha: Linoko tse matla, Likhaohano tsa biri, Veine ea fetoha
2.1 Meea: Ntlo e Matla ea Premium
- Boholo ba 2024: USD 240.25 B
- CAGR ea Lilemo tse 3: ~4.5%
- Bakhanni:
Li-whisky tsa maemo a holimo (+7% YoY): Li-malt tse le 'ngoe le li-bourbon tse nyane lia eketseha Amerika Leboea le Europe.
Gin ea matsoho (+5% YoY): Boqapi ba limela bo matlafatsa kholo ho APAC le Latin America.
Tequila le mezcal (+9% YoY): Moloko oa Z le batho ba lilemo tse sekete ba amohela meea ea agave bakeng sa 'nete.
2.2 Biri: E tloaelehileng khahlanong le Mesebetsi ea Bonono
- Boholo ba 2024: USD 600 B (–1.0% Selemo le Selemo)
- Mekhoa:
Batho ba ratang ho rekisa lintho tse tala lefatšeng ka bophara ba bona ho fokotseha hanyane ha limmaraka tse hōlileng tsebong.
Biri ea matsoho (karolo ea 8% lefatšeng ka bophara, +8% YoY) e hola ka lebelo le holimo Amerika Leboea le APAC.
Biri e nang le joala bo fokolang le bo se nang joala (+12% YoY) e hapa ba noang ba nang le kelello e phetseng hantle.
2.3 Veine: E phatsimang le Rosé e ntse e eketseha
- Boholo ba 2024: USD 300 B (+2.7% Selemo le Selemo)
- Lintlha-khōlō:
Veine e benyang le rosé: +6% Ka selemo meketeng e tsamaiswang ke batho.
Li-label tsa tlhaho le tse tšoarellang: +10% YoY ha bareki ba hlokomelang tikoloho ba ntse ba nyoloha.
Veine e khubelu: Kholo e liehang (+1.5% YoY) har'a likhetho tse fetohang.
3. Maemo a Libaka: Limmaraka tse 'Nè tsa Bohlokoa
3.1 Amerika Leboea (USD 350 B, +2.5%)
- Li-cocktail tsa boleng bo holimo tsa whisky le RTD.
- Kabelo ea thepa e fumanehang sebakeng: 55%; kantle ho sebaka: 45%.
- Libaka tsa ho etsa distilleries tsa mesebetsi ea matsoho le likamore tsa ho latsoa tse nang le mabitso a mabitso li atoloha naheng ka bophara.
3.2 Yuropa (USD 480 B, +1.8%)
- E leka-lekaneng ho-khahlanong le kantle ho sebaka (50/50).
- Bohahlauli ba veine, lino tse tahang tsa setso (Scotch, Cognac), le mekhoa ea ho noa veine e nang le ABV e tlase li susumetsa kholo.
3.3 Asia-Pacific (USD 520 B, +6.0%)
- Sekgahla se phahameng ka ho fetisisa sa kgolo ya lefatshe, se susumetswang ke maemo a mahareng a ntseng a hola.
- Ho kenella ha khoebo ea inthanete: 60% ea thekiso e seng ea thepa—e phahameng ka ho fetisisa lefatšeng.
3.4 Latin America le Bochabela bo Hare (USD 412.12 B, +3.5%)
- Latin America: Ho rekisetsa kantle ho naha rum le tequila hoa eketseha.
- Bochabela bo Hare: Melao e phutholohileng le kholo ea khoebo ea inthanete.
4. Phetoho ea Channel: Phihlelo e Kopana le Dijithale
Mokero oa 2022 2023 2024 CAGR ea lilemo tse 3
Sebakeng seo 48% 50% 51% +1.5%
Kantle ho sebaka 40% 39% 38% -0.8%
Khoebo ea E-commerce 12% 11% 11% +3.5%
- Sebakeng: Mehopolo ea libare tse tebileng (masiu a nang le sehlooho, motsoako o kopanetsoeng) kholo ea mafura.
- Kantle ho Sebaka: Setene se tobane le tlholisano ho tsoa liteisheneng tsa dijithale.
- Khoebo ea E-commerce: E tsitsitse ho 11%, e tšehetsoa ke ho odara le ho tlisa thepa inthaneteng ka mokhoa o bonolo.
5. Bakhanni ba Bohlokoa ba Kholo le Mekhoa
- Bophelo bo Botle le Boiketlo: Lihlahisoa tse nang le joala bo fokolang le tse se nang joala (+20% YoY) lia hohela.
- Boqapi le Theknoloji: Tatso ea AR/VR, diresepe tsa motsoako tse tsamaisoang ke data, li-repayment tse bohlale tsa lino.
- Ho iketsetsa le ho etsa hore lintho li shebahale li le tsa bohlokoa sechabeng: Likhatiso tse fokolang, mabitso a ikhethileng, le ho kenya letsoho ha liphutheloana tse loketseng mecha ea litaba ea sechaba.
6. Monyetla oa LED: Khantša Kholo ea Hao
Ha tlhokeho ea premium le ea boiphihlelo e ntse e eketseha, litharollo tsa ponts'o tse ncha li fetoha thepa ea bohlokoa. Longstargifts e fana ka letoto la lihlahisoa tsa LED ho thusa lihlahisoa le libara ho hlahella:
- Mabone a Botlolo a LED: Lileibole tse nang le molumo o phahameng, li tataisa tlhokomelo ea bareki.
- Matshwao a Leseli le batang la LED: Khanya e ka tlas'a botlolo ntle le mocheso kapa ho hlapolloa.
- Shelving e bonesitsoeng ke LED: Fetola lipontšo tsa bar e ka morao hore e be lipontšo tsa lihlahisoa tse matla.
Lisebelisoa tsena tsa lino tsa LED ha li tsamaisane feela le mekhoa ea mabothobotho le ea theknoloji empa li boetse li ntlafatsa ho arolelana litaba tsa sechaba le ho fumaneha habonolo ha batho sebakeng seo.
7. Qetello le Mehato e Latelang
Mmaraka oa lefats'e oa joala oa 2024 o hlalosoa ke lino tse tahang tsa boleng bo holimo, matla a RTD, le tjantjello ea boiphihlelo
kgolo. Ho hapa leqhubu lena, mabitso a mangata a lokela ho:
- Beha maemo a maemo a holimo pele ka li-portfolio tse hlophisitsoeng.
- Amohela maano a omni-channel—kopanya diphihlelo tsa dijithale le tse phelang.
- Sebelisa litharollo tsa ponts'o ea LED ho phahamisa tikoloho le ponahalo ea lets'oao.
- Hlahloba lethathamo la lihlahisoa tsa LED tse felletseng tsa Longstargifts ho bonesa qalo ea hau e latelang.
- Kopa disampole bakeng sa tlhahlobo e etsoang ka letsoho ea mabone a libotlolo, mabitso a mabone a batang, le liraka tse bonesitsoeng.
- Rera demo bakeng sa moralo o ikhethileng le litheko tsa bophahamo.
Nako ea poso: Phupu-16-2025
