Tlaleho e tebileng ea indasteri ea joala ea 2024

Nakong ea kamora lefu la seoa, 'maraka oa lefats'e oa lino tse tahang o bile le tsona ka bobeli"Ho hlaphoheloa le ho ntlafatsa."Ka 2024, kakaretso ea chelete ea indasteri e fihlileUSD 176.212 limilione tse likete, e bonts'ang litlhoko tse phahameng tsa bareki tsa boleng le boiphihlelo bo tebileng. Tlaleho ena e tebileng-e etselitsoemefuta ea meealebasebetsi ba bar- E sekaseka litekanyo tse hlano tsa mantlha: boholo ba mmaraka, karohano ea sehlopha, matla a tikoloho, phetoho ea liteishene, le bakhanni ba kholo. Re phethela ka ho hlahloba hore na litharollo tsa ponts'o ea LED (mabone a botlolo, lileibole tse batang, le shelofo e khanyang) li ka u thusang joang ho sebelisa mekhoa ena.

Ka 2024, 'maraka oa lefats'e oa joala o ile oa hola ka 1.0% selemo le selemo ho fihla ho $ 1,762.12 bilione. Litšoantšiso tse ka sehloohong:

1. Meea: USD 240.25 B (+3.2% YoY)
2. Biri: USD 600 B (–1.0% YoY)
3. Veine: USD 300 B (+2.7% YoY)

Matla a mararo a tšehetsa kholo ena:

• Pholiso e teng ha li-bar le lireschorente li ntse li eketseha.
• Ho eketseha ha tšebeliso ea lapeng, e etelletsoeng pele ke li-cocktails tsa RTD (Ho Itokiselitse-ho-Noa).
• Lintlafatso likarolong tsohle, ho tloha ho li-spirit tse holimo ho isa ho veine ea mabenkele.

2. Karohano ea Sehlopha: Meea E etellang Pele, Ho arohana ha Biri, Veine e Fetola

2.1 Spirits: The Premium Powerhouse

• 2024 Boholo: USD 240.25 B
• CAGR ea Lilemo tse 3: ~ 4.5%
• Bakhanni:

Li-whiskeys tsa maemo a holimo (+7% YoY): Limela tse le 'ngoe le li-bourbons tse nyenyane li atile Amerika Leboea le Europe.

Craft gin (+ 5% YoY): Boqapi ba botanical bo matlafatsa kholo ho APAC le Latin America.

Tequila & mezcal (+9% YoY): Gen Z & millennials ba amohela meea ea agave bakeng sa bonnete.

2.2 Biri: Mainstream vs. Craft

• 2024 Boholo: USD 600 B (–1.0% YoY)
• Litloaelo:

Li-lager tsa lefats'e li bona ho fokotseha ho fokolang limmarakeng tse holileng.

Biri ea maiketsetso (kabelo ea lefatše ea 8%, +8% YoY) e hola ka potlako Amerika Leboea le APAC.

Biri e tlase le e seng tahi (+12% YoY) e hapa lino tse nang le kelello ea bophelo bo botle.

2.3 Veine: Sparkling & Rose on the Rise

• 2024 Boholo: USD 300 B (+2.7% YoY)
• Lintlha-khōlō:

Veine e phatsimang le rosé: + 6% YoY ka mekete e khannoang ke sechaba.

Li-labels tsa Organic le tse tšoarellang: + 10% YoY ha bareki ba hlokomelang tikoloho ba nyoloha.

Veine e khubelu: Khōlo e liehang (+1.5% YoY) har'a likhetho tse fetohang.

3. Matla a Libaka: Limmaraka tse 'nè tsa Bohlokoa

3.1 Amerika Leboea (USD 350 B, +2.5%)

• Whisky ea pele le li-cocktails tsa RTD li etella pele.
• Kabelo-pele: 55%; ka ntle ho sebaka: 45%.
• Li-distilleries tsa mesebetsi ea matsoho le likamore tsa tatso tsa mofuta oa brand li atoloha naheng ka bophara.

3.2 Europe (USD 480 B, +1.8%)

• E leka-lekaneng ho-vs. Kantle ho sebaka (50/50).
• Bohahlauli ba veine, meea ea lefa (Scotch, Cognac), le mekhoa e tlase ea ABV e tsamaisa kholo.

3.3 Asia-Pacific (USD 520 B, +6.0%)

• Keketseho e phahameng ka ho fetisisa ea lefats'e, e hlohlelletsoang ke ho phahama ha maemo a mahareng.
• Ho kenella ha khoebo ea E-commerce: 60% ea thekiso e tsoang kantle ho naha - e phahameng ka ho fetisisa lefatšeng.

3.4 Latin America & Middle East (USD 412.12 B, +3.5%)

• Latin America: Li-export tsa rum le tequila lia eketseha.
• Middle East: Melao e phutholohileng le kholo ea khoebo ea e-commerce.

4. Channel Evolution: Experience Meets Digital

Channel 2022 2023 2024 CAGR ea lilemo tse 3

Sebakeng sa 48% 50% 51% + 1.5%

Kantle ho sebaka 40% 39% 38% -0.8%

Khoebo ea E-commerce 12% 11% 11% +3.5%

• On-Premise: Likhopolo tse tebileng tsa bar (masiu a nang le sehlooho, motsoako o kopanetsoeng) kholo ea mafura.
• Off-Premise: Setene le seretse se tobane le tlholisano ho tsoa likanaleng tsa dijithale.
• E-Commerce: E tsitsitse ho 11%, e tšehetsoa ke ho odara le ho tsamaisoa ha marang-rang.

5. Bakhanni ba Khōlo ea Bohlokoa & Mekhoa

1. Bophelo bo Botle le Bophelo bo Botle: Lihlahisoa tse tlaase le tse se nang joala (+ 20% YoY) li fumana matla.
2. Boqapi le Theknoloji: Ho latsoa ka AR/VR, lipehelo tsa motsoako o tsamaisoang ke data, lisebelisoa tsa lino tse bohlale.
3. Boikemisetso le Boipheliso ba Sechaba: Likhatiso tse fokolang, lileibole tsa tloaelo, le boitlamo ba ho paka li-social media.

6. Monyetla oa LED: Khantša Khōlo ea Hao

Ha premium le tlhokahalo e ntse e eketseha, litharollo tse ncha tsa ponts'o li fetoha thepa ea bohlokoa. Longstargifts e fana ka lihlahisoa tsa LED ho thusa mefuta le mekoallo ho hlahella:

• Mabone a Botlolo ea LED: Li-labels tse phahameng tsa marang-rang, tataisa maikutlo a bareki.
• Li-Labels tsa Cold-Light LED: Ho khanya ka tlas'a botlolo ntle le mocheso kapa ho hlapolla.
• Shelving e Khantšitsoeng ea LED: Fetola lipontšo tsa morao-rao hore e be lipontšo tsa mofuta o matla.

Lisebelisuoa tsena tsa lino tse tahang tsa LED ha li tsamaellane le maemo a majabajaba le mahlale a morao-rao empa li boetse li holisa ho arolelana sechabeng le ho fumaneha ha sebaka.

7. Qetello & Mehato e Latelang

Mmaraka oa lefats'e oa lino tse tahang oa 2024 o hlalosoa ke moea oa pele, lebelo la RTD le ho khanna ka boiphihlelo.

Ho hapa leqhubu lena, li-brand amd bar li lokela ho:

1. Beha pele boemo ba maemo a holimo ka li-portfolio tse hlophisitsoeng.
2. Amohela maano a omni-channel — kopanya liphihlelo tsa dijithale le tse phelang.
3. Ntlafatsa litharollo tsa ponts'o ea LED ho phahamisa tikoloho le ponahalo ea lets'oao.

• Lekola lethathamo la lihlahisoa tsa LED tsa Longstargifts'full ho khantša tlhahiso ea hau e latelang.
• Kopa lisampole bakeng sa tlhahlobo ea matsoho ea mabone a libotlolo, lileibole tsa mabone a batang, le liraka tse bonesitsoeng.
• Rulahanya demo bakeng sa moralo o ikhethileng le litheko tsa molumo.