Company News
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A Successful Showcase｜Longstargifts at the 100th Tokyo International Gift Show
From September 3–5, 2025, the 100th Tokyo International Gift Show Autumn was held at Tokyo Big Sight. With the theme “Gifts of Peace and Love,” the milestone edition attracted thousands of exhibitors and professional buyers from around the world. As a global provider of event and atmosphere ligh...Read more -
Real-World Case Studies: LED Wristbands in Live Events
Discover how LED wristbands are transforming live events through innovative technology and creative implementation. These eight compelling case studies showcase real-world applications across concerts, sports venues, festivals, and corporate events, demonstrating measurable impact on audience eng...Read more -
A Practical Guide for Event Planners: 8 Top Concerns & Actionable Solutions
Running an event is like flying a plane - once the route is set, changes in weather, equipment malfunctions, and human errors can all disrupt the rhythm at any time. As an event planner, what you fear most is not that your ideas can't be realized, but that "relying sole...Read more -
The marketing dilemma of alcohol brands: How to make your wine no longer “invisible” in nightclubs?
Nightlife marketing sits at the crossroads of sensory overload and fleeting attention. For liquor brands, this is both an opportunity and a headache: venues like bars, clubs, and festivals gather ideal audiences, but dim lighting, short dwell times, and fierce competition make true brand recall h...Read more -
A Must-Read for Bar Owners: 12 Everyday Operational Pain Points and Actionable Fixes
Want to turn your bar from ‘open if people show up’ into ‘no reservations, lines out the door’? Stop relying on steep discounts or random promotions. Sustainable growth comes from combining experience design, repeatable processes, and solid data — turning ‘looking good’ into something you can act...Read more -
Why Clients Choose Longstargifts Without Hesitation
- 15+ years of manufacturing experience, 30+ patents, and complete event solution provider When event organizers, stadium owners, or brand teams consider suppliers for large scale audience interaction or bar lighting, they ask three simple, practical questions: Will it work consistently? Will you...Read more -
Overcoming Challenges in 2.4GHz Pixel-Level Control for LED Wristbands
By LongstarGifts Team At LongstarGifts, we’re currently developing a 2.4GHz pixel-level control system for our DMX-compatible LED wristbands, designed for use in large-scale live events. The vision is ambitious: treat every audience member as a pixel in a massive human display screen, ena...Read more -
What Alcohol Brands Truly Care About in 2024: From Consumer Shifts to On-Site Innovation
1. How Do We Stay Relevant in a Fragmented, Experience-Driven Market? Alcohol consumption patterns are shifting. Millennials and Gen Z—who now comprise over 45% of global alcohol consumers—are drinking less but seeking more premium, social, and immersive experiences. This means that brand...Read more -
Global Live Events and Festivals Report 2024: Growth, Impact and Rise of LED Installations
In 2024 the global live‐events industry surged past its pre‑pandemic peaks, attracting 151 million attendees to roughly 55,000 concerts and festivals—a 4 percent increase over 2023—and generating $3.07 billion in first‑half box‑office revenue (up 8.7 percent year‑on‑year) and an estimated $9.5 b...Read more -
2024 Global Alcohol Industry Deep‑Dive Report
In the post‑pandemic era, the global alcoholic beverage market has experienced both “recovery and upgrade.” In 2024, total industry revenue reached USD 176.212 billion, reflecting consumers’ ever‑higher demands for quality and immersive experiences. This in‑depth report—tailored for spirits brand...Read more -
Why Combining Real Ice with LED Cube Lights Is the Ultimate Cocktail Hack
Imagine this: You’re hosting a rooftop soirée. The city lights shimmer below, jazz hums through the air, and you slide your guest a deep‑amber Old Fashioned. Two crystal-clear ice cubes clink against the glass—and nestled between them is a softly pulsing LED Cube Light. The result? Perfect chill...Read more -
Why is Coldplay so famous?
Preface Coldplay’s global success stems from their concerted efforts in various aspects such as music creation, live technology, brand image, digital marketing and fan operation. From over 100 million album sales to nearly one billion dollars in tour box office receipts, from the ...Read more
