Kupu Whakataki

Ko te angitu o Coldplay puta noa i te ao i ahu mai i ā rātou mahi tahi i roto i ngā āhuatanga maha pēnei i te waihanga waiata, te hangarau ora, te ahua waitohu, te hokohoko mamati me te whakahaere a ngā pā. Mai i te neke atu i te 100 miriona hoko pukaemi ki te tata ki te kotahi piriona tāra i roto i ngā moni whiwhi pouaka tiikiti, mai i te "moana mārama" i hangaia e ngā poroporo ringa LED ki te neke atu i te kotahi rau miriona tirohanga i runga i ngā pāpāho pāpori, kua whakamatau tonu rātou me ngā raraunga me ngā hua tūturu kia noho ai tētahi roopu hei mea rongonui o te ao, me...kei a rātou ngā pūkenga whānui e whakauru ana i te auahatanga toi, te auahatanga hangarau me te awe pāpori.

1. Te Waihanga Puoro: Ngā Waiata me te Whakaoho Kare ā-roto e Hurihuri Tonu Ana

 1. Ngā Hokonga Nui me ngā Raraunga Rerema
Mai i te tukunga o tā rātou waiata tuatahi "Yellow" i te tau 1998, e iwa ngā pukaemi kua tukuna e Coldplay tae noa ki tēnei wā. E ai ki ngā raraunga a te marea, kua neke atu i te 100 miriona kape te nui o ngā pukaemi kua hokona, ā, neke atu i te 5 miriona kape o ia kōpae kua hokona e "A Rush of Blood to the Head", "X&Y" me "Viva La Vida or Death and All His Friends", ā, kua waiho ēnei hei tohu nui i roto i te hītori o te puoro toka o nāianei. I te wā o te rerema, kei te mau tonu tā rātou mahi kaha - kua neke atu i te 15 piriona ngā wā i pureihia ai i runga i te papaaho Spotify, ā, kua neke atu i te 1 piriona ngā wā o "Viva La Vida" anake, ko te tikanga ko te toharite 1 i roto i te 5 tāngata kua rongo i tēnei waiata; ko te maha o ngā purei i runga i te Apple Music me YouTube kei roto hoki i ngā waiata toka o nāianei e rima. Ehara i te mea ko ēnei raraunga nui anake e whakaatu ana i te horapa whānui o ngā mahi, engari e whakaatu ana hoki i te kukume tonu o te roopu ki ngā hunga whakarongo o ngā reanga me ngā rohe rerekē.

2. Te whanaketanga tonu o te momo kāhua

Kāore anō kia makona ngā puoro a Coldplay ki tētahi tauira:

Te tīmatanga o te Britpop (1999-2001): I haere tonu te pukaemi tuatahi "Parachutes" i te tikanga waiata toka o te ao puoro o Peretānia i taua wā, ko te kitā me te piano te nuinga, ā, ko ngā kupu e whakaahua ana i te aroha me te mate. Ko ngā aho ngāwari me ngā matau kōrere e whakahuatia ana o te waiata matua "Yellow" i tere pakaru i te UK, ā, i eke ki runga i ngā tūtohi i roto i te maha o ngā whenua.

Te whakakotahitanga o ngā waiata ā-pūoro me ngā waiata hiko (2002-2008): I tāpirihia e te pukaemi tuarua "A Rush of Blood to the Head" ētahi atu whakaritenga aho me ngā hanganga waiata, ā, ko ngā huringa piano o "Clocks" me "The Scientist" i rongonui. I te pukaemi tuawhā "Viva La Vida", i whakaurua maia e rātou ngā waiata ōkestra, ngā āhuatanga Baroque me ngā pahu Latina. Ko te uhi o te pukaemi me ngā kaupapa waiata katoa e aro ana ki te "hurihanga", te "rangatiratanga" me te "destiny". I toa te waiata kotahi "Viva La Vida" i te Grammy "Recording of the Year" me tana whakaritenga aho paparua.

Te tūhuratanga o ngā puoro hiko me te puoro pop (2011-ināianei): I tautoko katoa te pukaemi o te tau 2011 "Mylo Xyloto" i ngā pūoro hiko me ngā manawataki kanikani. I rongonui a "Paradise" me "Every Teardrop Is a Waterfall" i ngā waiata ora; i mahi tahi te "Music of the Spheres" o te tau 2021 me ngā kaihanga puoro pop/hiko pērā i a Max Martin rāua ko Jonas Blue, me te whakauru i ngā kaupapa ātea me ngā huānga puoro pop hou, ā, nā te waiata matua "Higher Power" i whakatū tō rāua tūranga i roto i te ao puoro pop.

I ia wā ka whakarerekē a Coldplay i tana momo waiata, ka "tangohia te kare ā-roto matua hei punga, ka horapa ki te taha", ka mau tonu te reo hopu me ngā ira kupu a Chris Martin, me te tāpiri tonu i ngā huānga hou, e miharo tonu ana i ngā pā tawhito me ngā kaiwhakarongo hou.

3. Ngā kupu waiata pārekareka me ngā kare ā-roto ngawari

Ko ngā mahi toi a Chris Martin e ahu mai ana i te "pono":

He māmā, he hohonu hoki: Ka tīmata te waiata "Fix You" me te kupu whakataki o te ōkana, ā, ka piki haere te reo tangata, ā, ka pā ki te ngākau ia rārangi o ngā kupu; mā te waiata "Lights will leader you home / And burning your cray / And I will try to fix you" ka taea e te tini o ngā kaiwhakarongo te kimi i te whakamarie ina pouri, ina ngaro hoki te ngākau.

He māramatanga pakari ki te pikitia: Ko te kupu "Tirohia ngā whetū, tirohia tō rātou tiaho ki a koe" i roto i ngā kupu o "Yellow" e whakakotahi ana i ngā kare ā-roto whaiaro me te ao whānui, me ngā aho ngāwari, e hanga ana i tētahi wheako whakarongo "noa engari he aroha".

Te whakanui ake i ngā kare ā-rōpū: E whakamahi ana a "Adventure of a Lifetime" i ngā kitā me ngā manawataki hihiri hei whakaatu i te haruru o te "awhi i te harikoa" me te "hokinga mai anō"; ko "Hymn for the Weekend" e whakakotahi ana i ngā tangi hau Inia me te kōrō, ā, e whakaata ana ngā kupu i ngā āhua o te "cheers" me te "awhi" i ngā wāhi maha, ka piki ake ngā kare ā-roto o te hunga mātakitaki.

Mō ngā tikanga auaha, he pai te whakamahi i ngā matau rangi e tāruaruatia ana, te hanganga manawataki haere whakamua, me ngā mutunga momo kōrere, he mea ngāwari ki te maumahara, engari he tino pai hoki mō te whakaoho i ngā kōrere a te hunga mātakitaki i ngā kōnohete nui, ā, ka puta he pānga "orooro rōpū" kaha.

2. Ngā whakaaturanga ora: he hakari oro-ataata e whakahaerehia ana e te raraunga me te hangarau

1. Ngā hua o te haerenga pai rawa atu

"Mylo Xyloto" World Tour (2011-2012): 76 ngā whakaaturanga puta noa i Ūropi, Amerika Te Raki, Āhia, me Ōteania, me te tapeke o te hunga mātakitaki e 2.1 miriona me te tapeke o te tari pouaka o US$181.3 miriona.

"Te Haerenga o "A Head Full of Dreams" (2016-2017): 114 ngā whakaaturanga, 5.38 miriona ngā mātakitaki, me te moni whiwhi US$563 miriona, koia te tuarua o ngā haerenga whiwhi moni nui rawa atu o te ao i taua tau.

"Te Haerenga o te Ao mō te "Music of the Spheres" (2022-kei te haere tonu): Tae noa ki te mutunga o te tau 2023, neke atu i te 70 ngā whakaaturanga kua oti, me te tapeke o ngā moni whiwhi tata ki te US$945 miriona, ā, e matapaetia ana ka neke atu i te 1 piriona. Nā tēnei raupapa o ngā whakatutukitanga i taea ai e Coldplay te noho tonu i roto i te rima o runga o ngā haerenga tino hokohoko o te ao mō te wā roa.

E whakaatu ana ēnei raraunga ahakoa i Amerika Te Raki, i Ūropi, i ngā mākete hou rānei, ka taea e rātou te waihanga whakaaturanga hihiko tonu me ngā tūru kī tonu; ā, he nui ngā utu tīkiti me te rere o te moni o ia haerenga hei tautoko i a rātou ki te haumi nui atu ki te hoahoa atamira me ngā hononga taunekeneke.

2. Poroporo tauwhitiwhiti LED: Whakamāramahia te "Moana o te Māramatanga"
Te tono tuatahi: I te wā o te haerenga "Mylo Xyloto" i te tau 2012, i mahi tahi a Coldplay me Creative Technology Company ki te tohatoha i ngā poroporo tauwhitiwhiti LED DMX ki ia hunga mātakitaki mō te kore utu. He waeine whiwhi kei roto i te poroporo, e whakarerekē ana i te tae me te aratau kanapa i te wā tūturu i te wā o te whakaaturanga mā te pūnaha whakahaere DMX papamuri.

Tauine me te whakaaturanga: ≈25,000 ngā rākau i tohatohahia mō ia whakaaturanga i te toharite, ā, tata ki te 1.9 miriona ngā rākau i tohatohahia i roto i te 76 whakaaturanga; neke atu i te 300 miriona ngā wā i pureihia ai ngā ataata poto pāpāho pāpori e pā ana, ā, neke atu i te 5 miriona te tokomaha o te hunga i whai wāhi ki te kōrero, he nui atu i te kapinga rongonui tuku iho a MTV me Billboard i taua wā.

Ngā pānga tirohanga me ngā pānga taunekeneke: I ngā wāhanga tino pai o "Hurts Like Heaven" me "Every Teardrop Is a Waterfall", i pupū ake te wāhi katoa i ngā ngaru mārama kanapa, me te mea he nebula e hurihuri ana; kāore te hunga mātakitaki i noho puku, engari i noho tahi me ngā rama atamira, me te mea he wheako "kanikani".

Te pānga i muri mai: E kiia ana tēnei auahatanga he "taumata matua i roto i te hokohoko kōnohete taunekeneke" – mai i taua wā, he maha ngā roopu puoro pērā i a Taylor Swift, U2, me The 1975 kua whai i te tauira, ā, kua whakauruhia he poroporo rama taunekeneke, he rākau kanapa rānei hei paerewa mō ngā haerenga.

3. Hoahoa atamira whakakotahitanga maha-rongo
Ko te tīma hoahoa atamira o Coldplay e neke atu i te 50 tāngata te nuinga, ā, ko rātou te kawenga mō te hoahoa whānui o ngā rama, ngā ahi mura, ngā mata LED, ngā taiaho, ngā whakaata me te oro:

Oro ā-tāiao rumaki: Mā te whakamahi i ngā waitohu rongonui pērā i a L-Acoustics me Meyer Sound, e kapi ana i ngā wāhanga katoa o te wāhi, kia whiwhi ai te hunga mātakitaki i te kounga oro taurite ahakoa kei hea rātou.

Ngā mata LED nunui me ngā whakaaturanga: Ko te papa o muri o te atamira he mea hanga ki ngā mata honohono korekore me ngā miriona pika, e purei ana i ngā rauemi ataata e whakaata ana i te kaupapa o te waiata i te wā tūturu. Ko ētahi wāhanga he mea hanga ki ngā whakaaturanga holographic 360° hei hanga i tētahi whakaaturanga tirohanga o te "haereere ā-mokowā" me te "haerenga aurora".

Ngā ahi ahi me ngā whakaaturanga rēseri: I te wā Encore, ka whakarewahia e rātou ngā ahi ahi 20-mita te teitei ki ngā taha e rua o te atamira, me ngā rēseri hei uru atu ki te marea, hei whakaoti i te kawa o te "whānautanga anō", te "tukunga" me te "whakahoutanga".

3. Te hanga waitohu: te ahua pono me te kawenga pāpori

1. He ahua o te roopu puoro he kaha te hononga
E mōhiotia ana a Chris Martin me ngā mema o te pēne mō te "ngāwari ki te whakatata atu" ki runga, ki waho hoki i te atamira:

Te taunekeneke i te papaanga: I te wā o te whakaaturanga, he maha ngā wā ka heke iho a Chris i te atamira, ka tango whakaahua me te hunga mātakitaki o mua, ka poipoi i ō rātou ringa, ā, ka karanga anō hoki i ngā pā waimarie ki te waiata i tētahi kōrō, kia rongo ai ngā pā i te harikoa o te "kitea".

Manaaki tangata: He maha ngā wā i te wā o te whakaaturanga, i tū rātou ki te tautoko hauora i te hunga mātakitaki e matea ana, i aro nui ki ngā kaupapa nui o te ao, ā, i whakapuaki i te āwhina ki ngā rohe i pāngia e te parekura, hei whakaatu i te aroha pono o te pēne.

2. Te oranga o te marea me te whakapau kaha ki te taiao
Te mahi tahi mō te aroha mō te wā roa: Te mahi tahi me ngā whakahaere pēnei i a Oxfam, Amnesty International, Make Poverty History, te koha i ngā moni whiwhi mō ngā whakaaturanga, me te whakarewa i ngā "haerenga matomato" me ngā "kōnohete whakaiti rawakore".

Ara waro kore: I te haerenga "Music of the Spheres" i te tau 2021, i pānuitia te whakatinanatanga o tētahi mahere waro kore – te whakamahi i te pūngao hou hei whakaputa hiko, te reti i ngā waka atamira hiko, te whakaiti i ngā kirihou whakakorekore, me te tono i ngā hunga mātakitaki ki te koha mā roto i ngā poroporo ringaringa hei tautoko i ngā kaupapa tiaki taiao. Kāore i te mea i riro noa i tēnei nekehanga te whakamoemiti mai i ngā pāpāho, engari i whakatakoto anō hoki i tētahi paearu hou mō ngā haerenga tauwhiro mō ētahi atu roopu puoro.

4. Hokohoko Mamati: Mahi Whakapaipai me te Hononga Whakawhiti-Rohe

1. Pāpāho Pāpori me ngā Pūhara Rerema

YouTube: Neke atu i te 26 miriona ngā kaiohauru o te hongere mana, ā, e whakaputa ana i ngā whakaaturanga ora, ngā kiriata i muri i ngā whakaaturanga me ngā uiuinga, ā, kua eke te ataata rongonui "Hymn for the Weekend" ki te 1.1 piriona ngā wā.

Instagram me TikTok: He maha ngā wā ka taunekeneke a Chris Martin me ngā pā mā roto i ngā whakaahua whaiaro o ia rā me ngā ataata poto i muri i ngā whakaaturanga o te haerenga, ā, ko te maha o ngā 'like' mō tētahi ataata taunekeneke kotahi neke atu i te 2 miriona. Kua eke te maha o ngā whakamahinga o te kaupapa #ColdplayChallenge i runga i te TikTok ki te 50 miriona, e kukume ana i te hunga mātakitaki o te Reanga Z.

Spotify: Kei runga i ngā tūtohi te rārangi waiata whaimana me te rārangi waiata mahi tahi i ngā whenua maha o te ao i te wā kotahi, ā, ko te nui o ngā waiata takitahi i te wiki tuatahi ka neke atu i te tekau miriona, ā, ka āwhina i te pukaemi hou kia mau tonu tōna rongonui.

2. Te mahi tahi whakawhiti-rohe
Te mahi tahi me ngā kaihanga: I karangatia a Brian Eno ki te whai wāhi atu ki te hanga pukaemi, ā, nā tōna āhua ahurei oro me tōna wairua whakamātautau i hohonu ake ai te mahi; i mahi tahi ia me ngā ingoa nui o te EDM pērā i a Avicii rāua ko Martin Garrix ki te whakauru pai i te puoro toka me te puoro hiko me te whakawhānui ake i te momo puoro; nā te waiata tahi "Hymn for the Weekend" me Beyoncé i nui ake ai te aro o te roopu ki ngā mara R&B me te pop.

Te mahi tahi me ngā waitohu nui pēnei i a Apple, Google, me Nike, te whakarewa i ngā taputapu whakarongo iti, ngā momo poroporo ritenga, me ngā T-hate honohono, e kawe mai ana i te nui o te waitohu me ngā painga arumoni ki a rātou.

5. Ahurea pā: whatunga pono me te whakawhitiwhiti kōrero ā-tinana

1. Ngā rōpū pā o te ao
He rau ngā karapu pā whaimana/kore whaimana a Coldplay i roto i ngā whenua neke atu i te 70. Ko ēnei hapori e tūhonohono ana i ia wā:

Ngā mahi ipurangi: pērā i te tatau whakamuri ki te whakarewatanga o ngā pukaemi hou, ngā pāti whakarongo, ngā whakataetae uhi kupu, ngā whakapaoho ora mō ngā pātai me ngā whakautu a ngā pā, me ētahi atu.

Ngā huihuinga tuimotu: Whakaritea he rōpū hei haere ki te wāhi tūruhi, mahi tahi ki te hanga rauemi tautoko (ngā haki, ngā whakapaipai kanapa), me te haere tahi ki ngā kōnohete aroha.

Nō reira, i ngā wā katoa ka puta he haerenga hou, ka tukuna rānei he pukaemi hou, ka tere te huihui o te rōpū pā ki runga i ngā papaaho pāpori hei hanga i tētahi "āwhā werawera".

  2. Te pānga o te kōrero-ā-waha e peia ana e te UGC
Ngā ataata me ngā whakaahua ora: Ko ngā poroporo rama LED "Ocean of Light" e kanapa ana puta noa i te wāhi i tangohia e te hunga mātakitaki, ka whakaaturia tonutia i runga i a Weibo, Douyin, Instagram, me Twitter. Ko te maha o ngā tirohanga o tētahi ataata poto whakamiharo ka neke atu i te kotahi miriona.

Whakatikatika tuarua me te auahatanga: Mā te whakamahi i ngā kiriata poto maha o te atamira, ngā ranunga kupu, me ngā kiriata pakiwaitara whaiaro kare ā-roto i hangaia e ngā pā, ka whakawhānui ake i te wheako puoro a Coldplay ki te tiritiri i ia rā, ka taea ai te whakanui tonu i te waitohu.

Whakamutunga
Ko te angitu nui o Coldplay i te ao whānui ko te whakaurunga hōhonu o ngā huānga e whā: te puoro, te hangarau, te waitohu me te hapori:

Waiata: ngā rangi waiata e huri haere tonu ana me te haruru o ngā kare ā-roto, te kotinga rua o ngā hoko me ngā pāpāho rerema;

Ora: nā ngā poroporo hangarau me te hoahoa atamira taumata-teitei ka waiho te whakaaturanga hei hakari oro-ataata "maha-hangahanga";

Waitohu: he ahua pono, he ngākau mahaki, he whakapau kaha ki te haereere tauwhiro, e whiwhi ana i te whakamoemiti mai i te hapori pakihi me te marea;

Hapori: te hokohoko matihiko kua whakatikatikaina me te whatunga pā o te ao, kia tautokona te UGC me te pānuitanga mana.

Mai i te 100 miriona pukaemi ki te tata ki te 2 piriona poroporo tauwhitiwhiti, mai i te tari pouaka rongonui ki ngā rau miriona reo pāpori, kua whakamatauhia e Coldplay mā te raraunga me te mahi: kia noho hei roopu puoro rongonui o te ao, me puāwai i roto i te toi, te hangarau, te pakihi me te mana pāpori.