Pūrongo Ruku Hōhonu mō te Ahumahi Waipiro o te Ao 2024

I te wā whai muri i te mate urutā, kua pāngia te mākete inu waipiro o te ao e ngā āhuatanga e rua"whakaora me te whakapai ake."I te tau 2024, i eke te moni whiwhi katoa o te ahumahi kiUSD 176.212 piriona, e whakaata ana i ngā tono a ngā kaihoko mō ngā wheako kounga me te rumaki. Ko tēnei pūrongo hōhonu—i hangaia mōngā waitohu waipiromengā kaiwhakahaere pae—e tātari ana i ngā āhuatanga matua e rima: te rahi o te mākete, te wehenga o ngā kāwai, ngā whanaketanga ā-rohe, te whanaketanga o te hongere, me ngā kaiārahi tipu. Hei whakamutunga, ka tūhuratia e mātou me pēhea e taea ai e ngā otinga whakaaturanga LED auaha (ngā rama pounamu, ngā tapanga rama makariri, me ngā whata rama) te āwhina i a koe ki te whakamahi i ēnei au.

I te tau 2024, i piki ake te mākete waipiro o te ao mā te 1.0% i ia tau ki te USD 1,762.12 piriona. Ngā mahi matua o te kāwai:

1. Waipiro: USD 240.25 B (+3.2% YoY)
2. Pia: USD 600 B (–1.0% YoY)
3. Waina: USD 300 B (+2.7% YoY)

E toru ngā mana e tautoko ana i tēnei tipu:

• Te whakaoranga i roto i te whare mahi i te hokinga mai o ngā pae inu me ngā wharekai.
• Te pikinga o te hoko inu i te kāinga, nā ngā kokotere RTD (Kua Rite ki te Inu) i ārahi.
• Te whakatairanga i ngā momo waina katoa, mai i ngā waipiro papai ki ngā waina iti.

2. Wehenga Kāwai: Waipiro Ārahi, Wehenga Pia, Whanaketanga Waina

2.1 Ngā Waipiro: Te Whare Mana Tino Pai

• Rahi o te tau 2024: USD 240.25 B
• Te Tau ā-Tau 3: ~4.5%
• Ngā taraiwa:

Ngā wīski utu nui (+7% YoY): Ka piki ake te rongonui o ngā wīski kotahi-malt me ​​ngā bourbon iti-papa i Amerika Te Raki me Ūropi.

Tīni mahi toi (+5% YoY): Ko te auahatanga tipu te mea e whakakaha ana i te tipu i te APAC me Amerika Latina.

Tequila me te mezcal (+9% Ia Tau): Ka awhi te reanga Z me ngā milenial i ngā waipiro agave hei whakanui i te pono.

2.2 Pia: Te Pia Matua vs. Te Pia Mahi-ā-ringa

• Rahi o te tau 2024: USD 600 B (–1.0% YoY)
• Ngā Auahatanga:

Ka kitea te hekenga iti o ngā hoko pia o te ao i ngā mākete kua pakeke.

Ko te pia mahi toi (8% te hea o te ao, +8% YoY) te tere tipu i Amerika Te Raki me te APAC.

Ko te pia iti te waipiro, kāore hoki i te waipiro (+12% YoY) e hopukina ana e te hunga inu hauora.

2.3 Waina: Kei te Piki Ake te Waina Pīataata me te Waina Rosé

• Rahi 2024: USD 300 B (+2.7% YoY)
• Ngā mea nui:

Waina pīataata me te rōsé: +6% YoY mō ngā whakanuinga pāpori.

Ngā tapanga rauropi me te tauwhiro: +10% YoY i te pikinga ake o ngā kaihoko e aro nui ana ki te taiao.

Waina whero: He puhoi ake te tipu (+1.5% YoY) i waenga i ngā panonitanga o ngā manakohanga.

3. Ngā Āhuatanga ā-Rohe: Ngā Mākete Matua e Whā

3.1 Amerika ki te Raki (USD 350 B, +2.5%)

• He wīski kounga teitei me ngā kokotere RTD mata.
• Te hea i runga i te papa: 55%; i waho o te papa: 45%.
• Kua horapa puta noa i te motu ngā whare hanga waipiro me ngā rūma whakamātautau a ngā waitohu.

3.2 Ūropi (USD 480 B, +1.8%)

• He taurite i roto i te whare, i waho hoki i te whare (50/50).
• Ko te tūruhi waina, ngā waipiro tuku iho (Scotch, Cognac), me ngā ia o ngā ABV iti te mea e akiaki ana i te tipu.

3.3 Āhia-Moananui-a-Kiwa (USD 520 B, +6.0%)

• Ko te tere tipu teitei rawa atu o te ao, i whakakahangia e te pikinga ake o te akomanga waenga.
• Te urunga o te hokohoko īpurangi: 60% o ngā hoko i waho o te whare—te teitei rawa atu i te ao.

3.4 Amerika Latina me te Rawhiti o Waenganui (USD 412.12 B, +3.5%)

• Amerika Latina: Kei te piki haere te kaweake rama me te tequila.
• Te Rawhiti o Waenganui: Ngā ture whakangawari me te tipu o te hokohoko ipurangi.

4. Te Whanaketanga o te Hongere: Te Tūtakitanga o te Wheako me te Mamati

Hongere 2022 2023 2024 CAGR 3-tau

I te wāhi mahi 48% 50% 51% +1.5%

I waho o te wāhi mahi 40% 39% 38% -0.8%

Tauhokohoko-e 12 % 11% 11% +3.5%

• Kei te Wāhi Mahi: Ko ngā ariā pae inu rumaki (ngā pō kaupapa, te whakaranu kai tauwhitiwhiti) ka whakatairanga i te tipu haere.
• Kei Waho: Kei te anga atu ngā kamupene tūturu ki te whakataetae mai i ngā hongere mamati.
• Tauhokohoko Ipurangi: Ka pumau ki te 11%, e tautokona ana e te ngāwari o te tono me te tuku ipurangi.

5. Ngā Ārahi Matua o te Tipu me ngā Auahatanga

1. Hauora me te Oranga: Kei te piki haere te rongonui o ngā hua iti-waipiro me ngā hua kore-waipiro (+20% YoY).
2. Auahatanga me te Hangarau: Te whakamātautau AR/VR, ngā tohutao whakaranu e ahu mai ana i ngā raraunga, ngā taputapu tohatoha inu atamai.
3. Te Whaiaro me te Pāpori: Ko ngā putanga iti, ngā tapanga ritenga, me ngā takai pāpāho pāpori e pai ana ki te hunga e hiahia ana ki te whakauru.

6. Te Whai Wāhitanga LED: Whakamāramahia tō Tiputanga

I te pikinga ake o te tono mō te utu nui me te wheako, ka noho ko ngā otinga whakaaturanga auaha hei rawa nui. Kei a Longstargifts he huinga hua LED hei āwhina i ngā waitohu me ngā pae kia tū motuhake:

• Ngā Rama Pounamu LED: Ngā tapanga tawhē teitei hei ārahi i te arotahi a te kiritaki.
• Ngā Tapanga Mārama Matao LED: Ka tiaho te rama i raro i te pounamu, kāore he wera, he waimeha rānei.
• Ngā Whata Rama LED: Hurihia ngā whakaaturanga pae-muri hei whakaaturanga waitohu hihiri.

Ehara i te mea ko ēnei taputapu inu LED anake e hangai ana ki ngā auahatanga papai me te hangarau, engari e whakanui ana hoki i te tiritiri pāpori me te ngāwari ki te kitea i roto i ngā wāhi.

7. Whakamutunga me ngā Mahi e Whai Ake Nei

Ko te mākete waipiro o te ao o te tau 2024 e tautuhia ana e ngā waipiro kounga teitei, te hihiri RTD, me te hihiri wheako.

te tipu. Hei hopu i tēnei ngaru, me:

1. Whakaritea ngā tūranga papai ki ngā putea kua whiriwhiria.
2. Whakaaetia ngā rautaki hongere-katoa—whakakotahitia ngā wheako mamati me ngā wheako ora.
3. Whakamahia ngā otinga whakaaturanga LED hei whakapai ake i te āhuarangi me te kitea o te waitohu.

• Tūhurahia te rārangi hua LED katoa a Longstargifts hei whakamārama i tō whakarewatanga e whai ake nei.
• Tonoa he tauira hei whakamātautau ā-ringa i ngā rama pounamu, ngā tapanga rama makariri, me ngā whata e whakamāramahia ana.
• Whakaritea he whakaaturanga mō te hoahoa ritenga me te utu rahinga.