Ua ntej

Coldplay txoj kev vam meej thoob ntiaj teb yog los ntawm lawv cov kev sib koom ua ke hauv ntau yam xws li kev tsim suab paj nruag, nyob thev naus laus zis, hom duab, kev lag luam digital thiab kev ua haujlwm kiv cua. Los ntawm ntau tshaj 100 lab album muag mus txog ze li ib txhiab daus las hauv kev ncig xyuas lub thawv ntawv txais nyiaj, los ntawm "dej hiav txwv ntawm lub teeb" tsim los ntawm LED wristbands mus rau ntau tshaj li ib puas lab views ntawm kev tshaj xov xwm, lawv tau ua pov thawj tsis tu ncua nrog cov ntaub ntawv thiab cov txiaj ntsig tiag tiag uas rau ib pab pawg los ua qhov tshwm sim thoob ntiaj teb, nws yuav tsummuaj txhua yam kev muaj peev xwm ua ke uas sib koom ua ke kos duab nruj, thev naus laus zis tshiab thiab kev cuam tshuam hauv zej zog.

1. Music Creation: Puas Hloov Melodies thiab Emotional Resonance

 1. Kev muag khoom loj thiab cov ntaub ntawv streaming
Txij li thaum tso tawm lawv thawj zaug "daj" nyob rau hauv 1998, Coldplay tau tso cuaj studio albums rau hnub tim. Raws li cov ntaub ntawv pej xeem, kev muag khoom album tau tshaj 100 lab luam tawm, ntawm qhov "A Rush of Blood to the Head", "X&Y" thiab "Viva La Vida lossis Tuag thiab Tag Nrho Nws Cov Phooj Ywg" tau muag ntau dua 5 lab luam ib daim ntawv, tag nrho cov no tau dhau los ua qhov tseem ceeb hauv keeb kwm ntawm cov pob zeb niaj hnub no. Nyob rau hauv lub sijhawm ntawm streaming, lawv tseem muaj kev ua tau zoo - tag nrho cov kev ua si ntawm Spotify platform tau tshaj 15 billion zaug, thiab "Viva La Vida" ib leeg tau tshaj 1 billion zaug, uas txhais tau hais tias qhov nruab nrab 1 ntawm 5 tus neeg tau hnov ​​​​cov nkauj no; tus naj npawb ntawm cov yeeb yaj kiab ntawm Apple Music thiab YouTube kuj tseem yog tsib lub suab nkauj nrov tshaj plaws. Cov ntaub ntawv loj no tsis yog tsuas yog cuam tshuam txog kev nthuav tawm dav ntawm cov haujlwm, tab sis kuj tseem qhia cov qhab nia txuas ntxiv mus rau cov neeg tuaj saib ntawm cov hnub nyoog sib txawv thiab cheeb tsam.

2. Nruam evolution ntawm style

Coldplay's suab paj nruag yeej tsis tau txaus siab rau tus qauv:

Britpop pib (1999-2001): Thawj album "Parachutes" txuas ntxiv cov suab paj nruag pob zeb kev lig kev cai ntawm British suab paj nruag scene thaum lub sij hawm, dominated guitar thiab piano, thiab cov nkauj feem ntau piav txog kev hlub thiab kev poob. Cov chords yooj yim thiab rov hais dua chorus hooks ntawm lub ntsiab song "Daj" sai sai hla lub UK thiab topped cov kab kos nyob rau hauv ntau lub teb chaws.

Symphonic thiab hluav taws xob fusion (2002-2008): Qhov thib ob album "A Rush of Blood to the Head" ntxiv ntau txoj hlua thiab cov qauv choral, thiab lub piano voj voog ntawm "Clocks" thiab "Tus kws tshawb fawb" tau los ua classics. Nyob rau hauv lub thib plaub album "Viva La Vida", lawv ua siab loj qhia cov suab paj nruag orchestral, Baroque ntsiab thiab Latin nruas. Lub album cover thiab nkauj ntsiab lus tag nrho revolves nyob ib ncig ntawm "kho", "royalty" thiab "destiny". Ib qho "Viva La Vida" yeej qhov Grammy "Sau ntawm Lub Xyoo" nrog nws cov hlua khi zoo heev.

Kev tshawb nrhiav hluav taws xob thiab pop (2011-tam sim no): Lub xyoo 2011 album "Mylo Xyloto" tau txais kev txhawb nqa hluav taws xob thiab seev cev. "Lub Vaj Kaj Siab" thiab "Txhua Teardrop Yog Dej tsaws tsag" tau dhau los ua neeg nyiam; 2021 "Lub Suab Nkauj ntawm Spheres" tau koom tes nrog cov neeg tsim khoom siv hluav taws xob xws li Max Martin thiab Jonas Blue, suav nrog cov ntsiab lus ntawm qhov chaw thiab cov ntsiab lus niaj hnub pop, thiab cov nkauj tseem ceeb "Higher Hwjchim" tsim lawv txoj haujlwm hauv lub suab paj nruag pop.

Txhua lub sij hawm Coldplay hloov nws cov style, nws "yuav siv lub siab xav raws li lub thauj tog rau nkoj thiab nthuav mus rau lub periphery", khaws Chris Martin lub suab catchy thiab lyrical noob, thaum tas li ntxiv cov ntsiab lus tshiab, uas tas li surprises qub kiv cua thiab nyiam mloog tshiab.

3. Kov lyrics thiab ilv kev xav

Chris Martin qhov kev tsim tawm feem ntau yog raws li "lub siab dawb paug":

Yooj yim thiab tob: "Kho Koj" pib nrog lub cev yooj yim prelude, thiab tib neeg lub suab maj mam nce, thiab txhua kab ntawm cov nkauj hits lub plawv; "Lub teeb yuav coj koj mus tsev / Thiab ignite koj cov pob txha / Thiab kuv yuav sim kho koj" tso cai rau suav tsis txheeb mloog kom pom kev nplij siab thaum lawv mob siab thiab poob.

Kev nkag siab zoo ntawm daim duab: "Saib cov hnub qub, saib seb lawv ci rau koj li cas" hauv cov nkauj ntawm "Daj" sib txuas cov kev xav ntawm tus kheej nrog lub ntiaj teb, nrog cov chords yooj yim, tsim kom muaj kev mloog "zoo ib yam tab sis romantic".

Kev nthuav dav ntawm pab pawg neeg xav: "Kev Taug txuj kev nyuaj ntawm Lub Neej" siv kev mob siab rau guitars thiab cov suab paj nruag los qhia txog kev sib koom ua ke ntawm "kev puag kev zoo siab" thiab "rov qab los ntawm tus kheej"; thaum "Hymn for the Weekend" muab cov Indian cua chimes thiab chorus, thiab cov lyrics echo cov dluab ntawm "cheers" thiab "embrace" nyob rau hauv ntau qhov chaw, uas ua rau cov neeg tuaj saib lub siab xav.

Nyob rau hauv cov nqe lus ntawm cov tswv yim tswv yim, lawv ua kom zoo siv cov suab paj nruag rov qab hooks, txhim kho kev sib dhos thiab chorus-style xaus, uas tsis tsuas yog ib qho yooj yim rau nco ntsoov, tab sis kuj zoo heev rau ua rau cov neeg tuaj saib choruses nyob rau hauv loj-scale concerts, yog li tsim ib tug muaj zog "pab pawg neeg resonance" nyhuv.

2. Kev ua yeeb yam nyob: lub rooj noj mov ntawm lub suab pom tau los ntawm cov ntaub ntawv thiab thev naus laus zis

1. Cov txiaj ntsig zoo tshaj plaws

"Mylo Xyloto" Ntiaj Teb Ncig (2011-2012): 76 qhov kev ua yeeb yam thoob plaws Tebchaws Europe, North America, Asia, thiab Oceania, nrog rau tag nrho cov neeg tuaj saib ntawm 2.1 lab thiab tag nrho cov chaw ua haujlwm ntawm US $ 181.3 lab.

"Lub Taub Hau Npau Suav" Ncig Saib Xyuas (2016-2017): 114 qhov kev ua yeeb yam, 5.38 lab tus neeg tuaj saib, thiab lub npov ntawm US $ 563 lab, dhau los ua qhov thib ob ua tau zoo tshaj plaws hauv ntiaj teb xyoo ntawd.

"Suab paj nruag ntawm Spheres" Kev Ncig Ntiaj Teb (2022-tam sim no): Raws li qhov kawg ntawm 2023, ntau dua 70 qhov kev ua yeeb yam tau ua tiav, nrog rau tag nrho lub npov chaw ua haujlwm ze li US $ 945 lab, thiab xav tias yuav tshaj 1 billion. Cov kev ua tau zoo no tau tso cai rau Coldplay nyob hauv tsib lub ntiaj teb kev muag khoom zoo tshaj plaws rau lub sijhawm ntev.

Cov ntaub ntawv no qhia tau hais tias txawm nyob rau hauv North America, Europe lossis cov lag luam tawm tshiab, lawv tuaj yeem tsim cov khoom siv hluav taws xob txuas ntxiv nrog cov rooj zaum tag nrho; thiab cov nqi pib thiab cov nyiaj tau los ntawm txhua qhov kev ncig xyuas yog txaus los txhawb lawv kom nqis peev ntxiv rau hauv theem tsim thiab kev sib tham sib txuas.

2. LED sib tham sib bracelet: Teeb lub "Dej hiav txwv ntawm lub teeb"
Thawj daim ntawv thov: Thaum lub sij hawm "Mylo Xyloto" ncig saib nyob rau hauv 2012, Coldplay koom tes nrog Creative Technology Company faib LED DMX sib tham sib bracelets rau txhua tus neeg tuaj saib dawb. Lub kauj-toog npab muaj ib tug built-in txais module, uas hloov xim thiab flashing hom nyob rau hauv lub sij hawm ntawm kev ua tau zoo los ntawm lub keeb kwm yav dhau DMX tswj system.

Scale thiab raug: ≈25,000 sticks tau muab faib rau ib qho yeeb yam ntawm qhov nruab nrab, thiab ze li ntawm 1.9 lab sticks tau muab faib rau hauv 76 qhia; cov naj npawb ntawm cov yeeb yaj kiab uas cuam tshuam txog kev tshaj tawm xov xwm luv luv tau ua si ntau dua 300 lab lub sijhawm, thiab cov neeg koom nrog kev sib tham tau tshaj 5 lab, deb tshaj qhov kev tshaj tawm xov xwm ntawm MTV thiab Billboard thaum lub sijhawm ntawd.

Kev pom thiab kev sib tham sib cuam tshuam: Hauv ntu qhov kawg ntawm "Hurts Like Heaven" thiab "Txhua Teardrop Yog Dej tsaws tsag", tag nrho qhov chaw tau nthuav tawm nrog cov yeeb yuj lub teeb, zoo li nebula dov; cov neeg tuaj saib twb tsis passive, tab sis synchronized nrog theem teeb, zoo li ib tug "dance" kev.

Kev cuam tshuam tom qab: Qhov kev hloov tshiab no tau suav tias yog "dej hauv kev sib tham sib tham txog kev lag luam" - txij thaum ntawd los, ntau pawg xws li Taylor Swift, U2, thiab Xyoo 1975 tau ua raws li kev nplua thiab suav nrog kev sib tham sib lub teeb ci lossis ci ntsa iab raws li tus qauv rau kev ncig xyuas.

3. Multi-sensory fusion theem tsim
Coldplay's theem tsim pab pawg feem ntau muaj ntau tshaj 50 tus neeg, lub luag hauj lwm rau tag nrho cov tsim teeb pom kev zoo, foob pob hluav taws, LED cov ntxaij vab tshaus, lasers, projections thiab suab:

Lub suab nrov nyob ib puag ncig: Siv cov npe saum toj kawg nkaus xws li L-Acoustics thiab Meyer Sound, npog txhua qhov chaw ntawm qhov chaw, kom cov neeg tuaj saib tuaj yeem tau txais lub suab zoo tsis hais lawv nyob qhov twg.

Loj LED cov ntxaij vab tshaus thiab qhov projections: Cov theem backboard feem ntau yog tsim los ntawm seamless splicing cov ntxaij vab tshaus nrog ntau lab pixels, ua si cov ntaub ntawv video uas echo lub ntsiab ntawm zaj nkauj nyob rau lub sijhawm. Qee qhov kev sib tham kuj tau nruab nrog 360 ° holographic projections los tsim kom pom qhov pom ntawm "chaw roaming" thiab "aurora journey".

Cov foob pob hluav taws thiab laser qhia: Thaum lub sijhawm Encore, lawv yuav tshaj tawm 20-meter-siab foob pob hluav taws ntawm ob sab ntawm theem, ua ke nrog cov lasers kom nkag mus rau cov neeg coob coob, ua kom tiav cov kev cai ntawm qhov chaw ntawm "rebirth", "tso tawm" thiab "rov ua dua tshiab".

3. Lub tuam tsev hom: lub siab dawb paug thiab lub luag hauj lwm rau kev sib raug zoo

1. Ib daim duab band uas muaj zog affinity
Chris Martin thiab cov tswv cuab hauv pab pawg tau paub tias yog "mus cuag tau" ntawm thiab tawm ntawm theem:

Kev sib cuam tshuam ntawm qhov chaw: Thaum lub sijhawm ua yeeb yam, Chris feem ntau taug kev tawm ntawm theem, thaij duab nrog cov neeg tuaj saib pem hauv ntej, siab-tsim, thiab txawm caw cov kiv cua muaj hmoo los hu nkauj, kom cov kiv cua tuaj yeem hnov ​​​​zoo siab ntawm "pom".

Kev saib xyuas tib neeg: Ntau zaus thaum lub sijhawm ua yeeb yam, lawv tau nres los muab kev pab kho mob rau cov neeg tuaj saib xav tau, saib xyuas pej xeem txog cov xwm txheej loj hauv ntiaj teb, thiab tau hais lus pab rau thaj chaw muaj kev puas tsuaj, qhia txog kev muaj siab ntseeg tiag tiag.

2. Pej xeem kev noj qab haus huv thiab kev cog lus ib puag ncig
Kev sib koom siab ntev ntev: Koom tes nrog cov koom haum xws li Oxfam, Amnesty International, Ua Keeb Kwm Kev Txom Nyem, tsis tu ncua pub nyiaj tau los, thiab pib "kev ncig ntsuab" thiab "kev hais kwv txhiaj daws kev txom nyem".

Carbon nruab nrab txoj kev: Lub 2021 "Music ntawm Spheres" ncig saib tau tshaj tawm qhov kev siv ntawm cov pa roj carbon nruab nrab txoj kev npaj - siv lub zog tauj dua tshiab los tsim hluav taws xob, xauj tsheb hluav taws xob theem, txo cov yas pov tseg, thiab caw cov neeg tuaj saib pub dawb los ntawm lub dab teg los txhawb kev tiv thaiv ib puag ncig. Qhov kev txav no tsis tsuas yog tau txais kev qhuas los ntawm kev tshaj xov xwm, tab sis kuj tau teeb tsa tus qauv tshiab rau kev ncig mus ncig ua si rau lwm pawg.

4. Kev Lag Luam Hauv Kev Lag Luam: Kev ua kom zoo dua qub thiab kev sib txuas hla ciam teb

1. Social Media thiab Streaming Platforms

YouTube: Cov channel tseem ceeb muaj ntau dua 26 lab tus neeg siv khoom, niaj hnub tshaj tawm cov yeeb yaj kiab ua yeeb yam, tom qab-tus-scenes footage thiab kev xam phaj, thiab cov yeeb yaj kiab ua si siab tshaj plaws "Hymn for the Weekend" tau mus txog 1.1 billion zaug.

Instagram & TikTok: Chris Martin feem ntau cuam tshuam nrog cov kiv cua los ntawm txhua hnub selfies thiab cov yeeb yaj kiab luv luv tom qab ntawm qhov kev ncig xyuas, thiab cov neeg nyiam tshaj plaws rau ib qho kev sib tham video yog ntau dua 2 lab. Cov naj npawb ntawm kev siv cov ntsiab lus #ColdplayChallenge ntawm TikTok tau mus txog 50 lab, nyiam cov neeg tuaj saib Generation Z.

Spotify: Cov npe ua yeeb yaj kiab thiab kev koom tes sib koom ua ke yog nyob rau hauv cov kab kos hauv ntau lub teb chaws thoob ntiaj teb tib lub sijhawm, thiab kev sib tw ntawm cov neeg nyob hauv thawj lub lim tiam feem ntau tshaj kaum lab, pab cov nkauj tshiab txuas ntxiv kom muaj koob meej.

2. Kev koom tes hla ciam teb
Kev koom tes nrog cov neeg tsim khoom: Brian Eno tau raug caw tuaj koom rau hauv kev tsim tawm album, thiab nws qhov tshwj xeeb ntawm cov suab nrov thiab kev sim siab tau muab kev ua haujlwm ntau dua; nws tau koom tes nrog EDM cov npe loj xws li Avicii thiab Martin Garrix kom sib xyaw ua ke ntawm pob zeb thiab hluav taws xob suab paj nruag thiab nthuav dav cov suab paj nruag; Cov nkauj sib koom ua ke "Hymn for the Weekend" nrog Beyoncé ua rau pawg neeg nyiam ntau dua hauv R & B thiab pop teb.

Kev koom tes ntawm hom lag luam: hla ciam teb nrog cov lag luam loj xws li Apple, Google, thiab Nike, tso tawm cov khoom siv mloog tsis tshua muaj, cov qauv siv hlua khi, thiab cov T-shirts sib koom ua ke, coj lawv cov khoom ntim thiab cov txiaj ntsig kev lag luam.

5.Fan kab lis kev cai: loyal network thiab spontaneous kev sib txuas lus

1. Ntiaj teb no kiv cua pab pawg
Coldplay muaj ntau pua lub koom haum ua haujlwm / tsis raug cai hauv ntau tshaj 70 lub teb chaws. Cov zej zog tsis tu ncua:

Cov dej num hauv online: xws li suav rov qab mus rau kev tshaj tawm cov nkauj tshiab, mloog cov tog neeg, cov nkauj npog kev sib tw, kiv cua Q&A nyob tshaj tawm, thiab lwm yam.

Kev sib sau ua ke offline: Npaj ib pab neeg mus rau qhov chaw ncig xyuas, koom ua ke tsim cov khoom txhawb nqa (banners, fluorescent decorations), thiab mus rau kev siab hlub concerts ua ke.

Yog li ntawd, thaum twg muaj kev ncig xyuas tshiab lossis ib qho tshiab album raug tso tawm, pawg kiv cua yuav sai sai sib sau ua ke ntawm kev sib raug zoo platforms los tsim "ua ntej cua daj cua dub".

  2. UGC-tsav cov lus ntawm qhov ncauj
Cov yeeb yaj kiab thiab cov duab nyob: Lub "Dej hiav txwv ntawm Lub Teeb" LED bracelets flashing thoob plaws hauv qhov chaw tua los ntawm cov neeg tuaj saib tau rov kuaj dua ntawm Weibo, Douyin, Instagram, thiab Twitter. Tus naj npawb ntawm views ntawm ib qho yeeb yaj kiab luv luv feem ntau yooj yim tshaj li ib lab.

Kev hloov kho thib ob thiab kev muaj tswv yim: Ntau theem clips, lyrics mashups, thiab tus kheej lub siab lub ntsws zaj dab neeg luv luv zaj duab xis ua los ntawm cov kiv cua nthuav tawm Coldplay suab paj nruag kev paub rau txhua hnub sib koom, tso cai rau cov khoom lag luam nthuav tawm mus ntxiv.

Xaus
Coldplay txoj kev vam meej thoob ntiaj teb yog qhov sib sib zog nqus ntawm plaub lub ntsiab lus: suab paj nruag, thev naus laus zis, hom thiab zej zog:

Suab paj nruag: puas tau hloov suab paj nruag thiab lub siab lub ntsws resonance, muab ob npaug ntawm kev muag khoom thiab streaming xov xwm;

Nyob: Cov cuab yeej thev naus laus zis thiab cov qauv tsim theem saum toj kawg nkaus ua rau qhov kev ua tau zoo "ntau-tsim" lub rooj noj mov zoo nkauj;

Hom: ua siab dawb thiab txo hwj chim thiab kev cog lus mus ncig ua si, yeej qhuas los ntawm cov neeg lag luam thiab cov pej xeem;

Zej Zog: ua kom zoo dua kev lag luam digital thiab thoob ntiaj teb kiv cua network, cia UGC thiab kev tshaj tawm xov xwm ntxiv rau ib leeg.

Los ntawm 100 lab albums mus rau ze li ntawm 2 billion kev sib tham sib bracelets, los ntawm qhov chaw ua haujlwm siab mus rau ntau pua lab lub suab sib raug zoo, Coldplay tau ua pov thawj nrog cov ntaub ntawv thiab kev coj ua: los ua ib lub ntiaj teb zoo nkauj band, nws yuav tsum tawg paj hauv kev kos duab, thev naus laus zis, kev lag luam thiab kev sib raug zoo.