2024 Ntiaj Teb Cawv Kev Lag Luam Kev Lag Luam Deep-Dive Report

Hauv lub sijhawm tom qab kis thoob ntiaj teb, kev lag luam cawv cawv thoob ntiaj teb tau ntsib ob qho tib si"rov qab thiab upgrade."Hauv 2024, tag nrho cov nyiaj tau los ntawm kev lag luam mus txogUSD 176.212 billion, qhia txog cov neeg siv khoom xav tau ntau dua rau kev ua tau zoo thiab muaj txiaj ntsig zoo. Daim ntawv qhia tob no-tsim rauntsuj plig homthiabcov neeg ua haujlwm bar- txheeb xyuas tsib qhov loj me: kev lag luam loj, pawg tawg, lub zog hauv cheeb tsam, kev hloov pauv ntawm cov channel, thiab cov tsav tsheb loj hlob. Peb xaus los ntawm kev tshawb nrhiav qhov tshiab LED zaub cov kev daws teeb meem (lub raj mis teeb, cov ntawv txias lub teeb, thiab lub teeb ci ntsa iab) tuaj yeem pab koj nqis peev ntawm cov qauv no.

Hauv 2024, kev lag luam cawv thoob ntiaj teb tau nce 1.0% xyoo-rau-xyoo rau $ 1,762.12 billion. Kev ua yeeb yam tseem ceeb hauv qeb:

1. Ntsuj Plig: USD 240.25 B (+ 3.2% YoY)
2. Npias: USD 600 B (–1.0% YoY)
3. Wine: USD 300 B (+ 2.7% YoY)

Peb lub zog txhawb nqa qhov kev loj hlob no:

• Nyob rau hauv qhov chaw rov qab zoo li bars thiab tsev noj mov rebound.
• Kev noj haus hauv tsev boom, coj los ntawm RTD (Ready-to-Drink) cocktails.
• Premiumization thoob plaws txhua ntu, los ntawm cov txee sab saum toj mus rau boutique wines.

2. Qeb Kev tawg: Cov Cwj Pwm, Beer Splits, Wine Evolves

2.1 Ntsuj Plig: The Premium Powerhouse

• 2024 Loj: USD 240.25 B
• 3-xyoo CAGR: ~ 4.5%
• Cov tsav tsheb:

High-end whiskeys (+ 7% YoY): Ib leeg malts thiab me me-bourbons surge hauv North America thiab Europe.

Khoom siv tes ua gin (+ 5% YoY): Botanical innovation fuels kev loj hlob hauv APAC thiab Latin America.

Tequila & mezcal (+ 9% YoY): Gen Z & millennials puag agave ntsuj plig rau qhov tseeb.

2.2 Npias: Mainstream vs. Craft

• 2024 Loj: USD 600 B (–1.0% YoY)
• trends:

Ntiaj teb lagers pom kev poob qis me ntsis hauv kev lag luam paub tab.

Khoom siv tes ua npias (8% thoob ntiaj teb sib koom, +8% YoY) loj hlob sai tshaj plaws hauv North America & APAC.

npias qis thiab tsis muaj cawv (+ 12% YoY) ntes cov neeg haus dej haus cawv.

2.3 Wine: Sparkling & Rose on the Rise

• 2024 Loj: USD 300 B (+ 2.7% YoY)
• Cov ntsiab lus tseem ceeb:

Sparkling wine & rosé: +6% YoY ntawm kev ua koob tsheej kev sib raug zoo.

Organic & sustainable daim ntawv lo: +10% YoY raws li eco-conscious cov neeg siv khoom nce.

Liab caw: Kev loj hlob qeeb (+ 1.5% YoY) ntawm qhov kev nyiam hloov pauv.

3. Regional Dynamics: Plaub Lub Lag Luam Tseem Ceeb

3.1 North America (USD 350 B, +2.5%)

• Hwm whiskey & RTD cocktails ua.
• Kev faib tawm hauv tsev: 55%; Tsis muaj qhov tseeb: 45%.
• Craft distilleries thiab brand-owned tasting chav nthuav dav thoob tebchaws.

3.2 Teb chaws Europe (USD 480 B, +1.8%)

• Balanced rau-vs. Kev tsis haum xeeb (50/50).
• Caw tourism, cuab yeej cuab tam ntsuj plig (Scotch, Cognac), thiab qis-ABV tiam sis tsav kev loj hlob.

3.3 Asia-Pacific (USD 520 B, +6.0%)

• Kev loj hlob thoob ntiaj teb siab tshaj plaws, txhawb nqa los ntawm kev nce qib nruab nrab.
• Kev nkag mus rau E-lag luam: 60% ntawm kev muag khoom tawm - lub ntiaj teb siab tshaj plaws.

3.4 Latin America & Middle East (USD 412.12 B, +3.5%)

• Latin America: Rum thiab tequila exports boom.
• Middle East: Cov kev cai yooj yim thiab kev lag luam e-lag luam loj hlob.

4. Channel Evolution: Kev Paub Raws Li Digital

Channel 2022 2023 2024 3-xyoo CAGR

48% 50% 51% + 1.5%

40% 39% 38% -0.8%

E-commerce 12% 11% 11% + 3.5%

• On-Premise: Immersive bar concepts (themed nights, interactive mixology) roj loj hlob.
• Off-Premise: Cib-thiab-mortar ntsib kev sib tw los ntawm digital channels.
• E-Commerce: Stabilizes ntawm 11%, txhawb los ntawm streamlined online xaj thiab xa khoom.

5. Cov Tsav Tsheb Loj Loj & Cov Ncauj Lus

1. Kev Noj Qab Haus Huv & Kev Noj Qab Haus Huv: Cov khoom lag luam qis thiab tsis muaj cawv (+ 20% YoY) nce traction.
2. Innovation & Tech: AR/VR tasting, cov ntaub ntawv-driven mixology zaub mov txawv, ntse dej dispensers.
3. Personalization & Social: Txwv tsis pub luam tawm, cov ntawv cim kev cai, thiab kev sib raug zoo-kev tshaj tawm-phooj ywg ntim ntim tsav kev koom tes.

6. Lub Sijhawm LED: Teeb pom kev loj hlob ntawm koj

Raws li premiumization thiab kev xav tau nce siab, cov kev daws teeb meem tshiab tau dhau los ua cov khoom muaj nqis. Longstargifts muaj cov khoom siv ntawm LED los pab cov npe thiab cov tuav kom sawv tawm:

• LED Lub raj mis teeb: Accent high-margin ntawv, qhia cov neeg siv khoom tsom.
• LED Cold-Light Labels: Nyob rau hauv lub raj mis glow tsis muaj cua sov los yog dilution.
• LED Illuminated Shelving: Hloov cov duab rov qab rau hauv cov khoom lag luam dynamic.

Cov LED haus cov khoom siv no tsis yog tsuas yog ua raws li cov khoom kim heev thiab cov khoom siv thev naus laus zis tab sis kuj txhawb kev sib koom ua ke thiab kev tshawb pom hauv qhov chaw.

7. Xaus & Cov kauj ruam tom ntej

2024 lub ntiaj teb cawv kev lag luam yog txhais los ntawm tus ntsuj plig hwm, RTD lub zog, thiab kev paub-tsav

n kev loj hlob.Rau ntes cov nthwv dej no, cov khoom lag luam amd yuav tsum:

1. Ua ntej qhov chaw siab kawg nrog curated portfolios.
2. Ua raws li omni-channel cov tswv yim - sib xyaw cov digital thiab kev ua neej nyob.
3. Leverage LED zaub kev daws teeb meem los txhawb ambiance thiab hom visibility.

• Tshawb nrhiav Longstargifts'full LED khoom catalog kom pom koj lub community launch tom ntej.
• Thov cov qauv rau kev ntsuas tes ntawm lub raj mis lub teeb, cov ntawv txias lub teeb, thiab cov illuminated racks.
• Teem lub demo rau kev cai tsim thiab ntim nqi.