Ni akoko ajakale-arun lẹhin, ọja ohun mimu ọti-lile agbaye ti ni iriri mejeeji"Imupadabọ ati igbesoke."Ni ọdun 2024, owo-wiwọle ile-iṣẹ lapapọ ti deUSD 176.212 bilionu, afihan awọn onibara 'awọn ibeere ti o ga julọ nigbagbogbo fun didara ati awọn iriri immersive. Iroyin inu-ijinle yii - ti a ṣe funẹmí burandiatibar awọn oniṣẹ- ṣe itupalẹ awọn iwọn pataki marun: iwọn ọja, fifọ ẹka, awọn agbara agbegbe, itankalẹ ikanni, ati awọn awakọ idagbasoke. A pari nipa ṣiṣawari bii awọn solusan ifihan ifihan LED imotuntun (awọn ina igo, awọn aami ina tutu, ati iyẹfun imole) le ṣe iranlọwọ fun ọ lati loye lori awọn aṣa wọnyi.
Ni ọdun 2024, ọja oti kariaye dagba 1.0% ni ọdun kan si $ 1,762.12 bilionu. Awọn iṣẹ ṣiṣe ẹka bọtini:
- Awọn ẹmi: USD 240.25 B (+ 3.2% YoY)
- Ọti: USD 600 B (-1.0% ỌY)
- Waini: USD 300 B (+2.7% YoY)
Awọn agbara mẹta ṣe atilẹyin idagbasoke yii:
- Imularada lori-ile bi awọn ifi ati awọn ile ounjẹ tun pada.
- Ile-agbara ariwo, mu nipasẹ RTD (Ṣetan-lati-Mu) cocktails.
- Ere lori gbogbo awọn apa, lati awọn ẹmi selifu oke si awọn ẹmu ọti oyinbo.
2. Ẹka didenukole: Awọn ẹmí asiwaju, Beer Splits, Waini Evolves
2.1 Ẹmí: The Ere Powerhouse
- 2024 Iwọn: USD 240.25 B
- CAGR Ọdun 3: ~ 4.5%
- Awọn awakọ:
Awọn ọti whiskey ti o ga julọ (+ 7% YoY): awọn malts ẹyọkan ati awọn bourbons ipele-kekere ti nwaye ni Ariwa America ati Yuroopu.
Gin iṣẹ ọwọ (+ 5% YoY): ĭdàsĭlẹ Botanical nmu idagbasoke ni APAC ati Latin America.
Tequila & mezcal (+9% YoY): Gen Z & awọn ẹgbẹrun ọdun gba awọn ẹmi agave fun ododo.
2.2 ọti oyinbo: Mainstream vs Craft
- Iwọn 2024: USD 600 B (-1.0% Ọdun)
- Awọn aṣa:
Lagers agbaye rii awọn idinku diẹ ninu awọn ọja ti ogbo.
Ọti iṣẹ ọwọ (8% ipin agbaye, + 8% YoY) dagba ni iyara julọ ni Ariwa America & APAC.
Ọti-kekere ati ti kii ṣe ọti-lile (+ 12% YoY) gba awọn ohun mimu ti ilera.
2.3 Waini: Sparkling & Rosé lori Dide
- Iwọn 2024: USD 300 B (+2.7% Ọdun)
- Awọn pataki:
Waini didan & rosé: + 6% YoY lori awọn ayẹyẹ ti o dari awujọ.
Organic & awọn aami alagbero: + 10% YoY bi awọn onibara ti o ni imọ-aye ngun.
Waini pupa: Idagba diẹ sii (+ 1.5% YoY) larin awọn ayanfẹ iyipada.
3. Regional dainamiki: Mẹrin Key Awọn ọja
3.1 Ariwa Amerika (USD 350 B, + 2.5%)
- Ere ọti oyinbo & RTD cocktails asiwaju.
- Ipin-ile: 55%; kuro-ile: 45%.
- Awọn ile itaja iṣẹ ọwọ ati awọn yara ipanu ohun-ini iyasọtọ faagun jakejado orilẹ-ede.
3.2 Yuroopu (USD 480 B, + 1.8%)
- Iwontunwonsi lori-vs. Aisi-ile (50/50).
- Irin-ajo ọti-waini, awọn ẹmi iní (Scotch, Cognac), ati awọn aṣa-kekere ABV n ṣe idagbasoke idagbasoke.
3.3 Asia-Pacific (USD 520 B, + 6.0%)
- Oṣuwọn idagbasoke agbaye ti o ga julọ, ti a mu ṣiṣẹ nipasẹ agbedemeji kilasi arin.
- Ilaluja e-commerce: 60% ti awọn tita-itaja-ti o ga julọ ni agbaye.
3.4 Latin America & Aarin Ila-oorun (USD 412.12 B, + 3.5%)
- Latin America: Rum ati tequila okeere ariwo.
- Aarin Ila-oorun: Awọn ilana isinmi ati idagbasoke iṣowo e-commerce.
4. Itankalẹ ikanni: Iriri Pàdé Digital
Ikanni 2022 2023 2024 CAGR ọdun 3
Lori-ile 48% 50% 51% +1.5%
Ni ita 40% 39% 38% -0.8%
Iṣowo e-commerce 12% 11% 11% +3.5%
- Lori-Agbegbe: Awọn imọran igi immersive (awọn alẹ akori, idapọpọ ibaraẹnisọrọ) idagbasoke idana.
- Pa-Agbegbe: Brick-ati-mortar koju idije lati awọn ikanni oni-nọmba.
- E-Okoowo: Stabilizes ni 11%, ti o ni atilẹyin nipasẹ aṣẹ lori ayelujara ṣiṣanwọle ati ifijiṣẹ.
5. Key Growth Drivers & amupu;
- Ilera & Nini alafia: Kekere ati awọn ọja ọti-lile (+ 20% YoY) jèrè isunmọ.
- Innovation & Tekinoloji: ipanu AR/VR, awọn ilana aladapọ data ti a dari, awọn afunni ohun mimu ọlọgbọn.
- Ti ara ẹni & Awujọ: Awọn atẹjade to lopin, awọn aami aṣa, ati ibaraenisepo iṣakojọpọ ore-ọrẹ media.
6. Awọn LED Anfani: Tan imọlẹ rẹ Growth
Bii iṣaju-ori ati ibeere ibeere iriri, awọn solusan ifihan imotuntun di awọn ohun-ini gbọdọ-ni. Longstargifts nfunni ni akojọpọ awọn ọja LED lati ṣe iranlọwọ fun awọn burandi ati awọn ifi duro jade:
- Awọn Igo Igo LED: Awọn aami ami-ipin ti o ga julọ, idojukọ alabara itọsọna.
- Awọn aami Imọlẹ Tutu LED: Igo labẹ igo laisi ooru tabi dilution.
- Shelving Itanna LED: Yipada awọn ifihan ọpa ẹhin sinu awọn iṣafihan ami iyasọtọ ti o ni agbara.
Awọn ẹya ẹrọ mimu LED wọnyi kii ṣe deede pẹlu igbadun ati awọn aṣa imọ-ẹrọ ṣugbọn tun mu pinpin awujọ pọ si ati wiwa ni ibi isere.
7. Ipari & Next Igbesẹ
Ọja oti kariaye ti 2024 jẹ asọye nipasẹ awọn ẹmi Ere, ipa RTD, ati awakọ iriri
n idagba.Lati gba igbi yii, awọn ami ami ami ami yẹ ki o:
- Ṣe iṣaju ipo giga-giga pẹlu awọn portfolio ti a ṣe itọju.
- Gba awọn ọgbọn ikanni-ikanni mọra—darapọ oni-nọmba ati awọn iriri laaye.
- Lo awọn solusan ifihan LED lati gbe ambiance ati hihan iyasọtọ ga.
- Ṣawari Longstargifts'full LED katalogi ọja lati tan imọlẹ ifilọlẹ atẹle rẹ.
- Beere awọn ayẹwo fun idanwo ọwọ-lori ti awọn ina igo, awọn akole ina tutu, ati awọn agbeko ti itanna.
- Ṣeto demo kan fun apẹrẹ aṣa ati idiyele iwọn didun.
Akoko ifiweranṣẹ: Jul-16-2025
