Intshayelelo

Impumelelo yehlabathi yeColdplay isukela kwiinzame zabo ezihlangeneyo kwiinkalo ezahlukeneyo ezifana nokudala umculo, itekhnoloji ephilayo, umfanekiso webrand, ukuthengisa ngedijithali kunye nokusebenza kwabalandeli. Ukusuka kwintengiso ye-albhamu engaphezulu kwe-100 lezigidi ukuya kwisigidi seedola kwiirisithi zeofisi yebhokisi yokhenketho, ukusuka “kulwandle lokukhanya” olwenziwa zii-wristbands ze-LED ukuya ngaphezulu kwekhulu lezigidi zeembono kumajelo eendaba ezentlalo, baye bangqina ngokuqhubekayo ngedatha kunye neziphumo zokwenyani zokuba ukuze iqela libe yinto yehlabathi, kufuneka.babe nesakhono esijikelezileyo esidibanisa uxinzelelo lobugcisa, ukusungula izinto ezintsha kwezobuchwepheshe kunye nefuthe lentlalontle.

1. Indalo yoMculo: IiMelodies ezihlala zitshintsha kunye ne-Emotional Resonance

 1. Iintengiso ezinkulu kunye neDatha yokuHamba
Ukusukela ekukhutshweni kwengoma yabo yokuqala ethi "Yellow" ngo-1998, iColdplay ikhuphe ii-albhamu ezisithoba ukuza kuthi ga ngoku. Ngokweenkcukacha zoluntu, ukuthengiswa kwe-albhamu eyongezelelweyo kudlule iikopi ze-100 yezigidi, apho "I-Rush of Blood to the Head", "X & Y" kunye ne "Viva La Vida okanye ukufa kunye nabo bonke abahlobo bakhe" bathengise iikopi ezingaphezu kwezigidi ezi-5 ngediski nganye, zonke eziye zaba yimbali kwimbali yerock yangoku. Ngexesha lokusasaza, basagcina ukusebenza okuqinileyo - inani elipheleleyo lemidlalo kwi-platform ye-Spotify idlulile amaxesha ezigidigidi ze-15, kwaye "i-Viva La Vida" yodwa idlulile amaxesha ezigidigidi ze-1, oku kuthetha ukuba ngokomyinge we-1 kwi-5 abantu bayivile le ngoma; Inani lemidlalo kwi-Apple Music kunye neYouTube zikwaphakathi kweengoma ezintlanu eziphezulu zerock zangoku. Le datha inkulu ayibonisi nje ukusasazwa ngokubanzi kwemisebenzi, kodwa ikwabonisa isibheno esiqhubekayo sebhendi kubaphulaphuli beminyaka eyahlukeneyo kunye nemimandla.

2. Inguquko eqhubekayo yesimbo

Umculo weColdplay awuzange waneliseke yitemplate:

Ukuqala kweBritpop (1999-2001): Icwecwe lokuqala elithi "Parachutes" liqhubekile nesiko lengoma yomculo waseBhritane ngelo xesha, lilawulwa sisiginkci kunye nepiyano, kwaye amazwi achaza kakhulu uthando kunye nelahleko. Iingqungquthela ezilula kunye neengqungquthela ze-chorus eziphindaphindiweyo zengoma ephambili ethi "Yellow" ngokukhawuleza yaqhekeza i-UK kwaye iphakamisa iitshathi kumazwe amaninzi.

I-Symphonic kunye ne-electronic fusion (2002-2008): Icwecwe lesibini elithi "I-Rush of Blood to the Head" yongeze amanye amalungiselelo omtya kunye nolwakhiwo lwekwayala, kunye nemijikelo yepiyano ye "Iwotshi" kunye "neNzululwazi" yaba yiklasikhi. Kwi-albhamu yesine ethi "Viva La Vida", bazisa ngesibindi umculo we-orchestra, izinto zeBaroque kunye nezigubhu zesiLatini. Iqweqwe lecwecwe kunye nemixholo yeengoma zonke zijikeleze "inguquko", "ubukhosi" kunye "nekamva". Ingoma eyodwa ethi "Viva La Vida" iphumelele iGrammy "Ukurekhodwa koNyaka" ngolungiselelo lwayo lweentambo ezikumgangatho ophezulu.

Ukuphononongwa kwe-elektroniki kunye nepop (2011-ngoku): Icwecwe lika-2011 elithi "Mylo Xyloto" lamkele ngokupheleleyo ii-electronic synthesizer kunye nezingqisho zomdaniso. Ingoma ethi “Paradise” nethi “Every Teardrop Is a Waterfall” zaba ziingoma ezidumileyo; i 2021 "Music of the Spheres" ibambisene pop / abavelisi elektroniki ezifana Max Martin kunye Jonas Blue, ukubandakanya imixholo indawo kunye neempawu pop mihla, kunye nengoma ephambili "Amandla aphezulu" waseka isikhundla sabo kwindawo yomculo pop.

Ngalo lonke ixesha i-Coldplay iguqula isitayile sayo, "ithatha imvakalelo engundoqo njenge-ankile kwaye iyanda ukuya kwi-periphery", igcina ilizwi elimnandi likaChris Martin kunye nofuzo lomculo, ngelixa isongeza rhoqo izinto ezintsha, ezihlala zimangalisa abalandeli abadala kwaye zitsala abaphulaphuli abatsha.

3. Amazwi achukumisayo kunye neemvakalelo ezibuthathaka

Indalo kaChris Martin ihlala isekelwe "kukunyaniseka":

Elula kwaye inzulu: "Lungisa Wena" iqala nge-prelude ye-organ elula, kwaye ilizwi lomntu likhuphuka ngokukhawuleza, kwaye yonke imigca yeengoma ibetha intliziyo; "Izibane ziya kukukhokelela ekhaya / kwaye zivuthe amathambo akho / Kwaye ndiza kuzama ukukulungisa" ivumela abaphulaphuli abaninzi ukuba bafumane intuthuzelo xa bebuhlungu kwaye belahlekile.

Umbono oqinileyo womfanekiso: "Khangela iinkwenkwezi, jonga indlela ezikhanya ngayo kuwe" kumazwi athi "Yellow" idibanisa iimvakalelo zomntu kunye nendalo yonke, kunye neengqungquthela ezilula, ukudala amava okuphulaphula "oqhelekileyo kodwa othando".

Ukwandiswa kweemvakalelo zeqela: "I-Adventure of a Lifetime" isebenzisa iziginkci ezinomdla kunye nezingqisho ukuhambisa i-resonance edibeneyo "yokwamkela ulonwabo" kunye "nokubuyisela kwakhona"; ngoxa iculo elithi “Hymn for the Weekend” lidibanisa izandi zomoya zaseIndiya nekwayara, yaye amazwi aphindaphinda amazwi athi “ihlombe” nelithi “ukwangana” kwiindawo ezininzi, nto leyo eyenza abaphulaphuli baphakame ngakumbi.

Ngokubhekiselele kubuchule bokuyila, bazisebenzisa kakuhle iigwegwe zomculo eziphindaphindiweyo, ukwakhiwa kwesigqi esiqhubekayo kunye neziphelo zesitayela se-chorus, ezingelula nje ukuzikhumbula, kodwa zifaneleke kakhulu ukuqalisa iikhonsathi zabaphulaphuli kwiikonsathi ezinkulu, ngaloo ndlela zenza umphumo oqinileyo "weqela le-resonance".

2. Imiboniso ephilayo: itheko le-audio-visual eqhutywa yidatha kunye nobuchwepheshe

1. Iziphumo zokhenketho eziphezulu

"I-Mylo Xyloto" i-World Tour (2011-2012): I-76 eyenziwa kulo lonke elaseYurophu, eMntla Melika, e-Asia, nase-Oceania, kunye nabaphulaphuli be-2.1 yezigidi kunye ne-ofisi yebhokisi ye-US $ 181.3 yezigidi.

"Intloko egcwele amaphupha" Tour (2016-2017): 114 ukusebenza, abaphulaphuli abazizigidi ezi-5.38, kunye nebhokisi ye-US $ 563 yezigidi, ibe lukhenketho lwesibini oluphezulu kakhulu kwihlabathi ngaloo nyaka.

"Umculo weeNqanaba" zoKhenketho lweHlabathi (ngo-2022-oqhubekayo): Ekupheleni kwe-2023, imiboniso engaphezu kwe-70 igqityiwe, kunye ne-ofisi yebhokisi ye-US $ 945 yezigidi, kwaye kulindeleke ukuba idlule i-1 yezigidigidi. Olu chungechunge lweempumelelo luvumele iColdplay ukuba ihlale kwindawo ezintlanu eziphezulu zokhenketho oluthengiswa kakhulu kwihlabathi ixesha elide.

Ezi nkcukacha zibonisa ukuba nokuba kuMntla Melika, eYurophu okanye kwiimarike ezikhulayo, zinokwenza imiboniso eqhubekayo yamandla aphezulu kunye nezihlalo ezipheleleyo; kunye namaxabiso etikiti kunye nokuhamba kwemali yokhenketho ngalunye kwanele ukubaxhasa ukuba batyale imali ngakumbi kuyilo lweqonga kunye namakhonkco asebenzisanayo.

2. Isongo se-LED esisebenzayo: Khanyisa "uLwandle lokuKhanya"
Isicelo sokuqala: Ngethuba lokhenketho lwe-"Mylo Xyloto" kwi-2012, i-Coldplay isebenzisana ne-Creative Technology Company ukusabalalisa i-LED DMX i-bracelets edibeneyo kubaphulaphuli bonke mahhala. I-bracelet inemodyuli eyakhelwe-ngaphakathi yokufumana, etshintsha umbala kunye nemodi ekhanyayo ngexesha langempela ngexesha lokusebenza ngokusebenzisa inkqubo yokulawula i-DMX yangasemva.

Isikali kunye nokuvezwa: ≈ iintonga ze-25,000 zasasazwa ngomboniso ngamnye ngokuqhelekileyo, kwaye phantse i-1.9 yezigidi zeentonga zasasazwa kwimiboniso ye-76; inani elongezelekayo leevidiyo ezimfutshane ezinxulumene neendaba zoluntu ezidlalwe zigqithise amaxesha ezigidi ezingama-300, kwaye inani labantu abathatha inxaxheba kwingxoxo ligqithile kwizigidi ezi-5, ligqithise kakhulu upapasho lweMTV kunye nebhodi yeBillboard ngelo xesha.

Iziphumo ezibonwayo kunye nezisebenzisanayo: Kumacandelo encopho ethi "Intlungu Njengezulu" kunye "Yonke I-Teardrop yiNgxaphoma", yonke indawo yayihamba ngamaza okukhanya anemibala, njenge-nebula rolling; abaphulaphuli babengasathethi nto, kodwa badityaniswa nezibane zaseqongeni, njengamava “umdaniso”.

Impembelelo elandelayo: Olu lutsha luthathwa njenge "watershed in interactive concert market" - ukususela ngoko, amaqela amaninzi afana ne-Taylor Swift, U2, kunye ne-1975 baye balandela ngokufanelekileyo kwaye babandakanya i-bracelets ezikhanyayo ezidibeneyo okanye iintonga ezikhanyayo njengomgangatho wokutyelela.

3. Uyilo lwenqanaba lokudityaniswa kwezinto ezininzi
Iqela loyilo lwenqanaba leColdplay lihlala linabantu abangaphezu kwama-50, abanoxanduva loyilo lonke lokukhanyisa, iziqhushumbisi, izikrini ze-LED, iilaser, uqikelelo kunye neaudio:

Isandi esijikelezileyo esijikelezayo: Ukusebenzisa iimpawu eziphezulu ezifana ne-L-Acoustics kunye ne-Meyer Sound, ezigubungela zonke iindawo zendawo, ukuze abaphulaphuli bafumane umgangatho wesandi olinganiselayo kungakhathaliseki ukuba baphi na.

Izikrini ezinkulu ze-LED kunye noqikelelo: Iqonga elingasemva lebhodi lihlala liqulathe izikrini zokudibanisa ezingenamthungo ezinezigidi zeepikseli, zidlala izixhobo zevidiyo ezihambelana nomxholo wengoma ngexesha langempela. Ezinye iiseshini zikwaxhotyiswe nge-360 ° yokubonisa iholographic ukwenza umbono obonakalayo "wendawo yokuzulazula" kunye "nohambo lwe-aurora".

I-Fireworks kunye ne-laser ibonisa: Ngethuba lexesha le-Encore, baya kuqalisa i-fireworks ye-20-meter-high kumacala omabini esiteji, idibaniswe ne-laser ukungena kwisihlwele, ukugqiba isithethe sendawo "sokuzalwa kwakhona", "ukukhululwa" kunye "nokuhlaziywa".

3. Ukwakhiwa kwebrendi: umfanekiso onyanisekileyo kunye noxanduva lwentlalo

1. Umfanekiso webhendi onobudlelwane obuqinileyo
UChris Martin kunye namalungu ebhendi baziwa ngokuba "nokufikeleleka" ngaphandle nangaphandle kweqonga:

Ukusebenzisana kwendawo: Ngexesha lokudlala, uChris wayedla ngokuphuma eqongeni, ethatha iifoto kunye nabaphulaphuli abaphambili, abaphezulu, kwaye wamema abalandeli abanenhlanhla ukuba bacule i-chorus, ukuze abalandeli bazive ulonwabo "lokubonwa".

Ukhathalelo loluntu: Amaxesha amaninzi ngexesha lokwenziwa komsebenzi, bayeka ukunika inkxaso yezonyango kubaphulaphuli abasweleyo, bakhathalelwa esidlangalaleni ngeziganeko ezinkulu zehlabathi, kwaye bavakalisa uncedo kwiindawo ezithwaxwe yintlekele, bebonisa uvelwano lokwenene lweqela.

2. Intlalontle yoluntu kunye nokuzibophelela kokusingqongileyo
Intsebenziswano yexesha elide yesisa: Ukusebenzisana nemibutho efana ne-Oxfam, i-Amnesty International, iYenza iMbali yeNtlupheko, ukunikela rhoqo ngeemali zokusebenza, kwaye usungule "ukhenketho oluluhlaza" kunye "neekonsathi zokunciphisa intlupheko".

Indlela yeCarbon engathathi hlangothi: Uhambo lwe-2021 "Music of the Spheres" lubhengeze ukuphunyezwa kwesicwangciso sokungathathi hlangothi kwekhabhoni - usebenzisa amandla avuselelekayo ukuvelisa umbane, ukuqesha izithuthi zesiteji sombane, ukunciphisa iiplastiki ezilahlayo, kunye nokumema abaphulaphuli ukuba banikele ngeentambo zokuxhasa iiprojekthi zokukhusela indalo. Eli nyathelo aliphumelelanga nje ukuzuza udumo kumajelo eendaba, kodwa likwamisele ibhenchmark entsha yokhenketho oluzinzileyo kwamanye amaqela.

4. Intengiso yeDijithali: UkuSebenza okuCokisiweyo kunye nokuNxibelelana kwemida

1. Imidiya yoluntu kunye neePlatform zokusasaza

I-YouTube: Ijelo elisemthethweni linababhalisi abangaphezu kwezigidi ezingama-26, lipapasha rhoqo iinkqubo ezidlalwayo, emva kwemifanekiso kunye nodliwano-ndlebe, kunye nevidiyo edlalwa kakhulu "Ingoma yeMpelaveki" ifikelele kwiibhiliyoni ezili-1.1.

I-Instagram kunye neTikTok: UChris Martin uhlala enxibelelana nabalandeli ngee-selfies zemihla ngemihla kunye neevidiyo ezimfutshane ngasemva kwemiboniso yokhenketho, kwaye elona nani liphezulu lokuthandwa kwevidiyo enye edibeneyo ingaphezulu kwezigidi ezi-2. Inani elongezelekayo losetyenziso lwesihloko esithi #ColdplayChallenge kwiTikTok lifikelele kwizigidi ezingama-50, litsala abaphulaphuli beGeneration Z.

I-Spotify: Uluhlu lokudlala olusemthethweni kunye noluhlu lokudlalwayo lwentsebenziswano lukwiitshathi kumazwe amaninzi kwihlabathi liphela ngaxeshanye, kwaye ukugcwala kwabantu abangabodwa kwiveki yokuqala kuhlala kudlula amashumi ezigidi, kunceda icwecwe elitsha ukuba liqhubeke nokugcina ukuthandwa kwalo.

2. Intsebenziswano enqumla imida
Intsebenziswano kunye nabavelisi: UBrian Eno wamenywa ukuba athathe inxaxheba kwimveliso ye-albhamu, kwaye umoya wakhe oyingqayizivele weempembelelo zesandi kunye nomoya wokuvavanya wanika umsebenzi ubunzulu; wabambisana ne-EDM amagama amakhulu afana no-Avicii kunye noMartin Garrix ukudibanisa ngokufanelekileyo i-rock kunye nomculo we-elektroniki kunye nokwandisa uhlobo lomculo; ingoma edibeneyo ethi “Hymn for the Weekend” noBeyoncé yenza iqela lafumana ingqwalasela engakumbi kwiR&B nakwibala lepop.

Intsebenziswano yebrendi: Umda wokuwela umda oneempawu ezinkulu ezinje ngeApple, uGoogle, kunye neNike, ukuphehlelela izixhobo zokumamela ezilinganiselweyo, izitayile zebracelet ezilungiselelweyo, kunye neeT-shirts ezidibeneyo, ezizisela umthamo webrand kunye neenzuzo zorhwebo.

I-5.Inkcubeko yabalandeli: inethiwekhi ethembekileyo kunye nonxibelelwano oluzenzekelayo

1. Amaqela abalandeli behlabathi
IColdplay inamakhulu eeklabhu zabalandeli ezisemthethweni/ezingekho semthethweni kumazwe angaphezu kwama-70. Olu luntu rhoqo:

Imisebenzi ekwi-Intanethi: enje ngokubala ukwehla ukuya kuphehlelelwa kwee-albhamu ezintsha, amaqela okumamela, ukhuphiswano lwamazwi engoma, usasazo lwe-Q&A lwabalandeli, njl.njl.

Iindibano zangaphandle kweintanethi: Lungiselela iqela lokuya kwindawo yokhenketho, ukuvelisa ngokudibeneyo izixhobo zenkxaso (iibhena, imihombiso yefluorescent), kwaye niye kwiikonsathi zesisa kunye.

Ngoko ke, nanini na xa kukho ukhenketho olutsha okanye i-albhamu entsha ikhutshwe, iqela labalandeli liza kuhlanganisana ngokukhawuleza kwiiplatifomu zentlalo ukuze zenze "isaqhwithi sokufudumala".

  2. Isiphumo segama lomlomo eliqhutywa yi-UGC
Iividiyo ezibukhoma kunye neefoto: Izacholo ze-LED "zoLwandle lokuKhanya" ezidanyazayo kuyo yonke indawo ezidutyulwe ngabaphulaphuli zijongwa ngokuphindaphindiweyo kwi-Weibo, Douyin, Instagram, kunye ne-Twitter. Inani leembono zevidiyo emfutshane emangalisayo ihlala idlula ngokulula kwisigidi esinye.

Ukuhlela okwesibini kunye nokuyila: Iikliphu zeqonga ezininzi, amazwi eengoma, kunye neefilim ezimfutshane zebali leemvakalelo ezenziwe ngabalandeli zandisa amava omculo weColdplay ekwabelwaneni kwemihla ngemihla, kuvumela ukubhengezwa kophawu ukuba kuqhubeke ukubila.

Ukuqukumbela
Impumelelo ebalaseleyo yehlabathi yeColdplay kukudityaniswa okunzulu kwezinto ezine: umculo, itekhnoloji, uphawu kunye noluntu:

Umculo: iingoma ezihlala zitshintsha kunye nokuvakala kweemvakalelo, ukuvunwa kabini kweentengiso kunye nokusasazwa kweendaba;

Phila: Izacholo zetekhnoloji kunye noyilo olukwinqanaba eliphezulu lwenza umsebenzi ube "yindalo emininzi" itheko lokubonwayo;

Uphawu: umfanekiso onyanisekileyo nothobekileyo kunye nokuzibophelela kukhenketho oluzinzileyo, ukuzuza indumiso kuluntu lwezoshishino kunye noluntu;

Uluntu: intengiso yedijithali esulungekileyo kunye nenethiwekhi yabalandeli behlabathi, vumela i-UGC kunye nopapasho olusemthethweni luncedisane.

Ukusuka kwii-albhamu ezizizigidi ezili-100 ukuya kwi-2 yeebhiliyoni zee-bracelets ezisebenzisanayo, ukusuka kwi-ofisi yebhokisi yokhenketho ephezulu ukuya kumakhulu ezigidi zamazwi oluntu, iColdplay ingqineke ngedatha kunye nokuziqhelanisa: ukuze ibe libhendi ebalaseleyo yehlabathi, kufuneka ikhule kubugcisa, itekhnoloji, ishishini kunye namandla entlalo.