Intshayelelo

Impumelelo yeColdplay kwihlabathi liphela ivela kwimizamo yabo edibeneyo kwiinkalo ezahlukeneyo ezifana nokudala umculo, ubuchwepheshe obubukhoma, umfanekiso webhrendi, ukuthengisa ngedijithali kunye nokusebenza kwabalandeli. Ukusuka kwintengiso yee-albhamu ezingaphezu kwezigidi ezili-100 ukuya kwi-1 yezigidigidi zeerandi kwiirisithi zeofisi yeebhokisi zotyelelo, ukusuka "kulwandle lokukhanya" olwenziwe ziintambo ze-LED ukuya kwimbono engaphezulu kwezigidi ezilikhulu kwimidiya yoluntu, baye baqinisekisa ngokuqhubekayo ngedatha kunye neziphumo zokwenyani ukuba ukuze iqela libe yinto yehlabathi, kufunekabanezakhono ezipheleleyo ezidibanisa uxinzelelo lobugcisa, ubuchule betekhnoloji kunye nempembelelo yoluntu.

1. Ukudalwa koMculo: IiMelodi ezitshintsha rhoqo kunye nokuHlaziya ngokweemvakalelo

 1. Idatha enkulu yokuthengisa kunye nokusasaza
Ukususela ekukhutshweni kwengoma yabo yokuqala ethi “Yellow” ngo-1998, iColdplay ikhuphe ii-albhamu ezisithoba zestudiyo ukuza kuthi ga ngoku. Ngokwedatha yoluntu, ukuthengiswa kwee-albhamu eziqokelelweyo kudlule iikopi ezizigidi ezili-100, apho i-“A Rush of Blood to the Head”, “X&Y” kunye ne-“Viva La Vida or Death and All His Friends” zithengise iikopi ezingaphezu kwezigidi ezi-5 kwidiski nganye, zonke eziye zaba ziimbali kwimbali ye-contemporary rock. Ngexesha lokusasazwa, basaqhubeka nokusebenza kakuhle - inani lilonke lemidlalo edlalwa kwiqonga leSpotify lidlule amaxesha ali-15 eebhiliyoni, kwaye i-“Viva La Vida” yodwa idlule amaxesha ali-1 eebhiliyoni, oko kuthetha ukuba ngokomyinge umntu omnye kwabahlanu uyivile le ngoma; inani lemidlalo edlalwa kwi-Apple Music nakwi-YouTube likwaphakathi kweengoma ezintlanu eziphambili ze-contemporary rock. Olu lwazi lukhulu alubonisi nje kuphela ukusasazwa ngokubanzi kwemisebenzi, kodwa lukwabonisa nomtsalane oqhubekayo weqela kubaphulaphuli beminyaka eyahlukeneyo kunye nemimandla.

2. Uphuhliso oluqhubekayo lwesitayile

Umculo kaColdplay awukaze waneliseke yitemplate:

I-Britpop start (1999-2001): I-albhamu yokuqala ethi “Parachutes” yaqhubeka nesithethe se-lyrical rock somculo waseBritane ngelo xesha, silawulwa yigitare nepiyano, kwaye amazwi ayo ayechaza kakhulu uthando kunye nokulahlekelwa. Ii-chords ezilula kunye nee-chorus hooks eziphindaphindwayo zengoma ephambili ethi “Yellow” zakhawuleza zasasazeka e-UK zaza zafika phezulu kwiitshathi kumazwe amaninzi.

I-Symphonic kunye ne-electronic fusion (2002-2008): I-albhamu yesibini ethi "A Rush of Blood to the Head" yongeze ezinye iindlela zokucwangcisa iingoma kunye nezakhiwo zeekwayala, kwaye imijikelo yepiyano ethi "Clocks" kunye nethi "The Scientist" yaba yimidlalo yakudala. Kwi-albhamu yesine ethi "Viva La Vida", bazisa ngesibindi umculo we-orchestra, izinto zeBaroque kunye needrama zesiLatini. Ikhava ye-albhamu kunye nemixholo yeengoma zonke zijikeleza "uguquko", "ubukhosi" kunye "nesiphelo". I-albhamu enye ethi "Viva La Vida" iphumelele iGrammy "Recording of the Year" ngokulungelelanisa kwayo iingoma ezinemigangatho ephezulu.

Uphando lwe-elektroniki kunye ne-pop (ngo-2011-ngoku): I-albhamu ka-2011 ethi "Mylo Xyloto" yamkela ngokupheleleyo i-synthesizers ze-elektroniki kunye ne-dance rhythms. I-"Paradise" kunye ne-"Every Teardrop Is a Waterfall" zaba ziingoma ezidumileyo; i-"Music of the Spheres" ka-2021 yasebenzisana nabavelisi be-pop/electronic abafana noMax Martin noJonas Blue, bedibanisa imixholo yesithuba kunye nezinto ze-pop zanamhlanje, kwaye ingoma ephambili ethi "Higher Power" yaseka isikhundla sabo kumculo we-pop.

Ngalo lonke ixesha iColdplay itshintsha indlela yayo yokwenza izinto, “ithatha imvakalelo ephambili njenge-anchor ize ikhule iye kufikelela emngciphekweni”, igcina ilizwi likaChris Martin elinomtsalane kunye ne-lyric genes, ngelixa isoloko yongeza izinto ezintsha, ezihlala zimangalisa abalandeli abadala kwaye zitsala abaphulaphuli abatsha.

3. Amazwi achukumisayo kunye neemvakalelo ezibuthathaka

Izinto ezidalwe nguChris Martin zihlala zisekelwe “ekunyanisekeni”:

Ilula kwaye inzulu: "Lungisa Wena" iqala ngentshayelelo elula ye-organ, kwaye ilizwi lomntu liphakama kancinci, kwaye yonke imigca yamagama ibetha intliziyo; "Izibane ziya kukukhokela ekhaya / Zize zivuthe amathambo akho / Kwaye ndiza kuzama ukukulungisa" ivumela abaphulaphuli abaninzi ukuba bafumane intuthuzelo xa bebuhlungu kwaye belahlekile.

Umbono oqinileyo: "Jonga iinkwenkwezi, khangela indlela ezikhazimla ngayo" kumazwi engoma ethi "Yellow" idibanisa iimvakalelo zomntu kunye nendalo iphela, kunye neekhowudi ezilula, idala amava okuphulaphula "aqhelekileyo kodwa anothando".

Ukwandiswa kweemvakalelo zeqela: I-"Adventure of a Lifetime" isebenzisa iigitare ezinomdla kunye neerhythms ukuveza isandi esidibeneyo "sokwamkela ulonwabo" kunye "nokubuyisa umntu ngokwakhe"; ngelixa i-"Hymn for the Weekend" idibanisa iingoma zomoya zaseIndiya kunye ne-chorus, kwaye amazwi ahambelana nemifanekiso "yee-cheers" kunye "ne-embrace" kwiindawo ezininzi, nto leyo eyenza iimvakalelo zabaphulaphuli ziphakame.

Ngokuphathelele iindlela zokuyila, basebenzisa kakuhle ii-hook ze-melody eziphindaphindwayo, ukwakhiwa kwesingqisho esiqhubekekayo kunye neziphelo ze-chorus, ezingelula nje ukuzikhumbula, kodwa zikwalungele kakhulu ukukhuthaza ii-chorus zabaphulaphuli kwiikonsathi ezinkulu, ngaloo ndlela zenza isiphumo esinamandla "se-group resonance".

2. Imiboniso ebukhoma: isidlo esiqhutywa ngesandi nevidiyo esiqhutywa yidatha kunye netekhnoloji

1. Iziphumo eziphambili zohambo

Uhambo lweHlabathi lwe-“Mylo Xyloto” (2011-2012): Imiboniso engama-76 kulo lonke elaseYurophu, eMntla Melika, eAsia, naseOceania, kunye nabaphulaphuli abazizigidi ezi-2.1 kunye ne-ofisi yebhokisi iyonke eyi-US$181.3 yezigidi.

Uhambo lwe-“A Head Full of Dreams” (2016-2017): Imiboniso eli-114, ababukeli abazizigidi ezi-5.38, kunye ne-box office ye-US$563 yezigidi, oluba lolwesibini olufumene inzuzo enkulu kwihlabathi ngaloo nyaka.

Uhambo lweHlabathi lwe-“Music of the Spheres” (oluqhubeka ngo-2022): Ukusukela ekupheleni kuka-2023, kugqitywe imiboniso engaphezulu kwama-70, kunye ne-box office iyonke exabisa phantse i-US$945 yezigidi, kwaye kulindeleke ukuba idlule kwibhiliyoni e-1. Olu thotho lwempumelelo luvumele iColdplay ukuba ihlale phakathi kweyona midlalo mihlanu ithengiswa kakhulu kwihlabathi ixesha elide.

Ezi datha zibonisa ukuba nokuba ziseMntla Melika, eYurophu okanye kwiimarike ezisakhasayo, zinokwenza imiboniso eqhubekayo enamandla aphezulu enezihlalo ezipheleleyo; kwaye amaxabiso amatikiti kunye nemali engenayo yohambo ngalunye yanele ukubanceda ukuba batyale imali eninzi kuyilo lweqonga kunye namakhonkco asebenzisanayo.

2. Isongo esisebenzisanayo se-LED: Khanyisa "uLwandle loKhanya"
Isicelo sokuqala: Ngexesha lohambo lwe-“Mylo Xyloto” ngo-2012, iColdplay isebenzisana neCreative Technology Company ukusasaza izacholo ze-LED DMX ezisebenzisanayo kubaphulaphuli bonke simahla. Izacholo zinemodyuli yokwamkela eyakhelwe ngaphakathi, etshintsha umbala kunye nemo ekhanyayo ngexesha langempela ngexesha lokusebenza ngenkqubo yolawulo lwe-DMX yangasemva.

Ubungakanani kunye nokuvezwa: Iinduku ezingama-≈25,000 zasasazwa ngomboniso ngamnye ngokomndilili, kwaye phantse iinduku ezili-1.9 lezigidi zasasazwa kwimiboniso engama-76; inani elipheleleyo leevidiyo ezimfutshane ezinxulumene neendaba zoluntu ezidlaliweyo lidlule amaxesha angama-300 ezigidi, kwaye inani labantu abathatha inxaxheba kwingxoxo lidlule izigidi ezi-5, lidlula kakhulu ukubhengezwa kweendaba zemveli zeMTV kunye neBillboard ngelo xesha.

Iziphumo ezibonakalayo nezisebenzisanayo: Kwicandelo lokugqibela le-“Hurts Like Heaven” kunye ne-“Every Teardrop Is a Waterfall”, yonke indawo yayigcwele amaza okukhanya anemibala, njenge-nebula eqengqelekayo; abaphulaphuli babengasahlali nje, kodwa behambelana nezibane zeqonga, njengamava “omdaniso”.

Impembelelo elandelayo: Olu tshintsho luthathwa “njengendlela yokuqalisa ukuthengisa iikonsathi ezisebenzisanayo” – ukusukela ngoko, amaqela amaninzi afana noTaylor Swift, U2, kunye no-1975 alandele umzekelo kwaye aquka izacholo zokukhanya ezisebenzisanayo okanye izinti zokukhanya njengomgangatho wokutyelela.

3. Uyilo lwesigaba sokudibanisa esineemvakalelo ezininzi
Iqela loyilo lweqonga leColdplay lidla ngokuba nabantu abangaphezu kwama-50, abanoxanduva loyilo olupheleleyo lwezibane, iifireworks, izikrini ze-LED, iilaser, iiprojektha kunye nesandi:

Isandi esijikelezileyo esingena nzulu: Ukusebenzisa iimpawu eziphambili ezifana ne-L-Acoustics kunye ne-Meyer Sound, ukugubungela zonke iindawo zendawo, ukuze abaphulaphuli bakwazi ukufumana umgangatho wesandi olinganiselayo nokuba baphi na.

Izikrini ezinkulu ze-LED kunye neeprojektha: Ibhodi engasemva yeqonga idla ngokwenziwa zizikrini ezidibanisayo ezingenamthungo ezinezigidi zeepikseli, ezidlala izixhobo zevidiyo ezihambelana nomxholo wengoma ngexesha langempela. Ezinye iiseshoni zikwaxhotyiswe ngeeprojektha ze-holographic ezingama-360° ukwenza umboniso obonakalayo "wokuhambahamba esibhakabhakeni" kunye "nohambo lwe-aurora".

Iifireworks kunye nemiboniso yelaser: Ngexesha le-Encore, baza kuqalisa iifireworks eziphakame kangangeemitha ezingama-20 kumacala omabini eqonga, bedibene neelaser ukuze bangene kwisihlwele, ukuze bagqibezele isiko elikwindawo "lokuzalwa ngokutsha", "ukukhululwa" kunye "nokuhlaziywa".

3. Ukwakha uphawu: umfanekiso onyanisekileyo kunye noxanduva lwentlalo

1. Umfanekiso webhendi onobuhlobo obuqinileyo
UChris Martin kunye namalungu ebhendi baziwa ngokuba “ngabantu abafikelelekayo” eqongeni nangaphandle kwalo:

Ukudibana kwindawo: Ngexesha lomboniso, uChris wayehlala ephuma eqongeni, athathe iifoto nabaphulaphuli abaphambili, bephezulu, aze ameme nabalandeli abanethamsanqa ukuba bacule ikwayala, ukuze abalandeli bazive bonwabile “ngokubonakala”.

Ukhathalelo lobuntu: Amaxesha amaninzi ngexesha lomboniso, babema ukuze banike inkxaso yezonyango kubaphulaphuli abasweleyo, bekhathalele esidlangalaleni iziganeko ezinkulu zehlabathi, kwaye bevakalisa uncedo kwiindawo ezithwaxwe yintlekele, bebonisa uvelwano lokwenene lwebhendi.

2. Ukuzinikela kwintlalo-ntle yoluntu kunye nokusingqongileyo
Intsebenziswano yexesha elide yesisa: Sebenzisana nemibutho efana ne-Oxfam, i-Amnesty International, i-Make Poverty History, unikele rhoqo ngemali yemiboniso, kwaye uqalise "iihambo eziluhlaza" kunye "neekonsathi zokunciphisa ubuhlwempu".

Indlela engenamoya omdaka: Uhambo lwe-“Music of the Spheres” luka-2021 lubhengeze ukuphunyezwa kwesicwangciso esingenamoya omdaka – kusetyenziswa amandla avuselelekayo ukuvelisa umbane, ukuqesha izithuthi zombane, ukunciphisa iiplastiki ezilahlwayo, kunye nokumema abaphulaphuli ukuba banikele ngeebhanti zesandla ukuxhasa iiprojekthi zokukhusela okusingqongileyo. Olu nyathelo aluzange luzuze nje udumo kumajelo eendaba, kodwa lukwabeke nomgangatho omtsha wokhenketho oluzinzileyo kwamanye amaqela.

4. Intengiso yeDijithali: Ukusebenza okuHlaziyiweyo kunye noNxibelelwano oluNqamlezayo

1. IiNxibelelwano zoLuntu kunye namaQonga oSasazo

I-YouTube: Eli tshaneli lisemthethweni linababhalisi abangaphezu kwezigidi ezingama-26, lipapasha rhoqo imiboniso ebukhoma, imifanekiso eyenzeka ngasemva kweqonga kunye nodliwanondlebe, kwaye ividiyo edlalwe kakhulu ethi “Hymn for the Weekend” ifikelele kwi-1.1 billion times.

I-Instagram kunye neTikTok: UChris Martin uhlala enxibelelana nabalandeli ngee-selfies zemihla ngemihla kunye neevidiyo ezimfutshane ngasemva kweziganeko zotyelelo, kwaye inani eliphezulu labantu abathandwayo kwividiyo enye esebenzisana nabo lingaphezulu kwezigidi ezi-2. Inani eliqokelelweyo lokusetyenziswa kwesihloko se-#ColdplayChallenge kwiTikTok lifikelele kwizigidi ezingama-50, litsala abaphulaphuli besizukulwana Z.

ISpotify: Uluhlu lokudlala olusemthethweni kunye noluhlu lokudlala olusebenzisanayo lukwitshathi kumazwe amaninzi kwihlabathi liphela ngaxeshanye, kwaye ukugcwala kweengoma ezingatshatanga kwiveki yokuqala kudla ngokudlula amashumi ezigidi, nto leyo enceda i-albhamu entsha ukuba iqhubeke nokugcina ukuthandwa kwayo.

2. Intsebenziswano phakathi kwemida
Intsebenziswano nabavelisi: UBrian Eno wamenywa ukuba athathe inxaxheba ekuvelisweni kwe-albhamu, kwaye isandi sakhe esingaqhelekanga kunye nomoya wakhe wovavanyo wanika umsebenzi ubunzulu ngakumbi; wasebenzisana namagama amakhulu e-EDM afana no-Avicii noMartin Garrix ukudibanisa umculo we-rock kunye nowe-elektroniki ngaphandle kokuphazamiseka kunye nokwandisa isitayile somculo; ingoma edibeneyo ethi "Hymn for the Weekend" kunye noBeyoncé yenza iqela lafumana ingqalelo engakumbi kwiindawo ze-R&B kunye ne-pop.

Intsebenziswano kwibhrendi: Isebenzisana namaqela amakhulu afana ne-Apple, i-Google, kunye ne-Nike, iqalise izixhobo zokumamela ezilinganiselweyo, izitayile zebracelet ezenziwe ngokwezifiso, kunye nee-T-shirts ezidibeneyo, nto leyo ebazisela ubungakanani bebhrendi kunye neenzuzo zorhwebo.

5. Inkcubeko yabalandeli: inethiwekhi ethembekileyo kunye nonxibelelwano oluzenzekelayo

1. Amaqela abalandeli behlabathi
I-Coldplay inamakhulu eeklabhu zabalandeli ezisemthethweni/ezingekho mthethweni kumazwe angaphezu kwama-70. Ezi ngingqi zihlala zi:

Imisebenzi ekwi-intanethi: njengokubala ukuya kuqalisa ii-albhamu ezintsha, amaqela okumamela, ukhuphiswano lweengoma, usasazo olubukhoma lwemibuzo neempendulo zabalandeli, njl.

Iindibano ezingaxhunyiwe kwi-intanethi: Lungiselela iqela eliza kuya kwindawo yokutyelela, nivelise kunye izixhobo zokuxhasa (iibhena, imihombiso ye-fluorescent), nize niye kwiikonsathi zokunceda abantu abasweleyo kunye.

Ngoko ke, nanini na xa kukho uhambo olutsha okanye kukhutshwa i-albhamu entsha, iqela labalandeli liya kudibana ngokukhawuleza kumaqonga oluntu ukuze lenze “isivuthuvuthu esishushu”.

  2. Isiphumo sokuthetha ngomlomo esiqhutywa yi-UGC
Iividiyo kunye neefoto ezibukhoma: Izacholo ze-LED ze-“Ocean of Light” ezikhazimlayo kuyo yonke indawo ezifotwe ngabaphulaphuli ziboniswa ngokuphindaphindiweyo kwiWeibo, Douyin, Instagram, kunye neTwitter. Inani leembono zevidiyo emfutshane entle lidla ngokudlula isigidi.

Ukuhlela okwesibini kunye nobuchule: Iikliphu ezininzi zeqonga, ama-whatsup eengoma, kunye neefilimu ezimfutshane zamabali ezichukumisayo ezenziwe ngabalandeli zandisa amava omculo weColdplay ekwabelaneni ngemihla ngemihla, okuvumela ukuvezwa kophawu kuqhubeke nokuvunda.

Isiphelo
Impumelelo emangalisayo yeColdplay kwihlabathi liphela kukudityaniswa okunzulu kwezinto ezine: umculo, ubuchwepheshe, uphawu kunye noluntu:

Umculo: iingoma ezitshintsha rhoqo kunye nemvakalelo evakalayo, isivuno esiphindwe kabini sentengiso kunye neendaba zokusasaza;

I-Live: izacholo zobuchwepheshe kunye noyilo lweqonga olukumgangatho ophezulu kwenza umboniso ube "ngumsitho wokudalwa kwezinto ezininzi" ngesandi nomboniso;

Uphawu: umfanekiso onyanisekileyo nothobekileyo kunye nokuzinikela kukhenketho oluzinzileyo, okufumana udumo kuluntu lwezoshishino nakuluntu;

Uluntu: ukuthengisa ngedijithali okucokisekileyo kunye nenethiwekhi yabalandeli behlabathi, vumela i-UGC kunye nokwazisa okusemthethweni kuvumelane.

Ukususela kwii-albhamu ezili-100 lezigidi ukuya kwiibracelets ezisebenzisanayo eziphantse zibe zizigidi ezi-2, ukusuka kwiofisi yeebhokisi zokhenketho eziphezulu ukuya kumakhulu ezigidi zamazwi ezentlalo, iColdplay iye yazibonakalisa ngolwazi kunye nokusebenza: ukuze ibe liqela elimangalisayo lehlabathi, kufuneka ichume kubugcisa, ubuchwepheshe, ishishini kunye namandla entlalo.