Ingxelo enzulu yoShishino loTywala lweHlabathi lowama-2024

Ngexesha lobhubhane, imarike yesiselo esinxilisayo kwihlabathi jikelele ifumene zombini"ukubuyisela kunye nokuphucula."Ngo-2024, ingeniso yoshishino iyonke ifikelelweI-USD 176.212 yezigidigidi, ebonisa iimfuno zabathengi ezihlala ziphezulu zomgangatho kunye namava anzulu. Le ngxelo inzulu-yenzelweiimpawu zomoyakwayeabasebenzi bar-Uhlalutya imilinganiselo emihlanu engundoqo: ubungakanani bemarike, ukwahlulwa kwecandelo, amandla engingqi, ukuvela kwetshaneli, kunye nabaqhubi abakhulayo. Siphetha ngokuphonononga indlela izisombululo ezitsha zokubonisa i-LED (izibane zebhotile, iilebhile ezikhanyayo ezibandayo, kunye neshelufu ekhanyisiweyo) ezingakunceda ukuba usebenzise ezi ndlela.

Ngo-2024, imarike yotywala yehlabathi ikhule nge-1.0% unyaka nonyaka yaya kutsho kwi-1,762.12 yeebhiliyoni zeedola. Iinkqubo eziphambili zodidi:

1. Imimoya: USD 240.25 B (+3.2% YOY)
2. Ibhiya: USD 600 B (–1.0% YOY)
3. Iwayini: USD 300 B (+2.7% YOY)

Amandla amathathu axhasa oku kukhula:

• Ukubuyisela kwakhona kwindawo yokutyela njengeebhari kunye neendawo zokutyela ziphinda zibuyele.
• I-boom yokusetyenziswa ekhaya, ekhokelwa yi-RTD (Ilungele ukuSela) iicocktails.
• Ukwenza iiprimiyamu kuwo onke amacandelo, ukusuka kwishelufu ephezulu ukuya kwivenkile yewayini.

2. Ukuqhekeka kweCandelo: I-Spirits lead, i-Beer Splits, iWayini iyaguquka

2.1 Imimoya: Indlu yePremium Powerhouse

• 2024 Ubungakanani: USD 240.25 B
• I-CAGR yeminyaka emi-3: ~4.5%
• Abaqhubi:

Ii-whiskeys eziphezulu (+ 7% YoY): I-malts enye kunye ne-batch-batch bourbons encinci inyuka kuMntla Melika naseYurophu.

I-Craft gin (+ 5% YoY): I-Botanical innovation fuel growths kwi-APAC kunye neLatin America.

I-Tequila kunye ne-mezcal (+ 9% YoY): I-Gen Z kunye ne-millennials zamkela imimoya ye-agave yokunyaniseka.

2.2 Ibhiya: Eyona nto iphambili vs

• 2024 Ubungakanani: USD 600 B (–1.0% YOY)
• Iintsingiselo:

Iilager zehlabathi zibona ukuhla okuncinci kwiimarike ezikhulileyo.

I-Craft Beer (i-8% isabelo sehlabathi, + 8% YoY) ikhula ngokukhawuleza eMntla Melika kunye ne-APAC.

Ibhiya ephantsi kunye nengenatywala (+ 12% YoY) ibamba abasela abanengqondo yezempilo.

2.3 IWayini: I-Sparkling & Rosé ikwi-Rise

• 2024 Ubungakanani: USD 300 B (+ 2.7% YOY)
• Amagqabantshintshi:

Iwayini ehlwahlwazayo & rosé: + 6% YoY kwimibhiyozo eqhutywa luluntu.

Iilebhile ze-Organic kunye nezizinzileyo: + 10% YoY njengoko abathengi be-eco-conscious benyuka.

Iwayini ebomvu: Ukukhula kancinci (+1.5% YoY) phakathi kwezinto ezikhethwayo.

3. Utshintsho lweNgingqi: IiMarike ezine eziphambili

3.1 eMntla Melika (USD 350 B, +2.5%)

• Iwhiskey yePremium kunye neRTD cocktails lead.
• Isabelo kwisakhiwo: 55%; ngaphandle kwendawo: 45%.
• Iidistileri zokwenza ubugcisa kunye namagumbi okungcamla enkampani ayanda kwilizwe lonke.

3.2 iYurophu (USD 480 B, +1.8%)

• Ulungelelaniso kwi-vs. Ngaphandle kwendawo (50/50).
• Ukhenketho lwewayini, imimoya yelifa (iScotch, iCognac), kunye neendlela ezisezantsi zeABV ziqhuba ukukhula.

3.3 Asia-Pacific (USD 520 B, +6.0%)

• Elona zinga liphezulu lokukhula kwehlabathi, liphenjelelwa kukunyuka kwabakumgangatho ophakathi.
• Ukungena kwe-E-commerce: i-60% yokuthengisa ngaphandle kwendawo-eyona iphezulu kwihlabathi.

3.4 Latin America & Middle East (USD 412.12 B, +3.5%)

• I-Latin America: I-rum kunye ne-tequila ithumela ngaphandle i-boom.
• UMbindi Mpuma: Imimiselo ekhululekile kunye nokukhula kwe-e-commerce.

4. I-Channel Evolution: Amava adibana neDijithali

Ijelo 2022 2023 2024 CAGR yeminyaka emi-3

Kwindawo 48% 50% 51% +1.5%

Ngaphandle kwendawo 40% 39% 38% -0.8%

Urhwebo lwe-E-commerce 12 % 11% 11% + 3.5%

• Kwisiseko: Iingqikelelo zebha yokuntywila (ubusuku obunemixholo, ukuxubana okusebenzisanayo) ukukhula kwamafutha.
• Ngaphandle kweNdawo: Izitena-nodaka zijongene nokhuphiswano oluvela kumajelo edijithali.
• I-E-Commerce: Izinzile kwi-11%, ixhaswa ngokulandelelana kwe-intanethi kunye nokuhanjiswa.

5. Abaqhubi abaPhambili bokuKhula kunye neeMpawu

1. Impilo kunye nokuba sempilweni: Iimveliso eziphantsi kunye nezingenatywala (+ 20% YoY) zizuza amandla.
2. Ukuveliswa kwezinto ezintsha kunye neTekhnoloji: Ukungcamla kwe-AR/VR, iiresiphi zemixology eqhutywa yidatha, izikhupha zeziselo ezikrelekrele.
3. Ukwenza okuthandwa nguwe kunye neNtlalo: Iintlelo ezilinganiselweyo, iilebhile zesiko, kunye nenkqubo yokupakisha elungele imidiya yoluntu.

6. IThuba le-LED: Khanyisa ukuKhula kwakho

Njengokwenza iprimiyamu kunye nokunyuka kwemfuno yamava, izisombululo eziveliswayo zokubonisa izinto kufuneka zibe nempahla. I-Longstargifts ibonelela ngeemveliso ze-LED ukunceda iibrendi kunye nemivalo igqame:

• Izibane zeBottle ye-LED: Iileyibhile ze-Accent high-margin, isikhokelo sokugxila kumthengi.
• Iileyibhile ze-LED ezibandayo ezibandayo: Ukukhanya okuphantsi kwebhotile ngaphandle kobushushu okanye ukuxutywa.
• IShelving eKhanyisiweyo ye-LED: Guqula imiboniso yebha yangasemva ibe yimiboniso yebhrendi eguqukayo.

Ezi zincedisi zokusela ze-LED azihambelani kuphela nobunewunewu kunye neendlela zobuchwepheshe kodwa zikwakhulisa ukwabelana ngentlalo kunye nokufunyanwa kwendawo.

7. Isiphelo & Amanyathelo Alandelayo

Imakethi yotywala yehlabathi ka-2024 ichazwa yimimoya ephambili, umfutho weRTD, kunye namava-ukuqhuba.

n ukukhula.Ukufaka eliza, iibrand amd bar kufuneka:

1. Beka phambili ukubeka kwindawo ephezulu kunye neepotfoliyo ezigcinwe.
2. Yamkela izicwangciso ze-omni-channel-dibanisa idijithali kunye namava aphilayo.
3. Sebenzisa izisombululo zokubonisa i-LED ukuphakamisa i-ambiance kunye nokubonakala kwebrand.

• Jonga ikhathalogu yemveliso ye-Longstargifts'igcweleyo ye-LED ukuze ukhanyise uphehlelelo lwakho olulandelayo.
• Cela iisampulu zokuvavanya izandla kwizibane zebhotile, iilebhile zokukhanya okubandayo, kunye neerack ezikhanyisiweyo.
• Cwangcisa idemo yoyilo lwesiko kunye nexabiso levolumu.