Ingxelo ye-Deep Dive kwiShishini le-Alcohol leHlabathi lika-2024

Kwixesha lasemva kobhubhane, imakethi yeziselo ezinxilisayo kwihlabathi liphela iye yahlangabezana nazo zombini ezi meko."ukubuyisela kunye nokuphucula."Ngowama-2024, ingeniso iyonke kushishino ifikeleleIibhiliyoni ezili-176.212 zeerandi zeedola zaseMelika, ebonisa iimfuno zabathengi ezihlala ziphezulu zomgangatho kunye namava anomdla. Le ngxelo inzulu—yenzelweiimpawu zotywalakwayeabaqhubi beebhari—uhlalutya ubukhulu obuhlanu obuphambili: ubungakanani bemarike, uhlalutyo lwezigaba, amandla engingqi, ukuvela kweziteshi, kunye nabaqhubi bokukhula. Siphetha ngokuphonononga indlela izisombululo ze-LED ezintsha (izibane zebhotile, iilebheli zezibane ezibandayo, kunye neeshelufu ezikhanyisiweyo) ezinokukunceda ngayo usebenzise ezi ndlela.

Ngowama-2024, imakethi yotywala yehlabathi ikhule nge-1.0% unyaka nonyaka ukuya kwi-USD 1,762.12 yeebhiliyoni. Imisebenzi ephambili kwiindidi:

1. Iziselo ezinxilisayo: USD 240.25 B (+3.2% YoY)
2. Ibhiya: USD 600 B (–1.0% YoY)
3. Iwayini: USD 300 B (+2.7% YoY)

Izinto ezintathu ezixhasa olu kukhula:

• Impumelelo kwindawo yokutyela iyanda njengoko iibhari kunye neendawo zokutyela ziphinda ziphucuka.
• Ukwanda kokusetyenziswa ekhaya, okukhokelwa zii-cocktails ze-RTD (Ready-to-Drink).
• I-premiumization kuzo zonke iindawo, ukusuka kwiziselo ezinxilisayo ezithengiswa kakhulu ukuya kwiiwayini ezithengiswa kakhulu.

2. Ulwahlulo lweendidi: I-Spirits Lead, iBeer Splits, iWayini iyaguquka

2.1 Imimoya: Indlu Enamandla Ephambili

• Ubungakanani bonyaka ka-2024: i-USD 240.25 B
• I-CAGR yeminyaka emi-3: ~4.5%
• Abaqhubi:

Iiwhisky ezikumgangatho ophezulu (+7% YoY): Ii-single malts kunye nee-bourbon ezincinci ziyanda eMntla Melika naseYurophu.

I-gin yobugcisa (+5% YoY): Ubuchule bezityalo bukhuthaza ukukhula kwi-APAC nakwiLatin America.

I-Tequila kunye ne-mezcal (+9% YoY): Isizukulwana Z kunye nabantu abakwiminyaka yoo-1900 bayamkela imimoya ye-agave ukuze ibe yeyokwenyani.

2.2 Ibhiya: I-Mainstream vs. Craft

• Ubungakanani bowama-2024: USD 600 B (–1.0% YoY)
• Iintsingiselo:

Abantu abathengisa izinto ezithengiswayo kwihlabathi liphela babona ukwehla okuncinci kwiimarike ezivuthiweyo.

Ibhiya yobugcisa (isabelo se-8% kwihlabathi liphela, +8% YoY) ikhula ngokukhawuleza eMntla Melika nase-APAC.

Ibhiya enomda omncinci nongenatywala (+12% YoY) itsala abantu abasela utywala abasempilweni.

2.3 Iwayini: I-Sparkling kunye neRosé ziyanda

• Ubungakanani bowama-2024: USD 300 B (+2.7% YoY)
• Iimbalasane:

Iwayini ekhazimlayo kunye nerosé: +6% YoY kwimibhiyozo eqhutywa luluntu.

Iilebhile zezinto eziphilayo nezizinzileyo: +10% YoY njengoko abathengi abakhathalela indalo benyuka.

Iwayini ebomvu: Ikhula kancinci (+1.5% YoY) phakathi kokutshintshatshintsha kwezinto ezikhethwayo.

3. Iinguqu zeSithili: IiMarike ezine eziphambili

3.1 Emantla Melika (USD 350 B, +2.5%)

• Iicocktails ze-whiskey ze-premium kunye ne-RTD zikhokela phambili.
• Isabelo esikwindawo: 55%; ngaphandle kwendawo: 45%.
• Iindawo zokwenza utywala kunye namagumbi okungcamla aphethwe ziinkampani ayanda kulo lonke ilizwe.

3.2 iYurophu (i-USD 480 B, +1.8%)

• Ukulinganisela phakathi kwento kunye neyomsebenzi ongekho kwindawo (50/50).
• Ukhenketho lwewayini, iziselo ezinxilisayo zemveli (iScotch, iCognac), kunye neendlela ezisebenzisa i-ABV ephantsi zibangela ukukhula.

3.3 Asia-Pacific (USD 520 B, +6.0%)

• Isantya sokukhula kwehlabathi siphezulu, sikhuthazwa kukukhula kodidi oluphakathi.
• Ukungena kwezorhwebo nge-elektroniki: 60% yentengiso engekho kwindawo yokuthengisa—eyona iphezulu ehlabathini.

3.4 iLatin America kunye neMiddle East (USD 412.12 B, +3.5%)

• ILatin America: Ukuthunyelwa kwamanye amazwe kweRum kunye netequila kuyachuma.
• UMbindi Mpuma: Imithetho ekhululekileyo kunye nokukhula korhwebo lwe-elektroniki.

4. Uphuhliso lweChannel: Amava adibana neDijithali

Itshaneli 2022 2023 2024 I-CAGR yeminyaka emi-3

Kwindawo 48% 50% 51% +1.5%

Ngaphandle kwendawo 40% 39% 38% -0.8%

I-E-commerce 12 % 11% 11% + 3.5%

• Kwindawo: Iingcamango zebha ezinzulu (ubusuku obunemixholo, ukuxubana okusebenzisanayo) ukukhula kwamafutha.
• Ngaphandle Kwendawo: Izitena zijongene nokukhuphisana neetshaneli zedijithali.
• Urhwebo lwe-elektroniki: Luzinza kwi-11%, luxhaswa kuku-odola okucwangcisiweyo kunye nokuhanjiswa kwempahla kwi-intanethi.

5. Izinto Eziphambili Ezibangela Ukukhula Neendlela Ezihamba Ngayo

1. Impilo nempilo: Iimveliso ezisebenzisa utywala obuphantsi kwaye ezingenabo utywala (+20% YoY) ziyathandwa.
2. Uyilo kunye neTekhnoloji: Ukungcamla i-AR/VR, iiresiphi zokuxuba ezisekelwe kwidatha, abasasazi beziselo abakrelekrele.
3. Ukwenziwa ngokwezifiso kunye noluntu: Iinguqulelo ezilinganiselweyo, iilebheli ezenziwe ngokwezifiso, kunye nokubandakanyeka kokusebenzisa ukupakisha kwimidiya yoluntu.

6. Ithuba le-LED: Khanyisa Ukukhula Kwakho

Njengoko i-premiumization kunye nemfuno yamava isanda, izisombululo zokubonisa ezintsha ziba zizinto ezibalulekileyo. I-Longstargifts inikezela ngeseti yeemveliso ze-LED ukunceda iimpawu kunye neebha zibonakale:

• Izibane zebhotile ze-LED: Iilebhile ze-accent eziphezulu, zikhokela ukugxila kwabathengi.
• Iilebheli ze-LED eziBandayo: Ukukhanya okungaphantsi kwebhotile ngaphandle kobushushu okanye ukuxutywa.
• Iishelufu ezikhanyisiweyo ze-LED: Guqula izibonisi ze-back-bar zibe ziimboniso zebhrendi eziguqukayo.

Ezi zincedisi zeziselo ze-LED azihambelani nje kuphela neendlela zodidi oluphezulu kunye nezobuchwepheshe kodwa zikwaphucula ukwabelana ngentlalo kunye nokufumaneka kwindawo.

7. Isiphelo kunye namanyathelo alandelayo

Imakethi yotywala yehlabathi ka-2024 ichazwa ziziphuzo ezikumgangatho ophezulu, amandla e-RTD, kunye namava

ukukhula. Ukuze kubanjwe eli liza, iimpawu kunye neebha kufuneka:

1. Beka phambili isikhundla esikumgangatho ophezulu ngeepotifoliyo ezikhethiweyo.
2. Yamkela amaqhinga e-omni-channel—dibanisa amava edijithali nawangoku.
3. Sebenzisa izisombululo ze-LED ukubonisa ukuze uphakamise imo kunye nokubonakala kwebhrendi.

• Jonga ikhathalogu yemveliso ye-LED epheleleyo yeLongstargifts ukuze ukhanyise ukuqaliswa kwakho okulandelayo.
• Cela iisampulu zovavanyo olusebenzayo lwezibane zeebhotile, iilebheli zezibane ezibandayo, kunye neerakhi ezikhanyisiweyo.
• Cwangcisa idemo yoyilo olulungiselelwe wena kunye namaxabiso omthamo.