Nhanganyaya

Kubudirira kweColdplay pasi rose kunobva mukushanda kwavo nesimba muzvinhu zvakasiyana-siyana zvakaita sekugadzira mimhanzi, tekinoroji yemumhanzi, mufananidzo wekambani, kushambadzira kwedhijitari uye mashandiro evateveri. Kubva pakutengeswa kwemaalbum anodarika mamiriyoni zana kusvika pamari inosvika bhiriyoni imwe yemadhora mumari yekutora mabhandi e LED kusvika pakuona vanhu vanopfuura mamiriyoni zana pasocial media, vakaramba vachiratidza neruzivo nemhedzisiro chaiyo kuti kuti bhendi rive chinhu chinozivikanwa pasi rose, rinofanira kuva neruzivo rwakawanda.vane hunyanzvi hwese hunobatanidza kusawirirana kwehunyanzvi, hunyanzvi hwetekinoroji uye simba remagariro evanhu.

1. Kugadzira Mimhanzi: Mimhanzi Inochinja-chinja uye Kunzwa Kwemanzwiro

 1. Kutengesa Kwakakura uye Kutepfenyura Data
Kubva pakaburitswa rwiyo rwavo rwekutanga rwekuti “Yellow” muna 1998, Coldplay yakaburitsa maalbum mapfumbamwe estudio kusvika pari zvino. Zvichienderana neruzivo rweveruzhinji, kutengeswa kwemaalbum kwapfuura makopi emamiriyoni zana, ayo ekuti “A Rush of Blood to the Head”, “X&Y” uye “Viva La Vida or Death and All His Friends” akatengesa makopi anopfuura mamiriyoni mashanu padhisiki, ese ava zviitiko zvikuru munhoroondo yerock yemazuva ano. Munguva yekutepfenyura, vachiri kuita zvakanaka - huwandu hwemitambo paSpotify hwakapfuura mabhiriyoni gumi nemashanu kane, uye “Viva La Vida” chete hwakapfuura bhiriyoni imwe kane, zvinoreva kuti paavhareji munhu mumwe chete pavanhu vashanu akambonzwa rwiyo urwu; huwandu hwemitambo paApple Music neYouTube huriwo pakati penziyo shanu dzepamusoro dzerock yemazuva ano. Ruzivo urwu rukuru harungoratidzi chete kuparadzirwa kwakakura kwemabasa, asi runoratidzawo kukwezva kuri kuramba kuripo kweboka iri kuvateereri vemazera akasiyana nenzvimbo dzakasiyana.

2. Kufambira mberi kwemaitiro

Mimhanzi yaColdplay haina kumbobvira yagutsikana netemplate:

Kutanga kweBritpop (1999-2001): Dambarefu rekutanga rekuti "Parachutes" rakaramba richitevedzera tsika yemimhanzi yeBritish panguva iyoyo, richitungamirirwa negitare nepiyano, uye mashoko acho ainyanya kutsanangura rudo nekurasikirwa. Machord akareruka uye ma chorus hooks akadzokororwa erwiyo rukuru rwekuti "Yellow" akakurumidza kupararira muUK uye akakwira pamusoro pemachati munyika dzakawanda.

Kusanganiswa kwemimhanzi yesymphonic neyemagetsi (2002-2008): Dambarefu rechipiri rekuti "A Rush of Blood to the Head" rakawedzera kurongeka kwetambo uye magadzirirwo ekwaya, uye magadzirirwo epiyano e "Clocks" ne "The Scientist" akava ekare. Mudambarefu rechina rekuti "Viva La Vida", vakasuma mimhanzi yeorchestral, zvinhu zveBaroque nengoma dzeLatin neushingi. Kavha yedambarefu nemisoro yenziyo zvese zvinotenderera pa "revolution", "royalty" uye "destiny". Dambarefu rechipiri rekuti "Viva La Vida" rakahwina mubairo weGrammy we "Recording of the Year" nehurongwa hwaro hwetambo hwakanyanya.

Kutsvaga nziyo dzemagetsi nepop (2011-ikozvino): Dambarefu ra2011 rinonzi "Mylo Xyloto" rakatora nzvimbo dzaro mumimhanzi yemagetsi nemitambo yekutamba. "Paradise" ne "Every Teardrop Is a Waterfall" zvakava nziyo dzinofarirwa zvikuru; "Music of the Spheres" ra2021 rakashanda pamwe chete nevagadziri vemimhanzi yepop/electronic vakaita saMax Martin naJonas Blue, vachibatanidza mimhanzi yemuchadenga nezvinhu zvemazuva ano zvepop, uye rwiyo rukuru rwe "Higher Power" rwakasimbisa chinzvimbo chavo mumimhanzi yepop.

Nguva imwe neimwe Coldplay painochinja maitiro ayo, "inotora manzwiro emukati sechinosimbisa uye inowedzera kusvika kumucheto", ichichengetedza inzwi raChris Martin rinobata uye majini emimhanzi, ukuwo ichiramba ichiwedzera zvinhu zvitsva, izvo zvinogara zvichishamisa vateveri vekare uye zvinokwezva vateereri vatsva.

3. Mashoko anobata mwoyo uye manzwiro akapfava

Zvisikwa zvaChris Martin zvinowanzo shandiswa pa "kuvimbika":

Zviri nyore uye zvakadzama: "Gadzirisa Iwe" inotanga nerwiyo rwekutanga rwenhengo, uye inzwi remunhu rinokwira zvishoma nezvishoma, uye mutsetse wega wega wemashoko unobata mwoyo; "Mwenje ichakutungamira kumba / Uye ichabatidza mapfupa ako / Uye ndichaedza kukugadzirisa" inobvumira vateereri vasingaverengeki kuwana nyaradzo pavanenge vakaora mwoyo uye vakarasika.

Kunzwisisa kwakasimba kwemufananidzo: "Tarisa nyeredzi, tarisa kuti dzinopenya sei kwauri" mumashoko e "Yellow" inosanganisa manzwiro emunhu nepasi rose, nechords dziri nyore, zvichigadzira chiitiko chekuteerera "chakajairika asi chine rudo".

Kuwedzerwa kwemanzwiro eboka: "Adventure of a Lifetime" inoshandisa magitare ane shungu uye mutinhimira kuratidza kurira kwe "kugamuchira mufaro" uye "kuzviwanirazve"; nepo "Hymn for the Weekend" ichibatanidza manzwi emhepo eIndia nekwaya, uye mashoko acho anodzokorora mifananidzo ye "cheers" uye "kukumbatira" munzvimbo dzakawanda, izvo zvinoita kuti manzwiro evateereri akwire.

Panyaya yehunyanzvi hwekugadzira, vanoshandisa zvakanaka ma "melody hooks" akadzokororwa, kuvaka rhythm progressive uye magumo e "chorus", izvo zvisiri nyore kurangarira chete, asiwo zvakakodzera zvikuru kukurudzira ma "chorus" evateereri mumakonzati makuru, nokudaro zvichigadzira "group resonance" yakasimba.

2. Kutamba kwepamoyo: mutambo wekuona nekuona unotungamirirwa nedata netekinoroji

1. Mhedzisiro yepamusoro yekushanya

Rwendo Rwenyika Rwe "Mylo Xyloto" (2011-2012): Kuratidzwa kwevanhu makumi manomwe nematanhatu muEurope, North America, Asia, neOceania, nevatambi vanosvika mamiriyoni maviri nerimwe chete uye hofisi yetikiti inosvika US$181.3 miriyoni.

Rwendo rwe“A Head Full of Dreams” (2016-2017): Kuratidzwa kwevanhu 114, vateereri vanosvika mamiriyoni 5.38, uye bhokisi rematikiti reUS$563 miriyoni, richiva rwendo rwechipiri rwakawana mari yakawanda pasi rose gore iroro.

Rwendo Rwenyika rwe“Music of the Spheres” (rwakaenderera mberi muna 2022): Pakupera kwa2023, zvirongwa zvinopfuura makumi manomwe zvapera, nemutengo wemari inosvika US$945 miriyoni, uye zvinotarisirwa kudarika bhiriyoni imwe chete. Izvi zvakabudirira zvakabvumira Coldplay kuti irambe iri pakati pemashanu epamusoro emakwikwi anotengesa zvakanyanya pasi rose kwenguva yakareba.

Data iri rinoratidza kuti kungave kuNorth America, Europe kana misika iri kusimukira, vanogona kugadzira zviratidziro zvinogara zvichiratidza simba guru nezvigaro zvizere; uye mitengo yematikiti nemari inoyerera yerwendo rwega rwega zvakakwana kuvatsigira kuti vashandise mari yakawanda mukugadzira chikuva uye kutaurirana.

2. Chishongo che LED chinoshanda pamwe chete: Batidza "Gungwa reChiedza"
Kushandiswa kwekutanga: Munguva yerwendo rwe "Mylo Xyloto" muna 2012, Coldplay yakabatana neCreative Technology Company kugovera mabracelets e LED DMX interactive kune vateereri vese mahara. Bracelet ine module yakavakirwa mukati, iyo inoshandura ruvara uye flashing mode munguva chaiyo panguva yekutamba kuburikidza ne background DMX control system.

Chiyero uye kuratidzwa: ≈25,000 matanda akaparadzirwa pachirongwa chimwe nechimwe paavhareji, uye matanda anoda kusvika mamiriyoni 1.9 akaparadzirwa muzvirongwa makumi manomwe nematanhatu; huwandu hwemavhidhiyo mapfupi ane chekuita nesocial media akatambwa hwakapfuura mamiriyoni mazana matatu, uye huwandu hwevanhu vaitora chikamu muhurukuro hwakapfuura mamiriyoni mashanu, zvichipfuura zvakanyanya kuburitswa kweMTV neBillboard panguva iyoyo.

Migumisiro yekuona uye yekudyidzana: Muzvikamu zvekupedzisira zve "Hurts Like Heaven" uye "Every Teardrop Is a Waterfall", nzvimbo yese yaizara nemafungu echiedza ane mavara, sekunge nebula inotenderera; vateereri vakanga vasisiri kuzorora, asi vakabatana nemwenje yechikuva, sekunge chiitiko che "kutamba".

Zvakazoitika: Kuvandudzwa uku kunoonekwa se "nzira yekuwedzera mukushambadzira kwemakonzati" - kubvira ipapo, mabhendi mazhinji akadai saTaylor Swift, U2, naThe 1975 akatevedzerawo uye akaisa mabracelets emwenje anopindirana kana zvimiti zvinopenya senzira yekushanyira.

3. Dhizaini yedanho rekubatanidza hunyanzvi hwepfungwa dzakawanda
Chikwata cheColdplay chekugadzira chikuva chinowanzova nevanhu vanopfuura makumi mashanu, vane basa rekugadzira mwenje, mafireworks, LED screens, lasers, projections uye odhiyo:

Ruzha rwunonyudza: Kushandisa mhando dzepamusoro dzakadai seL-Acoustics naMeyer Sound, zvichifukidza nzvimbo dzese dzenzvimbo, kuitira kuti vateereri vawane ruzha rwakaenzana pasinei nekuti vari kupi.

Magirazi makuru e LED nemapurojekita: Chikuva chekumashure chinowanzo gadzirwa nemapurojekita asina musono ane mamiriyoni emapikiseli, achitamba mavhidhiyo anodzokorora dingindira rerwiyo munguva chaiyo. Mamwe mapurojekita anewo mapurojekita e360° holographic kuti agadzire chiono chinoonekwa che "kufamba-famba muchadenga" uye "rwendo rweaurora".

Mafireworks ne laser shows: Munguva yeEncore, vachaburitsa mafireworks akareba mamita makumi maviri kumativi ese echikuva, pamwe chete nema lasers kuti vapinde muboka revanhu, kuti vapedzise tsika ye "kuzvarwa patsva", "kusunungurwa" uye "kuvandudzwa".

3. Kuvaka chiratidzo: mufananidzo wechokwadi uye mutoro wevanhu

1. Mufananidzo webhendi une rudo rwakasimba
Chris Martin nenhengo dzebhendi vanozivikanwa nekuve "vanhu vanosvikika" pachikuva nekunze kwechikuva:

Kutaurirana panhandare: Panguva yekuridza, Chris aiwanzobuda pachikuva, achitora mifananidzo nevateereri vepamberi, vakapfeka mapendekete, uye aitokoka vateveri vane rombo rakanaka kuti vaimbe rwiyo, kuitira kuti vateveri vanzwe mufaro we "kuonekwa".

Kutarisirwa kwehunhu: Kazhinji panguva yekuimba, vaimira kuti vape rubatsiro rwekurapa kune vateereri vaida rubatsiro, vairatidza pachena nezvezviitiko zvikuru zvepasi rose, uye vaitaura nezvekubatsira kunzvimbo dzakawirwa nenjodzi, vachiratidza tsitsi dzechokwadi dzebhendi.

2. Kuzvipira kweveruzhinji pakuchengetedza nharaunda
Kushandira pamwe kwenguva refu kwemasangano erudo: Kushandira pamwe nemasangano akadai seOxfam, Amnesty International, Make Poverty History, kupa mari yekuratidzira nguva nenguva, uye kutanga "marwendo egirinhi" uye "makonzati ekuderedza urombo".

Nzira isina kabhoni: Rwendo rwe2021 rwe "Music of the Spheres" rwakazivisa kuiswa kwechirongwa chekuchengetedza kabhoni - kushandisa simba rinogona kushandiswazve kugadzira magetsi, kukwereta mota dzemagetsi, kuderedza mapurasitiki anoraswa, uye kukoka vateereri kuti vape kuburikidza nemabhandi emaoko kutsigira mapurojekiti ekuchengetedza zvakatipoteredza. Danho iri harina kungowana rumbidzo kubva kune vezvenhau chete, asiwo rakaisa chiyero chitsva chekufamba kwenguva refu kune mamwe mabhendi.

4. Kushambadzira Kwedhijitari: Kushanda Kwakagadziriswa uye Kubatana Kwepakati Pemiganhu

1. Mapuratifomu eSocial Media neStreaming

YouTube: Chiteshi ichi chepamutemo chine vanhu vanopfuura mamiriyoni makumi maviri nematanhatu vakanyoresa, chinoburitsa mitambo mhenyu nguva dzose, mavhidhiyo ekumashure uye kubvunzurudzwa, uye vhidhiyo yakatariswa zvakanyanya "Hymn for the Weekend" yasvika bhiriyoni imwe chete.

Instagram & TikTok: Chris Martin anowanzo taurirana nevateveri kuburikidza nema selfies ezuva nezuva uye mavhidhiyo mapfupi ari kumashure kwerwendo, uye huwandu hwakanyanya hwevanhu vanofarirwa nevhidhiyo imwe chete inopindirana hunodarika mamiriyoni maviri. Huwandu hwekushandiswa kwemusoro we #ColdplayChallenge paTikTok hwasvika mamiriyoni makumi mashanu, zvichikwezva vateereri veGeneration Z.

Spotify: Mutambo wenziyo wepamutemo uye mutambo wenziyo wekubatana uri pachati munyika dzakawanda pasi rose panguva imwe chete, uye vanhu vanoimba vari vega muvhiki yekutanga vanowanzo pfuura mamiriyoni makumi emamiriyoni, zvichibatsira kuti dambarefu idzva rirambe richizivikanwa.

2. Kushandira pamwe pakati penyika dzakasiyana-siyana
Kushanda pamwe chete nevagadziri vema album: Brian Eno akakokwa kuti atore chikamu mukugadzirwa kwe album, uye ruzha rwake rwakasiyana uye mweya wake wekuyedza zvakaita kuti basa riwedzere kudzika; akashanda pamwe chete nevatambi vakuru veEDM vakaita saAvicii naMartin Garrix kuti vabatanidze mimhanzi yerock neyemagetsi zviri nyore uye kuwedzera maitiro emimhanzi; rwiyo rwakabatana rwekuti "Hymn for the Weekend" naBeyoncé rwakaita kuti bhendi riwedzere kutariswa mumitambo yeR&B nepop.

Kushandira pamwe kwemhando yezvigadzirwa: Kubatana nemakambani makuru akadai seApple, Google, neNike, vachitanga michina yekuteerera isina kukwana, masitayera ezvishongo zvakagadzirwa, uye maT-shirts akabatana, zvichivaunzira huwandu hwemhando uye mabhenefiti ekutengeserana.

5. Tsika dzevateveri: network yakavimbika uye kutaurirana kwepachivande

1. Mapoka evateveri vepasi rose
Coldplay ine mazana emakirabhu evateveri epamutemo/asiri epamutemo munyika dzinopfuura makumi manomwe. Nzvimbo idzi dzinogara dzichiita sedzinotevera:

Mabasa epaindaneti: akadai sekuverenga nguva yekuvhurwa kwemaalbum matsva, mapati ekuteerera, makwikwi ekufukidza mazwi, kuburitswa kwemibvunzo nemhinduro nevateveri, nezvimwewo.

Kuungana kusiri kwepamhepo: Rongai boka rekuenda kunzvimbo yekushanyira, kugadzira pamwe chete zvinhu zvekutsigira (mabhana, kushongedza kwechiedza chechiedza), uye kuenda kumakonzati erudo pamwe chete.

Saka, pese panoitika rwendo rutsva kana kuti dambarefu idzva raburitswa, boka revateveri rinokurumidza kuungana pamasocial media kuti rigadzire "dutu rekupisa risati rasvika".

  2. Mhedzisiro yemashoko anobuda mumuromo inotungamirwa neUGC
Mavhidhiyo nemifananidzo zviri kuitika: Mabhenekeri e LED e "Ocean of Light" anopenya munzvimbo yese akatorwa nevateereri anoonekwa kakawanda paWeibo, Douyin, Instagram, neTwitter. Huwandu hwevanhu vakaonekwa vhidhiyo pfupi inoshamisa hunowanzo pfuura miriyoni imwe chete.

Kugadzirisa zvinhu uye kugadzira: Zvidimbu zvakawanda zvepachikuva, mashup emashoko, uye mafirimu mapfupi enyaya dzemanzwiro akagadzirwa nevateveri zvinowedzera ruzivo rwemimhanzi yeColdplay kusvika pakugovana zuva nezuva, zvichibvumira kuratidzwa kwemhando yemimhanzi kuti kurambe kuchikura.

Mhedziso
Kubudirira kukuru kweColdplay pasi rose ndiko kubatanidzwa kwakadzama kwezvinhu zvina: mimhanzi, tekinoroji, rudzi uye nharaunda:

Mimhanzi: nziyo dzinogara dzichichinja uye manzwiro akasimba, kukohwa kaviri kwekutengesa uye kushambadzira;

Mhenyu: mabracelets etekinoroji uye dhizaini yepamusoro-soro inoita kuti mutambo uve mutambo we "kugadzira zvinhu zvakawanda" wekuona nenzwi;

Chiratidzo: mufananidzo wechokwadi uye unozvininipisa uye kuzvipira kushanya kwenguva refu, zvichiwana rumbidzo kubva kunharaunda yebhizinesi neveruzhinji;

Nharaunda: kushambadzira kwedhijitari kwakanatswa uye network yevateveri vepasi rose, regai UGC nekushambadzira kwepamutemo zvibatsirane.

Kubva pama albums emamiriyoni zana kusvika kumabracelets anoda kusvika mabhiriyoni maviri, kubva kumahofisi epamusoro evashanyi kusvika kumazana emamiriyoni evanoimba, Coldplay yakaratidza ruzivo nemaitiro: kuti ive bhendi rinoshamisa pasi rose, rinofanira kukura muunyanzvi, tekinoroji, bhizinesi uye simba revanhu.