Mushumo weKunyura Mukati meIndasitiri yeDoro rePasi Pose ra2024

Munguva yemushure medenda, musika wezvinwiwa zvinodhaka pasi rose wakasangana nezvose zviri zviviri"kupora nekuvandudza."Muna 2024, mari yese inowanikwa muindasitiri yakasvikaMabhiriyoni emadhora ekuAmerica 176.212 bhiriyoni, zvichiratidza zvinodiwa nevatengi zvakanyanya kuti vawane ruzivo rwemhando yepamusoro uye rwakadzama. Mushumo uyu wakadzama—wakagadzirirwamhando dzezvinwiwa zvinodhakauyevashandi vemabhawa—inoongorora zvinhu zvishanu zvikuru: saizi yemusika, kupatsanurwa kwezvikamu, mafambiro enzvimbo, kushanduka kwenzira, uye zvinokurudzira kukura. Tinopedzisa nekuongorora kuti mhinduro dze LED dzekuratidzira (mwenje yemabhodhoro, mavara emwenje inotonhora, uye masherufu akavhenekerwa) dzinogona sei kukubatsira kushandisa mafambiro aya.

Muna 2024, musika wedoro pasi rose wakawedzera ne1.0% gore negore kusvika pamadhora mabhiriyoni 1,762.12. Maonero akakosha muzvikamu:

1. Zvinwiwa zvinonwiwa: USD 240.25 B (+3.2% YoY)
2. Doro: USD 600 B (–1.0% YoY)
3. Waini: USD 300 B (+2.7% YoY)

Zvinhu zvitatu zvinotsigira kukura uku:

• Kudzoka kwenzvimbo yacho sezvo mabhawa nemaresitorendi zvichiwedzera kusimba.
• Kuwanda kwezvinonwiwa kumba, zvichitungamirirwa ne RTD (Ready-to-Drink).
• Kutengeswa kwezvinwiwa zvinonwiwa zvakanaka muzvikamu zvese, kubva kuwaini dzemhando yepamusoro kusvika kuwaini dzemhando yepamusoro.

2. Kupatsanurwa kwezvikamu: Simba remweya, Kupatsanurwa kwedoro, Waini Inoshanduka

2.1 Spirits: Simba Repamusorosoro

• Saizi ya2024: USD 240.25 B
• CAGR yemakore matatu: ~4.5%
• Vatyairi:

Whiskey dzemhando yepamusoro (+7% YoY): Malts madiki nemabourbon madiki anowedzera kuNorth America neEurope.

Gin yehunyanzvi (+5% YoY): Kugadzira zvitsva kwemiti kunokurudzira kukura muAPAC neLatin America.

Tequila nemezcal (+9% YoY): Gen Z nevechiri kuyaruka vanobvuma doro reagave kuti rive rechokwadi.

2.2 Doro: Doro guru rinopesana nemabasa emaoko

• Saizi ya2024: USD 600 B (–1.0% YoY)
• Mafambiro:

Vatengesi vepasi rose vanoona kudzikira kudiki mumisika yakakura.

Doro rekugadzira (8% mugove wepasi rose, +8% YoY) rinokura nekukurumidza muNorth America neAPAC.

Doro risina doro rakawanda uye risingadhaki (+12% YoY) rinobata vanonwa doro vane pfungwa dzakanaka.

2.3 Waini: Inopenya & Rosé Iri Kukura

• Saizi ya2024: USD 300 B (+2.7% YoY)
• Zvinonyanya kukosha:

Waini inopenya uye rosé: +6% pagore pamhemberero dzinoitwa nevanhu.

Mazita emhando yeorganic uye anochengetedza nharaunda: +10% YoY sezvo vatengi vanokoshesa nharaunda vachikwira.

Waini tsvuku: Kukura zvishoma nezvishoma (+1.5% YoY) pakati pekuchinja-chinja kwezvinodiwa.

3. Maitiro Edunhu: Misika Ina Yakakosha

3.1 North America (USD 350 B, +2.5%)

• Whiskey yepamusoro neRTD cocktails zvinotungamira.
• Mugove wepachivande: 55%; kunze kwechivande: 45%.
• Makambani ekugadzira doro nemakamuri ekunanzva emakambani ari kuwedzera munyika yese.

3.2 Europe (USD 480 B, +1.8%)

• Yakaenzana pa-vs. Kunze kwenzvimbo (50/50).
• Kushanya kwewaini, doro rekare (Scotch, Cognac), uye mafambiro ewaini isina ABV anokurudzira kukura.

3.3 Asia-Pacific (USD 520 B, +6.0%)

• Kukura kwakanyanya pasi rose, kuchikonzerwa nekukura kwevanhu vepakati nepakati.
• Kupinda kwekutengeserana paindaneti: 60% yekutengesa kunze kwenzvimbo—yakanyanya kukwira pasi rose.

3.4 Latin America & Middle East (USD 412.12 B, +3.5%)

• Latin America: Kutengeswa kweRum netequila kuri kuwedzera zvakanyanya.
• Middle East: Mitemo yakasununguka uye kukura kwekutengeserana kwepamhepo.

4. Kushanduka kweChannel: Chiitiko Chinosangana neDigital

Chiteshi 2022 2023 2024 CAGR yemakore matatu

Pachivakwa 48% 50% 51% +1.5%

Kunze kwenzvimbo 40% 39% 38% -0.8%

E-commerce 12 % 11% 11% + 3.5%

• Pa-Premise: Pfungwa dzebhawa dzinonyudza (husiku hune dingindira, kusanganiswa kwemukati) kukura kwemafuta.
• Kunze Kwenzvimbo: Zvidhinha zvinotarisana nemakwikwi kubva kumachaneli edhijitari.
• Kutengeserana Kwepaindaneti: Kunogadzikana pa11%, zvichitsigirwa nekutenga nekutumira zvinhu online zviri nyore.

5. Zvinhu Zvikuru Zvinokurudzira Kukura & Maitiro

1. Hutano & Kugara Zvakanaka: Zvigadzirwa zvisina doro rakawanda uye zvisina doro (+20% YoY) zvinowana simba.
2. Kugadzira Zvinhu Zvitsva & Tekinoroji: Kuravira kweAR/VR, mabikirwo emusanganiswa anotungamirirwa nedata, vanotengesa zvinwiwa zvakangwara.
3. Kugadzirisa Mashandisirwo Ezvinhu Uye Kushamwaridzana: Mabhuku mashoma, mazita akagadzirwa, uye kurongedza kwakabatana nesocial media.

6. Mukana we LED: Kuvhenekera Kukura Kwako

Sezvo premiumization uye kudiwa kwezviitiko kuri kuwedzera, mhinduro dzezviratidziro zvitsva dzinova zvinhu zvakakosha kuva nazvo. Longstargifts inopa zvigadzirwa zve LED zvinobatsira mabrandi nemabar kuti zvisiyane:

• Mwenje yeMabhodhoro e LED: Mazita ekuwedzera anokurudzira kutaridzika zvakanaka, anotungamira vatengi kutarisa.
• Zviratidzo zvemwenje inotonhora zve LED: Kupenya kwepasi pebhodhoro pasina kupisa kana kusanganiswa.
• Masherufu Akavhenekerwa ne LED: Shandura zviratidziro zve back-bar kuita zviratidziro zve brand zvinoshanduka.

Zvishongedzo zvezvinwiwa zve LED izvi hazvingoenderane nefashoni yeumbozha uye tekinoroji chete asiwo zvinowedzera kugovana ruzivo uye kuwanikwa munzvimbo yacho.

7. Mhedziso & Matanho Anotevera

Musika wedoro wepasi rose wegore ra2024 unotsanangurwa nezvinwiwa zvemhando yepamusoro, simba reRTD, uye shungu dzeruzivo

kukura. Kuti vabate fungu iri, mabrandi pamwe nemabars vanofanira:

1. Isa pamberi nzvimbo dzepamusoro-soro uchishandisa maportfolio akarongwa.
2. Gamuchira nzira dzekushandisa nzira dzese—sanganisa zviitiko zvedhijitari nezvinoitika muhupenyu.
3. Shandisa mhinduro dze LED kuratidza kuti kusimudzira mamiriro ekunze uye kuoneka kwechiratidzo.

• Ongorora katarogu yezvigadzirwa zveLongstargifts'full LED kuti uvhenekere kuburitswa kwako kunotevera.
• Kumbirai mienzaniso yekuyedzwa kwemarambi emabhodhoro, mavara emwenje inotonhora, uye machira emwenje anovhenekerwa.
• Ronga demo rekugadzira zvinhu zvakasiyana-siyana uye mitengo yehuwandu hwezvinhu.