2024 Global Alcohol Indasitiri Yakadzika-Dive Report

Munguva yepost-denda, musika wechinwiwa chepasi rose wakasangana nezvose"kupora uye kusimudzira."Muna 2024, mari yese yeindasitiri yakasvikaUSD 176.212 bhiriyoni, inoratidza zvinodiwa nevatengi zvemhando yepamusoro uye zviitiko zvinonyudza. Uyu mushumo wakadzama-wakagadzirirwamhando dzemweyauyebar operators-inoongorora zviyero zvishanu zvakakosha: saizi yemusika, kuparara kwechikamu, masimba edunhu, shanduko yechaneti, uye vatyairi vekukura. Tinopedzisa nekuongorora magadzirirwo emhinduro dzekuratidzira kwe LED (marambi emubhodhoro, mavara anotonhora-mwenje, uye masherufu akavhenekerwa) anogona kukubatsira kuti uwane mari pane aya maitiro.

Muna 2024, musika wepasi rose wedoro wakakura 1.0% gore-pa-gore kusvika pamadhora 1,762.12 bhiriyoni. Kutamba kwakakosha

1. Mweya: USD 240.25 B (+3.2% YoY)
2. Doro: USD 600 B (–1.0% YoY)
3. Waini: USD 300 B (+2.7% YoY)

Masimba matatu anotsigira uku kukura:

• Pa-premise kudzoreredza semabhawa nemaresitorendi zvinodzoka.
• Imba-yekudyira boom, inotungamirwa neRTD (Yakagadzirira-ku-Kunwa) cocktails.
• Premiumization muzvikamu zvese, kubva kumusoro-sherufu mweya kusvika kune boutique waini.

2. Kuparara kweCategory: Mweya Inotungamira, Beer Splits, Waini Inoshanduka

2.1 Midzimu: Iyo Premium Powerhouse

• 2024 Saizi: USD 240.25 B
• 3-Gore CAGR: ~ 4.5%
• Vatyairi:

Mawhiskeys epamusoro-soro (+ 7% YoY): Marita imwechete uye madiki-batch bourbons anowedzera kuNorth America neEurope.

Craft gin (+ 5% YoY): Botanical innovation inowedzera kukura muAPAC neLatin America.

Tequila & mezcal (+9% YoY): Gen Z & millennials vanombundira mweya yeagave yechokwadi.

2.2 Doro: Mainstream vs. Craft

• 2024 Saizi: USD 600 B (–1.0% YoY)
• Zvakaitika:

Global lagers inoona kuderera kudiki mumisika yakakura.

Craft doro (8% global share, +8% YoY) inokura nekukurumidza muNorth America & APAC.

Doro rakaderera uye risiri doro (+ 12% YoY) rinotora vanonwa vane pfungwa dzehutano.

2.3 Waini: Inopenya & Rosé iri Kusimuka

• 2024 Size: USD 300 B (+2.7% YoY)
• Zvinonyanya kukosha:

Waini inopenya & rosé: + 6% YoY pamhemberero dzinofambiswa nemagariro.

Organic & akasimba mavara: + 10% YoY sezvo eco-vanoziva vatengi vanokwira.

Waini dzvuku: Kukura zvishoma nezvishoma (+ 1.5% YoY) pakati pekuchinja zvido.

3. Dunhu Dynamics: Makumi mana Akakosha

3.1 North America (USD 350 B, +2.5%)

• Premium whisky & RTD cocktails inotungamira.
• On-premise share: 55%; kunze kwenzvimbo: 45%.
• Craft distilleries uye dzimba dzemhando dzekuravira dzinowedzera munyika yose.

3.2 Europe (USD 480 B, +1.8%)

• Kuenzanisa pa-vs. Kunze-kwenzvimbo (50/50).
• Kushanya kwewaini, mweya yenhaka (Scotch, Cognac), uye yakaderera-ABV maitiro anofambisa kukura.

3.3 Asia-Pacific (USD 520 B, +6.0%)

• Kukura kwepamusoro kwepasirese mwero, kunokurudzirwa nekukwira kweboka repakati.
• E-commerce yekupinda: 60% yekunze-yekutengesa-yepamusoro pasirese.

3.4 Latin America & Middle East (USD 412.12 B, +3.5%)

• Latin America: Rum uye tequila inotengeswa kunze kwenyika.
• Middle East: Relaxed mirau uye e-commerce kukura.

4. Channel Evolution: Zvakaitika Zvinosangana Digital

Channel 2022 2023 2024 3-gore CAGR

Pa-nzvimbo 48% 50% 51% + 1.5%

Kunze kwenzvimbo 40% 39% 38% -0.8%

E-commerce 12 % 11% 11% + 3.5%

• Pa-Premise: Immersive bar concepts (themed night, interactive mixology) kukura kwemafuta.
• Off-Premise: Brick-and-mortar inotarisana nemakwikwi kubva kudhijitari chiteshi.
• E-Commerce: Inodzikama pa11%, inotsigirwa neyakagadziriswa online kurongeka uye kuendesa.

5. Key Kukura Vatyairi & Maitiro

1. Hutano & Hutano: Zvigadzirwa zvakaderera-uye zvisina-doro (+ 20% YoY) zvinowana traction.
2. Innovation & Tech: kuravira kweAR/VR, mabikirwo emusanganiswa anofambiswa nedata, madhishi ezvinwiwa akangwara.
3. Kusarudzika uye Zvemagariro: Edhisheni dzakaganhurirwa, mavara echinyakare, uye kushamwaridzana-media-inoshamwaridzika kurongedza dhiraivha.

6. Mukana we LED: Ratidza Kukura Kwako

Sezvo premiumization uye ruzivo rwekuda kuwedzera, hunyanzvi hwekuratidzira mhinduro dzinova dzinofanira-kuva nezvinhu. Longstargifts inopa sutu yezvigadzirwa zve LED kubatsira mabhureki nemabhawa kubuda pachena:

• LED Bhodhoro Mwenje: Accent yakakwirira-margin mavara, tungamira kutarisa kwevatengi.
• LED Cold-Light Labels: Pasi-bhodhoro kupenya pasina kupisa kana dilution.
• LED Yakavhenekerwa Shelving: Shandura kumashure-bhara kuratidza kuita ane simba brand showcases.

Izvi zvinwiwa zve LED hazvisi kungoenderana neumbozha uye tekinoroji maitiro asiwo anowedzera kugovana munharaunda uye mu-nzvimbo kuwanikwa.

7. Mhedziso & Matanho Anotevera

2024 musika wepasi rose wedoro unotsanangurwa nemweya wekutanga, RTD kusimba, uye ruzivo-kutyaira.

n kukura.Kutora iyi wave, mhando amd mabara anofanirwa:

1. Rongedza nzvimbo yepamusoro-yekupedzisira ine curated portfolios.
2. Gamuchira omni-channel mazano- sanganisa dhijitari uye zviitiko zvepamoyo.
3. Shandisa LED kuratidza mhinduro kusimudza ambiance uye kuoneka kwemhando.

• Ongorora Longstargifts'yakazara LED chigadzirwa katalogi kuti ubatidze yako inotevera kuvhurwa.
• Kumbira masampula emaoko-pakuyedzwa kwemarambi emabhodhoro, mavara anotonhora-mwenje, uye marekeni akavhenekerwa.
• Rongedza demo yedhizaini dhizaini uye vhoriyamu mitengo.