Ijambo ry'ibanze

Intsinzi ya Coldplay ku isi yose ituruka ku mbaraga bahuriyemo mu bintu bitandukanye nko guhanga umuziki, ikoranabuhanga rizima, ishusho yerekana ibicuruzwa, kwamamaza ibicuruzwa no gukoresha abafana. Kuva kuri miliyoni zirenga 100 zagurishijwe kugeza kuri miliyari imwe y'amadolari yinjira mu biro byinjira mu biro, kuva “inyanja y’umucyo” yakozwe n’amaboko ya LED kugeza kuri miliyoni zirenga ijana ku mbuga nkoranyambaga, bakomeje kwerekana amakuru hamwe n’ibisubizo nyabyo ko kugira ngo itsinda rihinduke ibintu ku isi, bigombagutunga ubushobozi bwose buhuza impagarara zubuhanzi, guhanga udushya nikoranabuhanga.

1. Guhanga umuziki: Guhora uhinduranya Melodies hamwe na Resonance Amarangamutima

 1. Igurishwa ryinshi namakuru atemba
Kuva hasohoka indirimbo yabo ya mbere “Umuhondo” mu 1998, Coldplay yasohoye alubumu icyenda za studio kugeza ubu. Nk’uko imibare rusange ibigaragaza, igurishwa rya alubumu ryarenze miliyoni 100, muri zo “A Rush of Blood to the Head”, “X&Y” na “Viva La Vida cyangwa Urupfu n'inshuti ze zose” bagurishije kopi zirenga miliyoni 5 kuri disiki, zose zikaba zarabaye amateka mu mateka y'urutare rw'iki gihe. Mugihe cyo gutambuka, baracyafite imikorere ikomeye - umubare wimikino yose kurubuga rwa Spotify warenze inshuro miliyari 15, naho "Viva La Vida" yonyine yarenze inshuro miliyari 1, bivuze ko ugereranije abantu 1 kuri 5 bumvise iyi ndirimbo; umubare wimikino kuri Apple Music na YouTube nayo iri mu ndirimbo eshanu zambere zindirimbo za rock. Aya makuru manini ntagaragaza gusa ikwirakwizwa ryinshi ryimirimo, ahubwo yerekana kandi ko itsinda rikomeje gushimisha abumva imyaka itandukanye.

2. Ubwihindurize bukomeza bwuburyo

Umuziki wa Coldplay ntabwo wigeze unyurwa nicyitegererezo:

Britpop itangira (1999-2001): Album ya mbere “Parachute” yakomeje imigenzo yamagambo yindirimbo yumuziki wabongereza muri kiriya gihe, yiganjemo gitari na piyano, kandi amagambo ahanini yasobanuye urukundo nigihombo. Indirimbo zoroheje hamwe n'injyana ya chorus yindirimbo nyamukuru “Umuhondo” yahise icika mu Bwongereza maze iza ku mwanya wa mbere mu bihugu byinshi.

Symphonic na elegitoroniki fusion (2002-2008): Album ya kabiri “A Rush of Blood to the Head” yongeyeho uburyo bunoze bwo gutondeka hamwe na chorale, maze injyana ya piyano ya “Isaha” na “The Scientist” ihinduka kera. Muri alubumu ya kane “Viva La Vida”, berekanye bashize amanga umuziki wa orchestre, ibintu bya Baroque n'ingoma z'ikilatini. Igifuniko cya alubumu ninsanganyamatsiko zindirimbo byose bizenguruka kuri "revolution", "ubwami" n "" ibyateganijwe ". Indirimbo “Viva La Vida” yatsindiye Grammy “Gufata amajwi y'umwaka” hamwe n'imirongo ikurikirana cyane.

Ubushakashatsi bwa elegitoronike na pop (2011-nubu): Album ya 2011 “Mylo Xyloto” yakiriye neza synthesizeri ya elegitoronike hamwe nindirimbo zibyina. “Paradise” na “Buri Teardrop ni Isumo” byahindutse imbonankubone; 2021 “Umuziki wa Speres” yakoranye nabaproducer ba pop / elegitoronike nka Max Martin na Jonas Blue, bahuza insanganyamatsiko zo mu kirere hamwe n’ibintu bigezweho bya pop, kandi indirimbo nyamukuru “Imbaraga Zisumbuye” yashyizeho umwanya wabo mu muziki wa pop.

Igihe cyose Coldplay ihinduye imiterere yayo, "ifata amarangamutima yibanze nka ankeri kandi ikaguka kugera kuri peripheri", igumana ijwi ryiza rya Chris Martin hamwe na genes yamagambo, mugihe uhora wongeraho ibintu bishya, bihora bitangaza abafana bakera kandi bikurura abumva bashya.

3. Gukoraho amagambo n'amarangamutima meza

Ibyo Chris Martin yaremye akenshi bishingiye ku “umurava”:

Byoroshye kandi byimbitse: "Gukosora" bitangirana nintangiriro yoroheje, kandi ijwi ryumuntu rikazamuka buhoro, kandi umurongo wose wamagambo ukubita umutima; "Itara rizakuyobora murugo / Kandi ritwike amagufwa yawe / Kandi nzagerageza kugukosora" bituma abumva batabarika babona ihumure mugihe bababaye kandi babuze.

Kumva neza amashusho: "Reba inyenyeri, reba uburyo zikumurikira" mumagambo ya "Umuhondo" ahuza amarangamutima yumuntu n'isi, hamwe na chorde yoroshye, bigatera uburambe "busanzwe ariko bwurukundo".

Kwiyongera k'amarangamutima yo mu matsinda: "Adventure of Lifetime" ikoresha gitari nindirimbo zishishikaje kugirango zumvikane hamwe "kwishima umunezero" no "kwisubiraho"; mugihe “Indirimbo yo muri wikendi” ikomatanya ibihe byumuyaga wumuhinde hamwe na chorus, kandi amagambo asubiramo amashusho y "impundu" n "" guhobera "ahantu henshi, bigatuma amarangamutima yabaterana azamuka.

Kubijyanye na tekiniki yo guhanga, bakoresha neza injyana ya melody isubirwamo, kubaka injyana igenda itera imbere hamwe na chorus yuburyo bwa chorus, ntibyoroshye kubyibuka gusa, ariko kandi birakwiriye cyane gukurura amakorari yabateze amatwi mubitaramo binini, bityo bigakora ingaruka zikomeye "groupe resonance".

2. Ibitaramo bya Live: ibirori byamajwi-yerekana amashusho atwarwa namakuru n'ikoranabuhanga

1. Ibisubizo byo hejuru

Urugendo rw’isi “Mylo Xyloto” (2011-2012): Ibitaramo 76 mu Burayi, Amerika y'Amajyaruguru, Aziya, na Oseyaniya, aho abantu bose hamwe bagera kuri miliyoni 2.1 hamwe na bisi yose hamwe ingana na miliyoni 181.3.

Urugendo “Umutwe Wuzuye Inzozi” (2016-2017): Ibitaramo 114, miliyoni 5.38 byabarebaga, hamwe n’ibiro byinjiza miliyoni 563 by’amadolari y’Amerika, bibaye ku nshuro ya kabiri yinjije amafaranga menshi ku isi muri uwo mwaka.

“Umuziki wa siporo” Urugendo rw'isi (2022-rukomeje): Kuva mu mpera za 2023, ibitaramo birenga 70 byarangiye, aho binjiza amafaranga agera kuri miliyoni 945 z'amadolari y'Amerika, bikaba biteganijwe ko arenga miliyari imwe. Uru ruhererekane rw'ibyagezweho rwemereye Coldplay kuguma muri batanu ba mbere mu ngendo zagurishijwe cyane ku isi igihe kirekire.

Aya makuru yerekana ko haba muri Amerika ya Ruguru, Uburayi cyangwa amasoko akizamuka, barashobora gukora ibyerekanwa bikomeza ingufu nyinshi hamwe nintebe zuzuye; n'ibiciro by'itike hamwe n'amafaranga agenda muri buri rugendo birahagije kugirango ubafashe gushora imari mugushushanya ibyiciro no guhuza ibikorwa.

2. LED ikoresha imikufi: Kumurika "Inyanja yumucyo"
Gusaba bwa mbere: Mugihe cyurugendo rwa "Mylo Xyloto" mumwaka wa 2012, Coldplay yafatanije nisosiyete ikora ikoranabuhanga rya Creative Technology kugirango ikwirakwize imikufi ya LED DMX kuri buriwumva kubuntu. Ikirangantego gifite inyubako yakiriye module, ihindura ibara nuburyo bwo kumurika mugihe nyacyo mugihe cyo gukora binyuze mumikorere ya DMX igenzura.

Igipimo no kwerekana: inkoni 25.000 zatanzwe kuri buri cyerekezo ugereranije, naho inkoni zigera kuri miliyoni 1.9 zatanzwe mu bitaramo 76; umubare wuzuye wa videwo mbuga nkoranyambaga bifitanye isano yakinnye inshuro zirenga miliyoni 300, kandi umubare w’abantu bitabiriye ibiganiro warenze miliyoni 5, urenze kure cyane ibyavuzwe na MTV na Billboard muri kiriya gihe.

Ingaruka zigaragara kandi zikorana: Mu gice cyanyuma cya "Kubabaza nk'ijuru" na "Buri Teardrop ni Isumo", ikibuga cyose cyari cyuzuyemo imiraba y'amabara menshi, nka nebula izunguruka; abateranye ntibari bagifite pasiporo, ahubwo bahujwe n'amatara ya stage, nkubunararibonye bwa "kubyina".

Ingaruka zikurikiraho: Iri shyashya rifatwa nk "amazi y’amazi mu kwamamaza ibitaramo" - kuva icyo gihe, amatsinda menshi nka Taylor Swift, U2, na 1975 yarayakurikiranye kandi ashyiramo udukariso tworoheje cyangwa inkoni zaka nkibisanzwe mu kuzenguruka.

3. Igishushanyo mbonera cyibice byinshi
Itsinda ryateguwe rya Coldplay mubisanzwe rigizwe nabantu barenga 50, bashinzwe igishushanyo mbonera cyamatara, imirishyo, ecran ya LED, laseri, ibishushanyo n'amajwi:

Ijwi ryimbitse rikikije amajwi: Ukoresheje ibirango byo hejuru nka L-Acoustics na Meyer Ijwi, bikwira ahantu hose habereye, kugirango abumva babone amajwi aringaniye aho yaba ari hose.

Ibinini binini bya LED hamwe na projection: Ububiko bwa stage busanzwe bugizwe na ecran ya spice idafite icyerekezo hamwe na miriyoni ya pigiseli, ikina ibikoresho bya videwo byerekana insanganyamatsiko yindirimbo mugihe nyacyo. Amasomo amwe n'amwe afite ibikoresho bya 360 ° bya holographiche yo gukora amashusho yerekana "umwanya wo kuzenguruka mu kirere" na "urugendo rwa aurora".

Fireworks na laser byerekana: Mugihe cya Encore, bazashyira imiriro ya metero 20 z'uburebure kumpande zombi za stade, bahujwe na laseri kugirango binjire muri rubanda, kugirango barangize umuhango wabereye aho "kuvuka ubwa kabiri", "kurekura" no "kuvugurura".

3. Kubaka ibicuruzwa: ishusho itaryarya ninshingano zabaturage

1. Ishusho ya bande ifitanye isano ikomeye
Chris Martin n'abagize itsinda bazwiho kuba "begerejwe" kuri stage no hanze:

Imikoranire ku rubuga: Mu gitaramo, Chris yakundaga kuva kuri stage, agafotora hamwe n’abari ku murongo wa mbere, bakunzwe cyane, ndetse akanatumira abafana bagize amahirwe kuririmba korari, kugira ngo abafana bumve umunezero wo "kuboneka".

Ubuvuzi bwa kimuntu: Inshuro nyinshi mugihe cyibitaramo, bahagaritse gutanga ubufasha bwubuvuzi kubantu bakeneye ubufasha, bita ku ruhame ku bintu bikomeye byabaye ku isi, kandi bavuga ubufasha mu turere twibasiwe n’ibiza, byerekana impuhwe z’itsinda.

2. Imibereho rusange n’ubwitange bw’ibidukikije
Ubufatanye bw'igihe kirekire bw'abagiraneza: Gufatanya n’imiryango nka Oxfam, Amnesty International, Gukora Amateka y'Ubukene, guhora utanga amafaranga yavuye mu bikorwa, no gutangiza “ingendo shuri” na “ibitaramo byo kurwanya ubukene”.

Inzira idafite aho ibogamiye: Urugendo rwa 2021 “Umuziki wa Speres” rwatangaje ishyirwa mu bikorwa rya gahunda idafite aho ibogamiye - gukoresha ingufu zishobora kubyara amashanyarazi, gukodesha ibinyabiziga bikoresha amashanyarazi, kugabanya plastiki zikoreshwa, no guhamagarira abaterankunga gutanga binyuze mu ntoki kugira ngo bashyigikire imishinga yo kurengera ibidukikije. Uku kwimuka ntikwatsindiye gusa itangazamakuru, ahubwo ryanashyizeho igipimo gishya cyo kuzenguruka birambye ku yandi matsinda.

4. Kwamamaza Digitale: Gukora neza no guhuza imipaka

1. Imbuga nkoranyambaga hamwe na porogaramu zitemba

YouTube: Umuyoboro wemewe ufite abafatabuguzi barenga miriyoni 26, uhora utangaza ibitaramo bya Live, amashusho yinyuma yibiganiro ndetse n'ibiganiro, kandi amashusho yakunzwe cyane “Indirimbo yo muri wikendi” ageze kuri miliyari 1,1.

Instagram & TikTok: Chris Martin akunze guhura nabafana binyuze mu kwifotoza burimunsi na videwo ngufi inyuma yuruzinduko, kandi umubare munini wabantu bakunda amashusho imwe arenga miliyoni 2. Umubare wuzuye wo gukoresha ingingo ya #ColdplayChallenge kuri TikTok wageze kuri miliyoni 50, ukurura abumva Generation Z.

Spotify: Urutonde rwemewe rwo gukinisha hamwe na koperative ikinisha iri ku rutonde mu bihugu byinshi ku isi icyarimwe, kandi urujya n'uruza rw'abaseribateri mu cyumweru cya mbere akenshi rurenga miliyoni icumi, rufasha alubumu nshya gukomeza gukomeza gukundwa.

2. Ubufatanye bwambukiranya imipaka
Ubufatanye nabaproducer: Brian Eno yatumiwe kwitabira gutunganya alubumu, kandi ikirere cye kidasanzwe amajwi yumwuka hamwe numwuka wubushakashatsi byatumye umurimo urushaho kwiyongera; yafatanije na EDM amazina manini nka Avicii na Martin Garrix guhuza byimazeyo umuziki wa rock na elegitoronike no kwagura imiterere yumuziki; indirimbo ihuriweho nindirimbo “Indirimbo yo muri wikendi” hamwe na Beyoncé yatumye itsinda ryitabwaho cyane muri R&B hamwe na pop.

Ubufatanye bw'ibicuruzwa: Kwambukiranya imipaka n'ibirango binini nka Apple, Google, na Nike, gutangiza ibikoresho bike byo gutegera amatwi, uburyo bwa bracelet bwabigenewe, hamwe na T-shati, bikazana ingano y'ibirango n'inyungu z'ubucuruzi.

5.Umuco w'abafana: umuyoboro wizerwa no gutumanaho byihuse

1. Amatsinda yabafana kwisi yose
Coldplay ifite amajana yama clubs yabafana / yemewe mubihugu birenga 70. Aba baturage buri gihe:

Ibikorwa byo kumurongo: nko kubara kumurika alubumu nshya, ibirori byo gutega amatwi, amagambo akubiyemo amarushanwa, abafana Q&A gutangaza imbonankubone, nibindi.

Guhuriza hamwe kumurongo: Tegura itsinda ryo kujya kurubuga, ufatanyirize hamwe ibikoresho bifasha (banneri, imitako ya fluorescent), hanyuma ujye mubitaramo byubugiraneza hamwe.

Kubwibyo, igihe cyose habaye urugendo rushya cyangwa alubumu nshya isohotse, itsinda ryabafana rizateranira byihuse kurubuga rusange kugirango ribe "umuyaga ushushe".

  2. UGC itwarwa nijambo-umunwa ingaruka
Amavidewo n'amafoto ya Live: "Inyanja yumucyo" LED imikandara irabagirana ahantu hose yarashwe nabari bateranye berekanwa kenshi kuri Weibo, Douyin, Instagram, na Twitter. Umubare wo kureba amashusho meza cyane akenshi urenga miliyoni.

Icyiciro cya kabiri cyo guhindura no guhanga: Amashusho menshi ya stade, amagambo mashups, hamwe ninkuru yamarangamutima yinkuru ngufi yakozwe nabafana yongerera uburambe bwa muzika ya Coldplay kubisangira burimunsi, bituma imurikagurisha rikomeza gusembura.

Umwanzuro
Intsinzi ya Coldplay kwisi yose ni uguhuza kwimbitse kwibintu bine: umuziki, ikoranabuhanga, ikirango nabaturage:

Umuziki: guhora uhindura injyana na resonance yumutima, gusarura kabiri kugurisha no gutangaza amakuru;

Kubaho: ibikomo bya tekinoloji hamwe nu rwego rwo hejuru igishushanyo mbonera cyerekana imikorere "ibirori byinshi-birema" ibirori-byerekana amajwi;

Ikirangantego: ishusho itaryarya kandi yicisha bugufi no kwiyemeza gutembera kurambye, gutsindira ishimwe mubucuruzi nabaturage;

Umuganda: gutunganya ibicuruzwa bya digitale hamwe numuyoboro wabafana kwisi, reka UGC no kumenyekanisha kumugaragaro byuzuzanya.

Kuva kuri miliyoni 100 za alubumu kugeza kuri miliyari 2 zikoresha imikufi, kuva ku biro byinjira mu bukerarugendo kugeza kuri miliyoni amagana y’amajwi mbonezamubano, Coldplay yerekanye hamwe namakuru hamwe nimyitozo: kugirango ibe itsinda ryamamare kwisi yose, rigomba gutera imbere mubuhanzi, ikoranabuhanga, ubucuruzi nimbaraga rusange.