Intangiriro

Intsinzi ya Coldplay ku isi yose ituruka ku mbaraga zayo zihuriweho mu bintu bitandukanye nko guhanga umuziki, ikoranabuhanga rya Live, ishusho y’ikirango, kwamamaza kuri interineti no gukoresha abafana. Kuva ku kugurisha alubumu zirenga miliyoni 100 kugeza kuri miliyari imwe y’amadolari mu biro by’amatike, kuva ku “nyanja y’urumuri” yakozwe n’imikandara ya LED kugeza ku bantu barenga miliyoni ijana bayirebye ku mbuga nkoranyambaga, bakomeje kugaragaza amakuru n’umusaruro nyawo ko kugira ngo itsinda ribe ikintu cy’ingenzi ku isi, rigombabafite ubushobozi bwose buhuza ubuhanzi, udushya mu ikoranabuhanga n'ingaruka ku mibereho y'abantu.

1. Guhanga umuziki: Indirimbo zihora zihinduka n'amarangamutima

 1. Amakuru menshi yo kugurisha no kohereza amakuru kuri interineti
Kuva indirimbo yabo ya mbere "Yellow" yasohoka mu 1998, Coldplay imaze gusohora alubumu icyenda zo muri studio kugeza ubu. Dukurikije amakuru ya rubanda, alubumu zose zagurishijwe zarenze kopi miliyoni 100, muri zo "A Rush of Blood to the Head", "X&Y" na "Viva La Vida or Death and All His Friends" zagurishijwe kopi zirenga miliyoni 5 kuri disiki imwe, zose zikaba zarabaye amateka mu mateka ya rock yo muri iki gihe. Muri iki gihe cyo gukoresha ikoranabuhanga, baracyafite imikorere myiza - umubare wose w'amakinamico kuri Spotify warenze inshuro miliyari 15, naho "Viva La Vida" yonyine yarenze inshuro miliyari 1, bivuze ko ku mpuzandengo umuntu 1 kuri 5 yumvise iyi ndirimbo; umubare w'amakinamico kuri Apple Music na YouTube nawo uri mu ndirimbo eshanu za mbere za rock yo muri iki gihe. Aya makuru menshi ntabwo agaragaza gusa uko ibihangano byakwirakwijwe, ahubwo anagaragaza ko itsinda rikomeje gukurura abantu b'ingeri zitandukanye n'uturere.

2. Iterambere rihoraho ry'imideli

Umuziki wa Coldplay ntabwo wigeze unyurwa n'icyitegererezo:

Britpop start (1999-2001): Album ya mbere yitwa "Parachutes" yakomeje umuco wa rock w’umuziki w’Abongereza icyo gihe, wiganjemo gitari na piyano, kandi amagambo yayo ahanini yavugaga urukundo n’igihombo. Amajwi yoroshye n’amajwi y’indirimbo nyamukuru yitwa "Yellow" byahise bikwirakwira mu Bwongereza ndetse binaza ku isonga mu bihugu byinshi.

Guhuza indirimbo za Symphonic na electronic (2002-2008): Album ya kabiri yitwa "A Rush of Blood to the Head" yongereyeho andi majwi n'imiterere y'amakorali, kandi piyano ya "Clocks" na "The Scientist" yabaye indirimbo za kera. Muri album ya kane yitwa "Viva La Vida", batangije umuziki wa orchestra, ibintu bya Baroque n'ingoma z'ikilatini batinyutse. Igifuniko cya album n'insanganyamatsiko by'indirimbo byose bivuga ku "mpinduramatwara", "ubwami" na "iherezo". Indirimbo "Viva La Vida" yegukanye igihembo cya Grammy "Recording of the Year" hamwe n'imirya yayo y'injyana ifite imiterere myinshi.

Indirimbo za elegitoroniki n'iza pop (2011-ubu): Album yo mu 2011 yitwa "Mylo Xyloto" yakunze cyane ibyuma bya elegitoroniki n'injyana z'imbyino. "Paradise" na "Every Teardrop Is a Waterfall" byakunzwe cyane; "Music of the Spheres" yo mu 2021 yakoranye n'abatunganya indirimbo za pop/electronic nka Max Martin na Jonas Blue, bashyiramo insanganyamatsiko zo mu kirere n'ibintu bya pop bigezweho, kandi indirimbo nyamukuru yitwa "Higher Power" yashinze umwanya wabo mu ruhando rwa muzika ya pop.

Igihe cyose Coldplay ihinduye imiterere yayo, "ifata amarangamutima y'ingenzi nk'inkingi ikomeza ikagera ku nkengero", igumana ijwi ryiza rya Chris Martin n'uturemangingo tw'amagambo, mu gihe yongeramo ibintu bishya, bihora bitangaza abafana ba kera kandi bigakurura abamwumva bashya.

3. Amagambo akora ku mutima n'amarangamutima meza

Ibihangano bya Chris Martin akenshi bishingiye ku "bunyangamugayo":

Byoroshye kandi birambuye: "Gukosora" bitangirana n'intangiriro yoroheje y'uruganiriro, maze ijwi ry'umuntu rikazamuka buhoro buhoro, kandi buri murongo w'amagambo ugera ku mutima; "Amatara azaguyobora mu rugo / Kandi azatwika amagufwa yawe / Kandi nzagerageza kugukosora" bituma abumva benshi babona ihumure iyo bababaye kandi bazimiye.

Igitekerezo gikomeye cyo gushushanya: "Reba inyenyeri, reba uburyo zikurabagirana" mu magambo ya "Umuhondo" bihuza amarangamutima bwite n'isi, hamwe n'amajwi yoroshye, bigatuma habaho uburyo bwo kumva "busanzwe ariko bw'urukundo".

Kongera amarangamutima y'itsinda: "Adventure of a Lifetime" ikoresha gitari n'injyana by'ishyaka kugira ngo igaragaze ijwi rya "kwakira ibyishimo" no "kugarura umuntu ku giti cye"; mu gihe "Hymn for the Weekend" ihuza injyana z'umuyaga w'Abahinde n'inyikirizo, kandi amagambo yayo ahuza amashusho y'"impundu" na "kwakira" ahantu henshi, bituma amarangamutima y'abayireba arushaho kwiyongera.

Mu bijyanye n'ubuhanga bwo guhanga, bakoresha neza indirimbo zisubirwamo, inyubako y'injyana ikomeza gutera imbere n'irangira ry'indirimbo, ibyo bikaba byoroshye kwibuka gusa, ahubwo binakwiriye cyane mu gutera imbaraga amakorasi y'abayireba mu bitaramo binini, bityo bigatuma habaho ingaruka zikomeye zo "guhuza amatsinda".

2. Ibitaramo bya Live: ibirori by'amajwi n'amashusho biyobowe n'amakuru n'ikoranabuhanga

1. Ibisubizo by'ingenzi ku rugendo

Urugendo rw'Isi rwa “Mylo Xyloto” (2011-2012): Ibitaramo 76 hirya no hino mu Burayi, Amerika ya Ruguru, Aziya, na Oseyaniya, byitabiriwe n'abantu miliyoni 2.1 hamwe n'ibiro by'amakarita bya miliyoni 181.3 z'amadolari y'Amerika.

Urugendo rwa “A Head Full of Dreams” (2016-2017): Ibitaramo 114, abantu miliyoni 5.38 bitabiriye, n’ibiro by’amakarita bya miliyoni 563 z’amadolari y’Amerika, rukaba ari rwo rugendo rwa kabiri rwungutse cyane ku isi muri uwo mwaka.

Urugendo rw'isi rwa “Music of the Spheres” (rukomeje mu 2022): Kugeza mu mpera za 2023, ibitaramo birenga 70 byararangiye, aho ibiro by'amatike byaguzwe hafi miliyoni 945 z'amadolari y'Amerika, kandi biteganijwe ko bizarenga miliyari 1. Uru rukurikirane rw'ibikorwa byagezweho byatumye Coldplay iguma mu ngendo eshanu za mbere zagurishijwe cyane ku isi igihe kirekire.

Aya makuru agaragaza ko haba muri Amerika ya Ruguru, i Burayi cyangwa ku masoko ari gutera imbere, bashobora gukora ibitaramo bihoraho bifite ingufu nyinshi hamwe n’imyanya yuzuye; kandi ibiciro by’amatike n’amafaranga yinjira muri buri rugendo birahagije kugira ngo bibafashe gushora imari mu gushushanya icyiciro no guhuza abantu.

2. Indabyo ya LED ikoreshwa mu gushushanya: Cana "Inyanja y'Umucyo"
Uburyo bwa mbere bwo gukoresha: Mu rugendo rwa “Mylo Xyloto” mu 2012, Coldplay yafatanyije na Creative Technology Company mu gukwirakwiza imitako ya LED DMX kuri buri muntu ku buntu. Iyi mitako ifite module yo kwakira amashusho, ihindura ibara n'uburyo bwo kuyatsa mu gihe nyacyo mu gihe cyo kuyikina binyuze muri sisitemu yo kugenzura DMX inyuma.

Igipimo n'ishusho: Inkoni zigera ku 25.000 zatanzwe kuri buri gitaramo, kandi hafi inkoni miliyoni 1.9 zatanzwe mu biganiro 76; umubare wose w'amashusho magufi yakinwe ku mbuga nkoranyambaga warenze inshuro miliyoni 300, kandi umubare w'abantu bitabiriye ikiganiro warenze miliyoni 5, urenze kure cyane uburyo MTV na Billboard byari bisanzwe bitangazwa icyo gihe.

Ingaruka zigaragara n'izijyanye n'imikorere: Mu bice by'ingenzi bya "Hurts Like Heaven" na "Every Teardrop Is a Waterfall", ahantu hose hari huzuye urumuri rw'amabara menshi, nk'urumuri ruguruka; abari aho ntibari bakigaragara, ahubwo bari bahujwe n'amatara yo ku rubyiniro, nk'aho ari "imbyino".

Ingaruka zikurikiraho: Ubu bushya bufatwa nk' "intangiriro mu kwamamaza ibitaramo bihuza abantu" - kuva icyo gihe, amatsinda menshi nka Taylor Swift, U2, na The 1975 na yo yakurikijeho kandi ashyiraho imitako y'urumuri ihuza abantu cyangwa inkoni z'urumuri nk'ibisanzwe mu rugendo.

3. Igishushanyo mbonera cy'urwego rwo guhuza ibyiyumviro byinshi
Itsinda rya Coldplay rishinzwe gushushanya ikibuga cy'imikino ubusanzwe rigizwe n'abantu barenga 50, bashinzwe gushushanya amatara, ibishashi by'umuriro, ecran za LED, laser, projections n'amajwi:

Ijwi rituje: Gukoresha amasosiyete akomeye nka L-Acoustics na Meyer Sound, bigakwirakwira ahantu hose haberaga ibirori, kugira ngo abari aho babashe kubona amajwi meza aho bari hose.

Ecran nini za LED n'ibipimo: Ubusanzwe inyuma y'urubyiniro igizwe na ecran zihuza neza zifite amapikseli miliyoni, zicuranga amashusho ajyanye n'insanganyamatsiko y'indirimbo mu gihe nyacyo. Hari n'ibiganiro bifite kandi ibipimo bya holographic bya 360° kugira ngo habeho ishusho igaragara y' "urugendo rwo mu kirere" n' "urugendo rwa aurora".

Ibirori n'ibitaramo bya laser: Mu gihe cya Encore, bazashyira ibirori by'umuriro bifite uburebure bwa metero 20 ku mpande zombi z'urubyiniro, hamwe na laser kugira ngo binjire mu bantu, kugira ngo barangize umuhango wo "kongera kuvuka", "kurekura" no "kuvugurura".

3. Kubaka ikirango: ishusho iboneye n'inshingano mu mibereho myiza

1. Ishusho y'umukandara ifite ubwiza bukomeye
Chris Martin n'abagize itsinda bazwiho kuba "bemerwa" ku rubyiniro no hanze yarwo:

Gukorana mu buryo butunguranye: Mu gihe cy'igitaramo, Chris yakundaga kuva ku rubyiniro, agafata amafoto ari kumwe n'abari imbere, bambaye imyenda y'amashyiga, ndetse akanatumira abafana b'amahirwe kuririmba korali, kugira ngo abafana bumve ibyishimo byo "kubonwa".

Ubufasha mu by’ubumuntu: Incuro nyinshi mu gihe cy’igitaramo, bahagararaga kugira ngo batange ubufasha bw’ubuvuzi ku bari aho, bita ku mugaragaro ku bikorwa bikomeye ku isi, kandi batanga ubufasha mu turere twibasiwe n’ibiza, bagaragaza impuhwe nyakuri z’itsinda.

2. Ubwitange ku mibereho myiza y'abaturage n'ibidukikije
Ubufatanye bw'igihe kirekire mu bikorwa by'urukundo: Gukorana n'imiryango nka Oxfam, Amnesty International, Make Poverty History, gutanga buri gihe amafaranga aturuka ku bikorwa by'ubuhanzi, no gutangiza "ingendo z'ibidukikije" na "ibitaramo byo kurwanya ubukene".

Inzira idafite karuboni: Urugendo rwa “Music of the Spheres” rwo mu 2021 rwatangaje ishyirwa mu bikorwa rya gahunda idafite karuboni - gukoresha ingufu zishobora kuvugururwa mu gutanga amashanyarazi, gukodesha imodoka zikoresha amashanyarazi, kugabanya plastiki zikoreshwa mu gihe cyo gukoresha, no gutumira abari aho gutanga inkunga binyuze mu mikandara yo ku kuboko kugira ngo bashyigikire imishinga yo kurengera ibidukikije. Iki gikorwa nticyashimwe gusa n'itangazamakuru, ahubwo cyanashyizeho uburyo bushya bwo gusura andi matsinda mu buryo burambye.

4. Kwamamaza hakoreshejwe ikoranabuhanga: Umurimo Unoze no Guhuza Abantu Barenze Imipaka

1. Imbuga nkoranyambaga n'Imbuga za Interineti

YouTube: Iyi televiziyo yemewe ifite abafatabuguzi barenga miliyoni 26, ihora isohora ibitaramo byayo, amashusho n'ibiganiro inyuma y'amashusho, kandi videwo yakinwe cyane "Hymn for the Weekend" imaze kugera kuri miliyari 1.1.

Instagram na TikTok: Chris Martin akunze kuganira n'abafana binyuze mu kwifotoza buri munsi na videwo ngufi inyuma y'uru rugendo, kandi umubare munini w'abakunze videwo imwe ni abarenga miliyoni 2. Umubare w'abakoresha insanganyamatsiko ya #ColdplayChallenge kuri TikTok wageze kuri miliyoni 50, bikurura abantu bo mu cyiciro cya Z.

Spotify: Urutonde rwemewe rw'indirimbo n'urutonde rw'indirimbo z'ubufatanye biri ku rutonde rw'indirimbo mu bihugu byinshi hirya no hino ku isi icyarimwe, kandi umubare w'indirimbo z'abaririmba indirimbo zidasanzwe mu cyumweru cya mbere ukunze kurenga miliyoni mirongo, bigafasha alubumu nshya gukomeza gukundwa.

2. Ubufatanye hagati y'ibihugu byombi
Ubufatanye n'abatunganya alubumu: Brian Eno yatumiwe kwitabira ikorwa ry'iyi alubumu, kandi amajwi ye yihariye n'umwuka we wo kugerageza byatumye akazi ke karushaho kwihuta; yafatanyije n'abantu bakomeye ba EDM nka Avicii na Martin Garrix kugira ngo bahuze neza umuziki wa Rock na electronic no kwagura injyana ya muzika; indirimbo yahuje "Hymn for the Weekend" na Beyoncé yatumye itsinda rirushaho gukundwa mu njyana ya R&B na pop.

Ubufatanye mu kirango: Kwambukiranya imipaka n’ibigo bikomeye nka Apple, Google, na Nike, gutangiza ibikoresho bike byo kumva, imiterere y’imishumi yihariye, n’imipira yo mu bwoko bwa T-shirts, bikabazanira ubwinshi bw’ikirango n’inyungu z’ubucuruzi.

5. Umuco w'abafana: ubufatanye bw'abayoboke n'itumanaho ryihuta

1. Amatsinda y'abafana ku isi yose
Coldplay ifite amagana y’amatsinda y’abafana yemewe/atari ayemewe mu bihugu birenga 70. Iyi miryango isanzwe:

Ibikorwa byo kuri interineti: nko kubara kugeza igihe cyo gushyira ahagaragara alubumu nshya, ibirori byo kumva indirimbo, amarushanwa yo gupfundikira amagambo, ibiganiro by'abafana n'ibisubizo, n'ibindi.

Amateraniro atari kuri interineti: Tegura itsinda rizajya aho basura, bakore ibikoresho byo gushyigikira (amabendera, imitako y'urumuri), kandi bajye mu bitaramo by'abagiraneza hamwe.

Kubwibyo, igihe cyose habayeho urugendo rushya cyangwa alubumu nshya isohotse, itsinda ry'abafana rizajya rihurira ku mbuga nkoranyambaga vuba kugira ngo rikore "inkubi y'umuyaga ishyushye".

  2. Ingaruka z'amagambo akoreshwa mu kuvuga ku magambo ashingiye kuri UGC
Videwo n'amafoto: Imitako ya LED ya "Ocean of Light" igaragara hirya no hino mu ifoto y'abari aho irerekanwa kenshi kuri Weibo, Douyin, Instagram, na Twitter. Umubare w'abarebwe videwo ngufi nziza akenshi urenga miliyoni imwe.

Gutunganya no guhanga udushya: Amashusho menshi yo ku rubyiniro, amagambo y’indirimbo, na filime ngufi z’inkuru zijyanye n’amarangamutima zakozwe n’abafana byongera ubunararibonye bw’umuziki wa Coldplay mu gusangira buri munsi, bigatuma ubwiza bw’ikirango bukomeza kwiyongera.

Umwanzuro
Intsinzi ikomeye ya Coldplay ku isi ni uguhuza ibintu bine: umuziki, ikoranabuhanga, ikirango n'umuryango:

Umuziki: indirimbo zihora zihinduka n'amarangamutima, umusaruro wikubye kabiri w'ibicuruzwa n'itangazamakuru rikoresha uburyo bwa televiziyo;

Imbonankubone: imikufi y'ikoranabuhanga n'igishushanyo cyo ku rwego rwo hejuru bituma igitaramo kiba ibirori byo "guhanga ibintu byinshi" by'amajwi n'amashusho;

Ikirango: ishusho irangwa n'ubwitonzi n'ubunyangamugayo n'ubwitange burambye mu rugendo, bitsindirwa n'abacuruzi n'abaturage;

Umuryango: kwamamaza kuri interineti ku buryo bunoze n'urusobe rw'abafana ku isi, reka UGC n'amatangazo yemewe byuzuzanye.

Kuva kuri alubumu miliyoni 100 kugeza kuri miliyari 2 z'amakofero ahuza abantu, kuva ku biro by'amatike bikomeye kugeza kuri miliyoni amagana z'amajwi y'abantu, Coldplay yagaragaje amakuru n'imikorere: kugira ngo itsinda ribe itsinda rikomeye ku isi, rigomba gutera imbere mu buhanzi, ikoranabuhanga, ubucuruzi n'imbaraga z'imibereho myiza.