Raporo y’inganda zikora inzoga ku isi mu 2024

Mu gihe cya nyuma y’icyorezo, isoko ry’ibinyobwa bisindisha ku isi ryahuye n’ibibazo byombi"gusubirana no kuvugurura."Muri 2024, amafaranga yose yinjira mu nganda yageze kumiliyari 176.212 z'amadolari y'Amerika, bigaragaza icyifuzo cy’abaguzi cyo kugira ubunararibonye bwiza n’uburambe bushimishije. Iyi raporo irambuye—yageneweibirango by'inzoga zirimo inzoga nyinshinaabakora mu tubari—isesengura ingano eshanu z'ingenzi: ingano y'isoko, isesengura ry'ibyiciro, imiterere y'uturere, iterambere ry'imiyoboro, n'ibitera iterambere. Twasoje dusuzuma uburyo ibisubizo bishya byo kwerekana LED (amatara y'amacupa, ibimenyetso by'amatara akonje, n'amabara atwikiriye) bishobora kugufasha kubyaza umusaruro iyi miterere.

Mu 2024, isoko ry’inzoga ku isi ryiyongereyeho 1.0% ugereranyije n’umwaka ushize rigera kuri miliyari 1,762.12 z’amadolari y’Amerika. Ibyiciro by’ingenzi byagaragaye:

1. Ibinyobwa biryoshye: USD 240.25 B (+3.2% by'umwaka)
2. Inzoga: USD 600 B (–1.0% y'umwaka)
3. Divayi: USD 300 B (+2.7% y'umwaka)

Imbaraga eshatu zishyigikira uku kwiyongera:

• Inzu irimo kuzamuka mu buryo butunguranye ubwo utubari na resitora byakomezaga kuzura.
• Ubwiyongere bw'ibinyobwa byo mu rugo, buyobowe na cocktail za RTD (Ready-to-Drink).
• Kugurisha ibinyobwa byinshi mu byiciro byose, kuva ku nzoga zidasanzwe kugeza kuri divayi nziza.

2. Isesengura ry'icyiciro: Inzoga zirimo inzoga, Inzoga zicikamo ibice, Divayi irahinduka

2.1 Imyuka: Inzu y'Imbaraga z'Icyiciro cya Mbere

• Ingano ya 2024: USD 240.25 B
• Imyaka 3: ~4.5%
• Abashoferi:

Whisky zo mu rwego rwo hejuru (+7% UY): Inzoga imwe n'izindi zo mu bwoko bwa bourbon zisanzwe ziyongera muri Amerika ya Ruguru no mu Burayi.

Gin y'ubukorikori (+5% YoY): Udushya mu bimera dutera imbaraga mu iterambere muri APAC na Amerika y'Epfo.

Tequila na mezcal (+ 9% UY): Gen Z n'abakuze mu myaka ya za 2000 bemera inzoga za agave kugira ngo zigire ukuri.

2.2 Inzoga: Inzoga z'ingenzi ugereranije n'iz'ubukorikori

• Ingano ya 2024: USD 600 B (–1.0% y'umwaka)
• Inzira:

Abacuruzi bakuze ku isi babona igabanuka rito ry’amasoko agezweho.

Inzoga z'ubukorikori (8% ku isi yose, +8% ku mwaka) zikura vuba cyane muri Amerika ya Ruguru na APAC.

Inzoga nkeya cyangwa zitarimo inzoga (+12% by'umwaka) zikunda abanywi b'inzoga bafite ubuzima bwiza.

2.3 Divayi: Irabagirana na Rosé biri kuzamuka

• Ingano ya 2024: USD 300 B (+2.7% y'umwaka)
• Ibintu by'ingenzi:

Divayi irabagirana na rosé: +6% ku munsi mukuru w'iminsi mikuru ishingiye ku mibanire y'abantu.

Ibirango by’umwimerere n’ibirambye: +10% ku mwaka uko abaguzi bazirikana ibidukikije bazamuka.

Divayi itukura: Ikura buhoro (+1.5% ku mwaka) mu gihe hari impinduka mu byo umuntu akunda.

3. Imiterere y'Akarere: Amasoko ane y'ingenzi

3.1 Amerika y'Amajyaruguru (USD 350 B, +2.5%)

• Whisky nziza na RTD cocktails birahenze cyane.
• Imigabane ku isoko: 55%; 45% hanze y'isoko
• Inzu zikora inzoga z'ubukorikori n'ibyumba byo gusogongeramo amazi byaguzwe mu gihugu hose.

3.2 Uburayi (USD 480 B, +1.8%)

• Kuringaniza hagati y’aho umuntu akorera ugereranije n’aho atari mu mwanya we (50/50).
• Ubukerarugendo bwa divayi, inzoga zikomoka ku bimera gakondo (Scotch, Cognac), hamwe n'ibiryo biryoshye cyane bitera iterambere.

3.3 Aziya-Pasifika (USD 520 B, +6.0%)

• Igipimo cy'iterambere ry'ubukungu ku isi kiri hejuru cyane, giterwa n'ubukungu bw'abaturage bwo hagati buri kwiyongera.
• Ubucuruzi bw'ikoranabuhanga: 60% by'ibicuruzwa bitari ibya leta—ni byo hejuru ku isi.

3.4 Amerika y'Epfo n'Uburasirazuba bwo Hagati (USD 412.12 B, +3.5%)

• Amerika y'Epfo: Kohereza ibicuruzwa bya Rum na tequila mu mahanga byazamutse cyane.
• Uburasirazuba bwo Hagati: Amabwiriza yorohejwe n'iterambere ry'ubucuruzi bushingiye kuri interineti.

4. Iterambere ry'Umuyoboro: Ubunararibonye buhura n'ikoranabuhanga

Umuyoboro wa 2022 2023 2024 Imyaka 3 ya CAGR

Ahantu heza ho gukorera 48% 50% 51% +1.5%

Iguriro ritari mu nyubako 40% 39% 38% -0.8%

E-ubucuruzi 12% 11% 11% + 3.5%

• Ahantu: Ibitekerezo by'ibice binini (amajoro afite insanganyamatsiko, uruvange rw'imikoranire) itera imbere ry'ibikomoka ku bimera.
• Ahatari mu buryo busanzwe: Brick-and-motar ihanganye n'imiyoboro y'ikoranabuhanga.
• Ubucuruzi bwa elegitoroniki: Buhagaze neza kuri 11%, bushyigikiwe no gutumiza no kohereza ibicuruzwa kuri interineti mu buryo bworoshye.

5. Ibintu by'ingenzi bitera iterambere n'imigendekere myiza

1. Ubuzima n'imibereho myiza: Ibinyobwa bike kandi bitarimo inzoga (+ 20% ku mwaka) byongera imbaraga.
2. Udushya n'Ikoranabuhanga: Gusogongera kuri AR/VR, uburyo bwo guteka bushingiye ku makuru, ibikoresho bitanga ibinyobwa bigezweho.
3. Guhindura imiterere y'umuntu ku giti cye no mu mibanire y'abantu: Hari imashini nke, amakaramu yihariye, ndetse n'uburyo bwo gupakira ibintu ku mbuga nkoranyambaga.

6. Amahirwe ya LED: Kumurikira iterambere ryawe

Uko ubwinshi bw'ibikoresho n'uburambe byiyongera, ibisubizo bishya byo kwerekana amashusho biba ingirakamaro. Longstargifts itanga ibikoresho byinshi bya LED bifasha ibirango n'utubari kwigaragaza:

• Amatara y'amacupa ya LED: Ibirango by'amajwi meza, biyobora abakiriya kwibandaho.
• Ibirango by'urumuri rukonje rwa LED: Umucyo uri munsi y'icupa nta bushyuhe cyangwa gushonga.
• Amarangi ya LED amurikiwe: Hindura amatara yo inyuma mo amatara akoresha ikoranabuhanga.

Ibi bikoresho byo kunywa bya LED ntibijyanye gusa n'ibihembo by'akataraboneka n'ikoranabuhanga, ahubwo binatuma abantu basangira n'abandi ndetse bikanatuma abantu bamenyekana mu buryo bugaragara.

7. Umwanzuro n'Intambwe zikurikiraho

Isoko ry'inzoga ku isi rya 2024 rigaragazwa n'inzoga zidasanzwe, imbaraga za RTD, n'uburambe

n ikura. Kugira ngo hamenyekane uyu muraba, ibirango hamwe n'utubari bigomba:

1. Shyira imbere imyanya yo ku rwego rwo hejuru hamwe n'amaporogaramu yateguwe.
2. Emera ingamba zo gukoresha imiyoboro yose—vanga ubunararibonye bw'ikoranabuhanga n'uburambe bwabayeho.
3. Koresha ibisubizo bya ecran ya LED kugira ngo wongere imiterere n'isura y'ikirango.

• Suzuma urutonde rw'ibicuruzwa bya Longstargifts'full LED kugira ngo ubone urumuri rw'itangiriro ryawe ritaha.
• Saba ingero zo gupima amatara yo mu macupa, ibyapa by'amatara akonje, n'ibikoresho byo kuraramo bimurikwa.
• Teganya icyitegererezo cy'igishushanyo mbonera n'ibiciro by'ingano.