2024 Inganda Zikora Inzoga Zimbitse Deep Raporo Yibiza

Mugihe cyigihe cyicyorezo, isoko ryibinyobwa byinzoga ku isi byabonye byombi“Gukira no kuzamura.”Muri 2024, amafaranga yose yinjira mu nganda yagezeUSD miliyari 176.212, Kugaragaza abaguzi burigihe - ibisabwa cyane kubiranga ubunararibonye kandi bwimbitse. Iyi in - raporo yimbitse - yageneweimyukanaabakora akabari-Gusesengura ibipimo bitanu byingenzi: ingano yisoko, gusenyuka kwicyiciro, imbaraga zakarere, ubwihindurize bwumuyoboro, hamwe niterambere ryiterambere. Turangije dushakisha uburyo udushya twa LED twerekana ibisubizo (amatara y icupa, imbeho - ibirango byoroheje, hamwe nububiko bwamurika) bishobora kugufasha kubyaza umusaruro iyi nzira.

Mu 2024, isoko ry’inzoga ku isi ryiyongereyeho 1.0% umwaka ushize kugera kuri miliyari 1.762.12. Ibyiciro by'ingenzi byerekana:

1. Imyuka: USD 240.25 B (+ 3,2% YoY)
2. Byeri: USD 600 B (–1.0% YoY)
3. Divayi: USD 300 B (+ 2,7% YoY)

Imbaraga eshatu zishimangira iri terambere:

• Kwisubiraho mbere nkutubari na resitora byongeye.
• Imikoreshereze-murugo, iyobowe na RTD (Yiteguye-Kunywa) cocktail.
• Premiumisation mubice byose, uhereye kumyuka yo hejuru kugeza kuri divayi ya butike.

2. Gusenyuka Icyiciro: Imyuka Iyobora, Gutandukanya Byeri, Divayi

2.1 Imyuka: Imbaraga za Premium

• 2024 Ingano: USD 240.25 B.
• CAGR-Imyaka 3: ~ 4.5%
• Abashoferi:

Whisky yo mu rwego rwo hejuru (+ 7% YoY): Malts imwe hamwe na bourbons-mato mato byiyongera muri Amerika ya Ruguru n'Uburayi.

Ubukorikori bwa gin (+ 5% YoY): Guhanga ibimera bitera imbere muri APAC no muri Amerika y'Epfo.

Tequila & mezcal (+ 9% YoY): Gen Z & imyaka igihumbi yakira imyuka ya agave kubwukuri.

2.2 Byeri: Inzira nyamukuru nubukorikori

• 2024 Ingano: USD 600 B (–1.0% YoY)
• Inzira:

Isi yose ibona kugabanuka gake kumasoko akuze.

Inzoga zubukorikori (8% umugabane wisi, + 8% YoY) zikura vuba muri Amerika ya ruguru & APAC.

Inzoga nkeya kandi zitarimo inzoga (+ 12% YoY) ifata abanywa ubuzima bwiza.

2.3 Divayi: Sparkling & Rosé kuzamuka

• 2024 Ingano: USD 300 B (+ 2,7% YoY)
• Ingingo z'ingenzi:

Umuvinyu mwinshi & rosé: + 6% YoY muminsi mikuru iterwa n'imibereho.

Ibirango ngengamikorere & birambye: + 10% YoY mugihe abakiriya bangiza ibidukikije bazamuka.

Divayi itukura: Gukura gahoro (+ 1.5% YoY) hagati yo guhinduka.

3. Ibikorwa by'akarere: Amasoko ane y'ingenzi

3.1 Amerika y'Amajyaruguru (USD 350 B, + 2,5%)

• Premium whisky & RTD cocktail iyobora.
• Umugabane wambere: 55%; bitemewe: 45%.
• Uruganda rukora ubukorikori hamwe nibyumba byo kuryoha biranga kwaguka mugihugu hose.

3.2 Uburayi (USD 480 B, + 1.8%)

• Kuringaniza-vs. Kurenga (50/50).
• Ubukerarugendo bwa vino, imyuka yumurage (Scotch, Cognac), hamwe na-ABV yo hasi itera iterambere.

3.3 Aziya-Pasifika (USD 520 B, + 6.0%)

• Iterambere ryiyongera cyane kwisi, riterwa no kuzamuka kurwego rwo hagati.
• E-ubucuruzi bwinjira: 60% yo kugurisha hanze-hejuru yisi.

3.4 Amerika y'Epfo & Uburasirazuba bwo hagati (USD 412.12 B, + 3.5%)

• Amerika y'Epfo: Ibihuha na tequila byohereza ibicuruzwa mu mahanga.
• Uburasirazuba bwo Hagati: Amabwiriza yoroheje no kuzamura e-ubucuruzi.

4. Ubwihindurize bwumuyoboro: Ubunararibonye Buhura na Digital

Umuyoboro 2022 2023 2024 CAGR yimyaka 3

Mubanze 48% 50% 51% + 1.5%

Hanze 40% 39% 38% -0.8%

E-ubucuruzi 12% 11% 11% + 3.5%

• Kuri-Ikibanza: Immersive bar imyumvire (insanganyamatsiko nijoro, interineti ivanze) gukura kwa peteroli.
• Off-Premise: Amatafari-na-marimari ahura namarushanwa kuva kumurongo wa digitale.
• E-Ubucuruzi: Ihagaze kuri 11%, ishyigikiwe no gutumiza kumurongo no gutanga.

5. Urufunguzo rwo Gukura Abashoferi & Inzira

1. Ubuzima & Ubuzima bwiza: Ibicuruzwa bike-kandi bitarimo inzoga (+ 20% YoY) byunguka.
2. Guhanga udushya & Tekinike: AR / VR kuryoha, ibisobanuro bitangwa na mixology resept, utanga ibinyobwa byubwenge.
3. Kwishyira ukizana & Imibereho: Ibisohokayandikiro bigarukira, ibirango byabigenewe, hamwe nimbuga nkoranyambaga-yuzuye ibipfunyika.

6. Amahirwe ya LED: Kumurika Gukura kwawe

Nkuko premiumisation hamwe nuburambe bwibisabwa byiyongera, ibisubizo bishya byerekana ibisubizo bigomba kuba bifite umutungo. Longstargifts itanga suite yibicuruzwa bya LED kugirango bifashe ibirango n'utubari guhagarara:

• LED Icupa rya LED: Acent marike marike, kuyobora abakiriya kwibanda.
• LED Ubukonje-Umucyo Ibirango: Mucupa munsi yumucupa nta bushyuhe cyangwa umuvuduko.
• LED Kumurika Shelving: Hindura inyuma-umurongo werekana ibicuruzwa byerekana imbaraga.

Ibi bikoresho bya LED ntabwo bihuza gusa nuburyo bugezweho kandi bwikoranabuhanga ahubwo binongerera gusangira imibereho no kuvumburwa.

7. Umwanzuro & Intambwe Zikurikira

2024 ku isoko ry’inzoga ku isi risobanurwa n’imyuka ihebuje, umuvuduko wa RTD, hamwe n’uburambe

n gukura.Gufata uyu muhengeri, ibirango amd bar bigomba:

1. Shyira imbere urwego rwohejuru ruhagaze hamwe na portfolios yatunganijwe.
2. Emera ingamba za omni-umuyoboro - guhuza imibare nubunararibonye.
3. Koresha LED yerekana ibisubizo kugirango uzamure ambiance nibirango bigaragara.

• Shakisha Longstargifts'ibyuzuye LED urutonde rwibicuruzwa kugirango umurikire ubutaha.
• Saba icyitegererezo cyo gupima amaboko yamacupa, ibirango bikonje-byamatara, hamwe namashanyarazi.
• Teganya demo yo gushushanya ibicuruzwa n'ibiciro.