Mawu Oyamba

Kupambana kwa Coldplay padziko lonse lapansi kumabwera chifukwa choyesetsa kuchita zinthu zosiyanasiyana monga kupanga nyimbo, ukadaulo waposachedwa, chithunzi chamtundu, kutsatsa kwapa digito komanso kugwiritsa ntchito mafani. Kuchokera pa malonda opitilira 100 miliyoni mpaka pafupifupi madola biliyoni imodzi pama lisiti a ofesi yamabokosi oyendera alendo, kuchokera ku "nyanja yowala" yopangidwa ndi mawotchi a LED mpaka mawonedwe opitilira miliyoni miliyoni pawailesi yakanema, atsimikizira mosalekeza ndi zidziwitso ndi zotsatira zenizeni kuti gulu likhale lodziwika padziko lonse lapansi, liyeneraali ndi kuthekera kozungulira konse komwe kumaphatikiza ukadaulo waluso, luso laukadaulo komanso chikoka cha anthu.

1. Kulengedwa Kwanyimbo: Nyimbo Zosasintha ndi Kumveka Kwamtima

 1. Zambiri Zogulitsa ndi Kusakatula
Chiyambireni nyimbo yawo yoyamba ya "Yellow" mu 1998, Coldplay yatulutsa ma situdiyo asanu ndi anayi mpaka pano. Malinga ndi zidziwitso zapagulu, kugulitsa kwachimbale kwapitilira makope 100 miliyoni, omwe "Kuthamanga kwa Magazi Kumutu", "X&Y" ndi "Viva La Vida kapena Imfa ndi Anzake Onse" agulitsa makope opitilira 5 miliyoni pa disc, zonse zomwe zakhala zofunikira kwambiri m'mbiri ya rock yamakono. Munthawi yotsatsira, amasungabe machitidwe amphamvu - chiwerengero chonse cha masewero pa nsanja ya Spotify chadutsa nthawi 15 biliyoni, ndipo "Viva La Vida" yokha yadutsa nthawi 1 biliyoni, zomwe zikutanthauza kuti pafupifupi 1 mwa 5 anthu adamva nyimboyi; kuchuluka kwa masewero pa Apple Music ndi YouTube alinso pakati pa nyimbo zisanu zapamwamba za rock. Deta zazikuluzikuluzi sizimangowonetsa kufalikira kwakukulu kwa ntchitozo, komanso zimasonyezanso kuti gululi likupitirizabe kukopa anthu azaka zosiyanasiyana ndi zigawo.

2. Kusintha kosalekeza kwa kalembedwe

Nyimbo za Coldplay sizinakhutitsidwe ndi template:

Chiyambi cha Britpop (1999-2001): Chimbale choyamba "Parachutes" chinapitiliza nyimbo zanyimbo za nyimbo zaku Britain panthawiyo, zomwe zimayendetsedwa ndi gitala ndi piyano, ndipo mawu ake amafotokoza za chikondi ndi kutayika. Zolemba zosavuta komanso zobwerezabwereza za nyimbo zazikulu "Yellow" mwamsanga zinathyola ku UK ndikukweza ma chart m'mayiko ambiri.

Symphonic and electronic fusion (2002-2008): Chimbale chachiwiri "A Rush of Blood to the Head" chinawonjezera makonzedwe a zingwe ndi nyimbo zakwaya, ndipo mikombero ya piyano ya "Mawotchi" ndi "The Scientist" idakhala yachikale. Mu chimbale chachinayi "Viva La Vida", adayambitsa molimba mtima nyimbo za orchestra, zinthu za Baroque ndi ng'oma zachilatini. Chivundikiro cha Album ndi mitu yanyimbo zonse zimazungulira "revolution", "royalty" ndi "thestiny". "Viva La Vida" imodzi idapambana Grammy "Recording of the Year" ndi makonzedwe ake a zingwe.

Kufufuza kwamagetsi ndi pop (2011-panopa): Chimbale cha 2011 "Mylo Xyloto" chimagwirizana kwathunthu ndi zida zamagetsi ndi nyimbo zovina. "Paradaiso" ndi "Teardrop Every Is a Waterfall" adakhala otchuka kwambiri; 2021 "Music of the Spheres" inagwirizana ndi opanga nyimbo za pop / zamagetsi monga Max Martin ndi Jonas Blue, kuphatikizapo mitu ya mlengalenga ndi zinthu zamakono zamakono, ndipo nyimbo yaikulu "Mphamvu Yapamwamba" inakhazikitsa malo awo mu nyimbo za pop.

Nthawi iliyonse Coldplay imasintha kalembedwe kake, "imatenga kutengeka kwakukulu ngati nangula ndikufalikira mpaka m'mphepete", kusunga mawu osangalatsa a Chris Martin ndi majini anyimbo, kwinaku akuwonjezera zinthu zatsopano, zomwe zimadabwitsa mafani akale ndikukopa omvera atsopano.

3. Mawu okhudza mtima komanso odekha

Zolengedwa za Chris Martin nthawi zambiri zimachokera pa "kuona mtima":

Zosavuta komanso zakuya: "Kukonzani Inu" imayamba ndi chiwongolero chosavuta cha chiwalo, ndipo mawu aumunthu amakwera pang'onopang'ono, ndipo mzere uliwonse wa mawuwo umakhudza mtima; "Kuwala kudzakutsogolerani kunyumba / Ndi kuyatsa mafupa anu / Ndipo ndidzayesa kukukonzani" amalola omvera osawerengeka kupeza chitonthozo pamene ali osweka mtima ndi otayika.

Lingaliro lamphamvu la chithunzi: "Yang'anani nyenyezi, yang'anani momwe zimawalira kwa inu" m'mawu a "Yellow" amaphatikiza malingaliro aumwini ndi chilengedwe, ndi zolembera zosavuta, kupanga "wamba koma chikondi" chomvetsera.

Kukulitsa malingaliro a gulu: "Adventure of a Lifetime" imagwiritsa ntchito magitala okondana ndi mawu omveka kuti afotokoze nyimbo za "kukumbatira chimwemwe" ndi "kudzibwezeretsanso"; pamene nyimbo ya “Hymn for the Weekend” imaphatikiza kulira kwa mphepo ya ku India ndi koimbira, ndipo mawuwo amamveketsa zithunzi za “kuchemerera” ndi “kukumbatirana” m’malo ambiri, zimene zimapangitsa kuti omvera atengeke kwambiri.

Pankhani ya luso la kulenga, amagwiritsa ntchito bwino zokowera zanyimbo zobwerezabwereza, zomangika pang'onopang'ono komanso malekezero amtundu wa korasi, zomwe sizosavuta kukumbukira, komanso zoyenera kwambiri kuyambitsa nyimbo za omvera m'makonsati akuluakulu, potero amapanga "resonance" yamphamvu.

2. Zisudzo zaposachedwa: phwando lomvera ndikuwona loyendetsedwa ndi data ndiukadaulo

1. Zotsatira zapaulendo wapamwamba

"Mylo Xyloto" Ulendo Wapadziko Lonse (2011-2012): Zisudzo 76 ku Ulaya, North America, Asia, ndi Oceania, ndi omvera okwana 2.1 miliyoni ndi bokosi lonse la US $ 181.3 miliyoni.

"A Head Full of Dreams" Tour (2016-2017): 114 zisudzo, 5.38 miliyoni omvera, ndi bokosi ofesi US $ 563 miliyoni, kukhala wachiwiri wolemera kwambiri ulendo padziko lonse chaka chimenecho.

"Music of the Spheres" Ulendo Wapadziko Lonse (2022-opitilira): Pofika kumapeto kwa 2023, mawonetsero opitilira 70 adamalizidwa, ndi bokosi lathunthu la pafupifupi US $ 945 miliyoni, ndipo akuyembekezeka kupitilira 1 biliyoni. Kupambana kumeneku kwapangitsa Coldplay kukhalabe m'maulendo asanu ogulitsidwa kwambiri padziko lonse lapansi kwa nthawi yayitali.

Deta iyi ikuwonetsa kuti kaya ku North America, Europe kapena misika yomwe ikubwera, imatha kupanga mawonetsero opitilira mphamvu apamwamba okhala ndi mipando yodzaza; ndi mitengo ya matikiti ndi kayendedwe ka ndalama paulendo uliwonse ndizokwanira kuwathandiza kuti azigwiritsa ntchito ndalama zambiri pakupanga siteji ndi maulalo olumikizirana.

2. Chibangili cholumikizira cha LED: Yatsani "Nyanja ya Kuwala"
Ntchito yoyamba: Paulendo wa "Mylo Xyloto" mu 2012, Coldplay inagwirizana ndi Creative Technology Company kugawira zibangili za LED DMX kwa omvera aliyense kwaulere. Chibangilicho chimakhala ndi gawo lolandirira, lomwe limasintha mtundu ndi mawonekedwe akuthwanima mu nthawi yeniyeni panthawi yogwira ntchito kudzera mumayendedwe owongolera a DMX.

Kukula ndi kuwonetseredwa: ≈ ndodo za 25,000 zinagawidwa pawonetsero pafupifupi, ndipo pafupifupi ndodo za 1.9 miliyoni zinagawidwa mumasewero a 76; kuchuluka kwa mavidiyo afupiafupi okhudzana ndi chikhalidwe cha anthu omwe adaseweredwa adapitilira nthawi 300 miliyoni, ndipo kuchuluka kwa anthu omwe adatenga nawo gawo pazokambiranaku kudaposa 5 miliyoni, kupitilira zomwe zidadziwika kale za MTV ndi Billboard panthawiyo.

Zowoneka ndi zochitika: M'zigawo zachimake za "Kupweteka Monga Kumwamba" ndi "Teardrop Iliyonse Ndi Mathithi Amadzi", malo onsewo anali akuyenda ndi mafunde a kuwala kokongola, ngati nebula ikugudubuza; omvera sanalinso kungokhala chete, koma kugwirizanitsa ndi nyali za siteji, monga "kuvina" zochitika.

Zotsatira Zotsatira: Kusinthaku kumawonedwa ngati "kutsatizana kwa malonda a konsati" - kuyambira pamenepo, magulu ambiri monga Taylor Swift, U2, ndi The 1975 atsatira zomwezo ndikuphatikiza zibangili zowunikira kapena ndodo zowala ngati mulingo woyendera.

3. Multi-sensory maphatikizidwe siteji kamangidwe
Gulu lopanga siteji la Coldplay nthawi zambiri limakhala ndi anthu opitilira 50, omwe amayang'anira mapangidwe onse a kuyatsa, zowombera moto, zowonera za LED, ma laser, zowonera ndi zomvera:

Phokoso lozungulira mozama: Kugwiritsa ntchito zida zapamwamba monga L-Acoustics ndi Meyer Sound, kuphimba madera onse a malowo, kuti omvera athe kupeza zomveka bwino mosasamala kanthu komwe ali.

Zowonera zazikulu za LED ndi zowonera: Bwalo lakumbuyo la siteji nthawi zambiri limapangidwa ndi zowonera zopanda msoko zokhala ndi ma pixel mamiliyoni ambiri, kusewera makanema omwe amafanana ndi mutu wa nyimboyo munthawi yeniyeni. Magawo ena alinso ndi 360 ° holographic projections kuti apange mawonekedwe a "space roaming" ndi "aurora journey".

Zojambula zamoto ndi ma laser: Pa nthawi ya Encore, adzayambitsa zozimitsa moto za mamita 20 kumbali zonse za siteji, kuphatikizapo ma lasers kuti alowe m'gulu la anthu, kuti akwaniritse mwambo wa "kubadwanso", "kumasulidwa" ndi "kukonzanso".

3. Kupanga ma brand: chithunzi chowona mtima komanso udindo wapagulu

1. Chithunzi cha bandi chokhala ndi mgwirizano wamphamvu
Chris Martin ndi mamembala a gululo amadziwika kuti ndi "ochezeka" pabwalo ndi kunja kwa siteji:

Kuyanjana pa malo: Panthawi yamasewero, Chris nthawi zambiri ankachoka pa siteji, kujambula zithunzi ndi omvera akutsogolo, okwera asanu, ndipo adayitana mafani omwe ali ndi mwayi kuti ayimbe choyimba, kuti mafani amve chisangalalo cha "kuwonedwa".

Chisamaliro chaumunthu: Nthawi zambiri pakuchita masewerawa, amayima kuti apereke chithandizo chamankhwala kwa omvera osowa, kusamalira poyera zochitika zazikulu zapadziko lonse, ndikupereka thandizo kumadera okhudzidwa ndi masoka, kusonyeza chifundo chenicheni cha gululo.

2. Ubwino wa anthu ndi kudzipereka kwa chilengedwe
Mgwirizano wachifundo kwanthawi yayitali: Gwirizanani ndi mabungwe monga Oxfam, Amnesty International, Make Poverty History, nthawi zonse amapereka ndalama zogwirira ntchito, ndikuyambitsa "maulendo obiriwira" ndi "makonsati othetsa umphawi".

Njira yosalowerera ndale ya Carbon: Ulendo wa 2021 wa "Music of the Spheres" udalengeza kukhazikitsidwa kwa dongosolo losalowerera ndale - kugwiritsa ntchito mphamvu zongowonjezedwanso kupanga magetsi, kubwereketsa magalimoto amagetsi, kuchepetsa mapulasitiki otayidwa, ndikuyitanitsa omvera kuti apereke ndalama kudzera m'manja kuti athandizire ntchito zoteteza chilengedwe. Kusunthaku sikunapindule kokha kutamandidwa ndi atolankhani, komanso kuyika chizindikiro chatsopano chaulendo wokhazikika wamagulu ena.

4. Malonda a Digital: Ntchito Yoyengedwa ndi Kulumikizana kwa malire

1. Social Media ndi Streaming Platforms

YouTube: Kanema wovomerezeka ali ndi olembetsa opitilira 26 miliyoni, amasindikiza zisudzo pafupipafupi, zowonera kumbuyo ndi zoyankhulana, komanso kanema woseweredwa kwambiri "Hymn for the Weekend" wafika nthawi 1.1 biliyoni.

Instagram & TikTok: Chris Martin nthawi zambiri amalumikizana ndi mafani kudzera pazithunzithunzi zatsiku ndi tsiku ndi makanema afupiafupi kumbuyo kwaulendowu, ndipo chiwerengero chochuluka cha zokonda pavidiyo imodzi yolumikizirana chimaposa 2 miliyoni. Kuchulukitsa kwakugwiritsa ntchito mutu wa #ColdplayChallenge pa TikTok wafika 50 miliyoni, kukopa omvera a Generation Z.

Spotify: Mndandanda wazosewerera wovomerezeka komanso mndandanda wazosewerera wogwirizira zili pama chart m'maiko ambiri padziko lonse lapansi nthawi imodzi, ndipo kuchuluka kwa anthu osakwatiwa m'sabata yoyamba nthawi zambiri kumaposa mamiliyoni ambiri, kuthandiza kuti chimbale chatsopanocho chipitirirebe kutchuka.

2. Mgwirizano wodutsa malire
Mgwirizano ndi opanga: Brian Eno adaitanidwa kuti atenge nawo mbali pakupanga nyimbo, ndipo mawonekedwe ake apadera amamveka komanso mzimu woyesera unapatsa ntchitoyi mozama; adagwirizana ndi mayina akuluakulu a EDM monga Avicii ndi Martin Garrix kuti aphatikize mosasunthika nyimbo za rock ndi zamagetsi ndikukulitsa kalembedwe ka nyimbo; nyimbo yophatikizana "Hymn for the Weekend" ndi Beyoncé idapangitsa gululo kukhala ndi chidwi kwambiri pamasewera a R&B ndi pop.

Kugwirizana kwamtundu: Kudutsa malire okhala ndi mitundu yayikulu monga Apple, Google, ndi Nike, kuyambitsa zida zomvera zochepa, masitayilo a zibangili zokhazikika, ndi ma T-shirt olumikizana, zomwe zimawabweretsera kuchuluka kwamtundu komanso phindu lamalonda.

5.Chikhalidwe cha Fan: maukonde okhulupilika ndi kulankhulana modzidzimutsa

1. Magulu okonda padziko lonse lapansi
Coldplay ili ndi mazana a magulu owonera / osavomerezeka m'maiko opitilira 70. Madera awa pafupipafupi:

Zochita zapaintaneti: monga kuwerengera mpaka kukhazikitsidwa kwa Albums zatsopano, maphwando omvera, mipikisano yophimba nyimbo, mawayilesi a Q&A omwe amawakonda, ndi zina zambiri.

Misonkhano yapaintaneti: Konzani gulu kuti lipite kumalo ochezera, kupanga limodzi zinthu zothandizira (zikwangwani, zokongoletsera za fulorosenti), ndikupita limodzi kumakonsati achifundo.

Chifukwa chake, nthawi iliyonse pakakhala ulendo watsopano kapena chimbale chatsopano chimatulutsidwa, gulu la mafani lidzasonkhana mwachangu pamapulatifomu kuti apange "mkuntho wotentha".

  2. UGC-yoyendetsedwa ndi mawu apakamwa
Makanema ndi zithunzi zamoyo: Zibangiri za "Ocean of Light" za LED zomwe zikuthwanima pamalo onse ojambulidwa ndi omvera zimawonetsedwa mobwerezabwereza pa Weibo, Douyin, Instagram, ndi Twitter. Chiwerengero cha mawonedwe a kanema wachidule wodabwitsa nthawi zambiri chimaposa miliyoni imodzi.

Kusintha kwachiwiri ndi ukadaulo: Makanema angapo, mawu ophatikizika, komanso makanema achidule ankhani zamunthu opangidwa ndi mafani amakulitsa nyimbo za Coldplay ndikugawana tsiku ndi tsiku, kulola kuti kuwonekera kwamtundu kupitirire kufufuma.

Mapeto
Kupambana kwapadziko lonse kwa Coldplay ndikuphatikizana kozama kwa zinthu zinayi: nyimbo, ukadaulo, mtundu ndi dera:

Nyimbo: nyimbo zosinthika nthawi zonse komanso kumveka kwamalingaliro, kukolola kawiri kwa malonda ndi kutsatsira media;

Live: zibangili zaukadaulo ndi mapangidwe apamwamba kwambiri amapangitsa sewerolo kukhala "maphwando omvera ambiri";

Chizindikiro: chithunzi choona mtima ndi chodzichepetsa komanso kudzipereka kokhazikika paulendo, kutamandidwa ndi amalonda ndi anthu;

Community: Kutsatsa kwa digito koyengedwa bwino komanso maukonde amtundu wapadziko lonse lapansi, lolani UGC ndi kulengeza kovomerezeka kuti zigwirizane.

Kuchokera ku ma Albamu 100 miliyoni mpaka pafupifupi zibangili 2 biliyoni zolumikizana, kuchokera ku ofesi yayikulu yoyendera alendo mpaka mazana mamiliyoni a mawu ochezera, Coldplay yatsimikizira ndi data ndi machitidwe: kuti ikhale gulu lodziwika bwino padziko lonse lapansi, ikuyenera kuphuka muzaluso, ukadaulo, bizinesi ndi mphamvu zamagulu.