Mawu Oyamba

Kupambana kwa Coldplay padziko lonse lapansi kumachokera ku khama lawo logwirizana m'mbali zosiyanasiyana monga kupanga nyimbo, ukadaulo wamoyo, chithunzi cha kampani, malonda a digito ndi ntchito ya mafani. Kuyambira kugulitsa ma album opitilira 100 miliyoni mpaka pafupifupi madola biliyoni imodzi mu ndalama zolipirira ofesi ya bokosi la alendo, kuyambira "nyanja ya kuwala" yopangidwa ndi ma LED wristbands mpaka kuwonedwa kwa anthu opitilira zana miliyoni pa malo ochezera a pa Intaneti, akhala akutsimikizira mosalekeza ndi deta ndi zotsatira zenizeni kuti kuti gulu likhale lodziwika padziko lonse lapansi, liyenera kudziwika.ali ndi luso lonse lomwe limaphatikiza kusamvana kwa zaluso, luso laukadaulo komanso mphamvu za anthu.

1. Kupanga Nyimbo: Nyimbo Zosintha Nthawi Zonse ndi Kugwirizana Kwa Maganizo

 1. Deta Yaikulu Yogulitsa ndi Kutsatsa
Kuyambira pomwe nyimbo yawo yoyamba ya "Yellow" idatulutsidwa mu 1998, Coldplay yatulutsa ma album asanu ndi anayi a studio mpaka pano. Malinga ndi deta ya anthu onse, malonda onse a ma album apitilira makope 100 miliyoni, omwe "A Rush of Blood to the Head", "X&Y" ndi "Viva La Vida or Death and All His Friends" agulitsa makope opitilira 5 miliyoni pa disc iliyonse, zomwe zonse zakhala zochitika zazikulu m'mbiri ya rock yamakono. Munthawi ya streaming, akupitilizabe kuchita bwino - chiwerengero chonse cha masewero pa nsanja ya Spotify chapitilira nthawi 15 biliyoni, ndipo "Viva La Vida" yokha yapitilira nthawi 1 biliyoni, zomwe zikutanthauza kuti pafupifupi munthu m'modzi mwa anthu asanu amva nyimboyi; chiwerengero cha masewero pa Apple Music ndi YouTube chilinso pakati pa nyimbo zisanu zapamwamba za rock yamakono. Deta yayikuluyi sikuti imangowonetsa kufalikira kwa ntchitozo, komanso ikuwonetsa kukopa kwa gululo kwa omvera azaka zosiyanasiyana ndi madera osiyanasiyana.

2. Kusintha kosalekeza kwa kalembedwe

Nyimbo za Coldplay sizinakhutirepo ndi template:

Chiyambi cha nyimbo za Britpop (1999-2001): Chimbale choyamba cha "Parachutes" chinapitiriza mwambo wa nyimbo za rock wa nyimbo za ku Britain panthawiyo, zomwe zinkalamulidwa ndi gitala ndi piyano, ndipo mawu ake makamaka ankafotokoza chikondi ndi kutayika. Ma chords osavuta ndi ma chorus hooks obwerezabwereza a nyimbo yayikulu ya "Yellow" anafalikira mwachangu ku UK ndipo anatsogolera ma chart m'maiko ambiri.

Kusakanikirana kwa nyimbo za Symphonic ndi electronic (2002-2008): Chimbale chachiwiri cha "A Rush of Blood to the Head" chinawonjezera makonzedwe ambiri a zingwe ndi makonzedwe a kwaya, ndipo ma piyano a "Clocks" ndi "The Scientist" anakhala nyimbo zakale. Mu chimbale chachinayi cha "Viva La Vida", molimba mtima adayambitsa nyimbo za orchestral, zinthu za Baroque ndi ng'oma zachilatini. Chikuto cha chimbale ndi mitu ya nyimbo zonse zimayang'ana pa "revolution", "royalty" ndi "destiny". Chimbale cha "Viva La Vida" chinapambana mphoto ya Grammy ya "Recording of the Year" ndi makonzedwe ake a zingwe okhala ndi zigawo zambiri.

Kufufuza kwa electronic ndi pop (2011-mpaka pano): Chimbale cha 2011 cha "Mylo Xyloto" chinalandira mokwanira nyimbo zamagetsi ndi kayimbidwe ka kuvina. "Paradise" ndi "Every Teardrop Is a Waterfall" zinakhala nyimbo zodziwika bwino; "Music of the Spheres" ya 2021 inagwirizana ndi opanga nyimbo za pop/electronic monga Max Martin ndi Jonas Blue, kuphatikiza mitu yamlengalenga ndi zinthu zamakono za pop, ndipo nyimbo yayikulu ya "Higher Power" inakhazikitsa malo awo mu nyimbo za pop.

Nthawi iliyonse Coldplay ikasintha kalembedwe kake, "imatenga malingaliro apakati ngati chothandizira ndikufalikira mpaka kumalire", kusunga mawu okopa a Chris Martin ndi majini ake anyimbo, pomwe nthawi zonse imawonjezera zinthu zatsopano, zomwe zimadabwitsa mafani akale ndikukopa omvera atsopano.

3. Mawu okoma mtima komanso malingaliro osavuta

Zolengedwa za Chris Martin nthawi zambiri zimachokera pa "kuona mtima":

Zosavuta komanso zozama: "Konzani Inu" imayamba ndi mawu oyamba osavuta a organ, ndipo mawu a munthu amakwera pang'onopang'ono, ndipo mzere uliwonse wa mawuwo umagunda mtima; "Magetsi adzakutsogolerani kunyumba / Ndi kuyatsa mafupa anu / Ndipo ndidzayesa kukukonzani" amalola omvera ambiri kupeza chitonthozo akasweka mtima ndipo ataya.

Kumvetsetsa bwino chithunzi: "Yang'anani nyenyezi, yang'anani momwe zimakuunikirani" m'mawu a "Yellow" akuphatikiza malingaliro a munthu ndi chilengedwe chonse, ndi mawu osavuta, kupanga chidziwitso chomvetsera "chachizolowezi koma chachikondi".

Kukulitsa malingaliro a gulu: "Adventure of a Lifetime" imagwiritsa ntchito magitala ndi kayimbidwe kosangalatsa kuti iwonetse kumveka bwino kwa "kulandira chimwemwe" ndi "kubwezanso moyo wanu"; pomwe "Hymn for the Weekend" imaphatikiza mawu a mphepo ya ku India ndi korasi, ndipo mawu ake amafanana ndi zithunzi za "cheers" ndi "kukumbatirana" m'malo ambiri, zomwe zimapangitsa kuti omvera azimva bwino.

Ponena za njira zolenga, amagwiritsa ntchito bwino ma melody hooks obwerezabwereza, kamangidwe ka nyimbo kopita patsogolo komanso mapeto a nyimbo za korasi, zomwe sizosavuta kukumbukira zokha, komanso zoyenera kwambiri kuyambitsa ma korasi a omvera m'makonsati akuluakulu, motero amapanga mphamvu yamphamvu ya "group resonance".

2. Masewero amoyo: phwando la mawu ndi zithunzi loyendetsedwa ndi deta ndi ukadaulo

1. Zotsatira zabwino kwambiri paulendo

Ulendo Wapadziko Lonse wa “Mylo Xyloto” (2011-2012): Masewero 76 ku Europe, North America, Asia, ndi Oceania, ndi omvera okwana 2.1 miliyoni ndi ofesi yonse ya bokosi ya US$181.3 miliyoni.

Ulendo wa “A Head Full of Dreams” (2016-2017): Mawonetsero 114, omvera 5.38 miliyoni, ndi ofesi ya bokosi ya US$563 miliyoni, kukhala ulendo wachiwiri wopeza ndalama zambiri padziko lonse chaka chimenecho.

Ulendo wa Padziko Lonse wa “Music of the Spheres” (wopitilira 2022): Pofika kumapeto kwa chaka cha 2023, ziwonetsero zoposa 70 zatha, ndipo ndalama zonse zokwana pafupifupi US$945 miliyoni, ndipo zikuyembekezeka kupitirira 1 biliyoni. Zotsatirazi zathandiza kuti Coldplay ikhalebe m'gulu la maulendo asanu ogulitsidwa kwambiri padziko lonse lapansi kwa nthawi yayitali.

Deta imeneyi ikusonyeza kuti kaya ku North America, Europe kapena misika yatsopano, amatha kupanga ziwonetsero zamphamvu kwambiri zokhala ndi mipando yonse; ndipo mitengo ya matikiti ndi ndalama zomwe zimaperekedwa paulendo uliwonse ndizokwanira kuwathandiza kuti azigwiritsa ntchito ndalama zambiri popanga siteji komanso maulalo olumikizirana.

2. Chibangili cholumikizirana cha LED: Yatsani "Nyanja ya Kuwala"
Kugwiritsa ntchito koyamba: Paulendo wa "Mylo Xyloto" mu 2012, Coldplay idagwirizana ndi Creative Technology Company kuti igawire zibangili zolumikizirana za LED DMX kwa omvera onse kwaulere. Bangili ili ndi gawo lolandirira mkati, lomwe limasintha mtundu ndi mawonekedwe owala nthawi yeniyeni panthawi yogwira ntchito kudzera mu dongosolo lowongolera la DMX yakumbuyo.

Kukula ndi kuonekera: Ndodo ≈25,000 zinagawidwa pa pulogalamu iliyonse pa avareji, ndipo ndodo pafupifupi 1.9 miliyoni zinagawidwa m'mawonetsero 76; chiwerengero chonse cha makanema afupiafupi okhudzana ndi malo ochezera a pa Intaneti omwe adaseweredwa chinapitirira nthawi 300 miliyoni, ndipo chiwerengero cha anthu omwe adatenga nawo mbali pazokambirana chinapitirira 5 miliyoni, zomwe zinali zochulukirapo kuposa momwe MTV ndi Billboard zinkafalitsira panthawiyo.

Zowoneka ndi zoyankhulirana: M'magawo omaliza a "Hurts Like Heaven" ndi "Every Teardrop Is a Waterfall", malo onse anali odzaza ndi mafunde okongola, ngati nebula ikugwedezeka; omvera sanalinso ongokhala chete, koma anali ogwirizana ndi magetsi a pa siteji, ngati "kuvina".

Zotsatira zake: Luso limeneli limaonedwa ngati "njira yopezera malonda ogwirizana" - kuyambira pamenepo, magulu ambiri monga Taylor Swift, U2, ndi The 1975 atsatiranso zomwezo ndipo aphatikiza zibangili zowala zolumikizana kapena ndodo zowala ngati muyezo woyendera.

3. Kapangidwe ka siteji yolumikizirana ya masensa ambiri
Gulu lopanga siteji la Coldplay nthawi zambiri limakhala ndi anthu opitilira 50, omwe ali ndi udindo wopanga magetsi, zozimitsa moto, zowonetsera za LED, ma laser, ma projection ndi mawu:

Phokoso lozungulira mozungulira: Kugwiritsa ntchito makampani otchuka monga L-Acoustics ndi Meyer Sound, kuphimba madera onse a malo ochitira msonkhano, kuti omvera athe kupeza mawu abwino mosasamala kanthu komwe ali.

Ma skrini akuluakulu a LED ndi ma projection: Bwalo lakumbuyo la siteji nthawi zambiri limakhala ndi ma screen olumikizana opanda zingwe okhala ndi ma pixel mamiliyoni ambiri, akusewera makanema omwe amafanana ndi mutu wa nyimboyo nthawi yeniyeni. Magawo ena alinso ndi ma projection a holographic a 360° kuti apange chiwonetsero chowoneka cha "kuyendayenda kwa mlengalenga" ndi "ulendo wa aurora".

Zozimitsa moto ndi ziwonetsero za laser: Mu nthawi ya Encore, adzayambitsa zozimitsa moto zazitali mamita 20 mbali zonse ziwiri za siteji, kuphatikiza ndi ma laser kuti alowe mu khamu la anthu, kuti amalize mwambo womwe uli pamalopo wa "kubadwanso", "kumasulidwa" ndi "kukonzanso".

3. Kupanga chizindikiro: chithunzi chenicheni ndi udindo pagulu

1. Chithunzi cha gulu chokhala ndi chikondi champhamvu
Chris Martin ndi mamembala a gululi amadziwika kuti ndi “ochezeka” pa siteji ndi kunja kwake:

Kuyankhulana pamalopo: Pa nthawi ya seweroli, Chris nthawi zambiri ankatsika pa siteji, kujambula zithunzi ndi omvera akutsogolo, okwera kwambiri, komanso kuitana mafani amwayi kuti ayimbe nyimbo ya kwaya, kuti mafani amve chisangalalo cha "kuwonedwa".

Chisamaliro cha anthu: Nthawi zambiri panthawi yochita seweroli, ankaima kuti apereke chithandizo chamankhwala kwa omvera omwe anali kufunikira thandizo, ankasamalira pagulu zochitika zazikulu padziko lonse lapansi, komanso ankapereka chithandizo kumadera omwe akhudzidwa ndi masoka, kusonyeza kuti gululo linkamvera chisoni gululo.

2. Kudzipereka kwa anthu onse ndi chilengedwe
Mgwirizano wa nthawi yayitali wa mabungwe othandiza anthu: Kugwirizana ndi mabungwe monga Oxfam, Amnesty International, Make Poverty History, kupereka ndalama zogulira zinthu zosiyanasiyana, ndikuyambitsa "maulendo obiriwira" ndi "makonsati ochepetsa umphawi".

Njira yosagwiritsa ntchito mpweya woipa: Ulendo wa 2021 wa “Music of the Spheres” unalengeza za kukhazikitsidwa kwa dongosolo losagwiritsa ntchito mpweya woipa - kugwiritsa ntchito mphamvu zongowonjezwdwanso popanga magetsi, kubwereka magalimoto amagetsi, kuchepetsa mapulasitiki otayidwa, ndikupempha omvera kuti apereke zopereka kudzera m'manja kuti athandizire mapulojekiti oteteza chilengedwe. Kusintha kumeneku sikunangopangitsa kuti atolankhani ayamikiridwe, komanso kunakhazikitsa njira yatsopano yoyendera mosalekeza magulu ena.

4. Kutsatsa Kwapaintaneti: Ntchito Yokonzedwa Bwino ndi Kulumikizana Kwapakati pa Malire

1. Malo Ochezera pa Intaneti ndi Malo Osewerera Mavidiyo

YouTube: Chiwonetsero chovomerezekachi chili ndi olembetsa oposa 26 miliyoni, chimafalitsa nthawi zonse zisudzo zamoyo, zithunzi za kumbuyo kwa zochitika ndi zoyankhulana, ndipo kanema wodziwika kwambiri wa "Hymn for the Weekend" wafika nthawi 1.1 biliyoni.

Instagram & TikTok: Chris Martin nthawi zambiri amalankhulana ndi mafani kudzera muzithunzi za tsiku ndi tsiku komanso makanema afupiafupi omwe amaonekera kumbuyo kwa ulendowu, ndipo chiwerengero chachikulu cha anthu omwe amawakonda pa kanema kamodzi kokha ndi oposa 2 miliyoni. Chiwerengero chonse cha anthu omwe agwiritsa ntchito mutu wa #ColdplayChallenge pa TikTok chafika pa 50 miliyoni, zomwe zakopa omvera a Generation Z.

Spotify: Mndandanda wovomerezeka wa nyimbo ndi mndandanda wa nyimbo zogwirizana zili pa mndandanda m'maiko ambiri padziko lonse lapansi nthawi imodzi, ndipo kuchuluka kwa nyimbo zoyimba m'sabata yoyamba nthawi zambiri kumaposa mamiliyoni makumi ambiri, zomwe zimathandiza kuti chimbale chatsopanocho chipitirizebe kutchuka.

2. Mgwirizano pakati pa mayiko osiyanasiyana
Kugwirizana ndi opanga nyimbo: Brian Eno anaitanidwa kuti achite nawo kupanga nyimbo za album, ndipo mawu ake apadera komanso mzimu wake woyesera unapangitsa kuti ntchitoyo ikhale yozama kwambiri; anagwirizana ndi anthu otchuka a EDM monga Avicii ndi Martin Garrix kuti agwirizane bwino nyimbo za rock ndi zamagetsi ndikukulitsa kalembedwe ka nyimbo; nyimbo yogwirizana ya "Hymn for the Weekend" ndi Beyoncé inapangitsa gululo kukhala lodziwika bwino m'mabwalo a R&B ndi pop.

Mgwirizano wa malonda: Kugwirizana ndi makampani akuluakulu monga Apple, Google, ndi Nike, kuyambitsa zida zochepa zomvetsera, mitundu ya zibangili, ndi malaya olumikizirana, zomwe zimawapatsa phindu lalikulu komanso lopindulitsa pa malonda.

5. Chikhalidwe cha mafani: maukonde okhulupirika komanso kulankhulana mwachisawawa

1. Magulu a mafani padziko lonse lapansi
Coldplay ili ndi magulu ambiri a mafani ovomerezeka/osavomerezeka m'maiko opitilira 70. Magulu awa nthawi zambiri:

Zochita pa intaneti: monga kuwerengera nthawi yoyambira ma Albums atsopano, maphwando omvera, mpikisano wa mawu ophimba nyimbo, mafunso ndi mayankho amoyo a mafani, ndi zina zotero.

Misonkhano yopanda intaneti: Konzani gulu kuti lipite kumalo oyendera alendo, kupanga zinthu zothandizira pamodzi (mabango, zokongoletsera za fluorescent), ndikupita limodzi ku makonsati ochitira zachifundo.

Chifukwa chake, nthawi iliyonse pakakhala ulendo watsopano kapena chimbale chatsopano chikatulutsidwa, gulu la mafani limasonkhana mwachangu pa malo ochezera kuti apange "mphepo yamkuntho yotenthetsera".

  2. Zotsatira za mawu ochokera pakamwa zomwe zimayendetsedwa ndi UGC
Makanema ndi zithunzi zamoyo: Mabangili a LED a “Ocean of Light” omwe akuwonekera pamalo onse omwe omvera adajambula amawonetsedwa mobwerezabwereza pa Weibo, Douyin, Instagram, ndi Twitter. Chiwerengero cha anthu omwe adawonera kanema waufupi wokongola nthawi zambiri chimaposa miliyoni imodzi.

Kusintha kwachiwiri ndi luso: Ma vidiyo angapo a pa siteji, mawu ophatikizana, ndi mafilimu afupiafupi a nkhani zaumwini opangidwa ndi mafani amawonjezera luso la nyimbo la Coldplay kuti lizigawidwa tsiku ndi tsiku, zomwe zimathandiza kuti anthu aziona nyimbo za kampani yawo kuti zipitirire kukula.

Mapeto
Kupambana kwakukulu kwa Coldplay padziko lonse lapansi ndiko kuphatikiza kwakukulu kwa zinthu zinayi: nyimbo, ukadaulo, mtundu ndi gulu:

Nyimbo: nyimbo zomwe zimasintha nthawi zonse komanso kusinthasintha kwa malingaliro, kuchulukitsa kawiri malonda ndi makanema owonera;

Zamoyo: zibangili zaukadaulo ndi kapangidwe kapamwamba ka siteji zimapangitsa seweroli kukhala phwando la "zolengedwa zambiri" la mawu ndi zithunzi;

Chizindikiro: chithunzi choona mtima komanso chodzichepetsa komanso kudzipereka kokhazikika paulendo, zomwe zimapeza chiyamiko kuchokera kwa amalonda ndi anthu onse;

Gulu: malonda a digito okonzedwa bwino komanso mafani apadziko lonse lapansi, lolani UGC ndi kutsatsa kwa boma zigwirizane.

Kuyambira pa ma Albums 100 miliyoni mpaka ma bangili olumikizana pafupifupi 2 biliyoni, kuyambira ku ofesi yayikulu yoyendera alendo mpaka mazana mamiliyoni a mawu ochezera, Coldplay yatsimikizira ndi deta ndi machitidwe: kuti ikhale gulu lodabwitsa padziko lonse lapansi, iyenera kukula mu zaluso, ukadaulo, bizinesi ndi mphamvu za anthu.