Lipoti la 2024 la Makampani Oledzera Padziko Lonse

Mu nthawi ya pambuyo pa mliri, msika wa zakumwa zoledzeretsa padziko lonse lapansi wakumana ndi zonsezi"kuchira ndi kukweza."Mu 2024, ndalama zonse zomwe zimapezedwa m'makampani zidafikaMadola a ku America 176.212 biliyoni, kusonyeza kufunikira kwakukulu kwa ogula kuti apeze zinthu zabwino komanso zosangalatsa. Lipoti lozama ili—lopangidwiramitundu ya mowandiogwira ntchito m'bala—Imasanthula magawo asanu ofunikira: kukula kwa msika, kugawa magulu, kusintha kwa madera, kusintha kwa njira, ndi zoyendetsera kukula. Timaliza pofufuza momwe mayankho atsopano owonetsera a LED (magetsi a mabotolo, zilembo zowunikira ozizira, ndi mashelufu owala) angakuthandizireni kugwiritsa ntchito bwino izi.

Mu 2024, msika wa mowa padziko lonse lapansi unakula ndi 1.0% chaka ndi chaka kufika pa USD 1,762.12 biliyoni. Magulu ofunikira:

1. Mizimu: USD 240.25 B (+3.2% YoY)
2. Mowa: USD 600 B (–1.0% YoY)
3. Vinyo: USD 300 B (+2.7% YoY)

Mphamvu zitatu zimathandizira kukula kumeneku:

• Kubwerera m'mbuyo kwa nyumba pamene malo ogulitsira mowa ndi malo odyera akubwereranso.
• Kuchuluka kwa anthu omwe amamwa mowa kunyumba, komwe kumayendetsedwa ndi zakumwa zoledzeretsa za RTD (Ready-to-Drink).
• Kugulitsa vinyo wabwino kwambiri m'magulu onse, kuyambira vinyo wokoma kwambiri mpaka vinyo wa boutique.

2. Kugawa kwa Gulu: Mphamvu ya Mzimu, Kugawanika kwa Mowa, Kusanduka kwa Vinyo

2.1 Mizimu: Nyumba Yamphamvu Yapamwamba

• Kukula kwa 2024: USD 240.25 B
• Chiwerengero cha Zaka 3: ~4.5%
• Oyendetsa:

Ma whiskeys apamwamba (+7% YoY): Ma single malts ndi ma bourbon ang'onoang'ono akuchulukirachulukira ku North America ndi Europe.

Gin yopangidwa mwaluso (+5% YoY): Kupanga zatsopano kwa zomera kumathandizira kukula kwa APAC ndi Latin America.

Tequila ndi mezcal (+9% YoY): Gen Z ndi millennials amavomereza mizimu ya agave kuti ikhale yoona.

2.2 Mowa: Wodziwika bwino motsutsana ndi waluso

• Kukula kwa 2024: USD 600 B (–1.0% YoY)
• Zochitika:

Anthu ogulitsa zinthu padziko lonse lapansi akuona kuchepa pang'ono kwa misika yokhwima.

Mowa waluso (wogawidwa padziko lonse lapansi ndi 8% pachaka) ukukula mofulumira kwambiri ku North America ndi APAC.

Mowa wochepa komanso wopanda mowa (+12% YoY) umakopa anthu okonda kumwa mowa omwe ali ndi thanzi labwino.

2.3 Vinyo: Wonyezimira ndi Rosé Akukwera

• Kukula kwa 2024: USD 300 B (+2.7% YoY)
• Zofunika Kwambiri:

Vinyo wonyezimira ndi rosé: +6% pachaka pa zikondwerero zoyendetsedwa ndi anthu.

Zolemba zachilengedwe komanso zokhazikika: +10% YoY pamene ogula omwe amasamala za chilengedwe akukwera.

Vinyo wofiira: Kukula pang'onopang'ono (+1.5% YoY) pakati pa kusintha kwa zomwe amakonda.

3. Kusintha kwa Chigawo: Misika Inayi Yofunika Kwambiri

3.1 North America (USD 350 B, +2.5%)

• Whiskey yapamwamba kwambiri ndi zakumwa zoziziritsa kukhosi za RTD zikutsogolera.
• Gawo la malo: 55%; kunja kwa malo: 45%.
• Malo opangira mowa ndi malo oyeretsera mowa omwe ali ndi dzina lodziwika bwino akufalikira m'dziko lonselo.

3.2 Europe (USD 480 B, +1.8%)

• Kulinganiza pakati pa zinthu ziwiri (50/50).
• Ulendo wokaona vinyo, zakumwa zoledzeretsa zakale (Scotch, Cognac), ndi zinthu zomwe anthu ambiri amakonda kugwiritsa ntchito pogulitsa vinyo zimakulitsa kukula kwa msika.

3.3 Asia-Pacific (USD 520 B, +6.0%)

• Kukula kwakukulu padziko lonse lapansi, komwe kumalimbikitsidwa ndi kukwera kwa anthu apakati.
• Kulowa kwa malonda pa intaneti: 60% ya malonda omwe sali pa malo—okwera kwambiri padziko lonse lapansi.

3.4 Latin America & Middle East (USD 412.12 B, +3.5%)

• Latin America: Kutumiza ramu ndi tequila kunja kwa dziko kukukwera kwambiri.
• Middle East: Malamulo omasuka komanso kukula kwa malonda apaintaneti.

4. Chisinthiko cha Channel: Chidziwitso Chimakumana ndi Za digito

Channel 2022 2023 2024 CAGR ya zaka 3

Pamalo 48% 50% 51% +1.5%

Palibe malo ogwirira ntchito 40% 39% 38% -0.8%

E-malonda 12 % 11% 11% + 3.5%

• Pamalo Ogulitsira: Malingaliro ozama a mipiringidzo (mausiku okhala ndi mitu, kusakaniza kogwirizana) kukula kwa mphamvu.
• Kunja kwa Malo: Njerwa ndi matope akukumana ndi mpikisano wochokera ku njira za digito.
• Malonda apaintaneti: Amakhazikika pa 11%, mothandizidwa ndi kuyitanitsa ndi kutumiza zinthu pa intaneti mosavuta.

5. Zoyambitsa Kukula ndi Zochitika Zazikulu

1. Thanzi ndi Umoyo Wabwino: Zinthu zopanda mowa wambiri komanso zopanda mowa (+20% YoY) zimakoka mphamvu.
2. Zatsopano ndi Ukadaulo: Kulawa kwa AR/VR, maphikidwe osakaniza zinthu pogwiritsa ntchito deta, zoperekera zakumwa zanzeru.
3. Kusintha Zinthu Zogwirizana ndi Anthu Ena: Mabaibulo ochepa, zilembo zapadera, komanso kugwiritsa ntchito njira zolumikizirana ndi anthu pa malo ochezera a pa Intaneti.

6. Mwayi wa LED: Kuunikira Kukula Kwanu

Pamene kukwera kwa mtengo ndi kufunikira kwa zokumana nazo kukuchulukirachulukira, njira zatsopano zowonetsera zinthu zimakhala zofunikira kwambiri. Longstargifts imapereka zinthu zambiri za LED kuti zithandize mitundu ndi mipiringidzo kuonekera bwino:

• Ma LED Bottle Lights: Ma labels okhala ndi margin apamwamba, otsogolera chidwi cha makasitomala.
• Zolemba za Kuwala Kozizira kwa LED: Kuwala kwapansi pa botolo popanda kutentha kapena kusungunuka.
• Mashelufu Owala a LED: Sinthani zowonetsera zakumbuyo kukhala zowonetsera zamakampani.

Zipangizo za LED izi sizimangogwirizana ndi zinthu zapamwamba komanso zamakono komanso zimathandizira kugawana malo ndi anthu komanso kudziwika bwino m'malo osiyanasiyana.

7. Mapeto & Masitepe Otsatira

Msika wa mowa wapadziko lonse wa 2024 umatanthauzidwa ndi mowa wapamwamba kwambiri, mphamvu ya RTD, komanso chikhumbo chokumana ndi zinthu zatsopano.

kukula. Kuti tigwire mafunde awa, mitundu ndi mipiringidzo iyenera:

1. Ikani patsogolo malo apamwamba ndi ma portfolio osankhidwa bwino.
2. Landirani njira zogwiritsira ntchito njira zonse—phatikizani zochitika za digito ndi zamoyo.
3. Gwiritsani ntchito njira zowonetsera za LED kuti muwonjezere mawonekedwe ndi mawonekedwe a kampani.

• Fufuzani kabukhu ka zinthu zonse za LED za Longstargifts kuti muyatse pulogalamu yanu yotsatira.
• Pemphani zitsanzo kuti muyesedwe mwaluso magetsi a mabotolo, zilembo za magetsi ozizira, ndi zoyikapo nyali zowala.
• Konzani chiwonetsero cha kapangidwe kake ndi mitengo ya voliyumu.