Munthawi ya mliri wapadziko lonse lapansi, msika wazakumwa zoledzeretsa wakumana nazo zonse ziwiri"kuwongolera ndi kuwongolera."Mu 2024, ndalama zonse zamakampani zidafikira$ 176.212 biliyoni, kuwonetsa zomwe ogula amafuna nthawi zonse kuti akhale abwino komanso ozama. Lipoti lakuya ili - lokonzedwa kuti ligwiritsidwe ntchitomitundu ya mizimundiothandizira bar- imasanthula miyeso isanu yayikulu: kukula kwa msika, kutha kwamagulu, mphamvu zachigawo, kusintha kwa njira, ndi zoyendetsa kukula. Tamaliza ndikuwona momwe njira zowonetsera ma LED (zowunikira zamabotolo, zolemba zoziziritsa kuzizira, ndi mashelufu owala) zingakuthandizireni kuti mupindule ndi izi.
Mu 2024, msika wapadziko lonse wa mowa udakula ndi 1.0% pachaka mpaka $ 1,762.12 biliyoni. Zosewerera m'gulu lalikulu:
- Mizimu: USD 240.25 B (+3.2% YoY)
- Mowa: USD 600 B (–1.0% YOY)
- Vinyo: USD 300 B (+2.7% YoY)
Mphamvu zitatu zomwe zimathandizira kukula uku:
- Kubwezeretsanso pamalo pomwe mipiringidzo ndi malo odyera akubwerera.
- Kugwiritsa ntchito kunyumba, motsogozedwa ndi ma cocktails a RTD (Okonzeka-Kumwa).
- Kupititsa patsogolo magawo onse, kuyambira pashelufu yapamwamba mpaka kuvinyo wamalonda.
2. Kuwonongeka kwa Gulu: Mizimu Imatsogolera, Kugawanika kwa Mowa, Kusinthika kwa Vinyo
2.1 Mizimu: The Premium Powerhouse
- 2024 Kukula: USD 240.25 B
- Zaka 3 CAGR: ~ 4.5%
- Oyendetsa:
Ma whiskeys apamwamba (+ 7% YoY): Ma malt amodzi ndi ma bourbons ang'onoang'ono akuchitika ku North America ndi ku Europe.
Craft gin (+ 5% YoY): Kupanga zatsopano za botanical kumalimbikitsa kukula ku APAC ndi Latin America.
Tequila & mezcal (+9% YoY): Gen Z & millennials amakumbatira mizimu ya agave kuti ikhale yowona.
2.2 Mowa: Mainstream vs. Craft
- 2024 Kukula: USD 600 B (–1.0% YoY)
- Zochitika:
Ma lager padziko lonse lapansi akuwona kuchepa pang'ono m'misika yokhwima.
Mowa waluso (8% gawo lonse, + 8% YoY) umakula mwachangu ku North America & APAC.
Mowa wochepa komanso wosaledzeretsa (+ 12% YoY) umagwira okonda thanzi.
2.3 Vinyo: Wonyezimira & Rosé akukwera
- 2024 Kukula: USD 300 B (+2.7% YoY)
- Zowunikira:
Vinyo wonyezimira & rosé: + 6% YoY pa zikondwerero zoyendetsedwa ndi anthu.
Zolemba za Organic & zokhazikika: + 10% YoY monga ogula ozindikira zachilengedwe akukwera.
Vinyo wofiira: Kukula pang'onopang'ono (+ 1.5% YoY) pakati pa zokonda zosintha.
3. Mphamvu Zachigawo: Misika Inayi Yofunikira
3.1 North America (USD 350 B, +2.5%)
- Whisky wapamwamba & RTD cocktails amatsogolera.
- Pamalo gawo: 55%; Kukhazikika: 45%.
- Malo opangira ma distilleries ndi zipinda zokometsera zamtundu wamtundu zimakula mdziko lonse.
3.2 Europe (USD 480 B, +1.8%)
- Kulinganiza pa-vs. Kunja (50/50).
- Kukopa kwa vinyo, mizimu ya cholowa (Scotch, Cognac), ndi machitidwe otsika a ABV amayendetsa kukula.
3.3 Asia-Pacific (USD 520 B, +6.0%)
- Kukula kwakukulu kwapadziko lonse lapansi, kolimbikitsidwa ndi kukwera kwapakati.
- Kulowa kwamalonda a E-commerce: 60% yazogulitsa kunja kwa malo - apamwamba kwambiri padziko lonse lapansi.
3.4 Latin America & Middle East (USD 412.12 B, +3.5%)
- Latin America: Rum ndi tequila zimagulitsa kunja.
- Middle East: Malamulo omasuka komanso kukula kwa e-commerce.
4. Kusintha kwa Channel: Zochitika Zimakumana ndi Digital
Channel 2022 2023 2024 CAGR yazaka zitatu
Pamalo 48% 50% 51% + 1.5%
Kuchokera ku 40% 39% 38% -0.8%
E-malonda 12 % 11% 11% + 3.5%
- Pamalo: Malingaliro ozama a mipiringidzo (mausiku amitu, kusakanikirana kolumikizana) kukula kwamafuta.
- Off-Premise: Njerwa-ndi-matope zimayang'anizana ndi mpikisano kuchokera kumayendedwe a digito.
- E-Commerce: Imakhazikika pa 11%, mothandizidwa ndi kuyitanitsa ndi kutumiza pa intaneti.
5. Madalaivala Ofunika Kukula & Zochita
- Thanzi & Ubwino: Zogulitsa zotsika komanso zopanda mowa (+ 20% YoY) zimakopa chidwi.
- Zatsopano & Chatekinoloje: Kulawa kwa AR/VR, maphikidwe osakanikirana ndi data, zoperekera zakumwa zanzeru.
- Kukonda Makonda & Social: Zosintha zochepa, zolemba zomwe mwamakonda, komanso mayendedwe ophatikizira ochezera pagulu.
6. Mwayi wa LED: Unikireni Kukula Kwanu
Monga premiumization ndi kufunikira kowonjezereka, zowonetsera zatsopano zimakhala zofunikira kukhala nazo. Longstargifts imapereka mndandanda wazogulitsa za LED kuti zithandizire ma brand ndi mipiringidzo kuti ziwonekere:
- Kuwala kwa Botolo la LED: Zolemba zamakina apamwamba kwambiri, wongolerani makasitomala.
- Zolemba Zozizira za LED: Kuwala kwa pansi pa botolo popanda kutentha kapena kuchepetsedwa.
- Ma Shelving Owala a LED: Sinthani mawonedwe a bar-back-bar kukhala mawonetsero amphamvu.
Zopangira zakumwa za LED izi sizimangogwirizana ndi zapamwamba komanso zamakono komanso zimakulitsa kugawana ndi anthu komanso kupezeka komwe kuli.
7. Pomaliza & Masitepe Ena
Msika wapadziko lonse wa mowa wa 2024 umatanthauzidwa ndi mizimu ya premium, kuthamanga kwa RTD, komanso kuyendetsa galimoto.
n kukula.Kuti mugwire mafundewa, ma brand amd bar ayenera:
- Ikani patsogolo malo apamwamba okhala ndi ma portfolio osankhidwa.
- Landirani njira za omni-channel-phatikizani digito ndi zochitika zamoyo.
- Gwiritsani ntchito njira zowonetsera za LED kuti mukweze mawonekedwe ndi mawonekedwe amtundu.
- Onani mndandanda wazinthu za Longstargifts'full LED kuti muwunikire kukhazikitsidwa kwanu kotsatira.
- Pemphani zitsanzo zoyezetsa manja a magetsi a mabotolo, zolembera zoziziritsa kuzizira, ndi zoyika zowala.
- Konzani chiwonetsero cha kapangidwe kake ndi mitengo yamitengo.
Nthawi yotumiza: Jul-16-2025
