Akụkọ Miri Mmiri nke Ụlọ Ọrụ Mmanya Ụwa Nile nke 2024

N'oge mgbe ọrịa ahụ gasịrị, ahịa ihe ọṅụṅụ mmanya zuru ụwa ọnụ enweela nsogbu abụọ a."mgbake na nkwalite."Na 2024, ego ụlọ ọrụ niile ruruUSD 176.212 ijeri, na-egosipụta ọchịchọ dị elu nke ndị ahịa maka ahụmịhe dị mma na nke na-adọrọ adọrọ. Akụkọ miri emi a—nke e mere makaụdị mmụọ ọjọọnandị na-arụ ọrụ ụlọ mmanya—na-enyocha akụkụ ise dị mkpa: nha ahịa, nhazi ụdị, ọnọdụ mpaghara, mgbanwe ọwa, na ihe ndị na-akwalite uto. Anyị na-emechi site n'ịchọpụta otu ngwọta ngosipụta LED ọhụrụ (ọkụ karama, akara ọkụ oyi, na shelf ndị na-enwu enwu) nwere ike isi nyere gị aka irite uru na usoro ndị a.

Na 2024, ahịa mmanya zuru ụwa ọnụ toro site na 1.0% kwa afọ ruo ijeri USD 1,762.12. Ihe ndị bụ isi na-egosi:

1. Mmụọ: USD 240.25 B (+3.2% YoY)
2. Mmanya biya: USD 600 B (–1.0% YoY)
3. Mmanya: USD 300 B (+2.7% YoY)

Ike atọ na-akwado uto a:

• Mgbake n'ụlọ ahụ ka ụlọ mmanya na ụlọ nri na-alaghachi azụ.
• Ọganihu oriri n'ụlọ, nke mmanya RTD (Ready-to-Drink) na-eduzi.
• Ịdị mma n'akụkụ niile, site na mmanya ndị dị elu ruo na mmanya ndị dị ọnụ ala.

2. Nha nke ụdị: Ndu Mmuo, Mbibi Mmanya, Mmanya Na-agbanwe

2.1 Mmụọ: Ụlọ Ike Kasị Elu

• Nha nke 2024: USD 240.25 B
• CAGR afọ 3: ~4.5%
• Ndị ọkwọ ụgbọala:

Wiski dị elu (+7% YoY): A na-eri otu malt na obere obere bourbon na North America na Europe.

Jin nka (+5% YoY): Mmepụta ihe ọkụkụ na-akwalite uto na APAC na Latin America.

Tequila na mezcal (+9% YoY): Ndị ọgbọ Z na ndị millennials na-anabata mmanya agave maka eziokwu.

2.2 Mmanya Biya: Ihe Ndị Dị Mkpa vs. Ọrụ Aka

• Nha 2024: USD 600 B (–1.0% Afọ)
• Usoro:

Ndị na-ere ahịa n'ụwa niile na-ahụ obere mbelata na ahịa ndị toro eto.

Mmanya nka (8% nke òkè ụwa, + 8% YoY) na-eto ngwa ngwa na North America na APAC.

Mmanya biya dị obere na nke na-abụghị mmanya (+12% YoY) na-adọta ndị na-aṅụ mmanya n'uche ahụike.

2.3 Mmanya Mmanya: Ọkụ na-egbuke egbuke na nke na-acha ọcha

• Nha 2024: USD 300 B (+2.7% YoY)
• Isi ihe dị mkpa:

Mmanya na-egbuke egbuke na rosé: +6% YoY na emume ndị mmadụ na-eme.

Akara ngosi ihe ndị dị ndụ na nke na-adịgide adịgide: +10% YoY ka ndị ahịa na-echebara gburugburu ebe obibi echiche na-arị elu.

Mmanya uhie: Ọ na-eto nwayọ nwayọ (+1.5% YoY) n'etiti mgbanwe mmasị.

3. Mgbanwe Mpaghara: Ahịa Isi Anọ

3.1 Ugwu Amerịka (USD 350 B, +2.5%)

• Ọ bụ wiski dị elu na mmanya RTD.
• Oke òkè n'ime ụlọ: 55%; n'èzí ụlọ: 45%.
• Ụlọ ọrụ mmepụta ihe nka na ụlọ iri ihe ọṅụṅụ nke ụlọ ọrụ ahụ na-agbasa n'ofe mba ahụ.

3.2 Yuropu (USD 480 B, +1.8%)

• Nhazi n'elu-vs. N'èzí-ebe (50/50).
• Njem nlegharị anya na mmanya, ihe ndị sitere n'okike (Scotch, Cognac), na usoro ABV dị ala na-akwalite uto.

3.3 Eshia-Pacific (USD 520 B, +6.0%)

• Ọnụọgụ uto kachasị elu n'ụwa, nke ndị nọ n'ọkwa etiti na-arị elu na-akwalite.
• Mbanye n'azụmahịa eletrọniki: 60% nke ire ere n'èzí ụlọ—nke kachasị elu n'ụwa.

3.4 Latin America na Middle East (USD 412.12 B, +3.5%)

• Latin America: Mbupu rum na tequila na-abawanye ụba.
• Middle East: Iwu dị jụụ na uto azụmaahịa eletrọniki.

4. Mgbanwe Ọwa: Ahụmịhe Zutere Dijitalụ

Ọwa 2022 2023 2024 CAGR afọ 3

N'ụlọ 48% 50% 51% + 1.5%

N'èzí ụlọ 40% 39% 38% -0.8%

E-azụmahịa 12% 11% 11% +3.5%

• N'ime Ụlọ: Echiche mmanya ndị na-amị amị (abalị isiokwu, ngwakọta mmekọrịta) na-akwalite uto.
• N'èzí ụlọ: Ọwa dijitalụ na-asọmpi megide brik na ngwa agha.
• Azụmahịa eletrọniki: Na-akwụsi ike na 11%, site na usoro iwu na nnyefe dị mfe n'ịntanetị.

5. Isi ihe na-akpali uto na usoro

1. Ahụike na Ọdịmma: Ngwaahịa ndị na-enweghị mmanya na-aba n'anya (+20% YoY) na-enweta mmetụta uche.
2. Ihe ọhụrụ na teknụzụ: Ịhịa aka n'ahụ AR/VR, ntụziaka ngwakọta dabere na data, na ihe ọṅụṅụ smart.
3. Nhazi na Mmekọrịta Mmadụ na Nwanyị: Mbipụta ole na ole, aha omenala, na njikọ aka na-akwalite nkwakọ ngwaahịa nke na-adịghị akpata nsogbu na mgbasa ozi ọha.

6. Ohere LED: Mee ka uto gị pụta ìhè

Ka mmụba nke ihe dị elu na ọchịchọ ahụmịhe na-arị elu, ngwọta ngosipụta ọhụrụ na-aghọ ihe bara uru. Longstargifts na-enye ọtụtụ ngwaahịa LED iji nyere ụdị na ụlọ mmanya aka ịpụta ìhè:

• Ọkụ Karama LED: Akara Accent dị elu, na-eduzi nlebara anya ndị ahịa.
• Akara ngosi ọkụ oyi nke LED: Ọkụ dị n'okpuru karama na-enweghị okpomọkụ ma ọ bụ mmiri mmiri.
• Ihe e ji enwu gbaa nke LED: Gbanwee ihe ngosi azụ ka ọ bụrụ ihe ngosi akara na-agbanwe agbanwe.

Ngwa ihe ọṅụṅụ LED ndị a anaghị adabara naanị na okomoko na usoro teknụzụ kamakwa ha na-eme ka mmekọrịta mmadụ na ibe ya na ịchọta ihe n'ebe a na-ere ahịa dịkwuo mma.

7. Mmechi na Nzọụkwụ Ndị Ọzọ

A kọwara ahịa mmanya zuru ụwa ọnụ nke afọ 2024 site na mmanya dị elu, ike RTD, na ahụmịhe

n uto. Iji jide ebili mmiri a, akara na ogwe osisi kwesịrị:

1. Mee ka ọnọdụ dị elu bụrụ ihe kacha mkpa site na iji akwụkwọ ndị a haziri ahazi.
2. Nabata atụmatụ omni-channel—gwakọta ahụmịhe dijitalụ na ndụ.
3. Jiri ngwọta ngosi LED mee ihe iji mee ka ihu igwe na visibiliti nke ika pụta ìhè.

• Chọpụta katalọgụ ngwaahịa LED zuru oke nke Longstargifts iji mee ka mmalite gị na-esote pụta ìhè.
• Rịọ maka ihe nlele maka nnwale aka nke ọkụ karama, akara ọkụ oyi, na ihe mkpuchi ọkụ.
• Hazie ngosi maka nhazi omenala na ọnụahịa olu.