N'ime oge ọrịa na-efe efe gasịrị, ahịa mmanya na-egbu egbu zuru ụwa ọnụ enwetala ha abụọ"nweghachi na nkwalite."Na 2024, mkpokọta ego ụlọ ọrụ ruruUSD176.212, na-egosipụta ihe ndị na-azụ ahịa na-achọsi ike maka ịdị mma na ahụmịhe imikpu. Akụkọ dị omimi a - ahaziri makaụdị mmụọnandị na-arụ ọrụ mmanya— na-enyocha akụkụ ise dị mkpa: nha ahịa, ndakpọ ngalaba, mgbanwe mpaghara, mgbanwe ọwa, na ndị na-anya uto. Anyị na-emechi site n'inyocha otú ọhụrụ LED ngosi ihe ngwọta (ọkụ karama, oyi-ọkụ akara, na ìhè shelving) nwere ike inyere gị aka inweta na-eme ihe ndị a.
Na 2024, ahịa mmanya zuru ụwa ọnụ toro 1.0% kwa afọ ruo ijeri USD 1,762.12. Mmemme otu isi:
- Mmụọ: USD 240.25 B (+3.2% YoY)
- Beer: USD 600 B (-1.0% YoY)
- Mmanya: USD 300 B (+2.7% YoY)
Ike atọ na-akwado uto a:
- mgbake n'ime ụlọ ka ụlọ mmanya na ụlọ oriri na ọṅụṅụ na-alọghachi.
- Ọganihu oriri nke ụlọ, nke RTD (Njikere na-aṅụ ihe ọṅụṅụ) na-eduzi.
- Ngosipụta nke ọma n'akụkụ niile, site na mmụọ dị elu ruo na mmanya boutique.
2. Udi ndakpọ: Ndu mmụọ, Beer gbawara, Mmanya na-evolves
2.1 Mmụọ: Ụlọ ike adịchaghị
- 2024 nha: USD 240.25 B
- CAGR nke afọ 3: ~ 4.5%
- Ndị ọkwọ ụgbọ ala:
Nkịta dị elu (+7% YoY): Otu malts na obere bourbons na-arị elu na North America na Europe.
Craft gin (+ 5% YoY): ihe ọhụrụ nke ahịhịa na-akwalite uto na APAC na Latin America.
Tequila & mezcal (+9% YoY): Gen Z & puku afọ na-anabata mmụọ agave maka izi ezi.
2.2 biya: Mainstream vs. Craft
- Nha 2024: USD 600 B (-1.0% YoY)
- Usoro:
Ndị lagers zuru ụwa ọnụ na-ahụ ntakịrị mbelata na ahịa tozuru oke.
Beer nka (oke 8% zuru ụwa ọnụ, + 8% YoY) na-eto ngwa ngwa na North America & APAC.
Beer dị ala na nke na-abụghị mmanya (+12% YoY) na-ejide ndị na-aṅụ ihe gbasara ahụike.
2.3 Mmanya: Na-egbuke egbuke & Rosé na-ebili
- Nha 2024: USD 300 B (+2.7% YoY)
- Isi ihe:
Mmanya na-egbu maramara na rosé: +6% YoY n'ememme ndị mmadụ na-akwalite.
Akara Organic & na-adigide: +10% YoY ka ndị na-azụ ahịa na-arị elu.
Mmanya uhie: uto ji nwayọ nwayọ (+1.5% YoY) n'etiti mmasị na-agbanwe.
3. Regional Dynamics: anọ isi ahịa
3.1 North America (USD 350 B, + 2.5%)
- Whiskey adịchaghị na mmanya mmanya RTD na-eduga.
- Oke n'ime ụlọ: 55%; N'èzí: 45%.
- Ụlọ ebe a na-arụ ọrụ nka na ụlọ nri nwere akara na-agbasawanye na mba niile.
3.2 Europe (USD 480 B, +1.8%)
- Kwesịrị ekwesị na-vs. N'èzí (50/50).
- Njem nlegharị anya mmanya, mmụọ ihe nketa (Scotch, Cognac), na usoro ABV dị ala na-akwalite uto.
3.3 Asia-Pacific (USD 520 B, +6.0%)
- Ọnụego uto zuru ụwa ọnụ kachasị elu, nke ịrị elu ndị otu etiti na-akwalite.
- Ntinye nbanye e-azụmahịa: 60% nke ahịa na-anọghị n'ụlọ - nke kachasị elu n'ụwa.
3.4 Latin America & Middle East (US 412.12 B, + 3.5%)
- Latin America: Rum na tequila na-ebupụ ọganihu.
- Middle East: Iwu ezumike na uto e-azụmahịa.
4. Channel Evolution: Ahụmahụ na-ezute Digital
Ọwa 2022 2023 2024 CAGR afọ 3
N'ime ụlọ 48% 50% 51% + 1.5%
40% 39% 38% -0.8%
E-azụmahịa 12% 11% 11% +3.5%
- N'ụlọ: Echiche mmanya na-emikpu (abalị a haziri ahazi, ngwakọta mmekọrịta mmekọrịta) uto mmanụ ọkụ.
- Gbanyụọ: Brick-na-mortar chere asọmpi sitere na ọwa dijitalụ.
- Azụmahịa E-azụmahịa: na-akwụsi ike na 11%, na-akwado site na ntinye na nnyefe ntanetị.
5. Ndị na-anya isi uto na ọnọdụ
- Ahụike & Ahụike: Ngwaahịa dị ala na enweghị mmanya (+ 20% YoY) na-enweta traction.
- Innovation & Teknụzụ: Nri AR/VR, ntụzịaka mixology na-ebute data, ndị na-enye ihe ọṅụṅụ mara mma.
- Nhazi onwe & Ọhammadụ: Mbipụta nwere oke, akara aha ahapụrụ iche, yana ntinye aka ngwungwu mgbasa ozi-enyi na enyi.
6. The LED Opportunity: ìhè gị Uto
Dị ka premiumation na mkpa ahụmahụ na-arị elu, ọhụrụ ngosi ihe ngwọta na-aghọ a ga-enwerịrị ihe onwunwe. Longstargifts na-enye ọnụ ahịa ngwaahịa LED iji nyere ụdịrị na ụlọ mmanya aka pụta ìhè:
- Igwe ọkụ karama LED: akara ngosi dị elu, na-eduzi nlebara anya ndị ahịa.
- Labels Cold-Light LED: Igwe ọkụ n'okpuru karama na-enweghị okpomọkụ ma ọ bụ dilution.
- Shelving Illuminated LED: Gbanwee ngosipụta azụ mmanya ka ọ bụrụ ihe ngosi akara ngosi siri ike.
Ngwa ihe ọṅụṅụ LED ndị a abụghị naanị kwekọọ na usoro okomoko na teknụzụ kamakwa ọ na-abawanye nkekọrịta mmekọrịta yana nchọta ebe.
7. Mmechi & Nzọụkwụ ọzọ
Akọwapụtara ahịa mmanya na-aba n'anya zuru ụwa ọnụ nke 2024 site na mmụọ adịchaghị mma, oge RTD, na ịnya ụgbọ ala.
n growth. Iji weghara ebili mmiri a, brandi amd bars kwesịrị:
- Jiri Pọtụfoliyo echekwabara wepụta ọnọdụ dị elu ụzọ.
- Nabata atumatu ọwa omni—gwakọta ahụmịhe dijitalụ na ndụ.
- Leverage LED ngosi ihe ngwọta iji bulie ambiance na visibiliti ika.
- Chọgharịa katalọgụ ngwaahịa Longstargifts'full LED iji mee ka mmalite gị pụta ìhè.
- Rịọ ihe nlele maka iji aka na-anwale ọkụ karama, akara ọkụ oyi na akwa ọkụ.
- Hazie ngosi maka imewe ahaziri ahazi yana ọnụahịa olu.
Oge nzipu: Jul-16-2025
