
I ka makahiki 2024, ua piʻi aʻe ka ʻoihana hanana ola honua ma mua o kona mau piko ma mua o ka maʻi ahulau, e huki ana i ka151 miliona poʻe i hele maie like me ka55,000 mau ʻaha mele a me nā ʻahaʻaina—he piʻi ʻana o 4 pakeneka ma luna o 2023—a me ka hoʻoulu ʻana$3.07 pilionama ka loaʻa kālā o ka pahu pahu hapa mua (piʻi 8.7 pakeneka makahiki-ma-makahiki) a me kahi manaʻo$9.5 bilionama ka huina o ka tikiki sanā mea pena kiʻi 100 kiʻekiʻe loa o ka honua (3.3 pakeneka ka ulu ʻana). ʻO nā ʻaha mele nui e like me Coachella, Glastonbury, a me Tomorrowland i ʻike i ka awelika o ka lehulehu o 200,000—5 pakeneka ʻoi aku ma mua o 2023—ʻoiai nā huakaʻi blockbuster na Taylor Swift, Beyoncé, a me Coldplay i kūʻai aku ma mua o 10 miliona mau tikiki. Ua hoʻoikaika ʻia kēia boom e ka hoʻōla hou ʻana o nā ʻike pilikanaka ma ka hale, ka piʻi mau ʻana o nā cocktails Ready-to-Drink (RTD) no ka ʻai ʻana ma ka home, a me ka uku ʻana o nā ʻano koʻikoʻi—nā ʻuhane, ka pia, a me ka waina—nā mea a pau i kōkua i ka ʻoihana1.0 pakenekahoʻonui i kahi$176.2 bilionamākeke honua.

Ua like ka hopena o ka ripple waiwai ākea me ka mea kupanaha. ʻO ka mākaʻikaʻi mele wale nō—e pili ana i ka huakaʻi, ka hale noho, ka ʻaina, a me nā tikiki—ua hōʻea$96.8 bilionai ka makahiki 2024 (CAGR 18.8 pakeneka mai ka makahiki 2021), me nā ʻahaʻaina liʻiliʻi e like me ka Bravo o Colorado! Vail e hāʻawi ana20 pakenekaʻoi aku ka hopena o ka hoʻokele waiwai kūloko ma mua o ka makahiki i hala. Ma ke ao holoʻokoʻa, ua kākoʻo pololei ka ʻāpana hanana ola i kahi i manaʻo ʻia200,000 mau hana houa hoʻonui i ka loaʻa kālā o ka hoʻokipa kūloko a me ka halihali a hiki i18 pakenekai nā hopena pule hanana. Hōʻike kēia mau loaʻa i ke ʻano o ka lilo ʻana o nā hōʻuluʻulu moʻomeheu i mau pōhaku koʻikoʻi o ka hoʻomohala waiwai kūlanakauhale, ka hoʻokumu ʻana i nā hana, ka hoʻokele ʻana i ka mākaʻikaʻi, a me ka hoʻōla hou ʻana i nā ʻāpana o ke kikowaena kūlanakauhale.

I ka manawa like, ua hoʻokani ka ʻenehana i kahi hana nui i ka hoʻonui ʻana i ka launa pū ʻana o ka lehulehu a me ka ʻike ʻia ʻana o ka mea kākoʻo. ʻO ka mākeke noNā lāʻau kukui LEDua waiwai ʻia wale nō ma$150 milionai ka makahiki 2024 (manaʻo ʻia he 6.5 pakeneka CAGR), ʻoiainā kāʻei lima DMX LED uea ʻolei hōʻike ʻia ma nā ʻahaʻaina nui he kanahā pakeneka a me nā huakaʻi kiʻekiʻe āpau—ua hoʻolaha ʻo Taylor Swift's Eras Tour i nā kukui kūpeʻe lima ma 116 mau hōʻike, a ua loaʻa iā Coldplay kahi helu hoʻohana hou ʻana he 86 pakeneka ma kā lākou. Ma ka hoʻohui ʻana i kēia mau hoʻonā mea hoʻonani LED immersive me nā hōʻike ola, ʻaʻole wale nā mea hoʻonohonoho hanana a me nā hoa brand e hana i nā hiʻohiʻona "mālamalama a me ke kani" poina ʻole akā wehe pū i nā kahawai loaʻa kālā hou a me ka buzz media media. Ke nānā nei mākou i ka makahiki 2025—i ka wā e wānana ʻia ai nā loaʻa kālā o ka mākaʻikaʻi mele e paʻi i $115 biliona—ʻo ka hoʻohui ʻana i nā ʻenehana hōʻike LED e pono ai no kekahi wahi a i ʻole ka ʻahaʻaina e ʻimi nei e hoʻokaʻawale iā ia iho a hoʻopili i ka hanauna hou o nā mea hoihoi mele ola.

Nā makana hōkū lōʻihihe mea hana ʻoihana loea e loea ana i nā huahana hanana ma ka pūnaewele—nā lāʻau kukui LED, nā kaula lima LED uea ʻole, nā kukui ʻōmole i hoʻomālamalama ʻia, a me nā hōʻike LED maʻamau—i hoʻolālā ʻia e kōkua i nā ʻahaʻaina, nā huakaʻi, a me nā wahi e hoʻokiʻekiʻe i ko lākou lewa, hoʻonui i ka launa pū ʻana me ka lehulehu, a hoʻokele i ka waiwai kākoʻo.
Ka manawa hoʻouna: Iulai-23-2025






