2024 Hōʻike Hōhonu-Dive ʻOihana Waiʻona honua

I ka wā post-pandemic, ua ʻike ka mākeke inu waiʻona honua i nā mea ʻelua"hoʻihoʻi a hoʻomaikaʻi."I ka makahiki 2024, ua hōʻea ka huina kālā o ka ʻoihanaUSD 176.212 biliona, e hōʻike ana i nā koi kiʻekiʻe o nā mea kūʻai aku no ka maikaʻi a me ka ʻike immersive. ʻO kēia hōʻike hohonu—i hana ʻia nonā lama ʻuhaneanā mea hana pā- hoʻokaʻawale i ʻelima mau ʻāpana nui: ka nui o ka mākeke, ka haʻihaʻi ʻana o ka ʻāpana, ka dinamika kūloko, ka hoʻomohala ʻana o ke kahawai, a me nā mea hoʻokele ulu. Hoʻopau mākou ma ka ʻimi ʻana pehea e hiki ai i nā hāmeʻa hōʻike LED hou (nā ʻōmole huehue, nā lepili kukui anuanu, a me nā papa kukui) ke kōkua iā ʻoe e hoʻomaikaʻi i kēia mau ʻano.

I ka makahiki 2024, ua ulu ka mākeke waiʻona honua i ka 1.0% i kēlā me kēia makahiki i $ 1,762.12 biliona. Nā hana ʻāpana koʻikoʻi:

1. Nā ʻuhane: USD 240.25 B (+3.2% YoY)
2. Bia: USD 600 B (–1.0% YoY)
3. Waina: USD 300 B (+2.7% YoY)

ʻEkolu mau mana i kākoʻo i kēia ulu ʻana:

• ʻO ka hoʻihoʻi ʻana ma ka hale e like me ka hoʻi hou ʻana o nā kaola a me nā hale ʻai.
• ʻO ka boom hoʻohana hale, alakaʻi ʻia e RTD (Ready-to-Drink) cocktails.
• ʻO ka premiumization ma nā ʻāpana āpau, mai nā ʻuhane kiʻekiʻe a i nā waina boutique.

2. Māhele Māhele: Ke alakaʻi ʻuhane, Māhele Beer, Hoʻololi ʻia ka waina

2.1 ʻUhane: ʻO ka Premium Powerhouse

• 2024 Nui: USD 240.25 B
• CAGR 3-makahiki: ~4.5%
• Nā Keaukaha:

Nā whiskey kiʻekiʻe (+7% YoY): Ke piʻi nei nā malts a me nā bourbons liʻiliʻi ma ʻAmelika ʻĀkau a me ʻEulopa.

Craft gin (+5% YoY): Hoʻoulu ʻia ka ulu ʻana o nā lāʻau hou ma APAC a me Latin America.

ʻO Tequila & mezcal (+9% YoY): Hoʻopili ʻo Gen Z & millennials i nā ʻuhane agave no ka ʻoiaʻiʻo.

2.2 Bia: Mainstream vs. Craft

• Nui 2024: USD 600 B (–1.0% YoY)
• Nā hana:

ʻIke nā lagers honua i ka emi iki o nā mākeke oʻo.

ʻO ka pia hana (8% māhele honua, +8% YoY) e ulu wikiwiki loa ma ʻAmelika ʻĀkau & APAC.

ʻO ka pia haʻahaʻa a me ka pia ʻole (+12% YoY) hopu i ka poʻe inu manaʻo olakino.

2.3 Waina: Sparkling & Rose on the Rise

• Nui 2024: USD 300 B (+2.7% YoY)
• Nā mea nui:

ʻO ka waina ʻālohilohi a me ka rosé: +6% YoY ma nā hoʻolauleʻa pili kaiaulu.

Nā hōʻailona kūlohelohe a hoʻomau: + 10% YoY i ka piʻi ʻana o nā mea kūʻai ʻike kaiaola.

ʻO ka waina ʻulaʻula: ʻO ka ulu mālie (+1.5% YoY) ma waena o ka hoʻololi ʻana i nā makemake.

3. Nā Kūlana Kūlana: ʻEhā Mākeke Kūʻai

3.1 ʻAmelika ʻĀkau (USD 350 B, +2.5%)

• Ke alakaʻi i ka whiskey maikaʻi a me ka cocktails RTD.
• Mahele ma ka hale: 55%; ma waho o ka hale: 45%.
• Hoʻonui ʻia nā hale hoʻoheheʻe hana a me nā keʻena hoʻāʻo nona ka brand a puni ka ʻāina.

3.2 ʻEulopa (USD 480 B, +1.8%)

• Kaulike ma-vs. Ma waho o ka hale (50/50).
• ʻO ka mākaʻikaʻi waina, nā ʻuhane hoʻoilina (Scotch, Cognac), a me nā ʻano haʻahaʻa-ABV e hoʻoikaika i ka ulu.

3.3 Asia-Pākīpika (USD 520 B, +6.0%)

• ʻO ka piʻi kiʻekiʻe o ka ulu honua, hoʻoulu ʻia e ka piʻi ʻana o ka papa waena.
• Ke komo ʻana i ka E-commerce: 60% o ke kūʻai aku ma waho o ka hale—ke kiʻekiʻe loa o ka honua.

3.4 ʻAmelika Latina & Hikina Waena (USD 412.12 B, +3.5%)

• ʻAmelika Latina: Hoʻokuʻu aku ka rama a me ke tequila i ka boom.
• Hikina Waena: Nā hoʻoponopono hoʻomaha a me ka ulu e-commerce.

4. Kanal Evolution: Loaʻa ka ʻike i ka Digital

Kanal 2022 2023 2024 3-makahiki CAGR

Ma ka hale 48% 50% 51% +1.5%

Ma waho o ka hale 40% 39% 38% -0.8%

E-kālepa 12 % 11% 11% +3.5%

• Ma-Premise: Nā manaʻo pā immersive (nā pō manaʻo, mixology interactive) ulu wahie.
• Ma waho o ka hale: Ke alo nei ʻo Brick-and-mortar i ka hoʻokūkū mai nā kaha kikohoʻe.
• E-Kalepa: Hoʻopaʻa ʻia ma 11%, kākoʻo ʻia e ka hoʻonohonoho ʻana a me ka lawe ʻana i ka pūnaewele.

5. Nā Keaukaha ulu nui a me nā ʻano

1. Ola a maikaʻi: Loaʻa i nā huahana haʻahaʻa a ʻaʻohe waiʻona (+20% YoY).
2. Hoʻohou a me ka ʻenehana: ʻono AR/VR, ʻikepili-driven mixology recipes, dispenser mea inu akamai.
3. Personalization & Social: Nā paʻi liʻiliʻi, nā lepili maʻamau, a me ka hoʻopili ʻana i ka hoʻopili ʻana i ka hoʻopaʻa ʻana i ka pilikanaka.

6. ʻO ka LED Opportunity: E hoʻomālamalama i kou ulu

I ka piʻi ʻana o ka premiumization a me ka hoʻāʻo ʻana, lilo nā ʻōnaehana hōʻike hou i nā waiwai pono. Hāʻawi ʻo Longstargifts i kahi hui o nā huahana LED e kōkua i nā hōʻailona a me nā kaola e kū i waho:

• Nā kukui Bottle LED: Accent high-margin labels, alakaʻi i ka mea kūʻai aku.
• Nā Lepili Kūmole-Malamalama LED: ʻAlohi ma lalo o ka ʻōmole me ka wela ʻole a me ka hoʻoheheʻe ʻana.
• Nā Papa Hoʻomaʻamaʻa LED: E hoʻololi i nā hōʻikeʻike hope i loko o nā hōʻike hōʻike hōʻikeʻike.

ʻAʻole kūpono kēia mau mea inu LED me nā ʻano nani a me nā ʻenehana akā hoʻonui pū i ka kaʻana like ʻana a me ka ʻike ʻana i loko o ka wahi.

7. Ka hopena a me ka hana aʻe

Ua wehewehe ʻia ka mākeke waiʻona honua o 2024 e nā ʻuhane premium, ka manawa RTD, a me ka ʻike-drive

n ka ulu ʻana. No ka hopu ʻana i kēia nalu, pono nā pahu amd:

1. E hoʻonohonoho mua i kahi kūlana kiʻekiʻe me nā portfolios curated.
2. Hoʻopili i nā hoʻolālā omni-channel—hoʻohui i nā ʻike kikohoʻe a me nā ʻike ola.
3. Hoʻohana i nā hāʻina hōʻike LED e hoʻokiʻekiʻe i ka leʻaleʻa a me ka ʻike maka.

• E ʻimi i kā Longstargifts'full LED product catalog e hoʻomālamalama i kāu hoʻomaka hou.
• E noi i nā laʻana no ka hoʻāʻo ʻana i nā kukui omole, nā lepili kukui anuanu, a me nā pā i hoʻomālamalama ʻia.
• E hoʻolālā i kahi demo no ka hoʻolālā maʻamau a me ke kumu kūʻai nui.