Gabatarwa

Nasarar da Coldplay ta samu a duniya ta samo asali ne daga ƙoƙarin da suka yi a fannoni daban-daban kamar ƙirƙirar kiɗa, fasahar zamani, hoton alama, tallan dijital da kuma ayyukan magoya baya. Daga tallace-tallace sama da kundin waƙoƙi miliyan 100 zuwa kusan dala biliyan ɗaya na rasitin ofishin yawon shakatawa, daga "tekun haske" da aka ƙirƙira ta hanyar ɗaure hannu na LED zuwa sama da kallon miliyan ɗari a shafukan sada zumunta, sun ci gaba da tabbatar da bayanai da sakamako na gaske cewa ga ƙungiyar mawaƙa ta zama abin duniya, dole ne ta yi hakan.suna da iyawa iri-iri waɗanda ke haɗa tashin hankali na fasaha, sabbin fasahohi da tasirin zamantakewa.

1. Ƙirƙirar Kiɗa: Waƙoƙi Masu Canzawa Kullum da Ra'ayin Motsin Rai

 1. Babban Tallace-tallace da Bayanan Yawo
Tun bayan fitar da wakarsu ta farko mai suna "Yellow" a shekarar 1998, Coldplay ya fitar da kundin waƙoƙi guda tara na studio har zuwa yanzu. A cewar bayanai na jama'a, jimillar tallace-tallacen kundin waƙoƙin sun wuce kwafi miliyan 100, daga cikinsu akwai "A Rush of Blood to the Head", "X&Y" da "Viva La Vida or Death and All His Friends" da suka sayar da kwafi sama da miliyan 5 a kowace faifan, waɗanda duk sun zama muhimman abubuwa a tarihin dutsen zamani. A zamanin yaɗa shirye-shirye, har yanzu suna ci gaba da yin aiki mai ƙarfi - jimillar adadin wasannin da aka yi a dandalin Spotify ya wuce sau biliyan 15, kuma "Viva La Vida" kaɗai ya wuce sau biliyan 1, wanda ke nufin cewa a matsakaici mutum 1 cikin 5 sun ji wannan waƙar; adadin wasannin da aka yi a Apple Music da YouTube suma suna cikin manyan waƙoƙin rock guda biyar na zamani. Waɗannan manyan bayanai ba wai kawai suna nuna yaɗuwar ayyukan ba ne, har ma suna nuna ci gaba da jan hankalin ƙungiyar ga masu sauraro na shekaru da yankuna daban-daban.

2. Ci gaba da ci gaban salo

Waƙar Coldplay ba ta taɓa gamsuwa da samfuri ba:

Farawar Britpop (1999-2001): Kundin farko mai suna "Parachutes" ya ci gaba da al'adar waƙoƙin rock na fagen kiɗan Burtaniya a lokacin, wanda gita da piano suka mamaye, kuma kalmomin galibi suna bayyana soyayya da asara. Sauƙaƙan waƙoƙin chords da maimaitawar mawaƙa na babban waƙar "Yellow" sun ratsa Burtaniya cikin sauri kuma sun mamaye jadawalin a ƙasashe da yawa.

Haɗakar Simfoni da lantarki (2002-2008): Kundin wakoki na biyu mai suna "A Rush of Blood to the Head" ya ƙara ƙarin shirye-shiryen kida da tsarin waƙoƙi, kuma zagayowar piano na "Clocks" da "The Scientist" sun zama na gargajiya. A cikin kundin wakoki na huɗu mai suna "Viva La Vida", sun gabatar da waƙoƙin orchestral, abubuwan Baroque da ganguna na Latin da ƙarfin hali. Murfin kundin wakoki da jigogin waƙa duk sun ta'allaka ne akan "juyin juya hali", "royalty" da "destiny". Waƙar "Viva La Vida" ta lashe kyautar Grammy "Recording of the Year" tare da tsarin kida mai faɗi.

Binciken Lantarki da Pop (2011-yanzu): Kundin wakokin 2011 mai suna "Mylo Xyloto" ya rungumi na'urorin haɗa sauti na lantarki da kuma rawar rawa. "Paradise" da "Every Teardrop Is a Waterfall" sun zama shahararrun waƙoƙi; "Music of the Spheres" na 2021 sun haɗu da masu shirya waƙoƙin pop/electronic kamar Max Martin da Jonas Blue, inda suka haɗa da jigogi na sararin samaniya da abubuwan zamani na pop, kuma babban waƙar "Higher Power" ta kafa matsayinsu a fagen waƙoƙin pop.

Duk lokacin da Coldplay ya canza salon sa, "yana ɗaukar motsin zuciyarsa a matsayin abin da ke da alaƙa da kuma faɗaɗa zuwa gaɓar teku", yana riƙe da muryar Chris Martin mai jan hankali da kuma kwayoyin halittar waƙoƙi, yayin da yake ƙara sabbin abubuwa akai-akai, wanda ke ba wa tsoffin magoya baya mamaki kuma yana jan hankalin sabbin masu sauraro.

3. Kalmomi masu taɓawa da motsin rai masu laushi

Abubuwan da Chris Martin ya ƙirƙira galibi suna dogara ne akan "gaskiya":

Mai sauƙi da zurfi: "Gyara Kai" ya fara da gabatarwar gabobi mai sauƙi, kuma muryar ɗan adam tana tashi a hankali, kuma kowace layi na waƙoƙin tana bugawa cikin zuciya; "Haske zai jagorance ka gida / Kuma ya kunna ƙasusuwanka / Kuma zan yi ƙoƙarin gyara ka" yana bawa masu sauraro marasa adadi damar samun ta'aziyya lokacin da suka yi baƙin ciki kuma suka ɓace.

Ƙarfin fahimtar hoto: "Duba taurari, duba yadda suke haskaka maka" a cikin kalmomin "Rawaya" ya haɗa motsin zuciyar mutum da sararin samaniya, tare da waƙoƙi masu sauƙi, yana ƙirƙirar ƙwarewar sauraro "ta yau da kullun amma ta soyayya".

Ƙara wa motsin zuciyar rukuni: "Kasada Rayuwa" yana amfani da gita da waƙoƙi masu daɗi don isar da sautin haɗin gwiwa na "rungumar farin ciki" da "sake samun kanka"; yayin da "Waƙar Ƙarshen Mako" ta haɗa da sautin iska na Indiya da waƙar mawaƙa, kuma kalmomin suna maimaita hotunan "gaisuwa" da "runguma" a wurare da yawa, wanda ke sa motsin zuciyar masu sauraro ya tashi.

Dangane da dabarun ƙirƙira, suna amfani da waƙoƙin da aka maimaita akai-akai, tsarin waƙoƙin ci gaba da kuma ƙarshen salon waƙoƙin mawaƙa, waɗanda ba wai kawai suna da sauƙin tunawa ba, har ma sun dace sosai don jawo hankalin masu sauraro a manyan kade-kade, ta haka suna samar da tasirin "ƙaramin sauti na ƙungiya".

2. Wasannin kai tsaye: wani biki na sauti da na gani wanda bayanai da fasaha ke jagoranta

1. Sakamakon mafi kyawun zagaye

Yawon Bude Ido na Duniya na "Mylo Xyloto" (2011-2012): Wasanni 76 a faɗin Turai, Arewacin Amurka, Asiya, da Oceania, tare da jimillar masu kallo miliyan 2.1 da jimillar masu kallon akwatin fina-finai na dala miliyan 181.3.

Yawon Shakatawa na "Mafarki Mai Cike da Kai" (2016-2017): Wasanni 114, masu kallo miliyan 5.38, da kuma ofishin tikitin dala miliyan 563 na Amurka, wanda ya zama karo na biyu mafi samun riba a duniya a wannan shekarar.

Yawon Bude Ido na Duniya na "Kiɗa na Wuraren Zamani" (2022-yana ci gaba): Ya zuwa ƙarshen 2023, an kammala shirye-shirye sama da 70, tare da jimlar kuɗin da aka samu na kusan dala miliyan 945 na Amurka, kuma ana sa ran zai wuce biliyan 1. Wannan jerin nasarorin ya ba Coldplay damar kasancewa cikin manyan biyar daga cikin mafi kyawun yawon buɗe ido a duniya na dogon lokaci.

Waɗannan bayanai sun nuna cewa ko a Arewacin Amurka, Turai ko kasuwannin da ke tasowa, za su iya ƙirƙirar nunin kayan tarihi masu ƙarfi da cikakken kujeru; kuma farashin tikiti da kuɗin shiga na kowane yawon shakatawa sun isa su taimaka musu su saka hannun jari sosai a cikin ƙirar dandamali da hanyoyin haɗin gwiwa masu hulɗa.

2. Munduwa mai hulɗa da LED: Haskaka "Tekun Haske"
Aikace-aikacen farko: A lokacin rangadin "Mylo Xyloto" a shekarar 2012, Coldplay ya yi aiki tare da Kamfanin Fasaha na Creative don rarraba munduwa na LED DMX ga kowane mai sauraro kyauta. Munduwa tana da tsarin karɓar bayanai, wanda ke canza launi da yanayin walƙiya a ainihin lokacin yayin aikin ta hanyar tsarin sarrafa DMX na baya.

Girma da bayyanar jama'a: An rarraba sanduna ≈25,000 a kowace shiri a matsakaici, kuma an rarraba sanduna kusan miliyan 1.9 a cikin shirye-shirye 76; jimlar adadin gajerun bidiyon kafofin watsa labarun da aka kunna sun wuce sau miliyan 300, kuma adadin mutanen da suka shiga tattaunawar ya wuce miliyan 5, wanda ya zarce yadda aka saba yada labaran MTV da Billboard a wancan lokacin.

Tasirin gani da hulɗa: A cikin sassan ƙarshe na "Hurts Like Heaven" da "Every Teardrop Is a Waterfall", dukkan wurin ya cika da raƙuman haske masu launuka iri-iri, kamar na'urar nebula da ke birgima; masu kallo ba sa sake jin daɗi, amma sun yi daidai da fitilun dandamali, kamar ƙwarewar "rawa".

Tasirin da ya biyo baya: Wannan sabon abu ana ɗaukarsa a matsayin "mai cike da abubuwan da suka shafi tallan kade-kade masu hulɗa" - tun daga lokacin, ƙungiyoyi da yawa kamar Taylor Swift, U2, da The 1975 sun bi sahunsu kuma sun haɗa da mundaye masu hulɗa ko sandunan haske a matsayin mizani na yawon buɗe ido.

3. Tsarin matakin haɗakar ji da ji da yawa
Ƙungiyar tsara dandamali ta Coldplay yawanci tana ƙunshe da mutane sama da 50, waɗanda ke da alhakin tsara gabaɗayan fitilu, wasan wuta, allon LED, lasers, projection da sauti:

Sautin kewaye mai nutsewa: Yin amfani da manyan kamfanoni kamar L-Acoustics da Meyer Sound, wanda ke rufe dukkan sassan wurin taron, don masu sauraro su sami daidaiton ingancin sauti ko da kuwa suna nan.

Manyan allon LED da haskawa: Allon baya na dandamali yawanci yana ƙunshe da allon haɗin kai mara matsala tare da miliyoyin pixels, suna kunna kayan bidiyo waɗanda ke maimaita jigon waƙar a ainihin lokaci. Wasu zaman kuma suna da haskawa mai kama da holographic 360° don ƙirƙirar kallon gani na "roaming space" da "aurora travel".

Wasan wuta da wasan laser: A lokacin Encore, za su harba wasan wuta mai tsayin mita 20 a ɓangarorin biyu na dandamali, tare da lasers don ratsa taron jama'a, don kammala al'adar "sake haihuwa", "saki" da "sabuntawa".

3. Gina alama: hoto na gaskiya da kuma alhakin zamantakewa

1. Hoton ƙungiyar mawaƙa mai ƙarfi
An san Chris Martin da membobin ƙungiyar mawakan da "abubuwan da za a iya kusantar da su" a kan dandamali da kuma a wajen dandamali:

Hulɗar da ake yi a wurin: A lokacin wasan kwaikwayo, Chris yakan fita daga kan dandamali, ya ɗauki hotuna tare da masu kallo a layin gaba, masu son yin rawa, har ma ya gayyaci magoya baya masu sa'a su rera waƙar mawaƙa, don magoya baya su ji daɗin "ganin" su.

Kula da ɗan adam: Sau da yawa a lokacin wasan kwaikwayon, sun tsaya don ba da tallafin likita ga masu sauraro da ke cikin buƙata, sun damu da manyan abubuwan da suka faru a duniya a bainar jama'a, kuma sun yi kira ga yankunan da bala'in ya shafa, suna nuna tausayin ƙungiyar mawakan.

2. Jin daɗin jama'a da kuma sadaukar da kai ga muhalli
Haɗin gwiwar agaji na dogon lokaci: Yi aiki tare da ƙungiyoyi kamar Oxfam, Amnesty International, Yi Tarihin Talauci, bayar da gudummawar kuɗin wasan kwaikwayo akai-akai, da kuma ƙaddamar da "yawon shakatawa na kore" da "wasan kwaikwayo na rage talauci".

Hanya Mai Tsaftace Carbon: Yawon shakatawa na "Music of the Spheres" na 2021 ya sanar da aiwatar da shirin hana gurbatar carbon - amfani da makamashi mai sabuntawa don samar da wutar lantarki, hayar motocin da ke kan dandamalin lantarki, rage robobi da za a iya zubarwa, da kuma gayyatar masu sauraro su bayar da gudummawa ta hanyar ɗaure hannu don tallafawa ayyukan kare muhalli. Wannan matakin ba wai kawai ya sami yabo daga kafofin watsa labarai ba, har ma ya kafa sabon ma'auni don yawon shakatawa mai dorewa ga sauran ƙungiyoyi.

4. Talla ta Dijital: Ingantaccen Aiki da Haɗin Kai tsakanin Ƙasashe

1. Kafofin Sadarwa na Zamani da Dandalin Yawo

YouTube: Tashar hukuma tana da masu biyan kuɗi sama da miliyan 26, tana buga wasanni kai tsaye akai-akai, bidiyo da hirarraki a bayan fage, kuma bidiyon da aka fi kallo "Waƙar Ƙarshen Mako" ya kai sau biliyan 1.1.

Instagram da TikTok: Chris Martin yakan yi mu'amala da magoya baya ta hanyar ɗaukar hotunan selfie na yau da kullun da kuma gajerun bidiyo a bayan fage na yawon shakatawa, kuma mafi yawan masu son bidiyo guda ɗaya sun fi miliyan 2. Jimillar amfani da taken #ColdplayChallenge akan TikTok ya kai miliyan 50, wanda hakan ya jawo hankalin masu sauraro na Generation Z.

Spotify: Jerin waƙoƙin da aka yi a hukumance da kuma jerin waƙoƙin haɗin gwiwa suna kan jadawalin a ƙasashe da dama a duniya a lokaci guda, kuma yawan waƙoƙin marasa aure a makon farko sau da yawa ya wuce miliyoyin mutane, wanda hakan ke taimaka wa sabon kundin ya ci gaba da kasancewa shahararsa.

2. Haɗin gwiwa tsakanin iyakoki
Haɗin gwiwa da furodusoshi: An gayyaci Brian Eno don shiga cikin samar da kundin waƙoƙi, kuma yanayinsa na musamman da kuma ruhin gwaji ya ba wa aikin zurfin zurfi; ya yi aiki tare da manyan fitattun EDM kamar Avicii da Martin Garrix don haɗa kiɗan rock da lantarki ba tare da wata matsala ba da kuma faɗaɗa salon kiɗan; waƙar haɗin gwiwa "Hymn for the Weekend" tare da Beyoncé ta sa ƙungiyar ta sami ƙarin kulawa a fagen R&B da pop.

Haɗin gwiwar kamfanoni: Haɗa kai da manyan kamfanoni kamar Apple, Google, da Nike, ƙaddamar da na'urorin sauraro masu iyaka, salon munduwa na musamman, da riguna na haɗin gwiwa, wanda ke kawo musu yawan alama da fa'idodi na kasuwanci.

5. Al'adar magoya baya: hanyar sadarwa mai aminci da sadarwa ta bazata

1. Ƙungiyoyin magoya baya na duniya
Coldplay yana da ɗaruruwan ƙungiyoyin magoya baya na hukuma/marasa izini a ƙasashe sama da 70. Waɗannan al'ummomi akai-akai:

Ayyukan kan layi: kamar ƙidayar lokaci kafin ƙaddamar da sabbin kundin waƙoƙi, bukukuwan sauraro, gasannin murfin waƙoƙi, shirye-shiryen tambayoyi da amsoshi kai tsaye na magoya baya, da sauransu.

Taro a waje: Shirya ƙungiya don zuwa wurin yawon shakatawa, tare da samar da kayan tallafi (tutoci, kayan ado masu haske), da kuma zuwa wuraren kade-kade na sadaka tare.

Saboda haka, duk lokacin da aka yi wani sabon yawon shakatawa ko aka fitar da sabon kundin wakoki, ƙungiyar magoya baya za ta taru cikin sauri a dandamalin sada zumunta don samar da "iska mai zafi".

  2. Tasirin magana da baki wanda UGC ke jagoranta
Bidiyo da hotuna kai tsaye: An nuna mundaye masu haske na LED da ke haskakawa a ko'ina cikin wurin da masu kallo suka ɗauki hotunan a Weibo, Douyin, Instagram, da Twitter. Adadin kallon wani gajeren bidiyo mai ban mamaki sau da yawa ya wuce miliyan ɗaya cikin sauƙi.

Gyara da ƙirƙira na biyu: Faifan bidiyo da yawa a kan dandamali, haɗakar waƙoƙi, da kuma gajerun fina-finai na labarin motsin rai da masoya suka yi suna ƙara ƙwarewar kiɗan Coldplay zuwa rabawa ta yau da kullun, wanda ke ba da damar ci gaba da nuna alamar kasuwanci.

Kammalawa
Nasarar da Coldplay ta samu a duniya ita ce haɗakar abubuwa huɗu: kiɗa, fasaha, alama da kuma al'umma:

Kiɗa: waƙoƙin da ke canzawa koyaushe da kuma sautin motsin rai, girbin tallace-tallace da kafofin watsa labarai masu yawo biyu;

Kai tsaye: mundaye na fasaha da ƙirar mataki na sama sun sa wasan kwaikwayon ya zama biki na sauti da na gani na "ƙirƙira da yawa";

Alamar kasuwanci: hoto mai gaskiya da tawali'u da kuma sadaukar da kai ga yawon shakatawa mai ɗorewa, wanda ya sami yabo daga al'ummar kasuwanci da jama'a;

Al'umma: ingantaccen tallan dijital da hanyar sadarwar magoya baya ta duniya, bari UGC da tallan hukuma su haɗu da juna.

Daga kundin waƙoƙi miliyan 100 zuwa kusan mundaye masu hulɗa kusan biliyan 2, daga manyan ofisoshin tallan fina-finai zuwa ɗaruruwan miliyoyin muryoyin zamantakewa, Coldplay ya tabbatar da cewa: domin ya zama ƙungiyar mawaƙa mai ban mamaki ta duniya, dole ne ta yi fice a fannin fasaha, fasaha, kasuwanci da kuma ikon zamantakewa.