Gabatarwa

Nasarar Coldplay ta duniya ta samo asali ne daga haɗe-haɗen ƙoƙarinsu a fannoni daban-daban kamar ƙirƙirar kiɗa, fasahar rayuwa, hoton alama, tallan dijital da aikin fan. Daga sama da miliyan 100 album tallace-tallace zuwa kusan dala biliyan daya a cikin akwatin ofishin yawon shakatawa, daga "teku na haske" wanda aka kirkira ta hannun hannu na LED zuwa sama da ra'ayoyi sama da miliyan ɗari akan kafofin watsa labarun, sun ci gaba da tabbatar da bayanai da sakamako na gaske cewa ga band ya zama sabon abu na duniya, dole ne ya zama abin mamaki a duniya.suna da iyakoki na zagaye-zagaye waɗanda ke haɗa tashin hankali na fasaha, sabbin fasahohi da tasirin zamantakewa.

1. Ƙirƙirar Kiɗa: Ƙwaƙwalwar Ƙwaƙwalwar Ƙwaƙwalwar Ƙwaƙwalwar Ƙwaƙwalwar Ƙwaƙwalwar Ƙwaƙwalwar Ƙwaƙwalwar Ƙwaƙwalwar Ƙwaƙwalwar Ƙwaƙwalwar Ƙwaƙwalwar Ƙwaƙwalwar Ƙwaƙwalwar Ƙwaƙwalwa

 1. Babban Tallace-tallace da Bayanan Yawo
Tun bayan fitowar su na farko "Yellow" a cikin 1998, Coldplay ya fitar da kundi guda tara har zuwa yau. Bisa ga bayanan jama'a, tallace-tallace na kundin kundin ya wuce miliyan 100, wanda "Rush of Blood to the Head", "X&Y" da "Viva La Vida ko Mutuwa da Duk Abokansa" sun sayar da fiye da miliyan 5 a kowane faifai, duk waɗannan sun zama abubuwan tarihi a tarihin dutsen zamani. A cikin zamanin yawo, har yanzu suna ci gaba da yin aiki mai ƙarfi - jimillar wasan kwaikwayo a kan dandalin Spotify ya wuce sau biliyan 15, kuma "Viva La Vida" kadai ya wuce sau biliyan 1, wanda ke nufin cewa a matsakaici 1 cikin 5 mutane sun ji wannan waƙa; Yawan wasan kwaikwayo a kan Apple Music da YouTube kuma suna cikin manyan waƙoƙin rock guda biyar na wannan zamani. Waɗannan manyan bayanai ba wai kawai suna nuna yaɗuwar ayyukan ba, har ma suna nuna ci gaba da jan hankalin ƙungiyar ga masu sauraro na shekaru da yankuna daban-daban.

2. Ci gaba da juyin halitta na salo

Kiɗan Coldplay bai taɓa gamsuwa da samfuri ba:

Farawa na Britpop (1999-2001): Kundin farko na "Parachutes" ya ci gaba da al'adar rock na lyrical na wasan kwaikwayo na Birtaniya a lokacin, wanda guitar da piano suka mamaye, kuma kalmomin sun fi bayyana soyayya da hasara. Ƙwaƙwalwar ƙira mai sauƙi da maƙallan mawaƙa na babbar waƙar "Yellow" da sauri sun shiga cikin Burtaniya kuma sun mamaye sigogi a ƙasashe da yawa.

Symphonic da lantarki Fusion (2002-2008): Kundin na biyu "A Rush of Blood to the Head" ya kara da ƙarin shirye-shiryen kirtani da tsarin mawaƙa, da kuma hawan piano na "Clocks" da "Masanin Kimiyya" ya zama litattafai. A cikin kundi na huɗu "Viva La Vida", da ƙarfin zuciya sun gabatar da kiɗan orchestral, abubuwan Baroque da ganguna na Latin. Murfin kundin da jigogin waƙa duk sun ta'allaka ne akan "juyin juya hali", "sarauta" da "ƙaddara". Ɗayan "Viva La Vida" ta lashe kyautar Grammy "Record of the Year" tare da tsarin sa na kirtani sosai.

Lantarki da bincike na pop (2011-present): Kundin 2011 "Mylo Xyloto" ya karbi cikakken kayan aikin lantarki da raye-rayen rawa. "Aljanna" da "Kowane Hawaye Ruwa Ne" sun zama masu rairayi; 2021 "Music of the Spheres" tare da haɗin gwiwar pop / lantarki irin su Max Martin da Jonas Blue, sun haɗa da jigogi na sararin samaniya da abubuwan pop na zamani, kuma babban waƙar "Ƙarfin Ƙarfi" ya kafa matsayi a cikin filin kiɗa na pop.

A duk lokacin da Coldplay ya canza salon sa, yana “ɗaukar ainihin motsin rai a matsayin anka kuma yana faɗaɗawa ga kewaye”, yana riƙe da muryar Chris Martin da ƙayyadaddun kwayoyin halitta, yayin da koyaushe yana ƙara sabbin abubuwa, wanda koyaushe yana ba tsoffin magoya baya mamaki kuma yana jan sabbin masu sauraro.

3. Waƙoƙi masu taɓawa da m motsin rai

Abubuwan da Chris Martin ya yi galibi suna dogara ne akan “gaskiya”:

Sauƙaƙan kuma mai zurfi: "Gyara ku" yana farawa tare da ƙaddamarwar gabobi mai sauƙi, kuma muryar ɗan adam ta tashi a hankali, kuma kowane layi na waƙoƙin yana shiga cikin zuciya; "Haskoki za su jagorance ku gida / kuma su kunna kasusuwa / kuma zan yi ƙoƙari in gyara ku" yana ba masu sauraro da yawa damar samun ta'aziyya lokacin da suka ji rauni kuma suka ɓace.

Ƙarfin ma'anar hoto: "Dubi taurari, dubi yadda suke haskaka muku" a cikin waƙoƙin "Yellow" ya haɗu da motsin zuciyar mutum tare da sararin samaniya, tare da maɗaukaki masu sauƙi, ƙirƙirar ƙwarewar sauraron "tallakawa amma soyayya".

Ƙaddamar da motsin rai na rukuni: "Kasa na Rayuwa" yana amfani da katataka da kade-kade don isar da haɗin kai na " rungumar farin ciki " da "samo kanmu"; yayin da “Waƙar Waƙoƙin Ƙarshen Ƙarshe” ya haɗu da sautin iska na Indiya da mawaƙa, kuma waƙoƙin sun yi kama da hotunan “farko” da “runguma” a wurare da yawa, wanda ke sa hankulan masu sauraro su tashi.

Dangane da fasahar kere-kere, suna yin amfani da kyaututtukan ƙugiya mai maimaitawa, haɓakar raye-raye na ci gaba da ƙarewar salon mawaƙa, waɗanda ba kawai sauƙin tunawa ba ne, har ma sun dace sosai don haifar da waƙoƙin masu sauraro a cikin manyan kide-kide, ta haka ne ke samar da tasiri mai ƙarfi na “ruwan rukuni”.

2. Wasan kwaikwayo kai tsaye: liyafar sauti da gani ta hanyar bayanai da fasaha

1. Babban sakamakon yawon shakatawa

"Mylo Xyloto" Yawon shakatawa na Duniya (2011-2012): wasanni 76 a fadin Turai, Arewacin Amirka, Asiya, da Oceania, tare da jimillar masu sauraro na 2.1 miliyan da kuma adadin akwatin akwatin na US $ 181.3 miliyan.

"A Shugaban Cike da Mafarki" Yawon shakatawa (2016-2017): wasan kwaikwayo 114, masu sauraro miliyan 5.38, da ofishin akwatin dalar Amurka miliyan 563, ya zama yawon shakatawa na biyu mafi girma a duniya a wannan shekarar.

"Music of Spheres" Yawon shakatawa na Duniya (2022-mai ci gaba): Ya zuwa ƙarshen 2023, an kammala nunin nunin sama da 70, tare da jimlar akwatin akwatin kusan dalar Amurka miliyan 945, kuma ana sa ran za ta haura biliyan 1. Wannan jerin nasarorin da aka samu ya baiwa Coldplay damar ci gaba da kasancewa a cikin manyan tafiye-tafiye biyar mafi kyawun siyarwa a duniya na dogon lokaci.

Wadannan bayanai sun nuna cewa ko a Arewacin Amirka, Turai ko kasuwanni masu tasowa, za su iya haifar da ci gaba da nunin makamashi tare da cikakkun kujeru; kuma farashin tikiti da tsabar kuɗi na kowane yawon shakatawa sun isa don tallafa musu don ƙara saka hannun jari a cikin ƙirar mataki da hanyoyin haɗin gwiwa.

2. LED m munduwa: Haskaka "Tekun Haske"
Aikace-aikace na farko: A lokacin yawon shakatawa na "Mylo Xyloto" a cikin 2012, Coldplay ya haɗu tare da Kamfanin Fasaha na Fasaha don rarraba mundayen mundaye na LED DMX ga kowane masu sauraro kyauta. Munduwa yana da ginanniyar tsarin karba, wanda ke canza launi da yanayin walƙiya a ainihin lokacin wasan kwaikwayon ta hanyar tsarin sarrafa DMX na baya.

Sikeli da bayyanawa: An rarraba sanduna ≈25,000 a kowace nuni a matsakaici, kuma an rarraba kusan sanduna miliyan 1.9 a cikin nunin 76; adadin gajerun bidiyoyi masu alaka da kafofin sada zumunta da aka kunna ya zarce sau miliyan 300, kuma adadin mutanen da suka halarci tattaunawar ya zarce miliyan 5, wanda ya zarce yadda ake yada labaran gargajiya na MTV da Billboard a wancan lokacin.

Tasirin gani da mu'amala: A cikin kololuwar sassan "Yana Rauni Kamar Sama" da "Kowane Hawaye Ruwa Ne", gaba dayan wurin da aka yi yana ta tasowa da raƙuman haske masu launi, kamar mirgina nebula; masu sauraro ba su kasance masu wucewa ba, amma an daidaita su tare da fitilun mataki, kamar kwarewar "raye-raye".

Tasirin da ya biyo baya: Ana ɗaukar wannan ƙirƙira a matsayin "magudanar ruwa a cikin tallace-tallacen kide-kide na mu'amala" - tun daga lokacin, yawancin makada irin su Taylor Swift, U2, da The 1975 sun bi sawu kuma sun haɗa da mundaye masu haske ko sanduna masu haske a matsayin ma'auni don yawon shakatawa.

3. Multi-sensory fusion zane zane mataki
Ƙungiyar ƙira ta Coldplay yawanci tana ƙunshi fiye da mutane 50, waɗanda ke da alhakin ƙira gabaɗaya na hasken wuta, wasan wuta, allon LED, lasers, tsinkaya da sauti:

Sautin kewayawa mai nitsewa: Yin amfani da manyan samfuran kamar L-Acoustics da Meyer Sound, wanda ke rufe duk wuraren wurin, ta yadda masu sauraro za su iya samun daidaiton ingancin sauti komai inda suke.

Manya-manyan fuska na LED da tsinkaya: Allon baya na matakin yawanci yana kunshe da fuska mai tsatsauran ra'ayi tare da miliyoyin pixels, kunna kayan bidiyo waɗanda ke daidaita jigon waƙar a ainihin lokacin. Wasu zaman kuma an sanye su da 360° holographic tsinkaya don ƙirƙirar abin kallo na "yawo sararin samaniya" da "tafiya na aurora".

Wutar wuta da nunin laser: A lokacin lokacin Encore, za su ƙaddamar da wasan wuta mai tsayin mita 20 a bangarorin biyu na matakin, tare da laser don shiga cikin taron, don kammala al'adar kan shafin na "sake haifuwa", "saki" da "sabuntawa".

3. Gina alama: hoto na gaskiya da alhakin zamantakewa

1. Hoton band tare da ƙaƙƙarfan alaƙa
Chris Martin da membobin ƙungiyar an san su da kasancewa "mai kusantar" a kan da kuma bayan mataki:

Yin hulɗa a kan rukunin yanar gizon: A lokacin wasan kwaikwayon, Chris sau da yawa yakan tashi daga mataki, ya ɗauki hotuna tare da masu sauraron layi na gaba, manyan mutane biyar, har ma ya gayyaci magoya bayan sa'a don rera waƙa, don magoya baya su ji farin ciki na "ganin".

Kulawa na ɗan adam: Sau da yawa a lokacin wasan kwaikwayon, sun tsaya don ba da tallafin likita ga masu sauraro da suke buƙata, suna kula da jama'a game da manyan abubuwan da suka faru a duniya, kuma sun ba da taimako ga yankunan da bala'i ya shafa, suna nuna tausayi na gaskiya na band.

2. Jin dadin jama'a da sadaukar da muhalli
Haɗin kai na tsawon lokaci na agaji: Haɗin kai tare da kungiyoyi irin su Oxfam, Amnesty International, Samar da Tarihi na Talauci, ba da gudummawa a kai a kai, da ƙaddamar da "yawon shakatawa na kore" da "wasan kwaikwayo na kawar da talauci".

Hanyar tsaka tsaki na Carbon: Yawon shakatawa na 2021 "Music of the Spheres" ya sanar da aiwatar da shirin tsaka tsaki na carbon - ta amfani da makamashi mai sabuntawa don samar da wutar lantarki, hayar motocin matakin lantarki, rage robobin da za a iya zubarwa, da kuma gayyatar masu sauraro don ba da gudummawa ta hanyar wuyan hannu don tallafawa ayyukan kare muhalli. Wannan yunƙurin ba wai kawai ya sami yabo daga kafofin watsa labarai ba, har ma ya kafa sabon ma'auni don ɗorewa yawon shakatawa na sauran makada.

4. Tallan Dijital: Ingantaccen Aiki da Haɗin Kan Iyakoki

1. Social Media da Dandali na Yawo

YouTube: Tashar ta hukuma tana da masu biyan kuɗi sama da miliyan 26, tana buga wasan kwaikwayo kai tsaye, fim ɗin bayan fage da hirarraki, kuma mafi girman bidiyo mai suna "Hymn for the Weekend" ya kai sau biliyan 1.1.

Instagram & TikTok: Chris Martin sau da yawa yana hulɗa tare da magoya baya ta hanyar selfie na yau da kullun da gajerun bidiyoyi a bayan fage na yawon shakatawa, kuma mafi girman adadin abubuwan son bidiyo guda ɗaya ya wuce miliyan 2. Adadin yawan amfani da taken #ColdplayChallenge akan TikTok ya kai miliyan 50, yana jan hankalin masu sauraron Generation Z.

Spotify: Lissafin waƙa na hukuma da jerin waƙoƙin haɗin gwiwa suna cikin ginshiƙi a cikin ƙasashe da dama na duniya a lokaci guda, kuma zirga-zirgar waɗanda ba a taɓa yin aure ba a cikin makon farko yakan zarce dubun-dubatar miliyoyin, yana taimaka wa sabon kundin don ci gaba da yin farin jini.

2. Haɗin kai tsakanin iyakokin
Haɗin kai tare da masu samarwa: An gayyaci Brian Eno don shiga cikin samar da kundi, kuma yanayinsa na musamman da tasirin sauti da ruhun gwaji ya ba da zurfin aikin; ya yi aiki tare da EDM manyan sunaye irin su Avicii da Martin Garrix don haɗakar da dutsen da kiɗa na lantarki da kuma faɗaɗa salon kiɗa; waƙar haɗin gwiwa "Hymn for the karshen mako" tare da Beyoncé ya sa ƙungiyar ta sami karin hankali a cikin R & B da filayen pop.

Haɗin kai na ƙira: Ƙimar iyaka tare da manyan samfuran kamar Apple, Google, da Nike, ƙaddamar da na'urorin sauraron iyaka, ƙirar munduwa da aka keɓance, da T-shirts na haɗin gwiwa, yana kawo musu ƙarar alama da fa'idodin kasuwanci.

5.Fan al'ada: aminci cibiyar sadarwa da kuma m sadarwa

1. Kungiyoyin magoya bayan duniya
Coldplay yana da ɗaruruwan kulab ɗin fan na hukuma/mara hukuma a cikin ƙasashe sama da 70. Waɗannan al'ummomin a kai a kai:

Ayyukan kan layi: kamar ƙididdigewa zuwa ƙaddamar da sabbin albam, liyafar saurare, gasa ta rufe waƙoƙi, watsa shirye-shiryen Q&A na fan, da sauransu.

Taro na kan layi: Shirya ƙungiya don zuwa wurin yawon buɗe ido, samar da kayan tallafi tare (banners, kayan ado mai kyalli), da kuma zuwa wuraren kide-kide na sadaka tare.

Sabili da haka, duk lokacin da aka sami sabon yawon shakatawa ko kuma an fitar da sabon kundi, ƙungiyar fan za ta taru da sauri a kan dandamali na zamantakewa don samar da "guguwa mai zafi".

  2. UGC-kore kalmar-baki sakamako
Bidiyo da hotuna kai tsaye: Mundayen LED na “Ocean of Light” suna walƙiya a duk faɗin wurin da masu sauraro suka harbe ana maimaita su akan Weibo, Douyin, Instagram, da Twitter. Yawan ra'ayoyi na gajeren bidiyo mai ban mamaki sau da yawa sau da yawa ya wuce miliyan daya.

gyare-gyare na biyu da ƙirƙira: shirye-shiryen bidiyo da yawa, mashups na waƙoƙi, da gajerun fina-finai na hankali na sirri waɗanda magoya baya suka yi suna haɓaka ƙwarewar kiɗan Coldplay zuwa rabawa na yau da kullun, yana ba da damar bayyanar da alama ta ci gaba da yin fure.

Kammalawa
Nasarar ban mamaki na Coldplay shine zurfin haɗakar abubuwa huɗu: kiɗa, fasaha, alama da al'umma:

Kiɗa: waƙoƙin waƙa masu canzawa koyaushe da haɓakar motsin rai, girbi biyu na tallace-tallace da kafofin watsa labarai masu gudana;

Kai tsaye: mundayen fasaha da ƙirar matakin matakin sama suna sa wasan kwaikwayon ya zama liyafa na gani na “halitta da yawa”;

Alama: hoto na gaskiya da kaskantar da kai da jajircewar yawon bude ido, samun yabo daga ’yan kasuwa da jama’a;

Al'umma: ingantaccen tallan dijital da hanyar sadarwar fan ta duniya, bari UGC da tallan hukuma su dace da juna.

Daga kundi miliyan 100 zuwa mundaye masu mu'amala kusan biliyan 2, daga babban ofishin akwatin yawon shakatawa zuwa daruruwan miliyoyin muryoyin zamantakewa, Coldplay ya tabbatar da bayanai da aiki: don zama ƙungiyar ban mamaki na duniya, dole ne ta yi fure a cikin fasaha, fasaha, kasuwanci da ikon zamantakewa.