Rahoton Zurfafa Masana'antar Barasa ta Duniya ta 2024

A zamanin bayan annoba, kasuwar giya ta duniya ta fuskanci duka biyun"murmurewa da haɓakawa."A shekarar 2024, jimillar kudaden shiga a masana'antu sun kaiDalar Amurka biliyan 176.212, yana nuna buƙatun masu amfani da shi na inganci da ƙwarewa mai zurfi. Wannan rahoto mai zurfi—an tsara shi donalamun ruhohikumamasu aikin mashaya— yana nazarin manyan fannoni guda biyar: girman kasuwa, rarrabuwar rukuni, yanayin yanki, juyin halittar tashoshi, da kuma abubuwan da ke haifar da ci gaba. Mun kammala ta hanyar bincika yadda sabbin hanyoyin samar da hasken LED (fitilun kwalba, lakabin hasken sanyi, da shiryayyun da ke haskakawa) za su iya taimaka muku cin gajiyar waɗannan sabbin abubuwa.

A shekarar 2024, kasuwar barasa ta duniya ta karu da kashi 1.0% a shekara zuwa dala biliyan 1,762.12. Manyan abubuwan da suka faru a rukuni:

1. Ruwan Sha: USD 240.25 B (+3.2% YoY)
2. Giya: USD 600 B (–1.0% YoY)
3. Ruwan inabi: Dala 300 B (+2.7% YoY)

Abubuwa uku ne ke haifar da wannan ci gaban:

• Murmurewa a wurin yayin da mashaya da gidajen cin abinci ke farfadowa.
• Bunkasar amfani da gida, wanda aka jagoranta ta hanyar hadaddiyar giyar RTD (Ready-to-A drink).
• Ingantaccen inganci a duk fannoni, daga giya mai inganci zuwa giya mai kyau.

2. Rarraba Rukuni: Gubar Ruwan Sha, Rarraba Giya, Giya Tana Canzawa

2.1 Ruhohi: Babban Gidan Wutar Lantarki

• Girman 2024: USD 240.25 B
• CAGR na Shekaru 3: ~4.5%
• Direbobi:

Wiski mai inganci (+7% YoY): Man shanu da ƙananan bourbons sun ƙaru a Arewacin Amurka da Turai.

Gin na sana'a (+5% YoY): Kirkirar tsirrai na ƙara bunƙasa a yankin APAC da Latin Amurka.

Tequila da mezcal (+9% YoY): Gen Z da millennials sun rungumi giyar agave don sahihanci.

2.2 Giya: Babban abu vs. Sana'a

• Girman 2024: USD 600 B (–1.0% YoY)
• Yanayin da ke faruwa:

Masu sayar da kayan lambu a duniya suna ganin raguwa kaɗan a kasuwannin da suka tsufa.

Giyar sana'a (kashi 8% na kaso a duniya, + 8% YoY) tana bunƙasa da sauri a Arewacin Amurka da APAC.

Giya mai ƙarancin giya da mara giya (+12% YoY) tana kama masu shan giya masu son lafiya.

2.3 Ruwan inabi: Sparkling & Rose a kan Hawan Sama

• Girman 2024: USD 300 B (+2.7% YoY)
• Muhimman bayanai:

Giya mai walƙiya da rosé: +6% YoY akan bukukuwan da suka shafi zamantakewa.

Lakabi na halitta da mai dorewa: +10% YoY yayin da masu amfani da suka san muhalli ke ƙaruwa.

Jan giya: Ci gaba a hankali (+1.5% YoY) a tsakanin canje-canjen da ake so.

3. Tsarin Yanki: Kasuwannin Muhimmai Huɗu

3.1 Arewacin Amurka (USD 350 B, +2.5%)

• Babban giyar wiski da kuma giyar RTD.
• Kason da ake samu a wurin: 55%; daga wurin aiki: 45%.
• Kamfanonin sarrafa kayan masarufi da ɗakunan dandana kayan masarufi sun faɗaɗa a duk faɗin ƙasar.

3.2 Turai (USD 480 B, +1.8%)

• Daidaitacce akan-da-wane idan aka kwatanta da waje (50/50).
• Yawon shakatawa na ruwan inabi, abubuwan al'adun gargajiya (Scotch, Cognac), da kuma yanayin ƙarancin ABV suna haifar da ci gaba.

3.3 Asiya-Pacific (USD 520 B, +6.0%)

• Mafi girman ci gaban duniya, wanda karuwar masu matsakaicin matsayi ke haifarwa.
• Shiga cikin harkokin kasuwanci ta intanet: kashi 60% na tallace-tallacen da ba a yi a waje ba—mafi girma a duniya.

3.4 Latin Amurka da Gabas ta Tsakiya (USD 412.12 B, +3.5%)

• Latin Amurka: Rum da tequila sun yi fice wajen fitar da kayayyaki.
• Gabas ta Tsakiya: An sassauta ƙa'idoji da haɓaka kasuwancin e-commerce.

4. Juyin Halittar Tashar: Kwarewa ta Haɗu da Na'urar Dijital

Tashar 2022 2023 2024 CAGR na shekaru 3

A kan gida 48% 50% 51% + 1.5%

Ban da wurin zama 40% 39% 38% -0.8%

Kasuwancin e-commerce 12% 11% 11% + 3.5%

• A Kan Gida: Ra'ayoyin mashaya masu nutsewa (dare masu jigo, haɗin gwiwa masu hulɗa) suna ƙara haɓaka.
• Ba a Cikin Gida ba: Bulo-da-turmi na fuskantar gasa daga tashoshin dijital.
• Kasuwancin Intanet: Yana daidaita da kashi 11%, wanda aka tallafa masa ta hanyar yin oda da isar da kaya ta yanar gizo cikin sauƙi.

5. Manyan Abubuwan da ke Haifar da Ci Gaba da Sauye-sauye

1. Lafiya da Jin Daɗi: Kayayyakin da ba su da giya ko kaɗan (+20% YoY) suna samun karɓuwa.
2. Ƙirƙira da Fasaha: Gwada AR/VR, girke-girke na mixology da bayanai ke jagoranta, da kuma na'urorin samar da abubuwan sha masu wayo.
3. Keɓancewa da Zamantakewa: Buga-buga masu iyaka, lakabi na musamman, da kuma marufi masu dacewa da kafofin watsa labarun suna haɓaka hulɗa.

6. Damar LED: Haskaka Ci gabanka

Yayin da ake ƙara samun kuɗi da buƙatun ƙwarewa, sabbin hanyoyin samar da kayayyaki na nuni sun zama dole. Longstargifts yana ba da tarin samfuran LED don taimakawa samfuran kamfanoni da mashaya su fito fili:

• Fitilun Kwalba na LED: Lakabin Accent mai girman gaske, jagora kan mayar da hankali kan abokan ciniki.
• Lakabi Masu Hasken Sanyi na LED: Hasken da ke ƙarƙashin kwalba ba tare da zafi ko narkewa ba.
• Shiryayyun Hasken LED: Canza nunin bayan sandar baya zuwa nunin alama mai ƙarfi.

Waɗannan kayan haɗin abin sha na LED ba wai kawai sun dace da yanayin jin daɗi da fasaha ba, har ma suna ƙara faɗaɗa rabawa a tsakanin jama'a da kuma gano inda ake buƙata a wurin.

7. Kammalawa & Matakai Na Gaba

An bayyana kasuwar barasa ta duniya ta 2024 ta hanyar amfani da giya mai tsada, ƙarfin RTD, da kuma gogewa

n girma. Domin kama wannan raƙuman ruwa, sandunan samfura na AMD ya kamata:

1. Fifita matsayi mai kyau tare da fayil ɗin da aka tsara.
2. Rungumi dabarun omni-channel—haɗa abubuwan dijital da na rayuwa.
3. Yi amfani da mafita na nunin LED don haɓaka yanayi da kuma ganin alama.

• Bincika kundin samfuran Longstargifts'full LED don haskaka ƙaddamarwar ku ta gaba.
• Nemi samfura don gwada fitilun kwalba, lakabin hasken sanyi, da kuma rakodin da aka haskaka.
• Shirya wani gwaji don ƙirar musamman da farashin girma.