Rahoton Masana'antar Barasa ta Duniya na 2024

A cikin zamanin bayan bala'i, kasuwar barasa ta duniya ta dandana duka biyun"farfadowa da haɓakawa."A cikin 2024, jimlar kudaden shigar masana'antu sun kaidalar Amurka biliyan 176.212, yana nuna buƙatun masu amfani koyaushe don inganci da ƙwarewa mai zurfi. Wannan rahoto mai zurfi-wanda aka keɓe donruhohi brandskumamasu aikin mashaya- yana nazarin ma'auni guda biyar: girman kasuwa, rugujewar nau'in, yanayin yanki, juyin halittar tashoshi, da abubuwan haɓaka haɓaka. Mun ƙare ta hanyar bincika yadda sabbin hanyoyin nunin LED (fitilar kwalabe, alamun sanyi, da shel ɗin haske) zasu iya taimaka muku yin amfani da waɗannan abubuwan.

A cikin 2024, kasuwar barasa ta duniya ta haɓaka 1.0% kowace shekara zuwa dala biliyan 1,762.12. Mahimman wasan kwaikwayo na rukuni:

1. Ruhohi: USD 240.25 B (+3.2% YoY)
2. Beer: USD 600 B (-1.0% YoY)
3. Wine: USD 300 B (+2.7% YoY)

Sojoji uku ne ke karfafa wannan ci gaban:

• Farfadowa kan-gida yayin da mashaya da gidajen abinci ke komawa.
• Albarbaren amfani da gida, wanda RTD (Shirye-don-Sha) ke jagoranta.
• Ƙididdigar ƙima a duk sassan, daga ruhohi na sama zuwa ga giya na otal.

2. Rushewar Ruhaniya: Jagorar Ruhohi, Rarraba Biya, Giya Yana Juyawa

2.1 Ruhohi: Babban Gidan Wuta

• Girman 2024: USD 240.25 B
• 3-Shekara CAGR: ~ 4.5%
• Direbobi:

Wuski mai tsayi (+ 7% YoY): malts guda ɗaya da ƙananan bourbons suna karuwa a Arewacin Amurka da Turai.

Gin Craft (+5% YoY): Ƙirƙirar Botanical yana haɓaka haɓaka a APAC da Latin Amurka.

Tequila & mezcal (+9% YoY): Gen Z & millennials sun rungumi ruhohin agave don sahihanci.

2.2 Biya: Mainstream vs. Craft

• Girman 2024: USD 600 B (-1.0% YoY)
• Hanyoyi:

Lagers na duniya suna ganin ɗan raguwa a cikin manyan kasuwanni.

Giya mai sana'a (kaso 8% na duniya, + 8% YoY) yana girma cikin sauri a Arewacin Amurka & APAC.

Barasa maras-giya (+12% YoY) yana kama masu shaye-shaye.

2.3 ruwan inabi: kyalkyali & Rosé akan Tashi

• Girman 2024: USD 300 B (+2.7% YoY)
• Bambance-bambance:

Giya mai ƙyalƙyali & rosé: +6% YoY akan bukukuwan da jama'a ke kokawa.

Takaddun halitta & masu dorewa: +10% YoY kamar yadda masu amfani da yanayin ke hawa.

Jan ruwan inabi: Haɓaka sannu a hankali (+1.5% YoY) a tsakanin abubuwan da ake so.

3. Yanki Dynamics: Hudu Key Markets

3.1 Arewacin Amurka (US 350 B, + 2.5%)

• Premium wuski & RTD cocktails jagora.
• Kashi na kan gaba: 55%; a waje: 45%.
• Kayan sana'a na sana'a da dakunan dandanawa mallakar alama suna faɗaɗa ƙasa baki ɗaya.

3.2 Turai (US 480 B, + 1.8%)

• Ma'auni akan-vs. Kashi na waje (50/50).
• Yawon shakatawa na ruwan inabi, ruhohin gado (Scotch, Cognac), da ƙananan abubuwan ABV suna haifar da haɓaka.

3.3 Asiya-Pacific (US 520 B, + 6.0%)

• Mafi girman ci gaban duniya, wanda ya haifar da hauhawar matsakaicin matsayi.
• Shigar da kasuwancin e-kasuwanci: 60% na tallace-tallace na kan layi-mafi girman duniya.

3.4 Latin Amurka & Gabas ta Tsakiya (US 412.12 B, + 3.5%)

• Latin Amurka: Rum da tequila suna fitar da karuwa.
• Gabas ta Tsakiya: Dokokin shakatawa da haɓaka kasuwancin e-commerce.

4. Juyin Halitta: Ƙwarewar Haɗuwa da Dijital

Tashar 2022 2023 2024 3-shekara CAGR

Kan-gida 48% 50% 51% + 1.5%

Kashi 40% 39% 38% -0.8%

Kasuwancin e-commerce 12% 11% 11% + 3.5%

• Kan-Premise: Ra'ayoyin mashaya na nutsewa (jigogi dare, mahaɗar hulɗa) haɓaka mai.
• Off-Premise: Brick-da-turmi suna fuskantar gasa daga tashoshi na dijital.
• Kasuwancin E-Ciniki: Yana daidaitawa a 11%, ana goyan bayan saƙon odar kan layi da isarwa.

5. Mahimman Direbobin Ci Gaba & Abubuwan Tafiya

1. Lafiya & Lafiya: Ƙananan-kuma samfuran marasa-giya (+ 20% YoY) suna samun jan hankali.
2. Innovation & Tech: ɗanɗanon AR/VR, girke-girke na haɗaɗɗen bayanai, masu ba da abin sha.
3. Keɓancewa & Zamantakewa: Iyakantaccen bugu, alamomin al'ada, da haɗin kai na fakitin abokantaka na kafofin watsa labarun.

6. Damar LED: Haskaka Ci gaban ku

Yayin da ƙima da haɓaka buƙatu na ƙwarewa, sabbin hanyoyin nunin nuni sun zama dole ne su sami kadarorin. Longstargifts yana ba da ɗimbin samfuran LED don taimakawa masana'anta da sanduna su fice:

• Fitilar kwalabe na LED: Lambobin lambobi masu girma, jagorar mayar da hankali ga abokin ciniki.
• LED Labels Cold-Haske: Ƙarƙashin kwalban haske ba tare da zafi ko dilution ba.
• Shelving Hasken LED: Canza nunin baya-baya zuwa abubuwan nunin alama mai ƙarfi.

Waɗannan na'urorin abin sha na LED ba kawai daidaitawa tare da alatu da abubuwan fasaha ba amma suna haɓaka musayar zamantakewa da gano wurin.

7. Kammalawa & Matakai na Gaba

Kasuwancin barasa na duniya na 2024 an ayyana su ta hanyar ruhohi masu ƙima, ƙarfin RTD, da tuƙin gwaninta.

n girma.Don kama wannan kalaman, amd bars ya kamata:

1. Ba da fifikon matsayi na ƙarshe tare da tsararrun fayiloli.
2. Rungumar dabarun tashoshi-komai-haɗa dijital da gogewar rayuwa.
3. Yi amfani da mafita na nuni na LED don haɓaka yanayi da hangen nesa.

• Bincika kundin samfurin Longstargifts'cikakken LED don haskaka ƙaddamar da ku na gaba.
• Nemi samfura don gwajin hannu-kan gwajin fitilun kwalabe, alamun sanyi-sanyi, da takalmi masu haske.
• Tsara jadawalin demo don ƙira ta al'ada da farashin girma.